United Electrical Sales

What United Electrical Sales does

United Electrical Sales (UES) is a privately held manufacturers' representative agency founded in 1946 by Willis J. Milner III and headquartered in Orlando, Florida. The company represents a portfolio of electrical construction materials manufacturers, including ATKORE, Legrand, General Cable, RAB Lighting, Universal Lighting Technologies, ABB, Austin Electrical Enclosures, and Heritage Plastics, providing sales coverage and market penetration through exclusive distributor and contractor relationships. UES operates across six US territories (Alabama & Florida Panhandle, Carolinas, Florida, Georgia, Virginia) plus international markets covering Puerto Rico, Central & South America, the Caribbean, and most recently the Philippines via ABB, supported by offices in Peachtree Corners, Greensboro, Winter Garden, and Glen Allen.

UES earns commissions from manufacturer principals for executing field sales, technical support, and relationship management across its defined territories. The company employs over 75 individuals and bundles representation with value-added services including Energy & Engineering support, Lighting Design, Marketing services, Warehousing, and 24/7 Distributor Access. Its product emphasis spans MC Glide cabling, Power-Strut structural framing (including the Defender corrosion-resistant line), and ACS/Uni-Fab pre-fabricated assemblies, with an ROI calculator tool to quantify labor and material savings. Go-to-market is exclusively indirect through distributor and contractor channels, with quote-based pricing negotiated through dedicated territory sales contacts rather than public rate cards.

The business is differentiated primarily by tenure (80 years of continuous operation), relationship depth with both principals and channel partners, and a high volume of repeat manufacturer recognition (e.g., Legrand Circle of Excellence seven-time, Marketeer of the Year eight-time; ATKORE Pinnacle Award; IMARK Platinum Program Status four-time). UES is a member of NEMRA and IMARK, indicating participation in the broader electrical manufacturers' representative trade ecosystem. The company has no disclosed funding, parent company, or institutional investors, and operates as United Electrical Sales, LTD. and United Electrical Sales, LLC. under Florida governing law.

Name

United Electrical Sales

Legal name

United Electrical Sales, LTD., United Electrical Sales, LLC.

Website

https://uesrep.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

United Electrical Sales is a privately held manufacturers' representative agency founded in 1946 that sells electrical construction materials, components, and supplies on behalf of principals such as ATKORE, Legrand, and ABB to contractors and distributors across the Southeast US, Latin America, the Caribbean, and the Philippines.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer Representative Commission: UES acts as a representative agency earning commissions from manufacturers for providing market penetration, sales coverage, and relationship management across their territories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

United Electrical Sales is a manufacturers' representative agency selling electrical construction materials, components, and supplies on behalf of its manufacturer principals. UES provides market penetration, sales coverage, and relationship management across multiple Southeast US territories and international export markets, selling exclusively through distributor partnerships. The firm supplements this core representation with value-added services including energy and engineering support, lighting design, marketing assistance, warehouse and office facilities, 24/7 distributor access, and digital line cards.

Product overview

United Electrical Sales (UES) is an electrical construction materials representative agency founded in 1946, representing manufacturers of electrical construction materials, components, and supplies. The company operates as a multi-territory sales agency covering Alabama, Florida, Georgia, North Carolina, South Carolina, Virginia, Puerto Rico, Central & South America, and the Caribbean. UES's product portfolio centers on electrical construction materials including power-strut systems, fire alarm cables (MC Glide line), and pre-fabricated assemblies (ACS/Uni-Fab). The company differentiates through technical services including energy and engineering support, lighting design, and marketing services, combined with warehouse/office infrastructure and 24/7 distributor access capabilities. As a representative agency, UES sells exclusively through distributor partnerships on behalf of their manufacturer principals, providing market penetration and relationship-based sales execution across the trade channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy & Engineering Services
• Lighting Design Services Professional lighting design services provided by UES for electrical construction projects, supporting manufacturer principals and end customers across its Southeast US and international territories.
• Marketing Services Marketing support services provided by UES to assist manufacturer principals and distributor partners in driving demand, promoting product lines, and executing channel marketing initiatives.
• Warehouses & Offices Infrastructure Physical infrastructure and logistics support including warehouse facilities and office locations across UES's Alabama & Florida Panhandle, Carolinas, Florida, Georgia, and Virginia territories, enabling inventory positioning and local market coverage.
• Distributor Access 24/7 Around-the-clock distributor access system providing 24/7 ordering capability, product information, and support for UES's distributor partners.
• Digital Line Cards Interactive digital line card catalog system organized by territory (Alabama & FL Panhandle, Carolinas, Florida, Georgia, Virginia, International) that allows contractors and distributors to access product information from UES's manufacturer principals electronically.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• ABBflagshipChannel Partner/ Reseller/ Distributor · 15 October 2024United Electrical Specialists (UES) became an ABB Value Provider, expanding leadership in sustainable building solutions in the Philippines. The partnership focuses on providing energy-efficient HVAC and building automation solutions to support the country's growing demand for sustainable construction. The partnership with ABB began in 2017.
• ATKOREcoreChannel Partner/ Reseller/ DistributorATKORE is a key manufacturer partner represented by UES. UES has received multiple strategic awards from ATKORE including Power-Strut Growth, True Color Steel Conduit Growth, Specialty Cable Growth, and ECN Growth awards. UES also achieved Circle of Excellence and Pinnacle Award status.
• LegrandcoreChannel Partner/ Reseller/ DistributorLegrand is a major manufacturer partner with extensive recognition for UES including Circle of Excellence (seven-time), Quota Busters (seven-time), Marketeer of the Year (eight-time), Presidents Award, and multiple sales achievement awards.
• General CablecoreChannel Partner/ Reseller/ DistributorGeneral Cable is a manufacturer partner with recognition including Director's Club Award, Representative of the Year (two-time), and Salesperson of the Year awards.
• RAB LightingcoreChannel Partner/ Reseller/ DistributorRAB Lighting partner with recognition including Southern Rep Agency of the Year, RAB Million Dollar Club, Highest Percentage of LED Sales, Inside Salesperson of the Year, and Southeast Regional Salesmen of the Year awards.
• Universal Lighting TechnologiescoreChannel Partner/ Reseller/ DistributorUniversal Lighting Technologies partner with 62 Years of Service recognition and multiple Agent of the Year (four-time) and Outside Salesmen of the Year awards.
• Austin Electrical EnclosuresminorChannel Partner/ Reseller/ DistributorAustin Electrical Enclosures manufacturer partner with Excellence in Sales awards for UES Carolinas and UES Florida divisions.
• iMark GroupminorChannel Partner/ Reseller/ DistributoriMark Group industry partner with Platinum Program Status recognition (four-time winner).
• NEMRAminorChannel Partner/ Reseller/ DistributorNEMRA (National Electrical Manufacturers Representatives Association) partner with Manufacturer's Choice Award recognition (two-time winner).
• Heritage PlasticsminorChannel Partner/ Reseller/ DistributorHeritage Plastics manufacturer partner with Outstanding Performance and Outstanding Sales Achievement recognition.
• Electric SupplyminorChannel Partner/ Reseller/ DistributorElectric Supply distributor partner with Business Partner of the Year recognition (three-time winner).
• Wholesale Electric CompanyminorChannel Partner/ Reseller/ DistributorWholesale Electric Company partner with Supplier of the Year recognition.

Scale indicators3 records

Recent moves5 records

Broad incumbents

• Graybar: One of the largest US electrical, communications, and data networking distributors with a national footprint. Overlaps with UES's downstream customer base (electrical contractors and distributors) and competes indirectly for shelf space and specification influence with many of the same manufacturer principals.
• WESCO International: Global electrical, communications, and utility distribution company with a Fortune 500 footprint. A broad incumbent in the same end markets UES serves, with substantially greater scale, direct manufacturer relationships, and the ability to bypass independent rep agencies on large mandates.
• Rexel: Global electrical distribution group with a significant US presence through Rexel USA. Competes with UES downstream as a distributor and indirectly for manufacturer representation mandates, with global procurement scale and direct principal contracts.
• Sonepar: World's largest independent electrical distributor with US operations across multiple regional banners. Operates in the same end markets as UES, purchasing from many of the same manufacturer principals and serving the same contractor and distributor customers.
• Border States Electric: Large US employee-owned electrical distributor serving contractor and industrial customers across multiple states including the Southeast. Adjacent to UES as a downstream channel that purchases from the same manufacturer principals, with broader geographic coverage and direct inventory scale.

Others

• IMARK Group: Member-owned marketing and buying group of independent electrical distributors in the US. UES is a four-time IMARK Platinum Program Status winner, making IMARK a partner and adjacent industry participant rather than a direct competitor, with shared downstream customers and influence over specification decisions.
• NEMRA: National Electrical Manufacturers Representatives Association - the US trade association for independent electrical manufacturers' representative agencies. UES is a two-time NEMRA Manufacturer's Choice Award winner; NEMRA sets the conventions, ethics, and principal-rep engagement standards under which UES operates.

Direct peers

• JD Martin Company: Independent electrical manufacturers' representative agency with multi-region US coverage across electrical products including lighting, gear, and wire and cable. Direct competitor to UES in the rep agency channel, with the same business model, product categories, and downstream customer base (contractors and distributors).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uesrep
• Facebookfacebook.com/unitedelectricalsales
• LinkedInlinkedin.com/company/electrical-products-inc.
• Instagraminstagram.com/unitedelectricalsales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Electrical Sales