TuVida

What TuVida does

TuVida is a registered charity (no. 1051649) and company limited by guarantee (no. 3128681) headquartered in Nottingham, United Kingdom, providing direct care services and community-based support to unpaid carers and the people they care for across England and Wales. Founded in 1994 and rebranded to its current name in September 2020, the organisation operates through regional offices in Nottingham, Buckinghamshire, Essex, Congleton (North West, via the Crossroads Together subsidiary), West Sussex, and Mansfield, supplemented by a network of Carers Hubs in Bridgend, Herefordshire, Vale of Glamorgan, and Nottinghamshire.

The service portfolio spans four primary verticals: respite care (Nottinghamshire/Nottingham City, and West Sussex), home and personal care (East Midlands, Essex, Buckinghamshire, North Northamptonshire), day centres and social groups (West Sussex), and young carers support (Young Carers Notts and Crossroads Together Shropshire). Adjacent offerings include Short Breaks for Disabled Children, dementia-friendly weekend breaks, Carers Grants, and a Carers Financial Wellbeing Service. The end-of-life segment is delivered via a long-standing partnership with Marie Curie (STARS programme since October 2012) through the Crossroads Together Liverpool and Merseyside subsidiaries. Underlying technology is intentionally non-proprietary — standard website, payment processors for donations, and basic operational systems — with service delivery handled by paid care staff and a regional office infrastructure.

Revenue is generated almost entirely through commissioned contracts with local authorities including Nottinghamshire County Council, Nottingham City Council, North Northamptonshire Council, West Sussex County Council, Herefordshire Council, Bridgend County Borough Council, Cardiff Council, and the Vale of Glamorgan Council. These contracts fund hospital discharge support, carers information services, respite care, and admission avoidance. Secondary income comes from charitable donations via JustGiving, small grants schemes for unpaid carers, and fee-for-service offerings such as self-funded respite, day centre sessions (£45-£55 per session), private care, and dementia weekend breaks (£175 per person). Headcount is estimated at 501-1000 employees, and the organisation reports delivering 405,806 hours of care, supporting 8,867 people, and serving 5,020 unpaid carers in its most recent disclosed impact metrics.

Name

TuVida

Legal name

East Midlands Crossroads – Caring for Carers

Website

https://tuvida.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TuVida is a UK-registered charity and not-for-profit care provider supporting unpaid carers and people with care needs through respite, home care, day centres, young carers services, and Carers Hubs across England and Wales, primarily funded by local authority contracts.

Ownership category

akta.pro rank

Product category

Social Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)

akta.pro secondary industries

Overnight Respite Care (HSABAGAB), Emergency / On-Demand Respite Care (HSABAGAD), Family Caregiver Relief & Coaching (Respite-Integrated) (HSABAGAJ), Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Adult Day Respite Programs (Daytime Relief) (HLADAKAC)

Keywords

• Home care services
• Respite care
• Carer support
• Young carers
• Community care

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Local Authority Contracts: Primary revenue from contracted services with local councils including Nottinghamshire County Council, Nottingham City Council, North Northamptonshire Council, West Sussex County Council, Herefordshire Council, and others. Services include hospital discharge support, carers information services, and respite care.
2. Charitable Donations and Grants: Accepts charitable donations via JustGiving platform and administers carers grants schemes for financial support to unpaid carers.
3. Fee-for-Service Care: Some services charged at hourly rates or session fees, such as day centre sessions (£45-55 per session) and self-funded respite care.
4. Subsidized Emergency Services: Emergency respite funded entirely by West Sussex County Council with no cost to carers, demonstrating mixed public-private funding model.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

TuVida is a UK charity that delivers social care services to unpaid carers and the people they care for, including respite care, home care, day centres, young carers programmes, short breaks for disabled children, and Carers Hubs across England and Wales. Services are primarily funded by local authority and council contracts, supplemented by self-pay private care and charitable donations. The organisation supports adults with frailty, disability, dementia, mental health conditions and life-limiting illness, as well as children and young carers.

Product overview

TuVida operates as a not-for-profit charitable organisation offering a comprehensive portfolio of carer support services across England and Wales. The core offerings include respite care services (in Nottinghamshire/Nottingham City and West Sussex), home care (East Midlands), day centres (West Sussex), and young carers services (Young Carers Notts). The organisation runs a network of Carers Hubs including Bridgend Carers Wellbeing, Carer Links Herefordshire, and Vale Unpaid Carers Hub. Supporting services include Short Breaks for Disabled Children, dementia-friendly weekend breaks, Carers Grants, and the Carers Financial Wellbeing Service. Crossroads Together represents TuVida's North West operations including Shropshire young carers services and the Marie Curie STARS end-of-life programme. Private Care options are also available for self-funding clients. The services are provided across multiple UK regions including East Midlands, West Sussex, Buckinghamshire, Essex, London, Bridgend (Wales), Herefordshire, North Northamptonshire, and the Vale of Glamorgan.

Differentiator

Problem solved

Functional benefit

Products and services

• Respite for Carers (Nottinghamshire and Nottingham City) Flexible respite service providing temporary care for unpaid carers in Nottingham City or Nottinghamshire who care for an adult living in those areas, or who are registered with a City or County GP. Supports adults with frailty, mental health issues, disabilities, and terminal illness. Free to eligible unpaid carers.
• Respite for Carers (West Sussex) Respite service in West Sussex enabling unpaid carers to take time off, with professional care staff providing support. Includes emergency respite of up to 48-72 hours. Self-funded respite available at hourly rates with 2+ hour sessions; subsidized services up to 6 hours/week plus 10-hour night sit. Emergency respite fully funded by West Sussex County Council at no cost to carers.
• Care at Home (East Midlands) Personalised home care service offering bathing, dressing, meal preparation, mobility assistance, domestic duties, and social activities. Also provides specialist dementia care for adults needing support in their own homes in the East Midlands.
• Day Centres and Groups (West Sussex) Social day centre providing activities for people with care needs including baking, arts and crafts, singing, reminiscence, gentle exercise, and beauty pampering. Sessions held at Horsham (£55/session including cooked lunch) and Chichester (£45/session including cooked lunch) venues on Tuesdays and Wednesdays.
• Young Carers Notts Free confidential service supporting young carers aged 5-17 in Nottinghamshire and Nottingham City, providing breaks, practical advice, activities, and school holiday programmes.
• Carers Hubs Network of Carers Hub services providing free confidential personalised information, support, health and wellbeing services, access to breaks, events, training, and carers grants. Includes Bridgend, Herefordshire, Vale of Glamorgan, and Nottinghamshire hubs.
• North Northamptonshire Short Term Home Care Short-term care service for people leaving hospital or referred from acute services to provide support at home and avoid preventable hospital admissions. Commissioned by North Northamptonshire Council. Works with clients for up to four weeks.
• Short Breaks for Disabled Children Service providing breaks and support for disabled children and their families, including activities and respite for carers of children with complex care needs.
• Bridgend Carers Wellbeing Service providing support to unpaid carers in Bridgend, Wales, including outreach sessions and wellbeing activities, funded by Bridgend County Borough Council.
• Carer Links Herefordshire Dedicated support service for unpaid carers run on behalf of Herefordshire Council, providing information, advice, and access to grants. Over 100 people attended the official launch event during Carers Week 2025.
• Vale Unpaid Carers Hub Hub service for unpaid carers in the Vale of Glamorgan area, delivering carers packs to GP surgeries and hosting support activities, delivered under contract with Cardiff and Vale of Glamorgan Councils.
• Crossroads Together Brand representing TuVida services in North West England including Shropshire, providing young carers services, end-of-life care (STARS programme in partnership with Marie Curie since October 2012), and general respite services.
• Private Care Private pay care services available for those who wish to fund their own care outside of local authority arrangements.
• Dementia-Friendly Weekend Breaks (West Sussex) Twice-yearly weekend breaks at Europa Gatwick Hotel, Crawley, for people with young onset dementia and their carers. Priced at £175 per person including full board, activities, and entertainment. The October 2025 break is scheduled Friday 24 to Sunday 26 October.
• Carers Grants Financial grants available to help carers access services, respite care, and support including taxi transport and replacement care costs.
• Carers Financial Wellbeing Service Small grants scheme alongside money advice for unpaid carers facing financial pressures because of their care role, available in Cardiff and the Vale of Glamorgan areas.

Quantifiable outcome

• 8,867 people supported, 405,806 hours of care delivered, 5,020 unpaid carers supported
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• Herefordshire CouncilcoreStrategic or Co-development Partner · 21 January 2025Contract secured in January 2025 to provide information and advice services for unpaid carers in Herefordshire, including Carer Links service.
• Cardiff and Vale of Glamorgan CouncilscoreStrategic or Co-development Partner · 9 April 2024Contracts secured in April 2024 to deliver vital services for unpaid carers in Cardiff and the Vale of Glamorgan areas.
• Marie CuriestrategicStrategic or Co-development Partner · 1 October 2012Long-standing partnership since October 2012 for delivery of the STARS end-of-life programme. Crossroads Together (part of TuVida) was the first provider with Marie Curie on this programme.
• Nottinghamshire County CouncilcoreStrategic or Co-development PartnerPrimary commissioning partner for East Midlands care services including respite care, home care, and young carers services. TuVida delivers services on behalf of the council.
• Nottingham City CouncilcoreStrategic or Co-development PartnerJoint commissioning with Nottinghamshire County Council for city-based carers services including respite and young carers.
• North Northamptonshire CouncilcoreStrategic or Co-development PartnerCommissioning partner for hospital discharge service and short-term home care, helping avoid preventable hospital admissions.
• West Sussex County CouncilcoreStrategic or Co-development PartnerFunded emergency respite services entirely, with TuVida delivering respite and day centre services across West Sussex.
• Co-op (Central Nottingham)minorGTM or Marketing PartnerCo-op Member Pioneers provided donations of festive treats for young carers. Demonstrates community corporate social responsibility partnership.
• IKEA NottinghamminorGTM or Marketing PartnerIKEA staff donated essential kitchen equipment to support TuVida's Young Carers Notts service.
• Sherwood Forest Hospitals TruststrategicImplementation/ SI/ Consulting PartnerPartnership including TuVida Assessment and Reviewing Officer nominated for Sherwood Forest Hospitals Trust Excellence Award, demonstrating effective partnership working.
• Bridgend County Borough CouncilcoreStrategic or Co-development PartnerCouncil hosted Carers Rights Day events and provides funding for Bridgend Carers Wellbeing service.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Carers Trust: National UK charity and network of local carer-support organisations. TuVida is a Carers Trust Network partner, sharing the same operating model of locally delivered respite, information, and advocacy for unpaid carers.
• Crossroads Care: Network of regional UK charities providing respite care to unpaid carers. Closely comparable in mission and service model; several Crossroads entities have historically merged with or alongside TuVida.
• Home Instead: Large UK franchise network providing personal care, companionship, and respite for older adults at home. Directly comparable on home-care delivery to adults and unpaid-carer respite, but operated on a commercial franchise basis rather than charity model.
• Bluebird Care: National UK home care franchise providing personal care, respite, and live-in care. Overlaps directly with TuVida's Care at Home and West Sussex respite offerings, though structured as a for-profit franchise network.
• Caremark: UK home care franchise providing personal care, respite, and support services to adults and children in their own homes. Comparable to TuVida's home care and short-breaks-for-disabled-children services.

Broad incumbents

• Age UK: Large national UK charity supporting older people with information, advice, and care services. Overlaps with TuVida's elderly care, respite, and information services but at significantly greater scale and breadth.
• MHA (Methodist Homes): One of the largest UK charitable providers of residential, dementia, and community care for older people. Comparable in charitable ethos and care delivery but with a stronger residential and dementia-care focus than TuVida's home-based respite model.
• Alzheimer's Society: Major UK dementia charity providing information, support, and services for people with dementia and their carers. Overlaps with TuVida's dementia-friendly breaks and carer support services but at national scale and focused specifically on dementia.
• Voyage Care: Large UK provider of supported living, residential, and home care for people with learning disabilities, autism, and complex needs. Comparable in delivering short breaks and home care for adults and children with disabilities.

Others

• Marie Curie: UK charity providing end-of-life care and a long-standing strategic partner of TuVida via the STARS programme since 2012. Overlaps in end-of-life home care delivery but is a partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tuvidasupport
• YouTubeyoutube.com/channel/UChNgcOaX1K-6FXe5BQafAkQ
• Facebookfacebook.com/tuvidasupport
• LinkedInlinkedin.com/company/tuvidasupport

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TuVida