IMAP

What IMAP does

IMAP GmbH is a Düsseldorf-based systemic consulting firm founded in 2002 by Bülent Arslan, providing organizational transformation, leadership development, and digital/AI strategy services to German public administration. The firm applies a five-dimensional organizational framework spanning Strategy, Structures, Processes, Resources, and Culture, and positions itself as an "extended arm" of public-sector clients rather than a transactional external advisor. Service lines cover AI Transformation, Strategy & Organization, Processes & Digital Transformation, Leadership & Teams, Change Management, Evaluation & Monitoring, Diversity & Anti-Discrimination, and Sustainability consulting, with primary clients across federal ministries (e.g., BMBF, NRW ministries), municipal authorities (e.g., Stadt Köln), social security institutions (e.g., DRV Bund), and NGOs/international cooperation partners (e.g., Engagement Global, Goethe-Institut, GIZ-linked projects).

IMAP's product surface is a portfolio of services and methodologies rather than a software platform. Core IP includes the Organisationsuntersuchung ("mit System") framework, an interactive KI-Standortbestimmung (AI Readiness Check) self-assessment tool, the Aufgabenkritik Checkliste und Vorlagen for municipal task reviews, and an extensive whitepaper archive such as "Führung im KI-Zeitalter" (Leadership in the AI Age) and "Digitale Transformation ist Organisationsentwicklung." AI/ML capability is advisory — covering RPA and AI-supported process automation — with no proprietary AI models, patents, or research output indicated. The firm operates with approximately 70–80 personnel, including ~50 named consultants plus corporate, sales/marketing, fellow, and freelance roles.

Revenue is generated through project-based consulting engagements using fixed-price and time-and-materials contracts, frequently multi-year for government accounts. Distribution is sales-led via direct engagement with federal, state, and municipal authorities, supplemented by a monthly webinar series, published insights, and conference participation (including the DIVERSITY conference). Disclosed individual project budgets range from roughly €5K (Goethe-Institut AI workshop) to €1M (DRV Bund leadership development circles). In January 2023, IMAP expanded its group structure by acquiring a majority stake in ChangePartner AG, which retains independent brand and leadership under IMAP majority ownership, broadening the firm's change-management capacity.

Name

IMAP

Legal name

IMAP GmbH

Website

https://imap-institut.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

IMAP GmbH is a Düsseldorf-based systemic consulting firm providing organizational transformation, AI and digital strategy, leadership development, and sustainability consulting to German federal, state, and municipal governments, social security institutions, and NGOs.

Ownership category

akta.pro rank

Product category

Public Sector Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHADAA

Corporate Strategy Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

SECONDARYBPACAJAL

M&A HR Advisory (Due Diligence, Integration, Carve-outs)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

Keywords

• Public sector consulting
• Organizational development
• Change management
• Leadership development
• Digital transformation

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Project-based consulting engagements serving public administration, NGOs, and government bodies. Services include organizational development, digital transformation, AI transformation, leadership development, change management, and evaluation/monitoring. Revenue is generated through fixed-price project contracts and time-and-materials engagements. Mix includes strategy and organization consulting, processes and digital transformation, AI transformation, leadership and team development, and evaluation and monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

IMAP is a German consulting firm providing systemic organizational and professional development services to public administration, government bodies, social security institutions, and NGOs. Core offerings span five interconnected practice areas: Strategy & Organization, Processes & Digital Transformation, AI Transformation, Leadership & Teams, and Evaluation & Monitoring, delivered through project-based consulting engagements. The firm applies a five-dimensional systemic methodology (Strategy, Structures, Processes, Resources, Organizational Culture) and operates as an "extended arm" of public administration rather than a traditional external consultant.

Product overview

IMAP is a consulting firm specializing in transformation consulting for public administration, government bodies, and NGOs. The firm offers a portfolio of interconnected consulting services organized around core competencies: AI Transformation (including AI readiness assessments and strategy), Organizational Examination (Organisationsuntersuchung mit System), Strategy & Organization, Process & Digital Transformation (including RPA and automation), Leadership & Team development, Change Management, Evaluation & Monitoring, Diversity & Anti-Discrimination, and Sustainability consulting. Key products include the interactive KI-Standortbestimmung (AI Readiness Check) tool, Aufgabenkritik checklists and templates, and whitepapers on AI leadership and digital transformation. The offering is a unified consulting services portfolio rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Transformation / KI-Transformation Comprehensive AI transformation consulting including readiness assessment, strategy development, AI workshops for decision-makers, and AI implementation support for public administration organizations.
• Strategie & Organisation Strategic consulting and organizational development services for public administration, helping organizations clarify mission and develop sustainable target systems.
• Prozesse & Digitalisierung Process optimization and digital transformation services including RPA, workflow automation, and digitalization implementation for public administration.
• Führung & Team Leadership development, team development, and feedback systems implementation for public sector organizations.
• Change & Leadership Change management consulting and leadership support for navigating organizational transformation in public administration.
• Evaluation & Monitoring Evaluation and monitoring services for programs, reforms, and funding projects in public administration and NGOs.
• Diversity and Anti-Discrimination Diversity-oriented organizational development and anti-discrimination consulting for public administration and organizations.
• Sustainability Sustainability consulting including climate protection strategies, heat action planning, and sustainable development support for municipalities, with partners such as ICM GmbH and EUS GmbH.
• KI-Standortbestimmung (AI Readiness Check) Interactive online tool enabling organizations to assess their readiness for effective AI deployment across dimensions of strategy, processes, data, roles, competencies, and culture.
• Organisationsuntersuchung – mit System Systemic organizational examination methodology analyzing structures, processes, tasks, resources, and organizational culture across five interconnected levels, with emphasis on gap analysis between formal structures and lived practice.
• Aufgabenkritik Checkliste und Vorlagen Structured task analysis toolkit including templates for order clarification, savings target matrix, stakeholder mapping, and task inventory for municipal administrations.
• KI-Workshop für Führungskräfte (AI Workshop for Decision-Makers) Workshop-format consulting service for executives and decision-makers covering AI concepts, implementation approaches, and readiness considerations for public sector organizations.

Quantifiable outcome

• Successfully accompanied City of Cologne with approximately 20,000 employees through multi-year organizational reform including 100+ team processes
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ChangePartner AGcoreStrategic or Co-development Partner · 25 January 2023IMAP acquired majority shares in ChangePartner AG in January 2023, strengthening its capabilities for client service. ChangePartner continues to operate as an independent entity with its own leadership and brand identity under IMAP's majority ownership. The acquisition was designed to expand IMAP's service offerings and strengthen the organization for future challenges.
• ICM GmbHminorStrategic or Co-development PartnerPartnership with ICM GmbH for climate protection and adaptation projects. Collaboration includes regional forums for state ministry in NRW regarding climate pact, and heat action planning for the city of Hamm. IMAP contributes organizational development and consulting expertise while ICM provides technical climate expertise.
• EUS GmbHminorStrategic or Co-development PartnerPartnership with EUS GmbH for integrated climate protection concepts. Collaboration includes developing climate protection strategies for municipalities in Lower Saxony, combining IMAP's consulting and participation methods with EUS's technical environmental expertise.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IMAP_GmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAP