Interviewing Service of America

What Interviewing Service of America does

Interviewing Service of America (operating as ISA Corp or The ISA Group) is a US-based market research company founded in 1982 and operating as a wholly-owned subsidiary of Material. The firm delivers custom research, qualitative fieldwork, online sample, and managed insight communities to enterprise clients across the automotive, cannabis, multicultural, and technology verticals, with named engagements including a multi-year IBM community and the Autodesk Advisors program (585 members since 2016). Its core products are organized into three operating units: Q-insights (in-person qualitative research with a focus group facility in Sherman Oaks, California, specializing in car clinics and specialty recruitment), SoapBoxSample (online sample services with the proprietary MySoapBox consumer panel and specialty panels such as The Green Time for cannabis), and icanmakeitbetter (an insight community SaaS platform supporting surveys, live chat, heat maps, ideation, and behavioral science methodologies). In April 2023 the platform was expanded with 19+ new features spanning advanced survey logic (MaxDiff, Conjoint, segmentation), interactive tools (shopping cart, media evaluator, cardsort), and proprietary research methodologies (IBID, Emotional Complex, Habit Illumination, IMM, BASE-IC, Prime Message Testing). ISA also operates CANNApinion Poll, a bi-monthly survey of 1,000 US cannabis consumers.

Revenue is generated through a mix of professional services (bespoke custom research engagements), recurring subscriptions (the icanmakeitbetter platform offered in D.I.Y., Managed Community, and Full Service tiers, plus SoapBoxSample online sample), and data monetization (CANNApinion Poll syndication). The company sells primarily through a direct enterprise sales motion, supplements with self-serve and e-commerce channels for mid-market buyers, and extends reach through a strategic channel partnership with Headset in the cannabis vertical (announced March 2023). Geographic footprint spans the United States with case-study evidence of European (Germany) and Chinese end users; the company is privately held under Material with no disclosed funding rounds, revenue figures, or institutional investors.

Name

Interviewing Service of America

Legal name

Interviewing Service of America

Website

https://isacorp.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research Services: Bespoke research solutions tailored to client business questions, including ad testing, brand research, segmentation, and concept testing.
2. Online Sample Services: SoapBoxSample provides online data collection through proprietary consumer panels and blended sample approaches.
3. Insight Community Platform: icanmakeitbetter platform offered as managed or full-service community solutions with tiered support.
4. CANNApinion Poll: Bi-monthly survey of 1,000 US cannabis consumers providing cannabis industry insights.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Interviewing Service of America (ISA Corp / The ISA Group) is a market research company that delivers custom research, online sampling, and qualitative research services to enterprise brands. Its portfolio spans the icanmakeitbetter insight community platform, the SoapBoxSample online panel business, and the Q-insights qualitative division offering car clinics, focus groups, and multicultural recruiting. ISA also operates specialty communities such as MySoapBox and the cannabis-focused The Green Time panel and CANNApinion Poll.

Product overview

ISA Corp operates a multi-platform research ecosystem comprising three primary divisions: SoapBoxSample (online sample and research), Q-insights (in-person qualitative research), and icanmakeitbetter (insight community platform). The portfolio includes specialty panels like The Green Time (cannabis) and MySoapBox, reporting and analytics services, and automotive research through Q-insights. These products connect brands with consumers through custom research, data collection, and qualitative methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Q-insights: ISA's in-person quantitative and qualitative research division, specializing in car clinics, large recruits with hard-to-reach audiences, and multicultural recruiting and interviewing. Flexible, modern focus group facility in Sherman Oaks, CA.
• SoapBoxSample
• icanmakeitbetter
• MySoapBox
• The Green Time
• CANNApinion Poll
• Driven by Q-insights
• Customer Boardroom

Products and services

• icanmakeitbetter Best-in-class insight community platform providing surveys, live chat, focus groups, heat maps, and ideation sessions for gathering continuous consumer feedback across any device, targeted at enterprise brands building branded insight communities.
• Reporting & Analytics

Quantifiable outcome

• Recruited up to 2,500 automotive respondents per month
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• HeadsetcoreStrategic or Co-development Partner · 24 March 2023Headset, the leading provider of data and analytics to the cannabis industry, partnered with ISA to create a more holistic data ecosystem. ISA introduces qualitative research methods including the CANNApinion Poll and The Green Time community to Headset's existing analytics services. The partnership helps producers, retailers, and manufacturers improve product development and innovation through combined quantitative and qualitative insights.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kantar: Large global insights and consulting firm with extensive panel, qualitative, and brand research capabilities that overlap with ISA's full-service research stack at much greater scale.
• Ipsos: Global market research and analytics firm offering custom research, panels, and syndicated studies; a broad incumbent serving many of the same enterprise brand buyers as ISA's custom research division.
• Dynata: Large first-party data and insights platform serving enterprise research buyers with online sample, panels, and ad effectiveness; competes with ISA across custom research and online sample services at greater scale.

Direct peers

• Prolific: Online participant recruitment and panel platform serving academic and commercial research buyers; overlaps with SoapBoxSample's sample services and icanmakeitbetter's panel model.
• UserTesting: Human insight platform for UX and customer experience research with contributor network and asynchronous video feedback; competes for the same enterprise UX-research budget that drives icanmakeitbetter and Q-insights engagements.
• Savanta: Market research agency delivering custom research, panels, and insight communities for enterprise brands; closely comparable to ISA's custom research, panel, and community platform stack.
• Toluna: Global online sample and consumer insights platform offering survey programming, panels, and research solutions directly overlapping with SoapBoxSample and icanmakeitbetter.
• Cint: Online sample exchange and survey infrastructure provider that competes with SoapBoxSample's sample supply business and with the panel ecosystem behind icanmakeitbetter.
• Schlesinger Group: Global qualitative and quantitative research firm operating focus group facilities and online communities; directly comparable to Q-insights' in-person qualitative and icanmakeitbetter's community offering.

Others

• Material: ISA's parent company and a strategic marketing/insights holding group; comparable as a sibling-portfolio operator that controls ISA and adjacent agencies, shaping ISA's strategic context rather than competing directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ISAcorp_
• Facebookfacebook.com/TheISAGroup
• LinkedInlinkedin.com/company/interviewing-service-of-america
• Instagraminstagram.com/theisagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interviewing Service of America