Felson Companies
- Company typePrivate
- Founded1948
- HeadquartersHayward, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Felson Companies firmographics
Firmographics- Name
- Felson Companies
- Legal name
- Felson Companies
- Website
- https://felson.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Felson Companies is headquartered
LocationHeadquarters
- HQ city
- Hayward
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Felson Companies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Asset Management Fees: The company generates revenue through asset management fees charged to investors for managing their multifamily residential properties along the West Coast. Services include asset management, project management, and investment syndication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Institutional Investment Minimum - $12M+ |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Felson Companies product offering
Product offeringCore offering
Felson Companies is a privately held real estate investment firm that provides asset management, project management, and investment syndication services for multifamily residential apartment communities on the West Coast. The firm manages a portfolio of over 1,400 apartment units valued at over $500M, actively acquiring stabilized multi-family assets of $12M+ in supply-constrained markets including San Francisco Bay Area, Sacramento, Seattle, and Denver.
Product overview
Felson Companies is a privately held real estate investment company offering asset management services for multifamily residential properties. The company manages a portfolio of 14 apartment communities across the West Coast (San Francisco Bay Area, Seattle, Sacramento, Denver) totaling over 1,400 units. The portfolio includes diverse property types such as high-rise buildings (Nob Hill Tower), mid-rise properties (Ludwig), garden-style communities (Whitman Green, Crestview Terrace, Park Orchard), mixed-use buildings (The Hawthorne), and luxury condo-quality assets (The Flats at The Mill). Properties range from 12 to 281 units. The company's investment strategy targets core, core-plus and value-add multi-family assets constructed after 2000, seeking 10-15% IRR returns over 5-7 year hold periods with transaction sizes of $12M+.
Differentiator
Problem solved
Functional benefit
Products and services
- Nob Hill Tower Recently renovated iconic high-rise in a tony neighborhood in San Francisco, CA with 72 units, part of the Felson multifamily investment portfolio.
- The Hawthorne Modern mixed-use building with stylish studios to penthouses in vibrant Capitol Hill neighborhood in Seattle, WA with 63 units; a 2025 Felson acquisition.
- Whitman Green Centrally located garden-style community with unique rose garden in Hayward, CA with 188 units.
- Crestview Terrace Garden-style community nestled in the hills above a growing transit oriented neighborhood in Hayward, CA with 281 units.
- The Woodlark Recently repositioned asset with over $2.5M of improvements conducted in 2022, featuring 46 units.
- Park Orchard Beautiful garden-style apartment community with beautifully landscaped koi pond, featuring 150 units.
- Mission Heights Centrally located apartment community with bay views featuring 146 units.
- Pebble Creek Recently renovated tranquil and woodsy community in a growing technology region in Fremont, CA with 176 units.
- The Flats at The Mill Luxury, condo-quality asset in newly constructed development south of downtown Sacramento, featuring 12 units; a 2022 acquisition.
- Ludwig Mid-rise property built in 2014 in popular Capitol Hill neighborhood in Seattle, WA with 37 units; a 2022 acquisition.
- The Cedars Peaceful, garden-style community with close proximity to transit in Castro Valley, CA with 83 units.
- Bentley Place City-style apartment building in central suburban location, featuring 68 units.
- Creekside Terrace Quiet, wooded apartment community in convenient location, featuring 52 units.
- Roberts Lane Condo-like townhomes located near tech employers, featuring 90 units.
Quantifiable outcome
- 10-15% IRR over 5-7 year hold period
- +2 more outcomes
Companies that use Felson Companies
Customer profileSegments2 records
Ideal customer profiles1 record
Felson Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Felson Companies partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Felson Companies competitors and assessment
Company assessmentBroad incumbents
- AvalonBay Communities: Large-cap multifamily REIT with significant West Coast exposure. Comparable in targeting newer-vintage, high-quality apartment communities in supply-constrained coastal markets similar to Felson's stated criteria.
- Greystar Real Estate Partners: Largest global multifamily property manager and investment operator, providing property and asset management services across millions of units. Directly comparable to Felson's asset-management function but at vastly greater scale.
- Kennedy Wilson: Global real estate investment company with multifamily and investment-syndication activities, including West Coast multifamily. Comparable to Felson as a vertically integrated investment manager pursuing similar property types.
- Essex Property Trust: West Coast-focused multifamily REIT with a portfolio concentrated in California and Seattle — the same core metros as Felson. Provides a public-market benchmark for asset values and operating performance in these submarkets.
- Veris Residential: Multifamily REIT operating high-quality apartment communities, providing a comparable asset-management and investment vehicle reference for a sponsor with similar product positioning.
Direct peers
- FPA Multifamily: Multifamily-focused investment management firm that acquires and asset-manages apartment communities, closely mirroring Felson's strategy of value-add and core-plus acquisitions in supply-constrained markets.
- The Bascom Group: Private multifamily value-add investment sponsor focused on the West Coast and Sunbelt, comparable to Felson in its syndication-driven model and similar apartment-community deal sizes.
- JPI: National multifamily developer and investment firm with active West Coast operations. Comparable to Felson in combining development heritage with multifamily investment and asset management.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Felson Companies social profiles
Digital presenceFelson Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Felson Companies leadership team
Management profileNumber of profiles
Felson Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Felson Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Felson Companies
What does Felson Companies do?
Felson Companies is a privately held real estate investment firm that provides asset management, project management, and investment syndication services for multifamily residential apartment communities on the West Coast. The firm manages a portfolio of over 1,400 apartment units valued at over $500M, actively acquiring stabilized multi-family assets of $12M+ in supply-constrained markets including San Francisco Bay Area, Sacramento, Seattle, and Denver.
Is Felson Companies a public or private company?
Felson Companies is a private company. It is classified as family owned and is currently operating.
When was Felson Companies founded?
Felson Companies was founded in 1948. It employs 11 to 50 people.
Where is Felson Companies based?
Felson Companies is headquartered in Hayward, United States, in the North America region.
How does Felson Companies make money?
One revenue line is on record: asset Management Fees.
Who are Felson Companies's main competitors?
Broad incumbents on record are AvalonBay Communities, Greystar Real Estate Partners, Kennedy Wilson, Essex Property Trust and Veris Residential. Direct peers are FPA Multifamily, The Bascom Group and JPI.
Does Felson Companies have an API?
No public API is recorded for Felson Companies.