Solarmotion
Solarmotion AG is a Swiss turnkey solar EPC integrator serving residential, commercial/industrial, and utility-scale customers in Eastern Switzerland and Greater Zurich, delivering PV installations, battery storage, EV charging, and energy management with ongoing maintenance and roof rental services.
- Company typePrivate
- Founded2010
- HeadquartersKreuzlingen, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Solarmotion does
Solarmotion AG is a Swiss photovoltaic systems integrator founded in 2010 and headquartered in St. Gallen, operating across Eastern Switzerland and Greater Zurich through four branch offices (St. Gallen, Amriswil, Teufen, and a Zürich office co-located with strategic partner Energie 360°). The company delivers turnkey solar installations — covering survey, planning, permitting, subsidy applications, installation, and ongoing maintenance — across residential, commercial/industrial, and increasingly utility-scale segments. Its core product portfolio spans multiple PV installation modalities (Indach/BIPV with SUNSTYLE solar tiles, Aufdach rooftop, Solarfassade facade, and Freiflächen ground-mounted systems) complemented by lithium-ion battery storage (Neoom, Huawei Luna2000), the Solarmanager energy management platform, EV charging infrastructure (Wallbox, fast-chargers), the Dachmiete roof rental model, and emerging Agri-PV solutions.
Commercially, Solarmotion runs a consultative direct-sales motion with dedicated contacts per customer segment, free initial consultations, and project-specific pricing (typical CHF 13K residential 6 kWp + 10 kWh; CHF 45–55K commercial 30 kWp + 50 kWh). Revenue mechanics blend one-time EPC project sales with recurring maintenance subscriptions and Dachmiete rental income, supported by anchor enterprise customers such as Brauerei Locher (1,098 kWp brewery), Energie 360° (1.2 MW Regensdorf ground-mounted plant and Zürich co-location), and Züst Bedachungen AG (co-developer of the Energiepark Teufen flagship).
Ownership and corporate structure: solarmotion AG sits within the Merz Gruppe alongside merz+egger AG, eenfinity AG, optisizer AG, and other Merz family entities; in July 2023, Energie 360° acquired a strategic equity stake, marking the first external ownership interest. In May 2026, founder Stefan Merz transitioned from CEO to Chairman of the Board, with Robert Musaj assuming operational leadership — a governance change that signals a deliberate move from founder-led operations toward a more institutionalized management structure as the company scales its commercial and utility-scale project pipeline.
Solarmotion firmographics
Firmographics- Name
- Solarmotion
- Legal name
- solarmotion ag
- Website
- https://solarmotion.ch
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solarmotion AG is a Swiss turnkey solar EPC integrator serving residential, commercial/industrial, and utility-scale customers in Eastern Switzerland and Greater Zurich, delivering PV installations, battery storage, EV charging, and energy management with ongoing maintenance and roof rental services.
- Ownership category
- akta.pro rank
Solarmotion industry classification
Industry- Product category
- Solar PV Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
Keywords
Where Solarmotion is headquartered
LocationHeadquarters
- HQ city
- Kreuzlingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Solarmotion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Installation (One-Time): One-time revenue from the sale and installation of photovoltaic systems for residential and commercial properties. Includes project design, permits, and commissioning. Turnkey delivery model.
- Roof Rental (Dachmiete): Recurring rental income from leasing rooftop space to Solarmotion for solar installations. Property owners receive rental payments while Solarmotion retains operational ownership of the system.
- Service, Maintenance & Monitoring: Ongoing revenue from maintenance contracts including remote monitoring, annual inspections, thermographic checks, cleaning, and repairs. Services offered under subscription-like maintenance packages.
- Electric Vehicle Charging Infrastructure: Installation and potentially operation of EV charging stations (wallboxes, fast chargers) integrated with solar PV and energy management systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Residential PV + Battery Storage System (5–10 kWh) |
| One time/ perpetual license | Pay-as-you-go | Commercial/Industrial Solar + Large Battery Storage (15–50+ kWh) |
| Other | Annual | Energy Management System (EMS) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Solarmotion product offering
Product offeringCore offering
Solarmotion is a Swiss solar energy systems integrator based in St. Gallen that designs, installs, and commissions photovoltaic systems across residential, commercial, industrial, and utility-scale segments. Core offerings span building-integrated PV (Indach), rooftop-mounted PV (Aufdach), solar facades, SUNSTYLE solar roof tiles, ground-mounted solar plants, and complementary solutions including lithium-ion battery storage, EV charging (Wallboxen) infrastructure, and the Solarmanager energy management platform. Services are delivered turnkey from planning, permitting, and subsidy processing through installation and ongoing maintenance.
Product overview
Solarmotion is a Swiss solar energy systems integrator offering end-to-end photovoltaic solutions across residential, commercial, and utility-scale segments. The core portfolio centers on PV installation modalities: Indach (building-integrated), Aufdach (rooftop-mounted), Solarfassade (facade-mounted), and SUNSTYLE solar roof tiles. Complementary add-on modules extend the system's value: battery storage (Stromspeicher), Solarmanager energy management, E-Mobilität/Wallbox EV charging, and the Dachmiete roof rental model. The company also develops larger projects such as the Energiepark Teufen (PV carport with battery storage and fast-charging infrastructure) and offers full service and maintenance (monitoring, cleaning, thermography, inspection). Together, these products form a unified energy independence platform — from generation and storage through consumption and EV charging — delivered as a turnkey service from planning through installation and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Indach-Photovoltaik (In-Roof PV) Building-integrated photovoltaic (BIPV) solar systems installed flush within the roof structure, serving as a direct replacement for conventional roofing materials. Designed for property owners seeking an aesthetically integrated solar roof solution.
- Aufdach-Solaranlage (On-Roof PV) Rooftop-mounted solar panel systems installed above existing roofing, representing the conventional approach for residential and commercial PV installations.
- Solarfassade (Solar Facade) Building-integrated solar facade solutions where photovoltaic panels are mounted on or within exterior wall surfaces to generate power while serving a design function.
- SUNSTYLE Solarziegel (Solar Roof Tiles) Solar-integrated roof tiles that combine photovoltaic generation with traditional roofing aesthetics, serving as an alternative to standard solar modules and offered via partnership with SUNSTYLE.
- Freiflächenanlage (Ground-Mounted Solar) Ground-mounted solar power systems installed on open land areas, designed for utility-scale or commercial renewable energy generation.
- Stromspeicher / Batteriespeicher (Battery Storage) Battery energy storage systems (lithium-ion and other chemistries) that store excess solar power for later use, increasing self-consumption rates from approximately 30-35% to roughly 70% and providing backup power.
- Energiemanagement / Solarmanager (Energy Management) Intelligent energy management system that coordinates PV production, battery storage, and household or building consumption to maximize self-consumption rates and visualize energy flows via a mobile app.
- E-Mobilität / Wallbox (EV Charging) Home and commercial EV charging stations (Wallboxen) integrated with solar PV systems to enable direct charging of electric vehicles with self-generated solar power.
- Dachmiete (Roof Rental) Roof rental model where Solarmotion leases unused rooftop space from property owners to install and operate PV systems, offering landowners passive rental income while Solarmotion retains operational ownership.
- Agri-PV (Agrivoltaics) Agrivoltaics solutions combining solar power generation with agricultural land use, enabling simultaneous farming and energy production on the same land area.
- Service und Wartung (O&M Services) Comprehensive operations and maintenance services including remote monitoring, on-site inspections, cleaning, thermographic analysis, and system health checks for PV installations, sold under subscription-like maintenance packages.
Quantifiable outcome
- 90% self-consumption rate achieved at Brauerei Locher reference project
- +4 more outcomes
Companies that use Solarmotion
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Solarmotion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Solarmotion partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Züst Bedachungen AG (Marcel Züst)coreMarcel Züst (Züst Bedachungen AG) and Stefan Merz (solarmotion) co-initiated the Energiepark Teufen flagship project — a multifunctional commercial energy hub. This partnership demonstrates co-development of innovative energy infrastructure combining PV, battery storage, and EV charging infrastructure.
- Swisscharge.chminorSwisscharge.ch is solarmotion's strong partner for EV charging billing solutions. Enables professional billing and management of EV charging infrastructure.
- merz+egger agcoremerz+egger ag is part of the same corporate group as solarmotion (Merz Group). Both companies share management (Stefan Merz on board of both) and collaborate on solar projects. The Merz Group comprises merz+egger ag, solarmotion ag, eenfinity ag, optisizer ag, merz anlagen+immobilien ag, merz familie ag, and fallfrei ag.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Solarmotion competitors and assessment
Company assessmentDirect peers
- Enerix: German/Austrian franchise network of regional solar installers offering turnkey PV, battery storage and EV charging across the DACH region. Comparable to Solarmotion in decentralized regional-install business model and customer focus.
- Helion Solar: Swiss solar installer serving residential and commercial customers with turnkey PV, battery storage and EV charging solutions. Directly comparable to Solarmotion in offering mix, customer segments and regional Swiss go-to-market.
- TRITEC AG: Swiss solar distributor and installer offering PV systems, battery storage and energy management to residential and commercial customers. Closest direct peer to Solarmotion within the Swiss DACH market with overlapping product portfolio and regional sales motion.
- Megasol Energie AG: Swiss manufacturer and EPC for premium solar systems including BIPV and large-scale ground-mounted PV. Comparable to Solarmotion in Swiss market focus, BIPV capabilities and execution of commercial/utility-scale projects.
Emerging players
- 1Komma5°: German scale-up offering residential solar, heat pumps, EV charging and dynamic electricity tariffs through a decentralized installer network. Comparable to Solarmotion in turnkey residential energy-stack offering, but with broader European footprint and capital scale.
- Enpal: Germany's largest residential solar leasing company offering PV + battery + EV charging with no upfront cost. Comparable to Solarmotion in the Dachmiete (roof rental) ownership model and residential customer segment, but at significantly larger European scale.
- Zolar: German online solar marketplace and installer connecting customers with regional installers for PV, battery and EV charging. Comparable to Solarmotion in DACH residential solar focus, though with a digital-first acquisition model.
Broad incumbents
- Solarwatt: Established German manufacturer of solar glass-glass modules and integrated energy solutions for residential and commercial customers. Comparable to Solarmotion in product breadth (PV, storage, EMS) but with proprietary manufacturing and broader European reach.
Regional players
- Otovo: Norwegian residential solar installer and subscription provider active across several European markets. Comparable to Solarmotion in turnkey residential PV + storage model, but operating in Northern Europe rather than Switzerland.
Others
- EWS Schönau: German energy cooperative operating renewable generation, grid, and retail supply, including solar installation services. Comparable to Solarmotion only thematically as a renewable energy actor; not a direct installer competitor but an adjacent utility/cooperative model in the DACH energy market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Solarmotion social profiles
Digital presenceSolarmotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solarmotion leadership team
Management profileNumber of profiles
Profiles2 records
Solarmotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solarmotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solarmotion
What does Solarmotion do?
Solarmotion is a Swiss solar energy systems integrator based in St. Gallen that designs, installs, and commissions photovoltaic systems across residential, commercial, industrial, and utility-scale segments. Core offerings span building-integrated PV (Indach), rooftop-mounted PV (Aufdach), solar facades, SUNSTYLE solar roof tiles, ground-mounted solar plants, and complementary solutions including lithium-ion battery storage, EV charging (Wallboxen) infrastructure, and the Solarmanager energy management platform. Services are delivered turnkey from planning, permitting, and subsidy processing through installation and ongoing maintenance.
Is Solarmotion a public or private company?
Solarmotion is a private company. It is classified as family owned and is currently operating.
When was Solarmotion founded?
Solarmotion was founded in 2010. It employs 11 to 50 people.
Where is Solarmotion based?
Solarmotion is headquartered in Kreuzlingen, Switzerland, in the Europe region.
How does Solarmotion make money?
Four revenue lines are on record. Solar Installation (One-Time) is the primary driver. The others are roof Rental (Dachmiete), service, Maintenance & Monitoring and electric Vehicle Charging Infrastructure.
Who are Solarmotion's main competitors?
Direct peers on record are Enerix, Helion Solar, TRITEC AG and Megasol Energie AG. Emerging players are 1Komma5°, Enpal and Zolar. Solarwatt is listed as a broad incumbent. Otovo is listed as a regional player. EWS Schönau is listed as an others.
Does Solarmotion have an API?
No public API is recorded for Solarmotion.
What industry is Solarmotion in?
Solarmotion's product category is Solar PV Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 221114.