Pretty In Pink Foundation

What Pretty In Pink Foundation does

Pretty In Pink Foundation is a 501(c)(3) nonprofit organization founded in 2004 in Raleigh, North Carolina, by breast surgeon Dr. Lisa Tolnitch. Its mission is to provide direct financial assistance to uninsured and under-insured breast cancer patients in North Carolina, covering surgery, chemotherapy administration, radiation treatment, deductibles, co-pays, and COBRA premiums. The foundation operates a single integrated service: applicants are reviewed for North Carolina residency, citizenship, breast cancer diagnosis, and household income eligibility, and approved funds are paid directly to medical service providers that have agreed to reduced rates. The Beyond the Ribbon program layers in comfort care — mastectomy bras, post-surgical garments, prostheses, and wigs fitted by certified volunteer fitters.

The foundation is funded through four channels: individual donations (including the 'Partners In Pink' monthly giving program), special-event fundraising (Pink Pumps & Bow Ties Gala, Triple Crown Gala, MacGregor Downs Pretty In Pink Classic, Walk for a Champion, Court for a Cause), corporate sponsorships (Blue Cross NC, Duke Cancer Institute, Ralph Lauren, and 30+ event sponsors), and grants from foundations including Susan G. Komen NCTC, Blue Cross NC, North Carolina Community Foundation, Big Rock Foundation, and Searstone/Lutheran Services Carolinas. The organization runs with 1-10 employees, a small management team (Executive Director Becky Horn, Director of Business Development Sayla Nedell, Director of Advancement & Partnerships Heather Sullivan, Patient Services Manager Anna Sims, Director of Marketing and Communications Tara Coppedge), and heavy reliance on volunteers and donated venue partnerships.

In 2024, the foundation celebrated its 20th anniversary and served 486 Champions — the highest annual patient count in its history — across nearly all 100 North Carolina counties, with 352 receiving direct financial assistance and 130+ served through Beyond the Ribbon. The 2025 Pink Pumps & Bow Ties Gala raised a record-breaking $600,000, and the foundation recently launched the 'Hope After the Storm' campaign to extend assistance to Western NC patients affected by Hurricane Helene. It holds the Candid Platinum Seal of transparency and operates with no parent company, no outside investment ownership, and no venture or private equity backing.

Name

Pretty In Pink Foundation

Legal name

Pretty In Pink Foundation

Website

https://prettyinpinkfoundation.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Pretty In Pink Foundation is a Raleigh-based 501(c)(3) nonprofit that provides direct financial assistance for surgery, chemotherapy, and radiation to uninsured and under-insured breast cancer patients across North Carolina, complemented by a comfort-care program called Beyond the Ribbon.

Ownership category

akta.pro rank

Product category

Breast Cancer Patient Financial Assistance

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Public Health Financing, Budgeting & Grants Management (HLAJAMAC), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Breast cancer assistance
• Patient treatment funding
• Nonprofit healthcare grants
• Medical financial aid
• Cancer care charity

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Marketing or Sales, Operations, Personnel

Revenue model

1. Donations and Contributions: The foundation relies primarily on donations from individuals, corporations, and community members. Monthly giving program called 'Partners In Pink' provides recurring donation support.
2. Special Event Fundraising: Revenue generated from signature fundraising events including Pink Pumps & Bow Ties Gala, Triple Crown Gala, golf/tennis tournaments, and community fundraisers. Events include live and silent auctions, sponsorship packages, and ticket sales.
3. Foundation and Corporate Grants: Grants from organizations including Susan G. Komen NCTC ($49,988), Blue Cross NC (multi-year gifts), North Carolina Community Foundation ($25,000), Big Rock Foundation ($35,000), and Searstone/Lutheran Services Carolinas ($16,000 per year).
4. Corporate Sponsorships: Corporate sponsors at various levels (Premier Partner, Platinum, Gold, etc.) for events. Sponsors include Blue Cross NC, Duke Cancer Institute, Ralph Lauren, and numerous local businesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pretty In Pink Foundation provides direct financial assistance grants to uninsured and under-insured breast cancer patients in North Carolina, paying medical service providers directly for surgery, chemotherapy administration, and radiation treatment. The foundation negotiates reduced rates with healthcare providers to maximize the impact of each donated dollar. It also runs a complementary Beyond the Ribbon program distributing comfort care items such as mastectomy bras, post-surgical garments, prostheses, and wigs.

Product overview

Pretty In Pink Foundation is a non-profit organization offering a single integrated program of financial assistance services for uninsured and under-insured breast cancer patients in North Carolina. The core offering is the Direct Financial Assistance Program, which provides funding for surgery, chemotherapy, and radiation treatment. The Beyond the Ribbon Program supplements medical treatment support with comfort care items including mastectomy products and wigs. The foundation operates multiple signature fundraising events (Pink Pumps & Bow Ties Gala, Triple Crown Gala, Walk for a Champion, MacGregor Downs Classic, Court for a Cause) to sustain its service programs.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond the Ribbon: Program that sends comfort care totes to breast cancer patients across North Carolina
• Champions
• Triple Crown Gala

Products and services

• Direct Financial Assistance Program Provides direct financial assistance grants to uninsured and under-insured breast cancer patients in North Carolina to cover surgery, chemotherapy administration, and radiation treatment. The foundation collaborates with surgeons, oncologists, and radiologists to acquire reduced rates and pays medical service providers directly.
• Beyond the Ribbon Program Provides comfort care items to breast cancer patients including mastectomy bras, post-surgical garments, prostheses, and wigs through partnerships with certified volunteer fitters at fitting events.

Quantifiable outcome

• Served 486 breast cancer patients in 2024, the highest in foundation history
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major and minor.

• Governors ClubmajorGTM or Marketing Partner · 31 May 2023Governors Club Women's Golf Association hosts annual 'All for the Pink' charity event. In 2023, raised record-breaking $126,000. Since 1999, the association has been hosting fundraising events to support breast cancer organizations. Located in Chapel Hill, NC.
• MacGregor Downs Country ClubmajorGTM or Marketing Partner · 28 October 2019Host of the MacGregor Downs Pretty In Pink Classic (formerly MacGregor Breast Cancer Classic). Event has run for 31 years supporting breast cancer nonprofits, with 16 years supporting Pretty In Pink. In 2019, raised in excess of $115,000, a 65% increase over prior year. Event includes men's and women's tennis and golf events.
• Diane's SelectionsminorStrategic or Co-development PartnerDurable medical provider based in Raleigh that provides certified volunteer fitters for Beyond the Ribbon Day events. Provides complimentary fittings for mastectomy bras, post-surgical garments, prostheses, and wigs.
• Legacy Stables & EventsminorGTM or Marketing PartnerEvent venue partner for Triple Crown Gala in Winston-Salem, NC. Hosting the 2027 Triple Crown Gala event at their facility.
• The Pavilion at the Angus BarnminorGTM or Marketing PartnerEvent venue partner for Pink Pumps & Bow Ties Gala in Raleigh, NC. Hosting the annual signature fundraising event.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Pink Fund: The Pink Fund provides financial assistance to breast cancer patients in active treatment for everyday living expenses - the closest functional peer to Pretty In Pink's treatment-funding model. Both organizations focus on direct financial grants for breast cancer patients, but The Pink Fund operates nationally whereas Pretty In Pink is North Carolina-only.
• National Breast Cancer Foundation: National Breast Cancer Foundation provides patient navigation and financial assistance grants to under-insured breast cancer patients through hospital partners. Directly comparable in mission to Pretty In Pink Foundation, with broader geographic reach.
• Living Beyond Breast Cancer: Living Beyond Breast Cancer provides trusted information, community, and support to breast cancer patients. Comparable in mission focus on the breast cancer patient population, though emphasis is on education/support rather than direct financial assistance.
• Sharsheret: Sharsheret is a national breast cancer organization providing community support, financial assistance, and educational resources. Comparable to Pretty In Pink Foundation in providing direct financial and supportive services to breast cancer patients and survivors.

Broad incumbents

• Susan G. Komen: Susan G. Komen is the largest breast cancer nonprofit in the US, funding research, direct patient support, and treatment assistance across the country. Pretty In Pink Foundation has received grants from Komen's NCTC affiliate, indicating both operate in the same patient-assistance funding space.
• Breast Cancer Research Foundation: BCRF is a major breast cancer-focused grantmaking foundation funding research worldwide. While Pretty In Pink focuses on patient financial assistance rather than research, both are health-focused grantmaking foundations serving the breast cancer community.
• American Cancer Society: The American Cancer Society is the largest US cancer nonprofit, funding research, patient support, and screening programs including for breast cancer. Operates broadly across cancer types rather than specializing in breast cancer like Pretty In Pink Foundation.

Emerging players

• Tigerlily Foundation: Tigerlily Foundation focuses on breast cancer among young women, providing education, advocacy, and patient support. Mission overlap with Pretty In Pink Foundation in serving breast cancer patients, but with demographic specialization.
• Young Survival Coalition: Young Survival Coalition focuses specifically on young adults diagnosed with breast cancer. Operates in the same patient-support space as Pretty In Pink Foundation but with a narrower demographic segment.

Regional players

• For 3 Sisters: For 3 Sisters is a Maryland-based breast cancer nonprofit providing financial assistance, awareness, and education to breast cancer patients. Closely comparable model to Pretty In Pink Foundation but operating in a different state/region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pipfnc
• YouTubeyoutube.com/@PrettyInPinkFoundation
• Facebookfacebook.com/PrettyInPinkFoundation
• Instagraminstagram.com/prettyinpinkfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pretty In Pink Foundation