The Pink Fund
- Company typePrivate
- Founded2006
- HeadquartersSouthfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Pink Fund firmographics
Firmographics- Name
- The Pink Fund
- Legal name
- The Pink Fund
- Website
- https://pinkfund.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Pink Fund industry classification
Industry- NAICS
- Voluntary Health Organizations (813212)
- akta.pro primary industry
- Public Health Block Grants & Formula Funding Administration (HLAJALAD)
Keywords
Where The Pink Fund is headquartered
LocationHeadquarters
- HQ city
- Southfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Pink Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Individual Donations: Individual donors contribute through online donations, monthly pledges, and one-time gifts. The organization accepts donations via credit card, ACH transfer, and mail. Monthly giving programs starting as low as $5 help cover specific bills like phone bills or utilities.
- Corporate Partnerships & Sponsorships: Corporate partners sponsor events, engage in cause marketing campaigns, provide matching gifts, and make direct financial contributions. Long-term partnerships with companies like Ford Motor Company and Snap-On Tools.
- Planned Giving & Estate Gifts: Accepts bequests through wills/trusts, gifts of stock, Donor Advised Fund contributions, and IRA rollovers. EIN 45-0544575 for charitable giving purposes.
- Event Fundraising: Third-party fundraising events, corporate events, Dancing for the Survivors gala, and community fundraisers organized by supporters.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels12 records
The Pink Fund product offering
Product offeringCore offering
The Pink Fund provides up to 90 days of non-medical financial assistance to breast cancer patients in active treatment, paying creditors directly for housing, transportation, utilities, and insurance costs. The organization also operates a specialized metastatic fund offering up to 180 days of support, an online application portal, and patient education resources through its acquired Breast Cancer Wellness Magazine.
Product overview
The Pink Fund is a nonprofit organization offering a single integrated service portfolio centered on its Financial Bridge Program—a 90-day non-medical financial assistance grant for breast cancer patients in active treatment. The core program is supplemented by Breast Cancer Wellness Magazine (acquired to expand patient education resources), the Dancing For The Survivors annual fundraising event, the Eyes Up Here awareness campaign, and the specialized Mary Herczog Fund for metastatic breast cancer patients. The organization also operates an Ambassador Program for advocacy and an Online Application Portal for patient intake. The Pink Fund does not operate as a software platform but as a direct-service nonprofit.
Differentiator
Problem solved
Functional benefit
Brands
- Real Help Now: Trademarked slogan and campaign name for immediate financial assistance donations
- Real Help For The Other Part Of The Fight
- Dancing With The Survivors
- SurThrivor
- Mary Herczog Fund for Metastatic Breast Cancer
- Breast Cancer Wellness Magazine
Quantifiable outcome
- Pink Fund has provided over $7.8 million in financial relief to breast cancer survivors since 2006
- +4 more outcomes
Companies that use The Pink Fund
Customer profileNamed customers7 records
The Pink Fund technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Pink Fund partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core/flagship, major and minor.
- Ford Motor Companycore/flagshipSince 2012, Ford Motor Company has been a charity partner through the Warriors in Pink program. This partnership enabled Pink Fund to serve breast cancer patients in all 50 states. Ford's long-term commitment has been instrumental in expanding the organization's national reach.
- Snap-On Toolscore/flagshipA 9-year corporate partnership supporting Pink Fund's mission. Snap-On Tools has maintained an ongoing partnership through website and social channel promotion and continuous communication.
- Daiichi Sankyocore/flagshipGissoo DeCotiis, Head of Global Advocacy & Strategic Relations at Daiichi Sankyo, was added to Pink Fund's Board of Directors in April 2024. Daiichi Sankyo is a global pharmaceutical company with corporate origins in Japan and over 120 years of scientific expertise.
- CVS SpecialtymajorHourly in-store radio advertising in 9,000 CVS specialty pharmacy locations runs messaging about Pink Fund, providing significant awareness exposure across the country.
- Short's Brewing CompanyminorMichigan-based brewery partnered with Pink Fund for Breast Cancer Awareness Month, raising money through their Soft Parade beer. Multi-year partnership dating back to at least 2020.
- Natalie's Orchid Island Juice CompanyminorDuring October Breast Cancer Awareness Month, Natalie.s donated 40% of sales of their Orange Beet juice to Pink Fund. Multi-year partnership dating back to 2016.
- Warstic SportsminorSporting goods company launched Battle Pink collection with 15% of each purchase benefiting The Pink Fund.
- GivslyminorPlatform that empowers companies to produce better business connections by giving back. Users can choose The Pink Fund as their charity beneficiary for business conversations.
- KrogermajorKroger Community Rewards program allows shoppers to designate Pink Fund to receive a percentage of their qualified purchases using code HN051.
- Fred Astaire Dance Studioscore/flagshipLong-standing partner for the Dancing for the Survivors event, providing professional dancers to pair with breast cancer survivors for the annual gala.
- Breast Cancer Wellness Magazinecore/flagshipPink Fund acquired Breast Cancer Wellness Magazine, a digital publication dedicated to educating and empowering breast cancer patients. Molly MacDonald serves as a columnist focusing on financial wellness.
- Reviver AutominorMichigan-based company partnered to create a Pink Fund-branded digital license plate (Rplate) to help raise funds and awareness for the organization.
- Savor HealthminorPartnership with Savor Health featuring their Ina AI nutrition assistant integrated with Pink Fund resources to help patients financially navigate nutrition during treatment.
- FORCE (Facing Our Risk of Cancer Empowered)minorPartnership to help patients understand the latest research on hereditary breast cancer and provide comprehensive resources.
- American Cancer Society / National Breast Cancer RoundtablemajorPink Fund is a member of the National Breast Cancer Coalition and participates in the American Cancer Society/NBCC Breast Cancer Roundtable, collaborating on policy and advocacy efforts.
- Athletes Unlimited VolleyballminorProfessional volleyball players chose Pink Fund as their cause during the season, raising awareness and funds. Jordan Larson, a silver and bronze medalist, represented Pink Fund.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The Pink Fund competitors and assessment
Company assessmentBroad incumbents
- National Breast Cancer Coalition: NBCC is an advocacy and policy coalition with breast-cancer priorities. Pink Fund is a member and partners on roundtable activities, and NBCC competes for breast-cancer-focused donor and grant dollars.
- Susan G. Komen: Komen is the largest breast-cancer nonprofit, with a much broader mission spanning research, screening, and direct services. It competes with Pink Fund for the same donor base while covering a much wider programmatic scope.
- American Cancer Society: ACS is the largest US cancer nonprofit offering direct patient support including lodging and transportation. Pink Fund is a member of its Breast Cancer Roundtable, and ACS offers overlapping patient-financial-support programs at significantly larger scale.
Direct peers
- Lazarex Cancer Foundation: Lazarex Cancer Foundation provides financial assistance specifically to cancer patients for clinical-trial participation costs and related expenses. Its mission on financial toxicity for cancer patients makes it a directly comparable peer in patient-targeted grantmaking.
- HealthWell Foundation: HealthWell Foundation provides financial assistance for medical costs to underinsured patients across many disease states, including cancer. It overlaps with Pink Fund on patient financial navigation and direct grant administration, although with a broader disease focus.
- Family Reach: Family Reach is a national nonprofit that provides financial support and financial planning to families facing cancer, with virtually identical mission focus and direct-bill payment methodology. Highly comparable scale and patient-population targeting.
- CancerCare: CancerCare provides financial assistance, counseling, and support for cancer patients and overlaps directly with Pink Fund's mission around treatment-related financial toxicity. It uses a similar direct-payment-to-creditors model for housing, utilities, and transportation.
- The Assistance Fund: TAF provides financial assistance for out-of-pocket medical expenses across many chronic and life-threatening diseases, including cancer. Its copay/financial-assistance programs compete with Pink Fund for the same donor and corporate-grant pools.
- Patient Advocate Foundation: PAF provides case-management services and financial aid for patients with chronic, life-threatening, and debilitating illnesses. Its financial-assistance programs and direct-payer overlap directly with Pink Fund's service delivery model.
Emerging players
- Young Survival Coalition: YSC focuses on breast cancer in younger women and offers patient navigation and support programming. It is a smaller, segment-specific peer that intersects with Pink Fund's breast-cancer mission while emphasizing a narrower demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Pink Fund social profiles
Digital presenceThe Pink Fund compliance and trust
Trust signalCompliance3 records
The Pink Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pink Fund leadership team
Management profileNumber of profiles
The Pink Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pink Fund M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pink Fund
What does The Pink Fund do?
The Pink Fund provides up to 90 days of non-medical financial assistance to breast cancer patients in active treatment, paying creditors directly for housing, transportation, utilities, and insurance costs. The organization also operates a specialized metastatic fund offering up to 180 days of support, an online application portal, and patient education resources through its acquired Breast Cancer Wellness Magazine.
Is The Pink Fund a public or private company?
The Pink Fund is a private company. It is currently operating.
When was The Pink Fund founded?
The Pink Fund was founded in 2006. It employs 1 to 10 people.
Where is The Pink Fund based?
The Pink Fund is headquartered in Southfield, United States, in the North America region.
How does The Pink Fund make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships & Sponsorships, planned Giving & Estate Gifts and event Fundraising.
Who are The Pink Fund's main competitors?
Broad incumbents on record are National Breast Cancer Coalition, Susan G. Komen and American Cancer Society. Direct peers are Lazarex Cancer Foundation, HealthWell Foundation, Family Reach, CancerCare, The Assistance Fund and Patient Advocate Foundation. Young Survival Coalition is listed as an emerging player.
Does The Pink Fund have an API?
No public API is recorded for The Pink Fund.
What industry is The Pink Fund in?
Its primary akta.pro industry code is HLAJALAD, Public Health Block Grants & Formula Funding Administration. Its NAICS code is 813212.