CENTURY 21 Atwood
CENTURY 21 Atwood is a sixth-generation, family-led real estate brokerage operating 17 offices with 120+ agents across Minnesota and adjacent states. The firm provides residential and commercial brokerage, mortgage lending via subsidiary Atwood Mortgage, and relocation services.
- Company typePrivate
- Founded1867
- HeadquartersMankato, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CENTURY 21 Atwood does
CENTURY 21 Atwood is a sixth-generation, family-led real estate brokerage operating as an independently owned franchisee of Century 21 Real Estate LLC and domiciled in Mankato, Minnesota. Founded in 1867 and currently led by Matthew Atwood, the firm runs 17 offices with 120+ agents across Minnesota and into adjacent markets in Wisconsin and North Dakota. Core offerings span residential and commercial brokerage, with specialized tracks for luxury, multi-family, farm & ranch, and land. Ancillary lines include Atwood Mortgage (a wholly-owned lending subsidiary), relocation services, a Wyndham Destinations seller-incentive program called Vacation on the House, and home-valuation tools.
The technology footprint is conventional for a regional brokerage: an MLS-integrated listing platform with property search, community guides, and a mortgage calculator, supplemented by standard social and content marketing properties and a separate careers site. No proprietary AI, app, or developer platform is disclosed; brand-level marketing programs and lead-generation tooling are inherited from the Century 21 franchisor.
Economically, the firm operates on a transaction-commission model: it earns listing-side and buyer-side commissions on residential and commercial transactions, negotiates cooperations through the MLS, and captures ancillary fees via Atwood Mortgage. Reported 2024 scale metrics are $330M in sales volume with 1K+ closed sales and a stated 99% customer satisfaction rating; a clearly disclosed brokerage-level revenue figure is not provided. Community investment through the Atwood Foundation (over $1M in cumulative local-cause giving) is positioned as a brand-building and referral-driver, not a separate revenue line.
CENTURY 21 Atwood firmographics
Firmographics- Name
- CENTURY 21 Atwood
- Legal name
- CENTURY 21 Atwood Realty, Inc.
- Website
- https://c21atwood.com
- Company type
- Private
- Founded year
- 1867
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CENTURY 21 Atwood is a sixth-generation, family-led real estate brokerage operating 17 offices with 120+ agents across Minnesota and adjacent states. The firm provides residential and commercial brokerage, mortgage lending via subsidiary Atwood Mortgage, and relocation services.
- Ownership category
- akta.pro rank
CENTURY 21 Atwood industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
Keywords
Where CENTURY 21 Atwood is headquartered
LocationHeadquarters
- HQ city
- Mankato
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CENTURY 21 Atwood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: The brokerage earns commissions on real estate transactions when homes are bought and sold through its network of agents. The company also offers buyer agency compensation on listed properties and cooperates with other brokerages through the MLS system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction commissions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CENTURY 21 Atwood product offering
Product offeringCore offering
Full-service residential and commercial real estate brokerage providing buyer and seller representation across Minnesota through a network of 17 offices and 120+ agents. The offering includes property search, listing services, closing support, in-house mortgage lending via the Atwood Mortgage subsidiary, relocation assistance, and a Vacation on the House seller incentive program.
Product overview
CENTURY 21 Atwood operates as a full-service real estate brokerage platform offering residential and commercial property services. The core offering centers on real estate buying and selling services, supported by complementary modules including Atwood Mortgage (lending), Relocation Services, Commercial Real Estate, Vacation on the House incentive program, and Home Valuation tools. The company serves communities throughout Minnesota with 17 offices and 120+ agents, providing property search across residential, luxury, commercial, and land categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Brokerage Services
- Commercial Real Estate Services
- Atwood Mortgage
- Relocation Services
- Vacation on the House
Quantifiable outcome
- 99% customer satisfaction rating
- +2 more outcomes
Companies that use CENTURY 21 Atwood
Customer profileSegments1 record
Ideal customer profiles3 records
CENTURY 21 Atwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CENTURY 21 Atwood partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Century 21 Real Estate LLCcoreCENTURY 21 Atwood operates as a franchisee of Century 21 Real Estate LLC, using the Century 21 brand name, logo, and marketing programs. The company received the 2026 Art Bartlett 2100 Cup Award, the brand's most prestigious company-level recognition.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
CENTURY 21 Atwood competitors and assessment
Company assessmentEmerging players
- Redfin: Tech-forward brokerage offering lower commission rates and a digital-first consumer experience. Competes for the same Minnesota buyer and seller pool with a different value proposition and pricing model.
- HomeSmart: National brokerage with a flat-fee model and high agent commission splits. Growing presence in secondary Midwest markets where it competes with traditional franchisees like CENTURY 21 Atwood for agent recruitment.
Regional players
- Edina Realty: Long-standing Minnesota-based residential brokerage with deep Twin Cities and regional presence. Direct regional competitor to CENTURY 21 Atwood, competing for the same agent talent and Minnesota buyer/seller relationships.
- Windermere Real Estate: West Coast-rooted regional brokerage with growing Midwest presence. Operates with a similar relationship-driven, office-based model and competes in residential segments overlapping with CENTURY 21 Atwood's offering.
Direct peers
- Compass: Tech-enabled residential brokerage with luxury focus and proprietary agent platform. National competitor pursuing top producers in regional markets that overlap with CENTURY 21 Atwood's service area.
- eXp Realty: Cloud-based real estate brokerage with a national agent network and revenue-sharing model. Competes directly with CENTURY 21 Atwood for buyer and seller representation, particularly attractive to independent agents due to high commission splits.
- RE/MAX: Global real estate franchise with a similar agent-centric, franchise-license model. Operates throughout Minnesota and competes for both consumers and realtors in the same Midwest markets.
- Better Homes and Gardens Real Estate: Real estate franchise owned by Realogy/Anywhere with comparable Midwestern presence. Competes for agents and listings under a similar franchise-affiliation model.
- Coldwell Banker: Established national real estate franchise with a comparable traditional brokerage model. Has substantial Minnesota agent presence and competes for the same residential buyer and seller pool.
- Berkshire Hathaway HomeServices: National real estate franchise with strong Midwest penetration. Competes for sellers and listings in Minnesota's upper-bracket and luxury segments, overlapping with CENTURY 21 Atwood's luxury property service line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CENTURY 21 Atwood social profiles
Digital presenceCENTURY 21 Atwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
CENTURY 21 Atwood leadership team
Management profileNumber of profiles
Profiles1 record
CENTURY 21 Atwood subsidiaries and ownership
Company hierarchySubsidiaries1 record
CENTURY 21 Atwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CENTURY 21 Atwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CENTURY 21 Atwood
What does CENTURY 21 Atwood do?
Full-service residential and commercial real estate brokerage providing buyer and seller representation across Minnesota through a network of 17 offices and 120+ agents. The offering includes property search, listing services, closing support, in-house mortgage lending via the Atwood Mortgage subsidiary, relocation assistance, and a Vacation on the House seller incentive program.
Is CENTURY 21 Atwood a public or private company?
CENTURY 21 Atwood is a private company. It is classified as family owned and is currently operating.
When was CENTURY 21 Atwood founded?
CENTURY 21 Atwood was founded in 1867. It employs 11 to 50 people.
Where is CENTURY 21 Atwood based?
CENTURY 21 Atwood is headquartered in Mankato, United States, in the North America region.
How does CENTURY 21 Atwood make money?
One revenue line is on record: real Estate Commission.
Who are CENTURY 21 Atwood's main competitors?
Emerging players on record are Redfin and HomeSmart. Regional players are Edina Realty and Windermere Real Estate. Direct peers are Compass, eXp Realty, RE/MAX, Better Homes and Gardens Real Estate, Coldwell Banker and Berkshire Hathaway HomeServices.
Does CENTURY 21 Atwood have an API?
No public API is recorded for CENTURY 21 Atwood.
What industry is CENTURY 21 Atwood in?
CENTURY 21 Atwood's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 5312 and its SIC code is 6531.