What Redeemeum Labs does

Redeemeum Labs, legally registered as REDEEMEUM UK LTD (company number 11874189) and headquartered at Winchester House, Deane Gate Avenue, Taunton, Somerset, England, is a privately held UK SaaS company building open commerce infrastructure. The firm was incorporated in 2022 and self-positions as building "Open Commerce" — software that connects traditional e-commerce systems to decentralized, distributed-ledger-based commerce networks. According to its website, the company targets mainstream businesses as a horizontal customer segment, addressing use cases such as e-commerce interoperability, metaverse commerce, loyalty program design, and decentralized selling of physical products.

The company's core product offering is the "Redeemeum Open Commerce Product Suite," a platform-plus-modules architecture comprising four interconnected products: MetaSeller (a connection tool linking existing e-commerce systems to open commerce networks), MultiGONE — also branded Portal — (a platform for selling physical products in the metaverse and online), Niftkey (a community engagement and rewards system for building loyalty), and Boson (open commerce software for selling physical products via decentralized channels). The underlying technology stack is described as supporting e-commerce integration, metaverse commerce, digital wallets for digital assets, and distributed ledger network capabilities, though technical specifics (consensus mechanisms, chain integrations, smart contract standards) are not disclosed in the available materials. No API, SDK, or documented integration partner ecosystem is evidenced; no patents, trademarks, certifications, or third-party validations appear in the data.

Redeemeum operates a product-led growth motion, distributing its software directly through its self-service website on a global basis, with marketing conducted through its website (top-of-funnel) and inquiry/contact forms (bottom-of-funnel). Pricing is not publicly disclosed and is quote-based, implying enterprise or mid-market deal sizing rather than standardized self-serve tiers. Revenue mechanics rely on SaaS subscriptions across the four-product suite. No revenue figures, funding rounds, named customers, partnership agreements, awards, or management bios beyond co-founders Justin Banon (CEO) and Gregor Boroša (CTO) are surfaced in the input materials, leaving financial trajectory and commercial traction unverified.

Name

Redeemeum Labs

Legal name

REDEEMEUM UK LTD

Website

https://redeemeum.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Redeemeum Labs is a UK-based SaaS company that offers an open commerce infrastructure product suite — MetaSeller, MultiGONE, Niftkey, and Boson — enabling mainstream businesses to integrate e-commerce systems with decentralized commerce, sell physical products in the metaverse, and operate tokenized loyalty communities.

Ownership category

akta.pro rank

Product category

E-commerce Infrastructure

akta.pro primary industry

Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK)

akta.pro secondary industry

Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded) (FSADANAM)

Keywords

• Open commerce infrastructure
• Ecommerce integration
• Metaverse commerce
• Loyalty management
• Decentralized commerce

Headquarters

HQ city

Taunton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: Redeemeum offers a suite of open commerce infrastructure SaaS products sold on a subscription basis, enabling mainstream businesses to sell at scale across e-commerce and metaverse channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Redeemeum Labs offers the Open Commerce Product Suite, a set of SaaS products that enable mainstream businesses to sell physical products at scale. The suite includes MetaSeller (e-commerce system connector), Portal (metaverse and online sales platform), Niftkey (community loyalty and rewards), and Boson (open commerce software for physical product sales).

Product overview

Redeemeum Labs offers the Redeemeum Open Commerce Product Suite, a platform-plus-modules SaaS architecture comprising four interconnected products: MetaSeller (e-commerce system connector), MultiGONE (metaverse/online sales platform), Niftkey (community loyalty and rewards), and Boson (open commerce software for physical products). The suite enables mainstream businesses to sell at scale through open commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Metaseller: Connect your e-commerce system to open commerce
• Portal
• Niftkey
• Boson

Products and services

• MetaSeller
• Portal Platform enabling businesses to sell physical products in the metaverse and online.
• Niftkey SaaS solution designed to build and reward loyal communities, supporting customer engagement and retention strategies.
• Boson Open commerce software platform that enables businesses to sell physical products leveraging decentralized commerce channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Mintable: NFT platform offering storefront, minting, and brand tooling. Comparable as a more specialized emerging player in tokenized commerce and loyalty implementations.
• Rarible: Decentralized NFT marketplace with multi-chain commerce support. Comparable as an emerging Web3 commerce player pursuing brand and merchant integrations.
• Thirdweb: Web3 development platform providing SDKs, marketplaces, and commerce modules for mainstream apps. Comparable as emerging infrastructure enabling tokenized commerce and loyalty for businesses.

Direct peers

• Boson Protocol: Decentralized commerce protocol enabling physical products to be sold via Web3 tokenized commitments. Directly comparable to Redeemeum's Boson product in purpose and target use case.
• Venly: Web3 infrastructure platform offering wallets, NFT tools, and commerce enablement for businesses. Comparable as a B2B-facing Web3 commerce infrastructure provider to mainstream enterprises.
• Crossmint: Enterprise-grade Web3 infrastructure for issuing wallets, NFTs, and tokenized assets at scale. Overlaps directly with Redeemeum's loyalty/Niftkey and commerce integration offerings.

Broad incumbents

• OpenSea: Largest NFT marketplace with APIs and tools for brands and merchants. Comparable as a broad commerce-adjacent Web3 platform relevant to Niftkey loyalty use cases.
• Stripe: Payments and commerce infrastructure serving mainstream businesses globally. Comparable as the broader commerce-infrastructure incumbent whose rails Redeemeum's open commerce stack connects to.
• Shopify: Dominant e-commerce platform with emerging Web3 and tokenized commerce features. Comparable as the broad incumbent in connected commerce whose integrations Redeemeum's MetaSeller aims to enable.
• Magic Eden: Leading multi-chain NFT marketplace with merchant and brand tooling. Comparable in the Web3 commerce surface area, particularly around physical-to-digital commerce and brand loyalty campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/redeemeum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redeemeum Labs