Hula Daddy Kona Coffee

What Hula Daddy Kona Coffee does

Hula Daddy Kona Coffee LLC is a privately held, family-owned boutique coffee farm operating a single-estate 30-acre (17,000+ trees) plantation on the slopes of Mount Hualālai in Holualoa, Kona, Hawaii. The company grows, hand-picks, processes, and small-batch roasts 100% Kona coffee entirely in-house, offering seven coffee varieties (e.g., Karen J Red Bourbon, Laura's Reserve SL-28/SL-34, Kona Mele, Kona Sweet, Kona Oli, Peaberry, Bourbon Pointu Laurina, the IoIO trio) processed via five methods, with retail prices ranging from $47.95/lb to $139.95/lb.

Core operations rest on artisanal, low-scale technology rather than automation: meticulous manual bean sorting before and after each roast, minute-by-minute roasting temperature logs enabling exact replication of past roasts, and sun-drying (no petroleum energy) combined with an on-site composting program producing over 50 tons of compost annually from local restaurant green waste. Laura Ross, a Q Grader (only 12 in Hawaii) and Forbes-recognized Top 12 USA Coffee Roaster, oversees roasting. The company has accumulated recognized third-party validation, including a Coffee Review 97-point score, Coffee Review #1 Coffee of 2018, and multiple first-through-fifth place finishes at the Kona Coffee Cultural Festival Cupping Competition.

Hula Daddy makes money primarily through a direct-to-consumer e-commerce storefront on Shopify (huladaddy.com) with free U.S. shipping on orders over $55 and an average order value of about $125, supplemented by three premium gift packs ($69.95–$199.95), branded merchandise (T-shirts, hoodies, chocolate-covered coffee beans, burlap tote bags), $35/person plantation tours, and agritourism foot traffic through a Visitor Center & Tasting Room in Holualoa. Distribution is extended via an Awin-powered affiliate program (17% commission, 30-day cookie) and a Hui Loyalty Program; marketing runs through a 153+ article content library, Constant Contact email and SMS, and earned media. The company has no disclosed funding, no institutional investors, and no parent/subsidiary relationships.

Name

Hula Daddy Kona Coffee

Legal name

Hula Daddy Kona Coffee LLC

Website

https://huladaddy.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Hula Daddy Kona Coffee is a family-owned, single-estate 30-acre Kona coffee farm in Holualoa, Hawaii, that grows, processes, and small-batch roasts 100% Kona coffee and sells direct-to-consumer via Shopify, supplemented by gift packs, merchandise, and reservation-only plantation tours.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee & Cacao Plantations (Coffee, Cocoa) (AFAGACAI), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty kona coffee
• Single estate coffee
• Small batch roasting
• Direct trade coffee
• Coffee plantation tours

Headquarters

HQ city

Holualoa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Coffee Sales: Direct online sales of 100% Kona coffee beans in various weights (1/2 lb, 1 lb) and roast options (medium, dark). Products include single-estate Kona coffees with prices ranging from approximately $47.95/lb to $139.95/lb depending on variety and rarity.
2. Merchandise: Sale of branded merchandise including T-shirts, hoodies, chocolate-covered coffee beans, and burlap coffee tote bags.
3. Plantation Tours: One-hour coffee experience tours at $35/person, including visits to the orchard and roasting room. Booked by reservation on select days.
4. Gift Packs and Bundles: Pre-packaged gift sets including the Coffee Lover Gift Pack ($199.95) with Kenneth David's book and three bags of Coffee Review-rated coffee, Hawaiian Gift Packs ($69.95), and Premier Packs ($134.95).
5. Affiliate Program Commission (Awin): 17% commission on all sales through their affiliate program, with an average order value of approximately $125. Managed through Awin affiliate network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hula Daddy Kona Coffee grows, hand-picks, processes, and small-batch roasts 100% Kona coffee on its 30-acre single-estate plantation on the slopes of Mount Hualālai in Kona, Hawaii. The company sells 7 coffee varieties processed in 5 different ways direct-to-consumer through its Shopify online store, alongside curated gift packs, branded merchandise, and by-reservation plantation tasting tours.

Product overview

Hula Daddy Kona Coffee is a single-estate Kona coffee producer offering 100% Kona coffee products sold direct from their plantation. The core product portfolio includes multiple single-origin coffee varieties such as Karen J Red Bourbon, Laura's Reserve SL 34, Kona Mele, Peaberry, IoIO series, Kona Espresso, and Kona Oli, all grown, hand-picked, processed, and small-batch roasted on their 30-acre eco-friendly farm on the slopes of Mount Hualālai. Additional offerings include gift packs (Coffee Lover Gift Pack, Hawaiian Gift Pack, Premier Pack), branded merchandise (T-shirts, hoodies, chocolate-covered coffee beans, burlap tote bags), and plantation tour experiences. The company also operates a loyalty program (Hui Loyalty Program) and affiliate program. All products are sold through their Shopify-powered online store.

Differentiator

Problem solved

Functional benefit

Brands

• Hula Daddy Kahiko: Medium or dark roast with citrusy flavors and unsweetened dark chocolate notes. Coffee Review rated.
• Hula Daddy Kona Ohana
• Hula Daddy Kona Espresso
• Karen J Red Bourbon
• Kona Mele
• Red Bourbon Natural
• Kona Sweet
• Laura's Reserve SL 34
• Bourbon Pointu Laurina
• Hula Daddy Peaberry
• Hula Daddy IoIo Extra Fancy
• Kona Oli

Products and services

• Laura's Reserve SL 34 The most award-winning 100% Kona coffee from Hula Daddy; outstandingly sweet and hugely aromatic. Available in 1-pound or 1/2-pound bags. Won second place in the 2018 Kona Coffee Cupping Competition and Hawaii Cupping Competition, and received Coffee Review's top score of 97 points in 2017.
• Karen J Red Bourbon Outstanding high-mountain Red Bourbon 100% Kona coffee with flowery aroma and fruit tastes. Available in 1-pound or 1/2-pound bags. Received a 96-point rating from Coffee Review and first place in the 2014 Kona Coffee Cupping Competition.
• Kona Sweet Dried-in-the-fruit natural 100% Kona coffee with soft but powerful acidity, apple cider nuance, delicate silky mouthfeel, and subtle milk chocolate. Available in 1-pound or 1/2-pound bags.
• Hula Daddy Kona Espresso A chocolaty espresso with subtle fruit flavors. Available in 1/2-pound bags in medium or dark roast. Received a 94-point rating from Coffee Review.
• Kona Mele Outstanding high-mountain 100% Kona coffee with rich, complex, well-balanced flavor featuring notes of chocolate, fruit, and flowers. Available in 1-pound or 1/2-pound bags.
• Hula Daddy Kahiko 100% Kona coffee with citrusy flavors and unsweetened dark chocolate notes. Available in 1-pound or 1/2-pound bags in medium or dark roast.
• Hula Daddy Peaberry 100% Kona Peaberry coffee with complex, sweet and savory flavors of chocolate and fruit. Available in medium or dark roast, in 1-pound or 1/2-pound bags.
• Kona Oli Pulped natural 100% Kona coffee, rich and sweet with flavors of caramel, raisin, and soft earth notes. Hula Daddy's most popular coffee. Available in 1-pound or 1/2-pound bags, medium dark roast only.
• Hula Daddy IoIO Extra Fancy Extraordinary high-mountain 100% Kona coffee with rich and pungent aroma of fruit and spice, featuring distinctive complex flavors of citrus, fruit, and flowers.
• Hula Daddy IoIO Fancy Outstanding high-mountain 100% Kona coffee with aroma and flavors similar to IoIO Extra Fancy, featuring citrus, fruit, and floral notes.
• Hula Daddy IoIO Select Outstanding high-mountain 100% Kona coffee selection with citrus, fruit, and floral flavors.
• Bourbon Pointu Laurina 100% Kona Bourbon Pointu (var. Laurina) coffee, first grown on Reunion Island. Famous for naturally low caffeine and a fruit-toned, Bourbon-like cup. Available in 1/2-pound bags, medium roast only.
• Red Bourbon Natural Dried-in-the-fruit natural 100% Kona Red Bourbon coffee with amazing fruit flavors. Available in 1-pound or 1/2-pound bags.
• Hula Daddy Kona Ohana A blend of Arabica 100% Kona coffees. Available in 1-pound bags in medium or dark roast.
• Coffee Lover Gift Pack Premium gift bundle including Kenneth David's '21st Century Coffee' book plus three 1/2-pound bags of Coffee Review '96 Point' Rated Coffee. Priced at $199.95.
• Hawaiian Gift Pack Four 2-ounce ground bags of different coffees (Kona Sweet, Kona Oli, Kahiko medium roast, Kahiko dark roast), each enclosed in a Hawaiian fabric bag. Priced at $69.95.
• Premier Pack of Four Top Coffees Four 4-ounce whole-bean bags of top coffees (Kona Sweet, Kona Oli, Peaberry, Karen J Natural), each enclosed in a Hawaiian fabric bag. Priced at $134.95.
• Plantation Tours One-hour, reservation-only coffee experience at the Hula Daddy plantation, including tasting of award-winning 100% Kona coffee, an orchard visit, and roasting room access. Priced at $35 per person, available Tuesday, Wednesday, and Friday.
• Hula Daddy Merchandise Branded Hula Daddy merchandise including T-shirts, hoodies, chocolate-covered coffee beans, and Hula Daddy burlap coffee tote bags, sold online through the Hula Daddy Shopify store.

Quantifiable outcome

• 97 Coffee Review score for Laura's Reserve SL-28 (top score ever given by Coffee Review)
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AwincoreChannel Partner/ Reseller/ DistributorAwin is the affiliate network provider managing Hula Daddy's affiliate program. Approved affiliates receive unique trackable links and earn 17% commission on all sales. Payments issued twice monthly (1st and 15th) with 30-day validation period. The affiliate program targets gourmet coffee and high-quality product websites with approximately $125 average order value.
• Constant ContactcoreTechnology or IntegrationConstant Contact provides email marketing and SMS communications platform for Hula Daddy. Used to send marketing campaigns, promotional emails, and transactional messages. Also powers mobile messaging program for promotional and abandoned checkout reminders. Customer data notice available for transparency on data practices.
• ShopifycoreTechnology or IntegrationShopify powers Hula Daddy's e-commerce website (huladaddy.com). Provides online store infrastructure, payment processing (Shop Pay), and platform services for direct-to-consumer sales.
• Campos Coffee (Sydney)minorChannel Partner/ Reseller/ DistributorCampos Coffee in Sydney featured Hula Daddy Kona Sweet as their Coffee of the Month in September 2009, calling it 'truly a gift to specialty coffee for which we will be forever grateful.' Represents international distribution through a specialty coffee roaster.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenwell Farms: Greenwell Farms is a multi-generation Kona coffee farm on the Big Island of Hawaii that grows, processes, and sells its own 100% Kona coffee direct to consumers. It competes head-to-head with Hula Daddy in the same single-estate Kona segment with comparable pricing and tours.
• Mountain Thunder Coffee Plantation: Mountain Thunder is a Kona coffee estate that roasts and ships 100% Kona coffee direct to consumers, with visitor tours at its cloud-level plantation. It mirrors Hula Daddy's vertically integrated farm-to-cup model and premium positioning.
• Kona Coffee & Tea Company: Kona Coffee & Tea is a Hawaii-based roaster specializing in estate and blended Kona coffees sold online and at its Kailua-Kona cafe and visitor store. It overlaps with Hula Daddy on single-origin Kona SKUs, gift packs, and farm-visitor retail.
• Big Island Coffee Roasters: Big Island Coffee Roasters is a Hawaii Island estate coffee producer and roaster selling premium single-origin Hawaiian coffees online with an award-winning cupping profile. It competes directly with Hula Daddy in the high-end Hawaiian specialty coffee category.

Broad incumbents

• Stumptown Coffee Roasters: Stumptown is a well-known specialty coffee roaster selling single-origin and direct-trade beans to consumers and wholesale accounts. It overlaps with Hula Daddy on premium single-origin offerings but does not operate its own Kona estate.
• Blue Bottle Coffee: Blue Bottle is a premium specialty coffee company with cafe, subscription, and retail bean channels, sourcing single-origin lots including Hawaiian coffees. It competes for the same high-end DTC coffee consumer that Hula Daddy targets.
• Counter Culture Coffee: Counter Culture is a specialty coffee roaster focused on transparency, sustainability, and single-origin education. It competes for the quality-conscious specialty coffee buyer and is comparable to Hula Daddy in roasting philosophy and consumer education emphasis.
• Intelligentsia Coffee: Intelligentsia is a specialty coffee roaster with Direct Trade sourcing, cafe retail, and DTC online sales of single-origin coffees. It competes for premium specialty bean buyers in the same category as Hula Daddy.
• Peet's Coffee: Peet's is a long-established specialty coffee brand with nationwide grocery, cafe, and DTC distribution. It serves a comparable consumer base to Hula Daddy at a more accessible price point, providing competitive context for premium Kona pricing.

Emerging players

• Hacienda La Esmeralda: Hacienda La Esmeralda is a Panamanian single-estate coffee producer famous for record-setting Geisha lots sold at auction to specialty buyers worldwide. It represents the ultra-premium single-estate category benchmark against which Hula Daddy's award-winning lots compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/huladaddy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hula Daddy Kona Coffee