Nolan Ryan Brands

What Nolan Ryan Brands does

Nolan Ryan Brands is a privately held, founder-led branded beef purveyor established around 2004 by baseball Hall of Famer Nolan Ryan. The company operates as a portfolio of three sub-brands serving distinct channels: Nolan Ryan Beef (retail Angus and 34 Prime Beef programs sold exclusively at Kroger stores throughout Texas), Goodstock by Nolan Ryan (premium Black Angus beef distributed to 500+ restaurants and foodservice locations nationwide), and Casazón (a pre-marinated chicken, pork, and beef line launched in March 2026 for home cooking). Underlying operations rely on third-party supplier facilities audited under GFSI, FDA, USDA, and HACCP standards, with the Temple Grandin Responsible Cattle Care Program used to assess animal welfare prior to harvest.

The business model is transaction-based across two primary channels. The retail stream depends on an exclusive, 20+ year partnership with Kroger for Texas distribution, while the foodservice stream sells premium Black Angus product directly to restaurants, hotels, and ballparks via the Goodstock program. Casazón extends the model into value-added marinated proteins sold through both direct-to-consumer and retail channels. The company is headquartered in Round Rock, Texas, with no disclosed external institutional funding and no public financial reporting.

Revenue mechanics and pricing are not publicly disclosed. Customer concentration is structurally high on the retail side due to the exclusive Kroger relationship, while the 500+ Goodstock restaurant footprint offers broader channel distribution but with unknown per-account volume. Competitive positioning rests on Nolan Ryan's celebrity brand equity, 50 years of personal ranching experience, animal welfare certification through Temple Grandin, and entrenched foodservice relationships — rather than on technology, scale, or data advantages.

Name

Nolan Ryan Brands

Legal name

Nolan Ryan Brands

Website

https://nolanryanbrands.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Nolan Ryan Brands is a privately held, founder-led branded beef purveyor operating three sub-brands: Nolan Ryan Beef and 34 Prime Beef sold exclusively at Kroger in Texas, Goodstock by Nolan Ryan serving 500+ restaurants nationwide, and Casazón, a pre-marinated protein line launched in March 2026.

Ownership category

akta.pro rank

Product category

Premium Specialty Meats

NAICS

Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro industry

PRIMARYAFAIADAA

Beef Wholesale (Primal/Subprimal, Boxed Beef)

Agriculture & Food Production/Food Distribution & Wholesale/Meat, Poultry & Seafood Wholesale

SECONDARYCRADADAH

Frozen Meat & Poultry Meals & Value-Added Proteins

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

Keywords

• Premium beef products
• Angus beef supply
• Beef brand portfolio
• Food service distribution
• Specialty meat brands

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. B2B Beef Sales to Food Service: Supplying premium beef products to restaurants, hotels, and ballparks. Goodstock by Nolan Ryan serves 500+ restaurant locations nationwide with premium Black Angus beef products.
2. B2B/B2C Retail Beef Sales: Sales through grocery stores including Nolan Ryan Beef products (Angus Beef and 34 Prime Beef) available exclusively at Kroger stores throughout Texas. Consumer retail purchase model.
3. Pre-marinated Products (Casazón): Launched March 2026 - pre-marinated chicken, pork, and beef products for home cooking. Direct-to-consumer and retail distribution model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Nolan Ryan Brands is a portfolio of premium beef and protein sub-brands founded by baseball legend Nolan Ryan. It sells Nolan Ryan Angus Beef and 34 Prime Beef through Kroger stores in Texas (retail), Goodstock by Nolan Ryan Black Angus and Prime beef to 500+ restaurants nationwide (foodservice), and Casazón pre-marinated chicken, pork, and beef to families for home cooking (direct-to-consumer).

Product overview

Nolan Ryan Brands is a family of beef and food brands founded by baseball legend Nolan Ryan. The company operates as a portfolio of distinct sub-brands serving different market segments: Nolan Ryan Beef (retail products available exclusively at Kroger in Texas, including Nolan Ryan Angus Beef and 34 Prime Beef programs), Goodstock by Nolan Ryan (premium restaurant brand served in 500+ locations nationwide with Goodstock Angus and Goodstock PRIME lines), and Casazón (newly launched in March 2026, offering authentically seasoned pre-marinated proteins for home cooking). The company has been a leading beef purveyor for over 20 years, supplying highest-quality beef to food service establishments and grocery stores across Texas and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• Nolan Ryan Beef: The original brand offering Nolan Ryan Angus Beef and 34 Prime Beef programs. Available exclusively at Kroger stores throughout Texas. Built on principles of uncompromising quality and exceptional value, with closely monitored ranch-to-meat-counter processes ensuring humane animal treatment.
• 34 Prime Beef
• Goodstock by Nolan Ryan
• Goodstock Angus
• Goodstock PRIME
• Casazón

Products and services

• Nolan Ryan Beef Flagship retail beef sub-brand offering Nolan Ryan Angus Beef and 34 Prime Beef programs exclusively at Kroger stores throughout Texas. Sourced from handpicked cattle monitored for quality, tenderness, and humane animal treatment under a closely managed ranch-to-meat-counter process.
• Nolan Ryan Angus Beef Premium Angus beef program where cattle are handpicked by Nolan Ryan Beef experts for quality, tenderness, and taste, with every part of the program closely monitored to ensure humane treatment of animals.
• 34 Prime Beef Prime-grade beef program under Nolan Ryan Beef, with each cut aged and hand-selected by trusted suppliers. Marketed for marbling, juiciness, tenderness, and flavor, and named after Nolan Ryan's retired jersey number 34 from the Houston Astros and Texas Rangers.
• Goodstock by Nolan Ryan Premium Black Angus beef sub-brand for top restaurants nationwide, served in more than 500 locations. Provides restaurant owners and operators with quality, consistency, and care, backed by generations of Nolan Ryan ranching expertise.
• Goodstock Angus Core Goodstock tier positioned as the benchmark for flavorful beef - consistently juicy and tender, aged to perfection, minimally processed with no artificial ingredients.
• Goodstock PRIME Premium tier craft beef under Goodstock, prepared and selected by hand to elevate the eating experience and serve as the top offering in the foodservice line.
• Casazón Authentically seasoned, pre-marinated chicken, pork, and beef brand combining 'casa' (home) with 'sazón' (seasoning). Delivers bold, restaurant-quality flavor for simple home prep, with offerings including Citrus and Achiote Seasoned Chicken, Al Pastor Pork, and Birria Beef.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• KrogercoreGTM or Marketing Partner · 1 August 2020Hurricane Laura relief partnership in August 2020. Nolan Ryan Brands and Kroger partnered to provide relief to victims, with Nolan Ryan Brands serving 3,000+ hot dogs and Kroger providing trucks with ice, water, food, and a portable pharmacy.
• KrogercoreChannel Partner/ Reseller/ Distributor20+ year exclusive retail partnership with Kroger for distribution of Nolan Ryan Beef products (Angus Beef and 34 Prime Beef) at Kroger stores throughout Texas. Kroger also partnered with Nolan Ryan Brands for Hurricane Laura relief efforts in 2020.
• Temple GrandincoreStrategic or Co-development PartnerPartnership with Dr. Temple Grandin to ensure all animals are cared for and treated with respect. Nolan Ryan Brands is the first beef company to invest and utilize the Temple Grandin Responsible Cattle Care Program to assess animal condition and well-being before harvest.
• FSNS (Food Safety Net Services)minorStrategic or Co-development PartnerReference to partnership with food safety auditing organizations. The company partners with industry leaders in animal welfare and food safety including FSNS for third-party audits.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Certified Angus Beef: Premier premium beef brand program licensing Angus beef to grocery retail and foodservice operators. Like Nolan Ryan Brands, it competes on the premium beef tier with branded programs in restaurants and supermarkets, with an analogous brand-as-licensor business model.
• Allen Brothers: Premium beef brand for steakhouses and fine dining, supplying USDA Prime and dry-aged beef to thousands of restaurants. Closely comparable to Goodstock by Nolan Ryan in both product positioning and target customer (white-tablecloth/independent restaurants).
• 44 Farms: Texas-based premium Black Angus beef brand sourced from a single ranch, serving retail and foodservice. Direct competitor to Nolan Ryan Beef in Texas retail and within the same premium Angus positioning with ranch-to-table sourcing narrative.
• Snake River Farms / Double R Ranch: Premium American Wagyu and Angus beef brand sold through DTC and select retailers/restaurants. Comparable premium branded beef business with retail, foodservice, and DTC channels at the high-end of the beef category.
• Creekstone Farms: Premium Black Angus beef brand supplying foodservice and select retail with a focus on quality and traceability. Direct competitor in the premium Angus beef space for both retail and restaurant channels.
• Omaha Steaks: Iconic premium beef brand with national retail, foodservice, and DTC distribution. Comparable multi-channel premium beef brand with strong consumer recognition, although DTC-focused relative to Goodstock's foodservice focus.

Emerging players

• True Story Foods: Certified Humane branded meat company (poultry, pork, beef) selling premium proteins to retail and foodservice. Comparable as a values-driven, branded premium-meat company expanding into value-added categories.
• Kevin's Natural Foods: Prepared/pre-marinated protein brand (chicken, beef) sold through retail and foodservice. Directly comparable to the newly launched Casazón line in product format, target customer, and go-to-market.
• Greater Omaha Packing: Beef packer and processor offering branded premium Angus and Prime beef programs to retail and foodservice. Comparable as a supplier/processor of premium beef programs at scale.
• BRANDT Beef: Premium California Angus beef brand serving retail and restaurant operators. Comparable as a ranch-to-counter premium beef brand with similar foodservice and retail distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nolan-ryan-brands
• Xx.com/nolanryanbeef

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nolan Ryan Brands