Almagro

What Almagro does

Almagro is a Chilean residential real estate developer established in 1977, operating as a wholly-owned brand of Empresas Socovesa, one of Chile's largest real estate conglomerates. The company develops and sells new apartment units (departamentos) across Santiago and Antofagasta, with 14+ active projects spanning premium communes (Vitacura, Las Condes, Lo Barnechea, Providencia) and accessible zones (Ñuñoa, Macul, Santiago Centro). Apartment prices range from UF 2,750 to UF 23,490 (approximately $135K to $1.15M USD), with units sold across three lifecycle stages: en blanco (pre-construction), en verde (under construction), and entrega inmediata (ready for delivery). The portfolio includes signature projects such as Almagro Signature in Vitacura, Valle del Mar district in Antofagasta, Padre Le Paige II in Las Condes (delivery H2 2028), and Los Cactus in Lo Barnechea, with unit sizes from studios (25 m²) to penthouses (305 m²). The underlying product incorporates CEV letter B energy ratings, achieving 55–70% energy savings versus OGUC minimums, plus Photio façade technology deployed at Alderete Cook II, solar water heating systems (Ídico), and structured thermal/acoustic insulation.

Almagro runs a vertically integrated business model spanning the full property lifecycle: pre-sale (project development, AI advisory via Alma IA WhatsApp chatbot, dual sales channels through physical showrooms and digital tools), sale (MetLife financing with up to 40-year terms, Getnet Chile credit-card pie installments, Tu depto es tu pie trade-in program, partner referrals with $500K–$1M CLP gift cards), and post-sale (Almagro Pro maintenance service at 2.5–5.0 UF flat rates by bathroom count, Círculo Almagro loyalty program, Renta Corta Premium short-term rental management, Mi Almagro client portal, and 3-5-10-year legal warranties covering finishes, structural elements, and load-bearing structure). The company maintains Sello PRO Advanced certification from CChC (May 2026), the highest tier recognizing sustainability, occupational safety, environmental care, and innovation, and participates in the SS Index biannual sustainability perception measurement since 2019. Revenue mix is dominated by one-time apartment sales, supplemented by recurring service streams from maintenance, rental management, and loyalty partnerships with SUR.DISEÑO, ROLLUX, TEKA, and VISTA LIBRE.

Almagro targets two primary customer segments: individual homebuyers and families seeking primary residences, and real estate investors pursuing rental yield or capital appreciation. Distribution operates through 8+ physical sales showrooms (salas de venta) at each project site staffed by dedicated sales executives (Verena Mahn – San Eugenio 509; Rodrigo Pino Aldunate – Padre Le Paige II; Hector Ramirez Zapata – Los Cactus; Carla Nieto – Alderete Cook II; Christopher Naranjo – Insigne), supplemented by an investor portal with TOCTOC-powered yield simulation and a content-marketing engine spanning a 300+-article blog, Facebook, Instagram, YouTube, LinkedIn, Twitter/X, and Pinterest. Executive leadership includes Matías Abogabir (Gerente de Sostenibilidad) and María Francisca León (Gerente de Research). The company operates with 501–1,000 employees from headquarters at Eliodoro Yáñez 2962, Providencia, Santiago, with regional Postventa offices in Santiago and Antofagasta.

Name

Almagro

Legal name

ALMAGRO S.A.

Website

https://almagro.cl

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Almagro is a Chilean residential real estate developer founded in 1977, operating as a brand of Empresas Socovesa. It develops and sells apartments across Santiago and Antofagasta through integrated pre-sale, sale, and post-sale services including financing and maintenance.

Ownership category

akta.pro rank

Headquarters

HQ city

Providencia

HQ country

Chile

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Apartment Sales (Primary Revenue): Almagro generates the majority of its revenue through the development and sale of new residential apartment units across multiple projects in Santiago and Antofagasta, Chile. Properties are sold at various stages: en blanco (pre-construction), en verde (under construction), and entrega inmediata (ready for delivery). Prices range from approximately UF 2,750 to UF 23,490 depending on project, size, and location.
2. Almagro PRO — Maintenance Services: Post-delivery apartment maintenance services offered exclusively to Almagro property owners. Pricing is based on the number of bathrooms: 1 bathroom at 2.5 UF, 2 bathrooms at 4.0 UF, 3 bathrooms at 4.5 UF, and 4 bathrooms at 5.0 UF (all including VAT). Services include plumbing, electrical board inspection, sealing renewal, and more, with a 6-month warranty.
3. Tu depto es tu pie — Property Trade-In Program: Almagro purchases the customer's current property at market value to use as the down payment (pie) for a new Almagro apartment, facilitating property upgrades. The company manages the sale of the trade-in property.
4. Renta Corta Premium — Short-Term Rental Management: Investment management service for owners of Almagro apartments, providing short-term rental management with expert handling for premium stays, generating rental income for property owners.
5. Círculo Almagro — Loyalty Program: Exclusive benefits and discounts program for Almagro customers, offering partner discounts (up to 30% at partner stores like Rollux, SUR.DISEÑO, TEKA, Vista Libre). The program drives customer retention and cross-sell opportunities.
6. Referidos — Referral Program: Existing Almagro owners can refer friends and family to purchase Almagro apartments, receiving gift cards: $1,000,000 CLP for sales over UF 5,000, or $500,000 CLP for sales at or below UF 5,000, paid upon signing of the preliminary purchase agreement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Almagro develops, markets, and sells new residential apartment buildings in Santiago and Antofagasta, Chile, offering units at multiple construction stages (en blanco, en verde, and entrega inmediata). The company also provides a full ecosystem of complementary services including property management (Almagro Propiedades), property maintenance (Mantención), rental management (Renta Corta Premium), buyer financing facilitation (Tu Depto es Tu Pie, MetLife Crédito Flexible), a broker network (Almagro Pro), and a customer loyalty program (Círculo Almagro). These offerings collectively target individual homebuyers, families, and real estate investors in Chile.

Product overview

Almagro is a Chilean residential real estate developer and brand of Empresas Socovesa, specializing in new apartment development across Santiago and Antofagasta. The company's product portfolio comprises multiple branded residential buildings including premium offerings (Almagro Signature in Vitacura), standard developments (Almagro Terra, Almagro District, Almagro Plus, Carrera IV, Valle del Mar), and exclusive projects (Los Cactus in Lo Barnechea, Alderete Cook II, Lyon Bilbao, Rengo, San Eugenio 509, Insigne, Padre Le Paige). Complementing the core apartment products, Almagro offers an ecosystem of services including Alma IA (AI chatbot for property advisory), Almagro Pro (professional maintenance), Postventa (after-sales warranty support), Círculo Almagro (client loyalty program), flexible financing options through MetLife, and the Tu Depto es Tu Pie property trade-in program. The company also operates Almagro Propiedades for secondary market transactions, Renta Corta Premium for short-term rental management, and Mi Almagro client portal.

Differentiator

Problem solved

Functional benefit

Products and services

• New-build residential apartments (Santiago) A portfolio of new-build apartment buildings in Santiago, Chile, including projects such as Edificio Almagro Norte, Edificio Parque Almagro, Edificio Vista Almagro, Edificio Plaza Almagro, Edificio Costa Almagro, Edificio Terra Almagro, Edificio Altavista, Edificio Ruca, Edificio Itata, and Edificio Mira. Units range across 1D/1B to 4D/4B configurations, with some offering premium upgrades. Sold to individual homebuyers, families, and real estate investors.
• New-build residential apartments (Antofagasta) A portfolio of new-build apartment buildings in Antofagasta, Chile, including projects such as Edificio Sol de Atacama, Edificio Atacama Plus, Edificio Vista Norte, Edificio Iberia, and Edificio Cruz del Sur. Units range across multiple configurations targeting the Antofagasta residential market.
• Almagro Propiedades (Property Management) Property management service for owners of Almagro apartments, handling administration, leasing, and ongoing management of residential properties. Targeted at existing Almagro customers and other property owners seeking professional administration.
• Mantención (Maintenance Plans) Post-sale maintenance service for Almagro apartment owners, offered in two tiers: Plan Mantención Estándar and Plan Mantención Premium, providing scheduled upkeep of the property. Targeted at recent buyers of Almagro apartments.
• Renta Corta Premium (Short-term Rental Management) Premium short-term rental management service for Almagro apartment owners who want to generate rental income without managing guests themselves. Targeted at owner-investors of Almagro apartments.
• Tu Depto es Tu Pie (Buyer Financing Program) Financing program designed to help first-home buyers purchase an Almagro apartment, providing access to credit and mortgage support. Targeted at first-time homebuyers in Chile.
• MetLife Crédito Flexible (Flexible Mortgage Product) Flexible mortgage credit product offered in partnership with MetLife, providing Almagro buyers with tailored home loan options. Targeted at Almagro apartment buyers requiring mortgage financing.
• Almagro Pro (Broker Network) A network and digital platform enabling independent real estate agents (brokers) to sell Almagro apartments, with portfolio management tools and dedicated support. Targeted at independent real estate brokers and agents across Chile.
• Círculo Almagro (Customer Loyalty Program) Customer loyalty and referral program that rewards existing Almagro customers who refer new buyers with gift card incentives. Targeted at current and past Almagro customers as a referral channel for new prospects.
• Alma IA (AI Customer Assistant) Artificial-intelligence-powered virtual assistant on Almagro's digital channels that helps customers with property inquiries, available on the company website and digital platforms. Targeted at prospective and current Almagro customers.
• Postventa (Post-sale Service) Post-sale customer service for Almagro apartment owners, including warranty support, post-delivery assistance, and ongoing ownership support managed through a dedicated digital system. Targeted at recent buyers of Almagro apartments.
• Mi Almagro (Customer Portal / App) Customer portal/application through which Almagro clients can access their account, services, documentation, and post-sale offerings. Targeted at current Almagro apartment owners.
• Homeowner Insurance (offered via partner) Homeowner insurance offering made available to Almagro apartment owners, provided through a partner insurance carrier. Targeted at Almagro apartment owners seeking property insurance.
• Tu inversión (Investor Product Line and Portal) Dedicated product line and portal targeting real estate investors, with portfolio management tools and access to Almagro units suitable for rental investment. Targeted at individual real estate investors and small investor groups in Chile.

Quantifiable outcome

• 55–70% energy savings vs. minimum OGUC-compliant base dwelling for CEV B-rated units
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TOCTOC.comcoreTechnology or IntegrationTOCTOC.com provides rental value estimation and yield calculations integrated into Almagro's investment simulation tools. Their data covers comparable market rental prices and profitability estimates for each project and unit type, enabling prospective investors to evaluate rental income potential before purchase.
• Cámara Chilena de la Construcción (CChC)coreStrategic or Co-development PartnerCChC is the industry association for the Chilean construction sector. Almagro obtained the Sello PRO Advanced certification from CChC in May 2026, recognizing the company's sustainability, safety, and quality standards above regulatory minimums. The CChC also provides the framework for SS Index sustainability measurements that Almagro participates in.
• SUR.DISEÑOminorGTM or Marketing PartnerHome furnishing and design store offering Círculo Almagro members 20% discount on physical store purchases across 4 branches. Valid from March 2025 to December 2026.
• ROLLUXminorGTM or Marketing PartnerWindow treatments, architectural awnings, and blinds retailer offering Círculo Almagro members 30% discount on interior line and 15% on exterior line. Valid until March 2026.
• TEKAminorGTM or Marketing PartnerKitchen appliances and homeware brand (distributed by Kitchen House) offering Círculo Almagro members 15% discount on homeware items. Valid until December 2026.
• VISTA LIBREminorGTM or Marketing PartnerGlass curtain wall (cortinas de cristal) specialists offering Círculo Almagro members 25% discount on folding glass curtains plus 6 interest-free installments. Direct in-store service with executive assistance.
• Empresas SocovesacoreStrategic or Co-development PartnerEmpresas Socovesa is the parent company of Almagro. Almagro is explicitly identified as 'una marca de Empresas Socovesa.' Socovesa is one of Chile's largest real estate groups, with Almagro operating alongside Pilares (financial services brand) within the group ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inmobiliaria Brotec: Chilean homebuilder-developer (Brotec group's real estate arm) developing apartments and houses primarily in Santiago. Comparable vertical from land acquisition through delivery, overlapping with Almagro in mid-segment apartment projects.
• Inmobiliaria Manquehue: One of Chile's largest residential developers, focused on houses and apartments across the Santiago Metropolitan Region including premium communes (Vitacura, Las Condes, Lo Barnechea). Operates integrated post-sale services and competes with Almagro for the same buyer persona across overlapping geographies.
• Paz Corp: Chilean real estate developer (formerly Inmobiliaria Paz) operating across Santiago with apartment and house projects at multiple price points. Directly competes with Almagro in the mid-to-upper Santiago apartment segment, including Macul and other communes.
• Besalco Inmobiliaria: Real estate arm of Besalco, a major Chilean construction and engineering group. Develops apartments and integrated communities across Santiago, with similar developer-plus-services positioning to Almagro.
• IConstruye: Chilean developer focused on residential apartment projects in Santiago. Competes in the same product category and buyer segments as Almagro, with similar en blanco / en verde / entrega inmediata sales stages.

Broad incumbents

• Salfacorp: One of Chile's largest construction and real estate conglomerates (parent of IConstruye and other brands), operating in engineering, infrastructure, and residential development. A broader incumbent with an apartment-development division that overlaps with Almagro's product category.
• Cencosud (Inmobiliaria): Diversified Chilean retail-and-real-estate conglomerate (Lider, Paris, Jumbo parent) with a residential-development arm operating in the broader Santiago apartment market. A broad incumbent with overlapping multifamily apartment exposure.

Others

• Pilares (Empresas Socovesa): Sister brand within Empresas Socovesa providing real estate financing services. Thematically related through shared parent ecosystem and customer-financing integration with Almagro's sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/almagro_cl
• YouTubeyoutube.com/user/ConstructoraAlmagro
• Facebookfacebook.com/inmobiliariaalmagro
• LinkedInlinkedin.com/company/almagro
• Instagraminstagram.com/inmobiliariaalmagro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almagro