Nova Flex
- Company typePrivate
- Founded2009
- HeadquartersSaint Cloud, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Nova Flex firmographics
Firmographics- Name
- Nova Flex
- Legal name
- Nova Flex Lighting, LLC
- Website
- https://novaflexled.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nova Flex industry classification
Industry- Product category
- Architectural Linear LED Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
- akta.pro secondary industries
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)
Keywords
Where Nova Flex is headquartered
LocationHeadquarters
- HQ city
- Saint Cloud
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nova Flex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LED Lighting Products: Manufacture and sale of customizable linear LED lighting products including low voltage linear strips, neon LED products, 120V LED products, channel/extruded profiles, and accessories. Revenue generated through direct product sales to agents, distributors, and national accounts.
- Custom Orders and Professional Services: Applications engineering team provides custom design support including riser diagrams, shop drawings, and project-specific configurations. Fully customizable lighting solutions with in-house production and assembly capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard product orders |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Nova Flex product offering
Product offeringCore offering
Nova Flex manufactures and sells customizable linear LED lighting products, including 24V LED strips (Signature, Design, Pro Series), fully encapsulated neon LED products (Mini, Micro, Round, Square, Dual Bend, 120V variants), 120V LED systems, extruded aluminum channel profiles, power and control systems including Casambi-based BLE Mesh wireless controls, and installation accessories. Products are specified and sold through a nationwide agent network to architects, lighting designers, engineers, national account groups, electrical distributors, and lighting supply stores across North America, with applications engineering support for custom configurations.
Product overview
Nova Flex is a linear LED lighting manufacturer offering a comprehensive portfolio of customizable LED strip and neon lighting solutions. The product portfolio includes three performance tiers: Signature Series (premium, CRI95+, 2-step MacAdam), Design Series (architectural-grade, 90+ CRI, 3-step MacAdam), and Pro Series (professional, 95+ CRI, 4-step MacAdam). Product categories span Low Volt Linear (24V), Neon LED Products (Mini, Micro, Round, Square, Dual Bend), 120V LED Products, Channel extrusions, Power and Control systems, and Accessories. The Next-Gen versions of Pro and Design Series now feature the same LED chip technology as Signature Series. Products integrate with DMX, Crestron, Control4, and Casambi wireless control ecosystems.
Differentiator
Problem solved
Functional benefit
Brands
- Signature Series: Architectural-grade LED product line with true CRI95+ color rendering, 2-step MacAdam color tolerance, and 4oz copper substrate. Includes White High Efficiency, Tunable White, Full Spectrum, and Dim to Warm options.
- Pro Series
- Design Series
- Next Gen Pro and Design Series
Products and services
- Signature Series Premium architectural-grade LED strip line offering CRI95+, 2-step MacAdam color tolerance, and 4oz copper substrate; available in static white, tunable white, full spectrum, and dim-to-warm variants for commercial, architectural, and high-end residential projects.
- Design Series Architectural-grade 24V LED strip lighting with 90+ CRI, 3-step MacAdam tolerance, and JA8-Title 24 compliance for dry or damp applications; available in static white, tunable white, static color, dynamic white, and dynamic color options.
- Pro Series Professional-grade LED strip lighting with 95+ CRI, 4-step MacAdam tolerance, 3oz copper substrate, and a 4-year warranty for indoor or outdoor use as a cost-effective solution.
- COB Linear Chip-on-board linear LED product offering seamless, high-density light output for specification-grade linear lighting projects.
- Flexible Grazer Spec-grade flexible side and top bending silicone grazer with IP67 rating, available in static white, RGBW, and DRGBW with multiple lens options for indoor and outdoor wall-graze and accent applications.
- NF Neon Products Fully encapsulated LED neon product family available in Mini, Micro, Round, Square, and Dual Bend form factors for architectural accent and contour lighting applications.
- 120V Neon Side-bend and top-bend neon LED products operating directly at 120V for large-scale indoor and outdoor architectural applications.
- Flex Line (Line 2) Flexible 120V linear LED product for high-voltage architectural lighting installations requiring extended runs without drivers.
- Channel (Extruded Profiles) Extruded aluminum profiles for mounting and diffusing LED strip lights, providing finished architectural installations including higher-performance lens options.
- BLE Mesh Wireless Controls (Casambi Ecosystem) Wireless power and control systems built on a Bluetooth Low Energy Mesh network using Casambi-produced modules, providing timers, sensor support, scene-setting, and fixture grouping compatible with all Nova Flex lighting products including DRGBW.
- Custom Orders and Applications Engineering Services Project-specific custom configurations of Nova Flex LED products supported by an applications engineering team that produces riser diagrams, shop drawings, and bespoke assemblies for commercial, architectural, and high-end residential installations.
Quantifiable outcome
- Same-day order processing and overnight shipping capability demonstrated for Clarkson College skywalk project
- +1 more outcomes
Companies that use Nova Flex
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Nova Flex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Nova Flex partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CasambicoreTechnology partnership using Casambi's Bluetooth Low Energy (BLE) Mesh network for Nova Flex's wireless control offerings. Each control features a Casambi-produced module ensuring full compatibility and interoperability across systems. Controls are compatible with all Nova Flex lighting types including DRGBW.
- ELA + SynergycoreStrategic partnership with ELA + Synergy for the New York Metro Territory. Nova Flex had an existing successful relationship with the Synergy team in Philadelphia and North New Jersey area. The partnership leverages ELA + Synergy's focus on core markets (commercial, architectural, high-end residential) that align with Nova Flex's product offerings and commitment to quality and service.
- Hossley Lighting & Power SolutionscoreStrategic partnership announcement with Hossley Lighting & Power Solutions, expanding Nova Flex's market presence through this lighting and electrical solutions provider's distribution network.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Nova Flex competitors and assessment
Company assessmentDirect peers
- Tivoli Lighting: Specializes in architectural LED linear, neon, and cove lighting for commercial, hospitality, and entertainment applications. Direct competitor to Nova Flex in specification-grade linear LED with a similar agent/rep-driven GTM.
- Luminii: Architectural linear LED lighting manufacturer with comparable specification-grade strip, channel, and cove products for commercial and high-end residential markets. Direct overlap in tunable white, dim-to-warm, and high-CRI offerings.
- Cooledge Lighting: Maker of specification-grade flexible LED sheet and linear lighting for architectural applications. Direct peer in high-end architectural specification work with similar CRI and color-tolerance focus.
- GVA Lighting: Manufacturer of architectural and outdoor linear LED lighting including high-output grazers, wall washers, and cove fixtures. Comparable in commercial/architectural exterior and accent linear product categories.
- Acclaim Lighting: Manufacturer of architectural and entertainment LED linear, neon, and façade lighting products. Closely comparable in linear LED strip, neon, and outdoor-rated architectural offerings for specifier-driven commercial projects.
- Elemental LED: Operates the Diode LED brand; manufactures and distributes linear LED strip, neon, and channel products for the same architectural, commercial and high-end residential specifier market as Nova Flex. Direct overlap in product portfolio and channel model.
- Environmental Lights: San Diego-based LED lighting solutions provider; recently acquired Nova Flex and operates the same core linear-LED/neon product category serving commercial, architectural, and entertainment specifiers. Now a corporate sibling, but historically the closest direct competitor.
Broad incumbents
- Signify (Philips Lighting): Global lighting major with Color Kinetics and architectural linear offerings (including Traxon). Competes with Nova Flex in specifier-driven commercial and entertainment architectural lighting at significantly greater scale.
- Acuity Brands: Largest North American lighting company offering a broad portfolio (including architectural linear via brands such as Winona, Juno, and Aculux). Overlaps with Nova Flex on architectural/spec-grade work as a much larger incumbent.
Emerging players
- Flexfire LEDs: Specialty linear LED strip and neon retailer/manufacturer serving architectural and high-end residential markets; comparable product mix (strip, neon, channel) but smaller scale and more direct-to-customer tilt than Nova Flex's specifier-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nova Flex social profiles
Digital presenceNova Flex compliance and trust
Trust signalCompliance11 records
Nova Flex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nova Flex leadership team
Management profileNumber of profiles
Profiles13 records
Nova Flex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nova Flex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nova Flex
What does Nova Flex do?
Nova Flex manufactures and sells customizable linear LED lighting products, including 24V LED strips (Signature, Design, Pro Series), fully encapsulated neon LED products (Mini, Micro, Round, Square, Dual Bend, 120V variants), 120V LED systems, extruded aluminum channel profiles, power and control systems including Casambi-based BLE Mesh wireless controls, and installation accessories. Products are specified and sold through a nationwide agent network to architects, lighting designers, engineers, national account groups, electrical distributors, and lighting supply stores across North America, with applications engineering support for custom configurations.
Is Nova Flex a public or private company?
Nova Flex is a private company. It is classified as corporate owned and is currently operating.
When was Nova Flex founded?
Nova Flex was founded in 2009. It employs 11 to 50 people.
Where is Nova Flex based?
Nova Flex is headquartered in Saint Cloud, United States, in the North America region.
How does Nova Flex make money?
Two revenue lines are on record. LED Lighting Products are the primary driver. The others are custom Orders and Professional Services.
Who are Nova Flex's main competitors?
Direct peers on record are Tivoli Lighting, Luminii, Cooledge Lighting, GVA Lighting, Acclaim Lighting, Elemental LED and Environmental Lights. Broad incumbents are Signify (Philips Lighting) and Acuity Brands. Flexfire LEDs is listed as an emerging player.
Does Nova Flex have an API?
No public API is recorded for Nova Flex.
What industry is Nova Flex in?
Nova Flex's product category is Architectural Linear LED Lighting. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior), with a secondary code of IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting). Its NAICS code is 3351 and its SIC code is 3640.