Bleecker
Bleecker Technologies is a Murcia, Spain-based industrial software spin-off from the University of Murcia that builds an AI-powered computer vision system using proprietary printable codes to track goods in logistics operations without RFID, serving enterprise logistics operators and Spanish SMEs.
- Company typePrivate
- Founded2021
- HeadquartersMurcia, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bleecker does
Bleecker Technologies, SL is a Spanish industrial software company founded as a spin-off from the University of Murcia in 2020/2021, headquartered at the CEEIM business and innovation centre in Murcia, Spain. The company develops an AI-powered computer vision system for supply chain tracking that replaces RFID and barcodes in industrial logistics environments. Its core product, the Bleecker System, combines three components: proprietary printable Bleecker Codes (patent-protected, readable on any surface), IP and AI cameras that read dozens of codes simultaneously in motion from any angle, and an on-premise local server with an open API for integration with SAP, any WMS, or custom ERP systems. Additional capabilities include video proof of operations, automatic dimension measurement, and unlabeled goods detection, with iOS and Android mobile apps for operations monitoring.
Bleecker operates a dual-channel go-to-market. For enterprise logistics operators (DHL, GXO, ID Logistics, MediaMarkt, PCComponentes, and others across food, pharma, packaging, and retail), the company uses direct enterprise field sales with bespoke ERP integration. For Spanish SMEs, Bleecker is an accredited digital solutions provider in the national Digital Kit Program (Kit Digital), offering process management solutions priced at €3,000-€6,000 per installation through Next Generation EU subsidized vouchers. International expansion is being pursued via local channel partners and the EU-LAC Digital Accelerator. Revenue is generated through one-time hardware/software licenses and professional services for ERP integration. To date, the company has been funded almost entirely by non-dilutive public grants (cumulative ~€437K from CDTI NEOTEC, EIBT, and RIS4 programmes) and has announced preparation for an international expansion equity round.
The company has roughly 8-50 employees, three of whom are the co-founding faculty members leading computer vision and AI research. The management team has been recognized with multiple regional innovation awards, including the Sello EIBT certification and the Centro Español de la Logística award. Bleecker is a private limited company (Bleecker Technologies, SL) with no parent or subsidiary structure and currently operates primarily in Spain with early internationalization efforts.
Bleecker firmographics
Firmographics- Name
- Bleecker
- Legal name
- BLEECKER TECHNOLOGIES, SL
- Website
- https://bleecker.tech
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bleecker Technologies is a Murcia, Spain-based industrial software spin-off from the University of Murcia that builds an AI-powered computer vision system using proprietary printable codes to track goods in logistics operations without RFID, serving enterprise logistics operators and Spanish SMEs.
- Ownership category
- akta.pro rank
Bleecker industry classification
Industry- NAICS
- Other Communications Equipment Manufacturing (334290), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industry
- Inventory & Service-Level Analytics (Multi-Echelon) (TLAEAKAG)
Keywords
Where Bleecker is headquartered
LocationHeadquarters
- HQ city
- Murcia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Bleecker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware & Software System Sales: Bleecker sells its complete tracking system comprising proprietary codes, AI cameras, and local server/API infrastructure. The system addresses barcode scanning bottlenecks, RFID dead zones, and lack of real-time visibility in logistics operations.
- Digital Kit Program Solutions: Process management solutions for SMEs through the Spanish Digital Kit Program, priced at 3000-6000 euros per installation, targeting automatic goods identification at client logistics centers.
- Enterprise Integration Services: Implementation and integration services for SAP, WMS, and custom ERP systems with their open API platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Process Management Solution via Digital Kit |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Bleecker product offering
Product offeringCore offering
Bleecker provides an AI-powered computer vision system for real-time supply chain tracking using proprietary printable codes (no RFID), industrial IP cameras, and on-premise edge processing with open API integration to ERP/WMS systems. The 'Control 360° Supply Chain Platform' (also called the Bleecker System or Bleecker Stack) enables mass simultaneous reading of multiple codes in motion, automatic dimension measurement, video proof of operations, and unlabeled goods detection for warehouses, dock gates, and logistics centers.
Product overview
Bleecker Technologies offers a unified supply chain control platform called the Bleecker System, consisting of three core components: Proprietary Codes (patent-protected labeling technology), IP & AI Cameras (computer vision reading system), and Local Server & API (edge processing with open integration layer). A Mobile App provides iOS/Android access. The system eliminates traditional tracking bottlenecks by enabling mass simultaneous reading, overhead/in-motion reading, video proof of operations, automatic dimension measurement, and unlabeled goods detection - all without RFID infrastructure.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Eliminates barcode one-by-one scanning bottlenecks
- +3 more outcomes
Companies that use Bleecker
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Bleecker technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature9 records
Bleecker partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- EU-LAC Digital AcceleratorminorBleecker and Infotrack (Colombia) officially embarked on an acceleration journey with the EU-LAC Digital Accelerator in September 2024, focused on transforming real-time inventory logistics with artificial vision.
- Local Partners for International ExpansioncoreBleecker leverages local partners in target markets to boost international expansion, as reported in February 2024. This channel partner model is key to their growth strategy outside Spain.
- AgroBank & Innsomnia Acceleration ProgramminorBleecker participated in the second edition of AgroBank and Innsomnia's agrotech acceleration program in November 2023, aimed at digitizing the agri-food sector.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bleecker competitors and assessment
Company assessmentBroad incumbents
- Impinj: Impinj is a leading provider of RAIN RFID solutions for retail, logistics and industrial tracking. Its RFID infrastructure is the incumbent alternative that Bleecker explicitly positions against for metals/liquids and dense pallet scenarios.
- Zebra Technologies: Zebra dominates industrial barcode, RFID and location solutions across logistics, retail and manufacturing. Zebra's fixed industrial scanners and RFID infrastructure are the legacy incumbent alternatives to Bleecker's visual tracking stack.
- Cognex Corporation: Cognex is the global leader in industrial machine vision and barcode reading, serving logistics, manufacturing and retail with image-based identification systems. It competes head-to-head with Bleecker's AI-camera reading proposition but at vastly larger scale and broader product portfolio.
- SICK AG: SICK is a leading German supplier of industrial sensors and machine vision used in logistics, warehousing and production lines. SICK's image-based code readers and dimensioning systems compete with Bleecker for warehouse and dock automation budgets.
- Keyence Corporation: Keyence is a major industrial automation vendor of machine vision systems, barcode readers and sensors. Its vision-based identification products overlap with Bleecker's AI-camera stack for factory and warehouse inspection/identification.
- Honeywell Safety and Productivity Solutions: Honeywell's SPS division provides barcode scanners, mobile computers and voice/visibility solutions for logistics and retail, including fixed industrial scanning products that compete with Bleecker's dock-gate identification proposition.
Direct peers
- Datalogic: Datalogic manufactures industrial barcode readers, machine vision systems and sensors for logistics and manufacturing. Its fixed industrial scanners and vision-based identification products directly overlap with Bleecker's dock-gate reading use case.
- Scandit: Scandit provides computer-vision-based barcode and data capture on smart devices for retail, logistics and manufacturing — directly comparable to Bleecker's camera-driven visual identification approach, though typically smartphone-based versus Bleecker's fixed industrial IP cameras.
Emerging players
- ProGlove: ProGlove builds wearable barcode scanners with human-centric workflow software for logistics and manufacturing. It addresses similar identification and productivity pain points as Bleecker but via wearable scanners rather than fixed AI-camera installations.
Others
- Körber (Supply Chain): Körber is a major WMS and supply chain software vendor that integrates with identification hardware like Bleecker's cameras. While not a direct competitor, Körber sits in Bleecker's ecosystem as a complementary software platform that could either partner with or compete against for visibility/automation budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bleecker social profiles
Digital presenceBleecker compliance and trust
Trust signalCompliance3 records
Bleecker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bleecker leadership team
Management profileNumber of profiles
Bleecker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bleecker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bleecker
What does Bleecker do?
Bleecker provides an AI-powered computer vision system for real-time supply chain tracking using proprietary printable codes (no RFID), industrial IP cameras, and on-premise edge processing with open API integration to ERP/WMS systems. The 'Control 360° Supply Chain Platform' (also called the Bleecker System or Bleecker Stack) enables mass simultaneous reading of multiple codes in motion, automatic dimension measurement, video proof of operations, and unlabeled goods detection for warehouses, dock gates, and logistics centers.
Is Bleecker a public or private company?
Bleecker is a private company. It is currently operating.
When was Bleecker founded?
Bleecker was founded in 2021. It employs 11 to 50 people.
Where is Bleecker based?
Bleecker is headquartered in Murcia, Spain, in the Europe region.
How does Bleecker make money?
Three revenue lines are on record. Hardware & Software System Sales are the primary driver. The others are digital Kit Program Solutions and enterprise Integration Services.
Who are Bleecker's main competitors?
Broad incumbents on record are Impinj, Zebra Technologies, Cognex Corporation, SICK AG, Keyence Corporation and Honeywell Safety and Productivity Solutions. Direct peers are Datalogic and Scandit. ProGlove is listed as an emerging player. Körber (Supply Chain) is listed as an others.
Does Bleecker have an API?
Yes. Open API integrates with any WMS, SAP or ERP. On-premise edge processing with zero cloud dependency.
What industry is Bleecker in?
Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of TLAEAKAG, Inventory & Service-Level Analytics (Multi-Echelon). Its NAICS code is 334290 and its SIC code is 3576.