Barton Petroleum

What Barton Petroleum does

Barton Petroleum is a family-owned independent UK fuel and lubricant distributor headquartered in Wellingborough, Northamptonshire, operating under the legal entity Barton Petroleum Limited. Founded in 1970, the company supplies heating oil (kerosene), diesel, red diesel (gas oil), unleaded petrol, IHO, HVO, AdBlue, and Morris Lubricants to residential, agricultural, commercial, and fleet customers across 15 English counties in the Midlands and South East. The company operates four depot locations (Wellingborough, Watford, Oakley, Queniborough) and holds authorised distributor status with Phillips 66 (JET) and Morris Lubricants, with certifications including ISO 9001, DVSA Earned Recognition, FORS, SafeContractor, and HMRC-approved rebated fuel supplier status.

The business model is transaction-based commodity fuel distribution with direct delivery from depot fleet. Pricing is quote-based and not publicly disclosed, with a Monthly Budget Payment Plan available for heating oil customers and minimum order quantities starting at 500 litres for most products. The company launched Barton Connect in 2024, a telemetric tank monitoring service providing 5mm-accurate daily oil level readings and automatic top-up scheduling via app and desktop dashboards. GTM is sales-led, multi-channel (online, phone, email), and supported by sports sponsorships (Bedford Blues, Watford FC, Northamptonshire CCC, Leicester City FC) and digital channels including Google Reviews and Trustpilot.

The customer base spans four primary segments: residential homeowners reliant on off-grid heating oil, agricultural customers requiring red diesel and farm heating, commercial/industrial buyers needing diesel, HVO, and IHO, and fleet operators/hauliers requiring bulk AdBlue and diesel. Commercial customer relationships are long-tenured, with testimonials referencing 28+ years of continuous service. The business is family-owned with no disclosed external institutional investment, and management team details are not publicly listed.

Name

Barton Petroleum

Legal name

Barton Petroleum Limited

Website

https://bartonpetroleum.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Barton Petroleum is a family-owned UK fuel and lubricant distributor, founded in 1970 and headquartered in Wellingborough, supplying heating oil, diesel, HVO, AdBlue, and lubricants to residential, agricultural, commercial, and fleet customers across 15 English counties via four depots.

Ownership category

akta.pro rank

Product category

Fuel Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (4247)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)

Keywords

• Heating oil delivery
• Fuel distribution services
• Agricultural fuel supply
• Diesel bulk delivery
• Lubricants distribution

Headquarters

HQ city

Wellingborough

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Petroleum Product Sales: Sale of petroleum products including heating oil (kerosene), diesel, red diesel, HVO, IHO, AdBlue, lubricants, and petrol through direct delivery to residential, agricultural, and commercial customers across the Midlands region.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Barton Petroleum is a family-owned independent distributor that supplies and delivers petroleum fuels (heating oil/kerosene, white diesel, red diesel, HVO, IHO, unleaded petrol, AdBlue) and Morris Lubricants products to residential, agricultural, commercial and fleet customers across the Midlands and South East England. Products are sold under Phillips 66 (JET) authorised distribution, with minimum 500-litre delivery lots, bulk commercial supply, and value-added services such as Barton Connect smart tank monitoring and monthly budget payment plans.

Product overview

Barton Petroleum is a family-owned UK fuel and heating oil supplier with over 50 years of experience, operating as an authorised distributor for Phillips 66 (JET). The company offers a comprehensive portfolio of petroleum products centered around home heating solutions (including standard kerosene, Premium Kerosene, and Barton Connect smart tank monitoring), automotive fuels (diesel, red diesel, unleaded petrol), industrial products (HVO, Industrial Heating Oil), and automotive fluids (AdBlue® bulk delivery, Morris lubricants). The product portfolio is structured around core fuel products for domestic, agricultural, and commercial use, complemented by value-added services including tank monitoring technology and flexible payment plans.

Differentiator

Problem solved

Functional benefit

Brands

• Barton Connect: Smart oil tank monitoring service using telemetric technology for real-time heating oil level tracking with automatic delivery scheduling
• Morris Lubricants Partnership

Products and services

• Home Heating Oil (Kerosene) Domestic heating oil (BS 2869 Class C2 kerosene) delivered to off-grid homes in 500-litre minimum lots for use in space heating and hot water boilers.
• Diesel (DERV) White diesel (DERV) supplied in volumes from 500 to 36,000 litres to commercial and agricultural users via spot deliveries or a managed account service.
• Red Diesel (Gas Oil) Rebated red diesel (gas oil) supplied to farmers and agricultural businesses across the English countryside under HMRC-approved rebated fuel status.
• HVO (Hydrotreated Vegetable Oil) FAME-free, fossil-free renewable diesel alternative with OEM approvals for modern vehicles, generators, construction machinery and industrial power systems.
• IHO (Industrial Heating Oil) Industrial Heating Oil for commercial boiler applications, used for heat generation in large public buildings, hospitals, schools, factories, hotels, distilleries, quarries and grain driers.
• Premium Kerosene Cleaner-burning, additive-enhanced home heating oil that improves boiler efficiency by up to 10%, reduces sludge and deposit build-up, and improves cold-weather performance for domestic boilers.
• Barton Connect Smart Tank Monitoring Smart oil tank monitoring service using telemetric sensors (accurate to within 5mm) that provide daily oil level readings via an app and desktop dashboard and automatically schedule top-up deliveries when levels drop below a set threshold.
• AdBlue Bulk Delivery ISO 22241-compliant AdBlue (Diesel Exhaust Fluid) supplied in bulk from 2,000+ litres, plus IBCs, drums and cans, for diesel fleets using Selective Catalytic Reduction systems.
• Unleaded Petrol Premium and normal unleaded petrol supplied to small and medium-sized independent retail petrol stations.
• Morris Lubricants Distribution Full range of Morris Lubricants products distributed for over 30 years to plant, construction and industrial customers as an authorised distributor.
• Heating Oil Monthly Budget Payment Plan Monthly direct-debit plan that spreads the cost of annual heating oil deliveries evenly across the year for residential customers, with no set-up fees or extra charges.

Quantifiable outcome

• Premium Kerosene can increase boiler efficiency by up to 10%, reducing energy costs
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Phillips 66 (JET)coreChannel Partner/ Reseller/ DistributorAuthorised distributors for Phillips 66, better known as JET in the UK. Products are singly sourced from JET's UK refinery, guaranteeing the highest quality standards. This partnership ensures product supply security and competitive pricing for customers.
• Morris LubricantscoreChannel Partner/ Reseller/ DistributorAuthorised distributor of Morris Lubricants for over 30 years. Morris Lubricants is a world-renowned company with expert R&D collaborating with major plant and construction equipment OEMs to meet global standards.
• Bedford BluesminorGTM or Marketing PartnerSports sponsorship partnership with Bedford Blues rugby union team providing brand visibility and community engagement in the Bedford area.
• Watford Football ClubminorGTM or Marketing PartnerRegional partnership with Watford FC providing brand visibility and community engagement in the Watford and Greater London area.
• Northamptonshire County Cricket Club (NCCC)minorGTM or Marketing PartnerPartnership with Northamptonshire County Cricket Club providing brand visibility and community engagement in Northamptonshire.
• Leicester City Football ClubminorGTM or Marketing PartnerCommunity Partner with Leicester City FC providing brand visibility and community engagement in Leicestershire and surrounding areas.
• Cotswolds PetroleumminorChannel Partner/ Reseller/ DistributorAuthorised partner relationship for petroleum product distribution in the Cotswolds region.
• F.W. Abbott LimitedminorChannel Partner/ Reseller/ DistributorAuthorised partner relationship for fuel product distribution and services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crown Oil: UK-wide independent distributor of fuels, lubricants and oils with depot-led direct delivery. Highly comparable to Barton across product mix (heating oil, diesel, lubricants) and B2B/small-customer go-to-market.
• Watson Fuels: Midlands-rooted fuel distributor supplying diesel, heating oil and lubricants to commercial and domestic customers. Overlapping geographic footprint and depot-based delivery model make it a close regional peer to Barton.
• PureFuel: UK-based fuel distributor supplying domestic heating oil, diesel and commercial fuels via depot delivery. Comparable business model targeting similar small-commercial and residential heating-oil customers.
• Oil NRG: UK heating oil and fuel distributor with regional depot coverage and direct-to-customer delivery. Closely comparable to Barton in product range, customer segments and depot-led delivery model.
• Rix Petroleum: Long-established UK fuel and lubricants distributor with depot network across multiple regions. Directly comparable product portfolio (heating oil, diesel, lubricants) and customer segments including agricultural and commercial.

Others

• Morris Lubricants: UK-based lubricant manufacturer and supplier that Barton has been an authorized distributor of for over 30 years. Listed because of the deep distribution relationship and overlapping lubricant customer base, although Morris is upstream (manufacturer) rather than a downstream competitor.

Broad incumbents

• Certas Energy: One of the largest UK fuel distributors (part of DCC plc) operating nationally with a broad portfolio of fuels, lubricants and home energy. Overlaps with Barton in fuels distribution but at much larger scale and with broader geographic and product reach.
• TotalEnergies Marketing UK: Major integrated oil major with UK downstream fuels, lubricants and HVO offerings. Competes with Barton in commercial fuels and lubricants but at vastly larger scale and with a broader product portfolio and national footprint.

Emerging players

• Boiler Juice: Online heating oil comparison and ordering marketplace aggregating multiple regional suppliers. Targets the same residential heating-oil customer base as Barton but via a digital aggregation model rather than direct depot distribution.
• Green Biofuels: UK HVO and biofuel supplier focused on drop-in renewable diesel for fleets and industry. Comparable emerging position to Barton's HVO offering but with a narrower, low-carbon-focused product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bartonpetroleum

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barton Petroleum