Florida Central Credit Union

What Florida Central Credit Union does

Floridacentral Credit Union is a not-for-profit, member-owned financial cooperative chartered in Florida and headquartered in Tampa, operating 12 branches across west-central Florida and serving members eligible through residence, work, worship, school attendance, employer relationships, or family ties in 10 Florida counties (Charlotte, DeSoto, Hillsborough, Lake, Manatee, Orange, Pasco, Pinellas, Polk, Sarasota). Founded in 1958 with ABA Routing #263183007 and NMLS #695819, the credit union holds federal insurance through the NCUA Share Insurance Fund up to $250,000 per member.

The product suite spans personal and business banking — Kasasa-branded checking (Cash Back, Interest, Free, Ea$y), tiered savings (Member Share, Regular, $avvy $avings, Christmas Club, Money Market, Share Certificates, IRAs), a broad vehicle-loan portfolio (auto, motorcycle, motorsport, RV, watersport, mobility), home loans (mortgages, HELOC, home equity, first-time homebuyer), and personal loans (secured, unsecured, PLOC, student, debt consolidation, Legends, QCa$h). Underlying technology is a PSCU-licensed mobile platform powering the FC Cards debit/credit management app, complemented by iTalk Audio Banking voice self-service, mobile remote deposit capture with same-day processing before 4:00 p.m. EST, multi-factor authentication for account changes, digital wallet tokenization (Apple Pay, Samsung Pay, Google Pay), QuickBooks/Quicken/Mint CSV export, and an online account opening and loan application portal.

Revenue is generated primarily through net interest spread on the lending portfolio (auto refi at promotional 4.99% APR; 11-month share certificate at 3.75% APY), a $5 monthly checking/savings account fee (waivable under five defined conditions), card interchange, ancillary service fees (wires, stop payments, non-member check cashing and ATM withdrawals, $15 Skip-a-Pay), and affiliate referral income from TruStage insurance, Raymond James wealth management via the Floridacentral Financial brand, and Legal Karma estate planning. The cooperative business model returns surplus to members via competitive deposit rates, reduced loan rates (Legends Loans for community heroes), and waived fees, rather than distributing profit to outside shareholders.

Name

Florida Central Credit Union

Legal name

Floridacentral Credit Union

Website

https://floridacentralcu.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Floridacentral Credit Union is a Tampa-based, member-owned financial cooperative operating 12 branches across 10 west-central Florida counties, offering Kasasa-branded checking, savings, vehicle, mortgage, and personal loans to consumer and small-business members, with insurance, wealth, and estate planning distributed through partner referrals.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Depository Credit Intermediation (5221)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Credit union services
• Personal banking
• Consumer lending
• Mortgage lending
• Business banking

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Loan Interest Income: Primary revenue stream generated from interest charged on vehicle loans (auto, motorcycle, RV, watersport, mobility), home loans (mortgages, home equity loans, HELOCs), personal loans (secured, unsecured, PLOC, student, debt consolidation, Legends, QCa$h), and credit cards. Auto loan refinance promotional rate of 4.99% APR advertised.
2. Deposit Account Fees: Monthly account fee of $5.00 on checking and savings accounts (waivable under specified conditions: first 60 days for new accounts, primary member under 24, $500+ average combined balance, $500+ monthly direct deposits, or active loan/mortgage/credit card). Plus non-member check cashing fees ($5), non-member ATM withdrawal fees ($3.50), and Skip-a-Pay loan service fees ($15 per skipped payment).
3. Insurance Referral Commissions: Referral income from TruStage for Life Insurance, Auto Insurance, AD&D Insurance, Credit Insurance, GAP Insurance, Mechanical Repair Coverage, and Dental Discount Program products underwritten by CMFG Life Insurance Company and other partners.
4. Wealth Management Referral Income: Referral partnership with Raymond James through Floridacentral Financial providing wealth management, financial planning, and investment advisory services to members.
5. Share Certificate / Deposit Spread Income: Net interest margin earned on share certificates (e.g., 11-month special share certificate at 3.75% APY), savings accounts, money market accounts, and IRAs by deploying member deposits into the credit union's lending portfolio and investments.
6. Credit Card and Debit Card Interchange: Interchange fee income on credit card and debit card transactions; reward programs include Kasasa-powered debit card rewards and CURewards credit card rewards.
7. Service Fees (Wire Transfers, Stop Payments, etc.): Miscellaneous service fees per published Fee Schedule: domestic and international wire transfer fees, stop payment fees on Bill Pay checks, expedited title release processing, and other account services.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels9 records

Core offering

Florida Central Credit Union (Floridacentral CU) is a not-for-profit, member-owned financial cooperative that delivers retail and small-business banking products including personal and business checking and savings accounts, vehicle loans, mortgages, home equity products, personal loans, and credit cards. The credit union also distributes insurance, wealth management, and estate planning solutions through partner referral programs. Members access these products through 12 west-central Florida branches, online and mobile banking, the iTalk voice channel, and the CO-OP shared branching network of 5,000+ locations.

Differentiator

Problem solved

Functional benefit

Brands

• Floridacentral Financial: Financial planning and wealth management service offered through an arrangement with Raymond James.

Products and services

• Cash Back Checking Personal checking account offering up to $25 in cash back each month when members meet monthly qualification requirements.
• Interest Checking Rewards-checking product paying up to 2.00% APY on balances up to $15,000 plus up to $25 in ATM fee refunds when qualifications are met; balances above $15,000 earn 0.05% APY.
• Ea$y Checking Low-cost personal checking option for everyday banking needs.
• Free Checking No-minimum, no-maintenance-fee personal checking account paired with a Kasasa Cash rewards experience.
• Member Share Account Required $5.00 membership share account that establishes and maintains membership with Floridacentral and grants access to all products, services, and benefits.
• Regular Savings Standard personal savings account that earns dividends as published on the rates page.
• $avvy $avings Goal-based personal savings product with a $avvy-themed naming and savings tools.
• Christmas Club Seasonal club savings account designed to help members save throughout the year for holiday expenses.
• Money Market Accounts Tiered money market savings product paying higher dividends than Regular Savings in exchange for higher balances.
• Share Certificates Fixed-rate, fixed-term share certificates, including an 11-month special certificate offering 3.75% APY.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts offered as part of Floridacentral's savings lineup.
• MyBusiness Checking Business checking account for operating accounts of small and mid-sized businesses.
• Non-Profit Checking Checking account tailored for non-profit organizations and unincorporated associations.
• Business Savings Business savings account used to hold operating reserves and earn dividends.
• Auto Loans New and used vehicle financing with current promotional rate of 4.99% APR for refinanced auto loans.
• Auto Loan Refinance Refinancing product that lets members move an existing auto loan to Floridacentral at the promotional 4.99% APR.
• Motorcycle Loans Financing for new and used motorcycles.
• Motorsport Loans Financing for motorsport vehicles such as ATVs and off-road vehicles.
• Recreational Vehicle (RV) Loans Financing for RVs and other recreational vehicles.
• Watersport Loans Financing for boats and other watersport vehicles.
• Mobility Vehicle Loans Financing for mobility vehicles including wheelchair-accessible conversions.
• Home Mortgages First-lien purchase mortgages for primary residences.
• Home Equity Loans Lump-sum loans secured by home equity.
• Home Equity Lines of Credit (HELOC) Revolving lines of credit secured by home equity.
• First-Time Homebuyers Program Specialized mortgage program with terms designed for first-time homebuyers.
• Secured Personal Loans Personal loans collateralized by a member-held deposit account.
• Unsecured Personal Loans Signature personal loans that do not require collateral.
• Personal Line of Credit (PLOC) Revolving personal line of credit accessed as needed.
• Legends Loans Exclusive loan rate discounts for community heroes including first responders, teachers, military service members, and healthcare workers, available on auto, personal, and home loans.
• Credit Cards Floridacentral-branded credit cards offering CURewards points on purchases and integrated control via the FC Cards mobile app.
• Insurance Protection (TruStage) Member-distributed insurance products including Life Insurance, Auto Insurance, AD&D Insurance, Credit Insurance, GAP Insurance, Mechanical Repair Coverage, and Dental Discount Program marketed through TruStage Insurance Agency, LLC.
• Floridacentral Financial Wealth Management Wealth management and financial planning services delivered to members through a referral partnership with Raymond James under the Floridacentral Financial brand.
• Estate Planning (Legal Karma) Online estate planning member benefit offering Will Package ($299 individual / $349 couple), Trust Package ($699 / $899), and Power of Attorney ($199) through partnership with Legal Karma at member-exclusive pricing.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability4 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TruStage Insurance Agency, LLC (underwritten by CMFG Life Insurance Company)coreGTM or Marketing PartnerDistribution partnership for Life Insurance, AD&D Insurance, Auto Insurance, GAP Insurance, Mechanical Repair Coverage, Credit Insurance, and Dental Discount Program marketed to Floridacentral members via TruStage-branded landing pages. Products are not deposits and not federally insured, sold, or guaranteed by Floridacentral. CMFG Life underwrites the life insurance policies. Members are routed to TruStage for quoting and purchase.
• Raymond James (Floridacentral Financial)coreStrategic or Co-development PartnerWealth management and financial planning services for Floridacentral members through the Floridacentral Financial brand, powered by Raymond James (raymondjames.com/flcentralfinancial). Floridacentral refers members to Raymond James advisors for investment and retirement planning; Raymond James is identified as a Floridacentral affiliate under the credit union's Privacy Policy.
• Kasasa, Ltd.coreTechnology or IntegrationRewards-based checking account platform powering Floridacentral's Cash Back Checking, Free Kasasa Cash Checking, Interest Checking, Ea$y Checking, and related Kasasa-branded products. Includes Kasasa Cash Calculator on website and adherence to Kasasa qualification framework. Kasasa, Ltd. retains copyright for portions of the Floridacentral website (per footer notice).
• Legal KarmacoreStrategic or Co-development PartnerEstate planning partnership offering Wills, Trusts, and Power of Attorney packages to Floridacentral members at discounted pricing via estateplanning.floridacentralcu.com. Packages include Will Package ($299 individual / $349 couple), Trust Package ($699 / $899), and Power of Attorney ($199) with four-part interest-free installment plans. Member support in English and Spanish. Legal Karma is the provider; Floridacentral is the distribution/marketing partner.
• CO-OP Financial ServicescoreChannel Partner/ Reseller/ DistributorShared Branching and CO-OP ATM Network participation, giving Floridacentral members access to 5,000+ credit union locations nationwide and surcharge-free ATM access. Floridacentral members can deposit, withdraw, transfer funds, and process loan payments at any CO-OP Shared Branch.
• Presto! (Publix), CULIANCE, Star MoneyPass, Cirrus (Mastercard)minorChannel Partner/ Reseller/ DistributorSurcharge-free ATM network partnerships providing Floridacentral members with free ATM access at thousands of locations: Presto! ATMs at Publix grocery stores, CULIANCE ATMs, CO-OP ATMs, Star MoneyPass Network, and Cirrus (Mastercard) Network ATMs. Members are encouraged to read all machine disclosures.
• Deluxe Corporation (orderpoint.deluxe.com)minorChannel Partner/ Reseller/ DistributorPersonal check printing partnership enabling Floridacentral members to order personalized checks through Deluxe at affordable pricing. Online check reorders available via Online Banking; first-time orders placed through branch or Member Services.
• Apple Pay, Samsung Pay, Google Pay (digital wallet platforms)coreTechnology or IntegrationFloridacentral debit and credit cards are tokenized and supported across major digital wallet platforms (Apple Pay, Samsung Pay, Google Pay) for contactless point-of-sale payments. Card information is encrypted via tokenization for enhanced security.
• PSCU (Public Service Credit Union)coreOEM/ Whitelabel/ Licensing PartnerPSCU is the Licensor of the proprietary mobile technology platform that powers Floridacentral's FC Cards Mobile Application for debit and credit card management. The End User License Agreement grants Floridacentral a non-exclusive, non-transferable license to distribute the app to its members; PSCU retains all right, title, and interest in the underlying technology.
• Travel notification partners (FC Cards App, internal Travel Form)minorOthersTravel notification mechanisms for members including FC Cards app, online Travel Form at floridacentralcu.com/applications/travel-form.html, branch visits, phone contact, and Member Services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Suncoast Credit Union: Florida-headquartered credit union offering personal and business banking, auto/home loans, credit cards, and digital banking across west-central and other FL regions. Directly comparable as a Florida credit union serving overlapping Tampa Bay geographies with a similar deposit-and-loan product menu.
• Grow Financial Federal Credit Union: Tampa-based federal credit union serving members across the Tampa Bay area with checking, savings, loans, and digital banking. Direct peer given shared west-central Florida footprint, member-owned cooperative model, and similar product mix.
• MIDFLORIDA Credit Union: Florida-based credit union with branches throughout central Florida, including Hillsborough and Polk counties within Floridacentral's service area. Comparable on Florida membership, full-service consumer/business banking, and loan products.
• GTE Financial: Tampa-headquartered credit union serving west-central Florida with consumer and business banking, lending, and digital channels. Direct competitor in Floridacentral's core Hillsborough/Pinellas/Pasco footprint.
• Achieva Credit Union: Florida-based credit union operating across the Tampa Bay and surrounding west-central Florida counties with personal banking, lending, and digital services. Comparable cooperative structure and overlapping geographic market.
• Fairwinds Credit Union: Orlando-based Florida credit union (Orange County is in Floridacentral's eligible county list) offering full-service consumer and business banking. Direct peer as a Florida credit union with overlapping eligibility geography.
• Addition Financial (formerly CFE Federal Credit Union): Central Florida credit union (Orlando/Orange County) serving members with personal and business banking, loans, and digital services. Comparable as a FL credit union with overlap in Floridacentral's Orange County service area.
• Vystar Credit Union: Jacksonville-based Florida credit union providing full-service consumer and business banking, lending, and digital channels across North and Central Florida. Comparable cooperative model and FL-statewide product offering.
• Tropical Financial Credit Union: Florida-headquartered credit union serving south and central Florida with consumer banking, lending, and digital services. Comparable cooperative model and Florida membership footprint.

Broad incumbents

• Bank of America: Large national bank with extensive retail and digital banking presence across Floridacentral's west-central Florida service area. Comparable on consumer deposit, loan, and card products, but operates as a broad incumbent with much greater scale and a national rather than community-focused model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/floridacentral
• YouTubeyoutube.com/channel/UCzJnb6RKihUrbCREg6LSJeg
• Facebookfacebook.com/floridacentralcu
• LinkedInlinkedin.com/company/floridacentral-credit-union
• Instagraminstagram.com/floridacentralcu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Central Credit Union