Plan B
Plan B Skateboards is a privately held Spanish skateboard equipment brand (operated by HLC SB DISTRIBUTION SL) that designs, manufactures, and sells skateboard decks, completes, wheels, and apparel to global consumers via direct-to-consumer e-commerce, anchored by a roster of professional team riders.
- Company typePrivate
- Founded-
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Plan B does
Plan B Skateboards is a privately held skateboard equipment brand operated by HLC SB DISTRIBUTION SL, a Spanish limited liability company registered in Gipuzkoa, Basque Country. The company's core product line consists of skateboard decks, complete skateboards, wheels, and branded apparel, with a strong emphasis on pro-rider signature models featuring a roster of notable professional skateboarders including Danny Way, Chris Joslin, Pat Duffy, Felipe Gustavo, Torey Pudwill, and others. Products are sold exclusively through direct-to-consumer e-commerce channels — the brand's marketing site at planbskateboards.com and the primary transaction storefront at skatemenu.com — with a WooCommerce/WordPress backend, Stripe Virtual POS and PayPal payment processing, and worldwide fulfillment from a single distribution warehouse in Oiartzun, Spain via UPS, FedEx, and DHL.
Plan B firmographics
Firmographics- Name
- Plan B
- Legal name
- HLC SB DISTRIBUTION SL
- Website
- https://planbskateboards.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plan B Skateboards is a privately held Spanish skateboard equipment brand (operated by HLC SB DISTRIBUTION SL) that designs, manufactures, and sells skateboard decks, completes, wheels, and apparel to global consumers via direct-to-consumer e-commerce, anchored by a roster of professional team riders.
- Ownership category
- akta.pro rank
Where Plan B is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plan B business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales: Plan B generates revenue through the direct sale of skateboarding products including decks, completes, wheels, and apparel. Products are sold through their main website and skatemenu.com storefront, with worldwide shipping from their Spanish warehouse facility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Plan B product offering
Product offeringCore offering
Plan B Skateboards manufactures and sells pro-rider-endorsed skateboard decks, completes, wheels, and apparel directly to consumers worldwide. The company operates its own brand website (planbskateboards.com) and routes purchases through a dedicated e-commerce storefront at skatemenu.com, fulfilling orders from a Spanish distribution warehouse.
Product overview
Plan B Skateboards is a skateboard manufacturing company owned by HLC SB DISTRIBUTION SL. The company produces a focused product portfolio centered on skateboard decks (featuring pro rider graphics from team riders including Chris Joslin, Felipe Gustavo, Aurelien Giraud, Tommy Fynn, Pat Duffy, Trevor McClung, Sean Sheffey, Danny Way, Colin McKay, Lazer Crawford, Kristion Jordan, and Jorge Simões), complete skateboards, wheels, and apparel. Products are sold primarily through the skatemenu.com online store, with free shipping worldwide on orders over $100 and free griptape with every deck purchase.
Differentiator
Problem solved
Functional benefit
Products and services
- Plan B Skateboard Decks Signature Plan B skateboard decks featuring professional team rider graphics and shapes, available in multiple widths (8.0" to 8.5") including twin-tip variants, sold through the skatemenu.com storefront.
- Plan B Complete Skateboards Fully assembled skateboards ready to ride, pairing Plan B decks with complementary components and sold to riders seeking a turnkey setup.
- Plan B Skateboard Wheels Plan B branded skateboard wheels offered for various skating styles and terrain, sold through the skatemenu.com storefront.
- Plan B Apparel Clothing and accessories featuring Plan B skateboarding brand graphics and team rider branding, sold through the skatemenu.com apparel collection.
- Snikt Deck Collection Chris Joslin signature Snikt deck collection under the Plan B brand, launched in November 2025 with OG Joslin 8.375 and variant twin-tip options.
Companies that use Plan B
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Plan B technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Plan B partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SkateMenucoreSkateMenu serves as the primary e-commerce platform for Plan B Skateboards products, handling product listings for decks, apparel, completes, and wheels. The partnership directs customers from planbskateboards.com to skatemenu.com for actual purchases.
- UPS InternationalminorInternational shipping carrier used for order fulfillment and delivery worldwide.
- FedExminorInternational shipping carrier used for order fulfillment and delivery worldwide.
- DHLminorInternational shipping carrier used for order fulfillment and delivery worldwide.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Plan B competitors and assessment
Company assessmentDirect peers
- Toy Machine: Skateboard hardgoods brand with a long-tenured pro team and graphic-driven deck lineup. Competes directly with Plan B in the premium skateboard deck market.
- Zero Skateboards: Skateboard decks, completes, and wheels brand with a notable pro team and hardcore skate identity. Comparable to Plan B in product scope and target rider demographic.
- Element Skateboards: Globally distributed skateboard hardgoods and apparel brand with a large pro team and broad product line. Competes head-to-head with Plan B in the premium skateboard deck and apparel segment.
- Santa Cruz Skateboards: Heritage skateboard brand producing decks, completes, wheels, and apparel with a strong pro roster. Closely comparable to Plan B in product mix, team-driven marketing, and brand heritage.
- Almost Skateboards: Skateboard deck and complete manufacturer with a notable pro team and global reach. Direct competitor to Plan B in the core skateboard hardgoods segment.
- Powell-Peralta: Iconic skateboard hardgoods manufacturer (decks, completes, wheels) with a deep pro team and global distribution. Direct competitor in the same premium skateboard deck category as Plan B.
- Anti-Hero Skateboards: Independent skateboard hardgoods brand with a strong pro team and core-skate identity. Direct competitor in the deck/complete/wheels category with overlapping rider-driven marketing.
- Flip Skateboards: Heritage skateboard hardgoods brand (decks, completes, wheels) with global distribution and a pro team. Overlaps with Plan B in product category, customer base, and marketing approach.
- Welcome Skateboards: Independent skateboard brand focused on shaped decks and graphics, sold DTC and through skateshops. Comparable to Plan B as a rider-driven deck manufacturer in the core skateboard market.
Others
- SkateMenu: E-commerce platform partner that operates Plan B's storefront. Adjacent rather than competitive — included as the closest ecosystem partner that powers Plan B's commercial model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Plan B social profiles
Digital presencePlan B financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan B leadership team
Management profileNumber of profiles
Plan B funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan B M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan B
What does Plan B do?
Plan B Skateboards manufactures and sells pro-rider-endorsed skateboard decks, completes, wheels, and apparel directly to consumers worldwide. The company operates its own brand website (planbskateboards.com) and routes purchases through a dedicated e-commerce storefront at skatemenu.com, fulfilling orders from a Spanish distribution warehouse.
Is Plan B a public or private company?
Plan B is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plan B founded?
Plan B was founded in -1. It employs 11 to 50 people.
Where is Plan B based?
Plan B is headquartered in Carlsbad, United States, in the North America region.
How does Plan B make money?
One revenue line is on record: product Sales.
Who are Plan B's main competitors?
Direct peers on record are Toy Machine, Zero Skateboards, Element Skateboards, Santa Cruz Skateboards, Almost Skateboards, Powell-Peralta, Anti-Hero Skateboards, Flip Skateboards and Welcome Skateboards. SkateMenu is listed as an others.
Does Plan B have an API?
No public API is recorded for Plan B.