What Flip Skateboards does

Flip Skateboards is a privately held skateboard company founded in 1991 (originally under the name Deathbox) and currently based in Westminster, California. It operates as a direct-to-consumer e-commerce brand at flipskateboards.com, selling skateboard decks, pre-assembled completes, soft goods (t-shirts, hoodies, sweatpants, headwear), and accessories. Its core technical differentiator is artisanal production: founder Jeremy Fox personally hand-screen prints collector decks in Southern California using 7-ply Canadian hard Rock Maple and faithfully reproduced original 90s Prime mellow concave shapes, including NOS Prime Wood blanks that are hand-remanufactured. The product portfolio is anchored by the Collectors Club limited-edition series (e.g., Tom Penny Weed Leaf re-releases, Cheech and Chong 20-piece limited runs on NOS Prime Wood) and the heritage Gold Cup Skateboards sub-brand, which targets 80s/90s-style completes, wheels, and hardware with premium autographed boards up to $274.95.

The business sells primarily through its own Shopify storefront with multi-currency support across 13+ countries (USA, Canada, UK, EU, Denmark, Australia, Japan, Korea, Singapore, Taiwan, Hong Kong, China, Vietnam), supplemented by SkateMenu marketplace and HLCDist wholesale for accessories. Afterpay "shop now pay later" financing and the BON Loyalty points-based rewards program support conversion and repeat purchase. The team roster of 13 pro and amateur riders (Tom Penny, Arto Saari, Rune Glifberg, Bob Burnquist, Lucas Rabelo, Denny Pham, and others) functions as both brand asset and content engine across Instagram, Facebook, Twitter, YouTube, and TikTok. Pricing is uniformly unit-based, with standard decks $64.95–$99.95, collector decks $69.95–$170, soft goods $24.95–$69.95, completes $89.95–$169.95, and Gold Cup hardware from $9.95. The company appears to be founder-operated and independently owned with no disclosed institutional investment, no parent company, and no public listing.

Name

Flip Skateboards

Website

https://flipskateboards.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Flip Skateboards is a privately held, founder-operated skateboard company founded in 1991 that sells hand-screen-printed decks, completes, and apparel direct-to-consumer globally through its Shopify storefront, serving skateboarders and collectors of heritage 90s graphics.

Ownership category

akta.pro rank

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Skateboard Deck Sales: Direct sales of skateboard decks through own e-commerce platform and authorized retailers. Includes pro model decks, collector editions, and team decks.
2. Soft Goods/Apparel: T-shirts, hoodies, sweatshirts, sweatpants, headwear, and accessories featuring brand logos and graphics.
3. Gold Cup Skateboards: Complete skateboards, wheels, hardware, and apparel under the Gold Cup sub-brand.
4. Complete Skateboards: Pre-assembled complete skateboards ready to ride.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Flip Skateboards designs, manufactures, and sells skateboard decks (including pro models and limited edition Collectors Club re-releases), complete skateboards, soft goods (t-shirts, hoodies, sweatpants, headwear), and the Gold Cup Skateboards heritage sub-brand line of hardware, wheels, completes, and apparel. Decks are hand-screen printed on 7-ply Canadian hard Rock Maple in Southern California using original 90s Prime mellow concave shapes.

Product overview

Flip Skateboards is an iconic skateboard company founded in 1991, operating primarily as a direct-to-consumer e-commerce store. The product portfolio centers on skateboard decks (including regular decks, the Collectors Club limited edition series, and pro models from team riders like Tom Penny, Arto Saari, Rune Glifberg, and Bob Burnquist), complemented by a soft goods apparel line (t-shirts, hoodies, sweatpants, headwear) and the Gold Cup Skateboards heritage sub-brand. The company also offers skateboard completes and accessories like wheels and bearings through its Skatemenu distribution channel.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Cup Skateboards: A related skateboard brand under the Flip umbrella, producing hardware, wheels, completes, and apparel.

Products and services

• Regular Decks and Collectors Club Skateboard decks featuring pro model graphics and limited edition collector items, including re-releases of iconic historical deck designs from Flip's history. Targeted at active skateboarders and collectors.
• Soft Goods (Apparel) Apparel line including t-shirts, hoodies, crewnecks, sweatpants, beanies, and hats featuring Flip brand logos and graphic designs. Targeted at fans, skaters, and collectors.
• Skateboard Completes Pre-assembled skateboards ready to ride, including various shapes and sizes from team riders and special collaborations. Targeted at consumers wanting a ready-to-ride board.
• Gold Cup Skateboards Heritage skateboard brand under Flip featuring classic designs including hardware, wheels, skateboard completes, and apparel inspired by 80s and 90s skateboarding. Operates its own dedicated website at goldcupskateboards.com. Targeted at heritage-focused skaters and collectors.
• Flip Skateboard Wheels Skateboard wheels including branded options like the 53mm Extremely Sorry conical lip wheel. Sold through SkateMenu distribution. Targeted at skateboarders needing replacement wheels.
• Flip Skateboard Bearings Skateboard bearings available through SkateMenu distribution. Targeted at skateboarders needing replacement bearings.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Gold Cup SkateboardscoreStrategic or Co-development PartnerGold Cup is a Flip Skateboards sub-brand focused on old-school skateboard products. Features complete skateboards, wheels, and hardware inspired by 80s and 90s skateboarding. Has its own dedicated website at goldcupskateboards.com.
• SkateMenuminorChannel Partner/ Reseller/ DistributorAuthorized marketplace for Flip skateboard wheels and bearings. Products linked through flipskateboards.com to skatemenu.com for accessory purchases.
• HLCDistminorChannel Partner/ Reseller/ DistributorWholesale distribution partner handling SkateMenu brand distribution for Flip skateboard accessories.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chocolate Skateboards: Skateboard brand known for team videos and pro decks. Comparable as a competing heritage skateboard deck brand with similar GTM and customer base.
• Toy Machine: Skateboard brand with distinctive graphics and team riders. Comparable as a direct competitor in skateboard deck and apparel market.
• Zero Skateboards: Skateboard deck and apparel brand with strong heritage and team roster. Comparable for direct competition in skateboard deck sales and apparel.
• Element Skateboards: Major skateboard brand selling decks, completes, apparel, and footwear through DTC e-commerce and global distribution. Comparable as a full-line skateboard company targeting similar enthusiast customer base.
• Santa Cruz Skateboards: Iconic skateboard brand founded in 1973 with strong heritage graphics, reissues, and team riders. Comparable for similar 70s/80s heritage positioning and DTC collector strategy.
• Powell Peralta: Legendary skateboard brand founded in 1978, also known for heritage decks and Bones wheels. Directly comparable as a heritage skateboard company with strong collector appeal and iconic graphics.
• Plan B Skateboards: Heritage skateboard brand with notable team riders and signature deck series. Comparable as a competing skate deck brand with similar pro-model and team-driven product strategy.
• Anti-Hero Skateboards: Independent skateboard brand with strong graphics and team. Comparable as a similarly-sized independent heritage skateboard deck brand with DTC sales.

Broad incumbents

• CCS: Large skateboard and skate retailer carrying multiple brands including Flip. Comparable as a multi-brand skate retail channel and potential competitor for deck sales.
• Tactics: Established skateboarding retailer with deep deck, apparel, and accessories catalog. Comparable as a multi-brand channel competitor in skateboard equipment retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flipskateboards
• YouTubeyoutube.com/flipskateboards091
• Facebookfacebook.com/flipskateboards
• Instagraminstagram.com/flipskateboards
• TikToktiktok.com/flipskateboards
• LinkedInlinkedin.com/company/flip-skateboards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flip Skateboards