J. Hornig

What J. Hornig does

J. Hornig is a Vienna-headquartered coffee roastery founded in 1912, privately held, with 101–250 employees and operations spanning Austria and Germany. The company sells roasted coffee, tea, and adjacent products through an owned D2C e-commerce storefront (jhornig.com), a B2B office coffee managed service branded J. Hornig Business, and a HoReCa wholesale channel (Heisses fuer die Gastro) that supplies cafés, restaurants, and hotels. A flagship J. Hornig Kaffeebar in Vienna and a tiered barista education program (Basic, Intermediate, Professional, Latte Art) round out the customer-facing footprint.

The core product is coffee, processed via drum roasting (Langzeitröstung) at the Vienna roasting facility, with separate roast profiles for espresso and filter brewing. The portfolio covers whole beans, ground coffee, Nespresso-compatible aluminum capsules (four varieties), softpads, the Kaffeetschi ready-to-drink cold brew line, specialty single-origin coffees sourced from named farms in Brazil, Kenya, Guatemala, Colombia, and Ethiopia, plus a Bio-certified tea range. B2B offerings bundle JURA Vollautomaten (WE6, X10, GIGA X3) with proprietary Röstmeister bean blends, installation, and ongoing supply.

Revenue mechanics combine transactional e-commerce (retail coffee and tea), the Spar-Abo subscription (5% permanent discount, flexible delivery), one-time barista course fees (€129–€599), and per-serving B2B managed-service contracts (from €0.32 per cup, monthly billing). The company has no disclosed funding rounds, no parent company, and operates as an independent family-owned specialty roastery with a 30+ year Fairtrade Austria partnership and organic/vegan certifications on selected SKUs.

Name

J. Hornig

Legal name

J. Hornig

Website

https://jhornig.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

J. Hornig is a privately held Viennese coffee roastery founded in 1912 that sells roasted coffee, capsules, cold brew, and tea via D2C e-commerce, a JURA-based B2B Coffee-as-a-Service for offices, and a HoReCa wholesale channel, complemented by a Vienna Kaffeebar and barista training courses.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Office coffee service
• Barista training courses
• Coffee subscription boxes
• Gourmet coffee retail

Headquarters

HQ city

Kalsdorf Bei Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Coffee & Tea Sales: Direct-to-consumer sale of whole beans, ground coffee, capsules, softpads, cold brew, and tea via owned e-commerce storefront. Products range from standard blends to premium single-origin specialty coffees. Includes Spar-Abo subscription model with 5% recurring discount.
2. Barista Education Courses: In-person barista training courses (Basic, Intermediate, Professional, Latte Art) sold as tickets/vouchers. Ranges from €129 (Latte Art, 2.5h) to €599 (Professional, 3-day). Also offered as gift vouchers.
3. Business Solutions / B2B Coffee as a Service: J. Hornig Business provides coffee solutions to offices and companies via managed service model. Includes provision of JURA Vollautomaten (WE6, X10, GIGA X3), bean supply, setup, and ongoing support. Priced per portion (from €0.32 per serving) with package tiers (Standard, Medium, Large, Coffee Only).
4. Gastronomy & Hotel Supply: Supply of roasted coffee beans (Röstmeister line) to restaurants, cafes, and hotels, with optional equipment and accessories. Dedicated account manager and 48-hour delivery service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

J. Hornig is a Viennese specialty coffee roastery that roasts and sells whole beans, ground coffee, Nespresso-compatible capsules, softpads, single-origin specialty coffees, Kaffeetschi cold brew, and teas directly to consumers through its online shop and Vienna Kaffeebar. It extends this offering to B2B customers via the J. Hornig Business "Coffee as a Service" office packages built on JURA machines, dedicated field sales to gastronomy and hotels, and paid barista training courses.

Product overview

J. Hornig is a Viennese coffee roastery established in 1912 offering a comprehensive coffee and tea portfolio. The company operates a platform of roasted coffee products centered on whole beans, ground coffee, Nespresso®-compatible capsules, and softpads, complemented by the Kaffeetschi Cold Brew ready-to-drink line. Specialty offerings include single-origin coffees from Brazil, Kenya, Guatemala, Colombia, and Ethiopia. The ecosystem extends to tea products (pyramid bags and double chamber bags), barista training courses (Basic through Professional plus Latte Art), professional preparation tools and accessories, and business solutions (Coffee as a Service with JURA machines). Key services include a subscription program (Spar-Abo) with 5% discount, a physical Kaffeebar in Vienna, and a content-rich blog.

Differentiator

Problem solved

Functional benefit

Brands

• J. Hornig Business: Coffee solutions for businesses and offices, including Jura automatic coffee machines and custom coffee blends.
• Röstmeister-Linie

Quantifiable outcome

• Free shipping to Austria and Germany for orders above €30
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• PraxmarerminorOthersBrand within the J. Hornig family that complements the hot beverage offering for gastro customers, adding to the product range in hospitality settings.
• Alfredo EspressominorOthersBrand within the J. Hornig family that extends the company's hot beverage portfolio for the gastro segment.
• CocayaminorOthersBrand within the J. Hornig family that contributes to the hot beverage range offered to restaurant and hotel partners.
• Eilles TeeminorOthersBrand within the J. Hornig family, specialized in tea, complementing the coffee-focused product range for gastro and hospitality customers.
• JURA (JURA GmbH)coreTechnology or IntegrationJURA supplies the Vollautomaten (automatic coffee machines) — WE6 Professional, X10 Professional, and GIGA X3 — that form the hardware backbone of the J. Hornig Business office coffee solution. J. Hornig provisions, sets up, and manages these machines as part of the managed service offering, enabling the 'Coffee as a Service' model.
• Fairtrade ÖsterreichcoreStrategic or Co-development PartnerOver 30-year partnership with Fairtrade Austria supporting global coffee farmers. J. Hornig sources Fairtrade-certified beans, ensuring fair prices and sustainable trading conditions for producer communities. Featured in company blog during Fair February campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Counter Culture Coffee: U.S. specialty coffee company with a regional roastery, training program (analogous to J. Hornig's barista courses), and sustainable sourcing; comparable in ethos and product breadth rather than geography.
• Stumptown Coffee Roasters: U.S. specialty roaster with flagship cafés, direct trade, RTD cold brew, and B2B accounts; highly comparable to J. Hornig's positioning across single-origin, cold brew, café flagship, and the B2B accounts business.
• Blue Bottle Coffee: Specialty single-origin roaster with direct trade, drip/cold brew formats, and a café bar model; comparable to J. Hornig on specialty sourcing narrative, cold brew, and roastery-café concept, but U.S./Asian footprint.

Broad incumbents

• Tchibo: Mass-market German retailer with its own roastery, broad capsule and bean lines, and weekly non-coffee assortment; broader portfolio than J. Hornig but competes head-to-head in DACH grocery, capsules, and office/B2B coffee.
• Nestlé Nespresso: System-defining capsule incumbent whose Nespresso®-compatible machines are the platform J. Hornig's capsule line plugs into; direct overlap in the four aluminium capsule SKUs and competition for office and home coffee occasions.
• JDE Peet's (Jacobs / Douwe Egberts): Global coffee major owning German mainstay Jacobs and Douwe Egberts plus specialty brands; competes with J. Hornig in mainstream retail capsules and beans in DACH and is a likely acquirer of mid-sized specialty roasters.
• Lavazza: Italian incumbent roaster with significant DACH presence across retail capsules, beans, foodservice, and capsule systems (Espresso Point, A Modo Mio); competes with J. Hornig in capsules, B2B office coffee, and gastronomy supply in the region.
• Segafredo Zanetti: Italian coffee group operating the Chateau brand and global coffee service business; comparable to J. Hornig in gastronomy bean supply, capsule, and office coffee service, but at materially larger scale and international reach.

Direct peers

• Dallmayr: German coffee roaster and Delikatessen house running the Prinzipal café concept in Munich; comparable to J. Hornig as a DACH-based specialty roaster with brick-and-mortar café, B2B supply, capsules, and e-commerce; operates at a larger scale.
• Jul Meinl Gruppe: Austrian coffee roaster and tea merchant founded 1862 in Vienna, directly comparable to J. Hornig on geography, heritage positioning, product portfolio (beans, capsules, tea), and operating both B2B coffee service and retail/café channels in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jhornigcoffee
• YouTubeyoutube.com/user/hornigkaffee
• Facebookfacebook.com/jhornigcoffee
• Instagraminstagram.com/jhornigcoffee
• Pinterestpinterest.at/jhornigcoffee
• LinkedInlinkedin.com/company/j-hornig

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J. Hornig