What Selpak does

Selpak Automation Pty Ltd is an Australian-headquartered wholesale distributor of processing and packaging machinery, founded in 1948 and operating across Australia (Sydney HQ, Melbourne, Brisbane), New Zealand (Auckland), and the Philippines (Manila). The company does not manufacture equipment itself; instead it represents a portfolio of premier global principals — Schubert (TLM packaging systems and pick-and-place robotics), Yamato (multihead weighers), Bühler/Haas (chocolate, baking, wafer processing), IMA Group (pharmaceutical, dairy, tea/coffee, aseptic, end-of-line), Rommelag (Blow-Fill-Seal aseptic technology), Theegarten Pactec (confectionery wrapping), and Cavanna (flow wrapping) — supplying customized processing and packaging solutions to manufacturers in food, beverage, dairy, chocolate & confectionery, pharmaceutical, cosmetic, personal care, home care, chemical, medical PPE, and technical items.

The company's revenue model is a mix of one-time machinery sales (project-quoted, multi-year contracts), aftermarket spare parts (including in-house 3D-printed parts via Partbox out of Sydney), and ongoing professional service and technical support delivered by field engineers across AU/NZ. Go-to-market is enterprise field sales through regional offices, complemented by membership in APPMA, BFSIOA, DIAA, and AIP and a content-led website showcasing machinery and applications. Selpak does not disclose revenue or customer logos; its customer base is implicitly diversified across multiple regulated manufacturing verticals, with project-based quoting and long machinery lifecycles supporting aftermarket revenue. Recent activity has included a Philippines office opening, an Auckland office relocation, additions to the supporting product portfolio (Carrybots mobile robots, Elettric80 palletizing, Qipcam thermal inspection, Weightpack fillers), and the Medical PPE vertical, indicating steady organic expansion rather than rapid scaling.

Name

Selpak

Legal name

Selpak Automation Pty Ltd

Website

https://selpak.com.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Selpak is a wholesale distributor of processing and packaging machinery from premier global manufacturers (Schubert, Yamato, Bühler, IMA, Rommelag), serving food, beverage, pharmaceutical, cosmetic, and dairy manufacturers across Australia, New Zealand, and the Philippines.

Ownership category

akta.pro rank

Headquarters

HQ city

Bankstown

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Machinery Sales: Sale of processing and packaging machinery from premier global manufacturers including Schubert, Yamato, Bühler, IMA, Rommelag, Theegarten Pactec, Cavanna, and Haas
2. Spare Parts Supply: Supply of spare parts for the machinery sold, including both conventional metal parts and 3D printed alternatives
3. Service and Technical Support: Onsite and remote support services, technical training, and maintenance support for machinery

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Selpak supplies and installs processing and packaging machinery from premier global manufacturers (Schubert, Yamato, Bühler, IMA, Rommelag, Cavanna, Theegarten Pactec, Haas) to manufacturing customers across food, beverage, pharmaceutical, cosmetic, chemical, personal care, medical PPE, and technical items industries in Australia, New Zealand, and the Philippines. The company provides custom engineering of machinery configurations, end-to-end project management, and post-sale onsite/remote service and spare-parts support including 3D printed replacement parts.

Product overview

Selpak is a packaging and processing machinery supplier operating in Australia, New Zealand, and the Philippines. The company does not manufacture its own products but serves as a distributor for premier global packaging machinery manufacturers. Its core offering is the supply, installation, and ongoing support of customized processing and packaging solutions. Selpak represents seven major brand families: Schubert (flexible TLM packaging systems and pick & place robotics), Yamato (multi-head weighers including Dataweigh Omega series), IMA Group (with divisions for pharmaceutical packaging, solid dose solutions, aseptic processing, dairy/food, tea & coffee, and end-of-line solutions), Rommelag (Blow-Fill-Seal technology), Bühler Group (including Haas for baking/wafer equipment), Cavanna (flow wrapping machines), and Theegarten Pactec (confectionery wrapping). The company also provides local service and support including remote assistance and 3D printed spare parts. Selpak's equipment serves diverse industries including food, beverage, pharmaceutical, cosmetic, chemical, personal care, and technical items.

Differentiator

Problem solved

Functional benefit

Products and services

• Selpak Processing & Packaging Machinery Supply
• Schubert TLM Packaging Systems Flexible TLM (Top Loading Machine) packaging systems including pick-and-place robotics, cartoning machines, and flow wrapping for FMCG, pharmaceutical, cosmetic, and food industries. Enables format changeover in few steps with integrated image processing and 99% machine availability.
• Yamato Multi-head Weighers Multi-head weighing equipment including Dataweigh Omega, Sigma F1-Frontier, and Alpha Plus series providing high-speed weighing (200+ weighments per minute), mixing, and counting for food and FMCG applications.
• Rommelag Blow-Fill-Seal (BFS) Technology Aseptic Blow-Fill-Seal bottelpack systems and contract manufacturing (CMO) for sterile packaging of liquids and semi-solids. Used globally in pharmaceutical and medical device manufacturing (1,800+ systems in operation worldwide).
• IMA Group Complete Packaging Portfolio End-to-end automatic packaging machinery for pharmaceutical, cosmetic, food, tea, and coffee industries, with divisions covering Active (solid dose), BFB (end-of-line), Dairy & Food, Life (aseptic), Safe (pharma packaging), Tea & Coffee, Alphamac (extrusion/blow-moulding), Beverages, and Fillshape.
• Bühler Group Processing Equipment Swiss-engineered processing solutions for coffee, cocoa, chocolate, nuts, confectionery, and bakery industries including roasting, grinding, tempering, and moulding equipment. Includes Haas sub-brand (Franz Haas, Meincke, Mondomix) for wafers, waffles, biscuits, and cakes.
• Cavanna Flow Wrapper Machines Highly technological integrated flow wrapping systems, horizontal flowpack wrapping machines, buffering units, and robotics for primary and secondary packaging applications.
• Theegarten Pactec Wrapping Machines High-quality packaging machines for small-sized confectionery products, chocolate, stock cubes, and non-food items including detergent tablets with various wrapping technologies, plus feeding and storage components for complete packaging systems.
• IMA Alphamac Extrusion & Blow Moulding Systems Fluid packaging through extrusion and blow-moulding systems with multi-cavity and multilayer extrusion heads, offering thinner container walls and lower operating costs for liquid packaging applications.
• Carrybots HERBIE Mobile Transport Robot Track-guided mobile robot for transport automation with payloads up to 50kg, 5-second transfer times, 24/7 operation with inductive charging, and superior positioning accuracy versus natural-navigation systems.
• Qipcam In-Line Thermal Inspection Systems Real-time thermal-camera-based 100% seal quality inspection at up to 150 strokes per minute, detecting abnormalities inline for all laminate types using Qipcam thermal imaging technology.
• Selpak Onsite & Remote Support Services Professional service offering covering onsite and remote technical support, technical training for customer maintenance teams, spare parts ordering, and 3D printed spare parts (Partbox) across Australia and New Zealand with national coverage by skilled service engineers.

Quantifiable outcome

• Equipment is flexible, highly efficient, produces little to no waste and is easy to operate

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• SchubertcoreTechnology or IntegrationGerman family-owned company specializing in flexible packaging solutions. Schubert developed the world's first packaging robots in 1984 and is the accepted market leader in digital packaging machines using TLM (top loading machine) technology. Specializes in pharmaceutical, cosmetic, technical product, beverage, confectionary, frozen food, and dairy industries.
• YamatocoreTechnology or IntegrationJapanese company (Akashi) and worldwide leading technology manufacturer of multihead weighers with subsidiaries and business partners in over 80 countries. Originally founded as Kawanishi Machinery Co Ltd in 1922. Developed the first multihead weigher at the end of the 1970s and introduced the first multihead weigher equipped with load cells in 1979.
• Bühler GroupcoreTechnology or IntegrationSwiss family-owned company, 158 years old, #1 in numerous applications. Global technology leader for manufacturing chocolate mass and finished products. Generates CHF 2.4 billion turnover with 10,800 employees in over 140 countries. Key facts: 70% of all chocolate produced in Bühler plants, 75% of global malt processing covered by Bühler solutions, 65% of world's grain processed on Bühler machinery.
• IMA GroupcoreTechnology or IntegrationItalian world leader in design and manufacture of automatic machines for processing and packaging of pharmaceuticals, cosmetics, food, tea and coffee. Divisions include IMA Active (solid dose solutions), IMA BFB (end of line), IMA Dairy & Food, IMA Life (aseptic processing), IMA Safe (pharma packaging), and IMA Tea & Coffee. Seven manufacturing plants worldwide.
• RommelagcoreTechnology or IntegrationInventor and worldwide market leader in Blow-Fill-Seal (BFS) technology for aseptic packaging of liquids and semisolid products. Gerhard Hansen invented the BFS process in the beginning of the 1960s. More than 1,800 bottelpack systems in use around the world. Divisions include Engineering (bottelpack systems), CMO (contract manufacturing), and Flex (flexible packaging).
• Theegarten PacteccoreTechnology or IntegrationEstablished name in industry, one of world's leading manufacturers in packaging technology for small-sized confectionery products and other foodstuffs, as well as non-food items. Known for innovation and prompt response to customer wishes for premium quality. Also provides feeding and storage components for complete preliminary packaging systems.
• CavannacoreTechnology or IntegrationItalian company specialized in highly technological integrated wrapping systems, flexible, efficient and performing. Custom-made and innovative solutions for complete wrapping lines from processing to primary and secondary packaging. Conducts research through MIT Lab on new flow wrapping materials and environmental impact of waste recycling.
• HaascoreTechnology or Integration4th generation family operated Austrian company, undisputed leader in production and manufacturing of equipment for wafers, waffles, biscuits, and confectionery. Three brands under Haas: Franz Haas (wafer machines - market leader), Haas-Meincke (biscuits and cakes), and Haas-Mondomix (mixing and aerating). More than one in every two wafers is made by a Franz Haas machine.
• Elettric80supportingTechnology or IntegrationItalian company providing robotic palletizing systems using latest technologies. Systems designed to respond reliably to customer needs, available in various standards for different production line applications. High-speed, high-reliability systems that can operate at floor level with state-of-the-art Auto-Pallet Patterns software.
• WeightpacksupportingTechnology or IntegrationItalian manufacturer of versatile filler/capper equipment handling wide range of liquid viscosities with no wear joints. Capabilities include 50-500 bottles per minute, high temperature wash, and net weight filling technology for accurate fill verification.
• QipacksupportingTechnology or IntegrationProvider of Qipcam in-line thermal inspection systems using seal check thermal inspection technology based on thermal high-definition camera images. Analyzes seal quality during production in real-time, detecting abnormalities in-line.
• CarrybotssupportingTechnology or IntegrationSwiss company providing mobile robot technology for transport automation. HERBIE robot enables faster transfers (5 seconds vs 20-30 seconds for natural navigation), higher payloads up to 50kg, and 24/7 operation with inductive charging.
• IMA AlphamacsupportingTechnology or IntegrationItalian company, industry disruptor in fluid packaging with innovative design of extrusion and blow-moulding systems. Strength lies in specialized team with extensive knowledge of extrusion and blow-moulding technologies. Moulded products have thinner container walls with efficient operating costs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Krones AG: German manufacturer of beverage packaging and processing equipment with global service network. Comparable in focus on beverage processing and packaging line integration, though primarily a manufacturer.
• GEA Group AG: German industrial group with food processing and packaging equipment plus pharmaceutical separation technology. Comparable in serving dairy, food, and pharmaceutical manufacturers with capital equipment.
• Tetra Pak International S.A. Swedish multinational offering food processing and packaging solutions to dairy, beverage, and food manufacturers. Comparable in serving food and beverage processors with end-to-end processing and packaging systems.
• ProMach Inc. Large US packaging machinery integrator with multiple global brands across food, beverage, and pharma. Comparable multi-brand portfolio and integrator role, though at substantially larger scale and North American focus.
• Coesia S.p.A. Italian industrial group with multiple packaging machinery brands serving food, beverage, pharma, and personal care. Comparable to Selpak's multi-brand distribution model at a much larger scale and primarily manufacturer role.
• Syntegon Technology GmbH: German packaging machinery manufacturer (formerly Bosch Packaging Technology) serving food and pharmaceutical industries globally. Comparable in serving pharmaceutical and food processing customers with aseptic technology.
• BW Packaging Systems: US-based packaging machinery group within Barry-Wehmiller offering filling, labeling, and end-of-line solutions. Comparable in serving pharmaceutical and food end-markets with an integrated equipment portfolio.

Regional players

• Adelphi Masterfil: UK-based packaging equipment manufacturer and supplier serving food, cosmetics, and chemical industries. Comparable multi-vertical packaging machinery business, though operating from a different geographic region.

Direct peers

• Foodmach Pty Ltd: Australian specialist in food processing and packaging machinery with a focus on turnkey line integration. Comparable custom-engineering model and customer base in food and beverage manufacturing across Australia.
• Hema Group Pty Ltd: Australian packaging and processing machinery distributor serving food, beverage, and pharmaceutical manufacturers. Direct competitor in the Oceania market with multi-brand agency model and similar custom-engineering services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selpak