Morstar
Morstar Inc is a Michigan-based, privately held LED lighting manufacturer selling indoor, outdoor, and smart Bluetooth mesh-controlled fixtures to commercial, industrial, municipal, and residential customers across North America through direct e-commerce and Amazon.
- Company typePrivate
- Founded2000
- HeadquartersLivonia, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Morstar does
Morstar Inc is a Michigan-incorporated, privately held LED lighting manufacturer headquartered in Livonia, with over 20 years of operating history in the North American market. The company designs and sells a broad catalog of indoor and outdoor LED fixtures — including UFO high bay lights, vapor tight lights, troffers, strip lights, downlights, area/shoebox lights, street lights, canopy lights, flood lights, garden lights, and solar flood lights — targeted at industrial/warehouse, parking/garage, commercial/office, municipal, and parks/recreation end uses. Core product engineering emphasizes high luminaire efficacy (up to 145–150 lm/W on flagship lines), DLC Premium and UL/ETL certifications, and IP65 wet-location ratings suitable for demanding commercial environments.
The company's technical differentiator is its intelligent lighting control layer, which combines a proprietary Morlink system integrating Bluetooth mesh, Zigbee, and WiFi with a Silvair Bluetooth mesh partnership supporting DALI and 0-10V interoperability. This control stack enables wireless CCT tuning, brightness dimming, motion detection, daylight harvesting, scheduling, and group scene management through mobile applications and SaaS platforms, positioning Morstar within the connected-building ecosystem rather than purely as a commodity fixture vendor.
Commercially, Morstar operates a product-led growth model, selling directly through its morstar.com website, a dedicated Morstarlighting.com storefront, and the Amazon marketplace, supplemented by a Where to Buy page listing authorized retailers. Pricing is not publicly disclosed; enterprise and project sales are quote-based, suggesting multi-year commercial contracts with contractors, lighting designers, and end customers, while smaller buyers transact at retail prices via Amazon. The company is independently owned with no disclosed institutional investors, no parent company, and no subsidiaries.
Morstar firmographics
Firmographics- Name
- Morstar
- Legal name
- Morstar Inc
- Website
- https://morstar.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Morstar Inc is a Michigan-based, privately held LED lighting manufacturer selling indoor, outdoor, and smart Bluetooth mesh-controlled fixtures to commercial, industrial, municipal, and residential customers across North America through direct e-commerce and Amazon.
- Ownership category
- akta.pro rank
Morstar industry classification
Industry- Product category
- Commercial LED Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
- akta.pro secondary industries
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)
Keywords
Where Morstar is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Morstar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- LED Lighting Fixtures Sales: Morstar generates revenue primarily through the sale of LED lighting fixtures across indoor, outdoor, and intelligent lighting categories. Products are sold through direct website, Amazon, and Morstarlighting.com e-commerce channels. The company operates as a manufacturer and supplier, offering products to lighting designers, contractors, architectural projects, and end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing - quote-based sales model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Morstar product offering
Product offeringCore offering
Morstar is a U.S.-based LED lighting manufacturer and distributor that designs, produces, and supplies indoor and outdoor LED lighting fixtures for commercial, industrial, and municipal applications. The company also develops intelligent lighting control systems, including its proprietary Morlink platform and Silvair-based Bluetooth mesh control, enabling wireless, networked control of LED luminaires.
Product overview
Morstar is a professional LED lighting manufacturer with over 20 years of experience in the North American market, headquartered in Livonia, Michigan. The product portfolio consists of two main categories: Indoor Lighting products (LED UFO High Bay Lights in 301 and 3101 Series, LED Troffers, LED Vapor Tight Lights, LED Strip Lights, and LED Downlights) and Outdoor Lighting products (LED Area/Shoebox Lights, LED Street Lights, LED Canopy Lights, LED Wall Packs, LED Flood Lights, Solar Flood Lights, and LED Garden Lights). The offering is complemented by two proprietary intelligent control systems: Morlink (Bluetooth/Zigbee/WiFi wireless control platform) and Silvair (Bluetooth mesh lighting control system). All products support smart features including CCT adjustment, brightness control, motion detection, and scheduling via mobile applications.
Differentiator
Problem solved
Functional benefit
Brands
- Morlink Control System: Proprietary wireless lighting control system using Bluetooth mesh technology for energy-saving solutions in car parks and other applications.
- Silvair Control System
Products and services
- Morstar LED High Bay / Area Lighting Fixtures Indoor and outdoor LED lighting fixtures (high bay, flood, area, wall pack, canopy, parking/garage luminaires) sold to commercial, industrial, and municipal buyers for new construction and retrofit projects.
- Morlink Intelligent Lighting Control System Wireless networked lighting control system for Morstar LED fixtures, enabling scheduling, dimming, occupancy-based control, and energy management for commercial and industrial facilities.
- Silvair-Based Bluetooth Mesh Lighting Control Bluetooth mesh-enabled lighting control solution built on Silvair technology, providing interoperable wireless control and commissioning for Morstar LED fixtures in commercial spaces.
Quantifiable outcome
- Energy savings up to 80-85% compared to conventional lighting systems
- +3 more outcomes
Companies that use Morstar
Customer profileSegments6 records
Ideal customer profiles3 records
Morstar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Morstar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SilvaircoreSilvair is a strategic technology partner providing Bluetooth mesh-based wireless lighting control software that integrates with Morstar's smart lighting products. Silvair's platform enables advanced lighting control functions, integrates with DALI and 0-10V interfaces, and can be integrated with broader building automation systems. The partnership allows Morstar's smart fixtures (including Vapor Tight Light Smart A Series and LED UFO High Bay Light 3101 Series) to be compatible with the Silvair ecosystem, enabling multi-application platform design with group control, monitoring, fault diagnosis, scene management and automation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Morstar competitors and assessment
Company assessmentDirect peers
- MaxLite: MaxLite is a mid-size North American LED lighting manufacturer with a comparable product portfolio spanning indoor, outdoor, and smart-controlled fixtures for commercial, industrial, and municipal buyers — closely overlapping Morstar's positioning, channels, and customer base.
- RAB Lighting: RAB Lighting is a US-based LED fixture manufacturer focused on commercial, industrial, and outdoor lighting with strong distribution and DLC-listed products, making it one of the closest direct competitors to Morstar in size, geography, and product mix.
- Litetronics: Litetronics is a smaller US LED lighting manufacturer offering indoor and outdoor LED fixtures for commercial and industrial applications, with overlapping product lines in high bays, troffers, and retrofit solutions aimed at similar mid-market buyers.
Broad incumbents
- Acuity Brands: Acuity Brands is a leading North American lighting and building-solutions provider whose Lithonia, Holophane, and DTL brands compete across virtually every product category Morstar serves, but at vastly greater scale and with deeper controls/building-automation integration.
- Signify (Philips Lighting): Signify is the world's largest lighting company and a direct competitor through its Philips and Color Kinetics portfolios, offering commercial, industrial, municipal, and smart-connected LED systems at a global scale that dwarfs Morstar's operations.
- Eaton (Cooper Lighting Solutions): Eaton's Cooper Lighting Solutions business is a major North American lighting incumbent competing in commercial, industrial, outdoor, and connected lighting — a broad incumbent whose Halo, Metalux, and Invue brands overlap directly with Morstar's portfolio.
- Hubbell Lighting: Hubbell Lighting is a long-established US lighting manufacturer offering indoor, outdoor, industrial, and controls products. It competes with Morstar in commercial, industrial, and municipal segments while operating at significantly greater scale.
- Cree Lighting: Cree Lighting, now part of GE Current, focuses on LED-based commercial and industrial lighting with strong efficacy positioning, competing with Morstar in high-bay, area, and outdoor fixtures while leveraging larger R&D resources.
Emerging players
- Orion Energy Systems: Orion Energy Systems is a US LED lighting specialist focused on commercial and industrial retrofits, particularly high-bay and facility lighting, with strong overlap to Morstar's industrial and warehouse use cases.
- WAC Lighting: WAC Lighting is a US-based architectural and commercial LED lighting manufacturer offering indoor and outdoor fixtures with strong design focus, partially overlapping with Morstar's commercial and architectural products at a similar mid-size scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Morstar social profiles
Digital presenceMorstar compliance and trust
Trust signalCompliance19 records
Morstar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morstar leadership team
Management profileNumber of profiles
Profiles1 record
Morstar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morstar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morstar
What does Morstar do?
Morstar is a U.S.-based LED lighting manufacturer and distributor that designs, produces, and supplies indoor and outdoor LED lighting fixtures for commercial, industrial, and municipal applications. The company also develops intelligent lighting control systems, including its proprietary Morlink platform and Silvair-based Bluetooth mesh control, enabling wireless, networked control of LED luminaires.
Is Morstar a public or private company?
Morstar is a private company. It is classified as unknown and is currently operating.
When was Morstar founded?
Morstar was founded in 2000. It employs 11 to 50 people.
Where is Morstar based?
Morstar is headquartered in Livonia, United States, in the North America region.
How does Morstar make money?
One revenue line is on record: LED Lighting Fixtures Sales.
Who are Morstar's main competitors?
Direct peers on record are MaxLite, RAB Lighting and Litetronics. Broad incumbents are Acuity Brands, Signify (Philips Lighting), Eaton (Cooper Lighting Solutions), Hubbell Lighting and Cree Lighting. Emerging players are Orion Energy Systems and WAC Lighting.
Does Morstar have an API?
No public API is recorded for Morstar.
What industry is Morstar in?
Morstar's product category is Commercial LED Lighting. Its primary akta.pro industry code is IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting), with a secondary code of IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights). Its NAICS code is 335132 and its SIC code is 3640.