Pisamonas
Pisamonas is a Spanish specialty retailer (Silmares Inversiones S.L.) founded in 2013 that sells Made-in-Spain children's and women's footwear through 16 physical stores in Spain, six localized e-commerce sites across Europe, and direct-to-consumer shipments to 16 European countries.
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pisamonas does
Pisamonas, operated under the legal entity Silmares Inversiones S.L., is a Spanish specialty retailer of children's and women's footwear founded in 2013 and headquartered in Paracuellos de Jarama, Madrid. The company retails under its own brand across four core verticals: Bebé (infant), Niño (boys), Niña (girls), and Mujer (women), spanning from first-step shoes through adult sizing, complemented by an accessories line that includes Condor-brand hosiery, hair accessories, swimwear, and shoe care products. Manufacturing is positioned as artisanal and Made-in-Spain, with the company becoming the first children's footwear brand to receive the Premio Nacional de la Moda 2020.
The go-to-market is a direct-to-consumer, omnichannel model. E-commerce runs on a Magento-based platform with localized storefronts for Spain, Portugal, France, the UK, Italy, and Germany, supported by integrations for PayPal, Bizum, Visa/Mastercard (via Banco Sabadell), and cash-on-delivery. The digital channel is paired with 16 owned physical retail stores across major Spanish cities including Madrid, Barcelona, Bilbao, Valencia, Sevilla, Málaga, Zaragoza, Valladolid, A Coruña, Oviedo, Pamplona, San Sebastián, Santander, and Logroño, with buy-online-pick-up-in-store capability linking both channels. International shipping extends to 16 European countries but excludes Ceuta, Melilla, and the United States.
The revenue model is unit-pricing one-time retail with prices ranging from approximately €6.90 for Condor socks to €52.95 for premium footwear (most products concentrated in the €28-48 band), with all Spanish prices including VAT. Repeat-purchase behavior is encouraged via the Club Pisamonas loyalty program, which issues €1.50 vouchers on purchases over €40 and €3 vouchers on purchases over €80, valid for four months. The company has 51-100 employees and is founder/owner-operated, with no disclosed external funding or institutional ownership; co-founder Enrique Bretos serves as CEO.
Pisamonas firmographics
Firmographics- Name
- Pisamonas
- Legal name
- SILMARES INVERSIONES, S.L.
- Website
- https://pisamonas.es
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pisamonas is a Spanish specialty retailer (Silmares Inversiones S.L.) founded in 2013 that sells Made-in-Spain children's and women's footwear through 16 physical stores in Spain, six localized e-commerce sites across Europe, and direct-to-consumer shipments to 16 European countries.
- Ownership category
- akta.pro rank
Pisamonas industry classification
Industry- Product category
- Children's Footwear
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Children’s & Baby Footwear Retail (CRAAADAF)
- akta.pro secondary industry
- Children’s & Baby Footwear (CRAAACAF)
Keywords
Where Pisamonas is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices15 records
Markets served
Pisamonas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Footwear and accessories retail: One-time product sales of children's footwear (babies to women sizes), socks, leotards, hair accessories, and complementary products through e-commerce and physical stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Children's footwear price range |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Pisamonas product offering
Product offeringCore offering
Pisamonas designs, manufactures, and sells children's and women's footwear through its own e-commerce platform (pisamonas.es plus localized sites for Portugal, France, UK, Italy, and Germany) and 16 physical retail stores across major Spanish cities. The catalog spans baby, boy, girl, and women's categories featuring classic Spanish styles such as alpargatas, menorquinas, merceditas, pepitos, barefoot shoes, water boots, and communion shoes, complemented by an accessories line (Condor hosiery, hair accessories, swimwear, shoe care). Sales are supported by free standard shipping, 60-day returns, multi-payment options, and the Club Pisamonas loyalty program.
Product overview
Pisamonas is a Spanish children's footwear e-commerce platform and retailer offering an extensive catalog of shoes across four main categories (BEBÉ, NIÑO, NIÑA, MUJER) plus a COMPLEMENTOS accessories line. The core product portfolio includes classic Spanish footwear styles such as alpargatas, menorquinas/avarcas, merceditas, pepitos, mocasines, náuticos, bailarinas, Blucher shoes, and barefoot shoes, complemented by seasonal offerings like water boots, sandals, and communion shoes. The accessories line features Condor-brand hosiery (socks, tights), hair accessories, ceremony items, and shoe care products. The company operates both online (pisamonas.es with localized versions for Portugal, France, UK, Italy, and Germany) and through physical stores across Spain. Their business model emphasizes Made-in-Spain craftsmanship, free shipping and returns, a 60-day exchange window, and a loyalty program (Club Pisamonas) offering discount vouchers for repeat purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Calzado Bebé (Baby Footwear) Footwear for babies from first steps through toddler age, including alpargatas, water boots, sandals, sneakers, baptism shoes, and other styles, sold to parents of infants.
- Calzado Niño (Boys' Footwear) Boys' footwear including alpargatas, barefoot shoes, boots, water boots, menorquinas, moccasins, náuticos, pepitos, sneakers, school shoes, and communion shoes for everyday, school, and special-occasion wear.
- Zapatos Niña (Girls' Footwear) Girls' footwear including alpargatas, bailarinas, barefoot shoes, boots, water boots, menorquinas, merceditas, sandals, sneakers, school shoes, and communion shoes for everyday, school, and occasion wear.
- Zapatos Mujer (Women's Footwear) Adult women's footwear in matching or coordinated designs with children's lines, including alpargatas, bailarinas, barefoot shoes, boots, water boots, menorquinas, merceditas, sandals, sneakers, and Blucher shoes.
- Complementos (Accessories) Complementary accessories including swimwear, belts, suspenders, Condor textile hosiery (socks and tights), ceremony accessories, hair accessories, shoe care products, and insoles/laces.
- Calcetines Condor (Condor Socks) High-quality children's socks from the Condor brand, available in canalé, lisos, pompom, and bows styles, in sizes 0 to 14 years.
- Leotardos Condor (Condor Tights) Cotton tights from the Condor brand, available in sizes from 000 to 16 years, suitable for autumn/winter and in-between seasons.
- Zapatillas de Casa (House Slippers) Felt house slippers with wide last and rounded toe, available in sizes 35-44 for children and adults.
- Cangrejeras Biarritz Classic rubber flip-flop sandals with matte finish and buckle closure, available in multiple summer colors for women and children.
- Club Pisamonas Loyalty Program Free customer loyalty program offering discount vouchers (€1.50 for purchases over €40, €3 for purchases over €80, valid for 4 months), early access to new collections, and exclusive offers to encourage repeat purchases.
- Colección Primavera Verano 2026
Quantifiable outcome
- Customer satisfaction rating of 9.6/10 based on 140,476 reviews
- +1 more outcomes
Companies that use Pisamonas
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Pisamonas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Pisamonas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Silmares Inversiones, S.L.coreParent legal entity that owns and operates the Pisamonas brand. Registered in Madrid, Spain (Registro Mercantil de Madrid, tomo 29.239, folio 199, hoja M-526.406, inscripción 1). N.I.F.: B-86324589.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pisamonas competitors and assessment
Company assessmentDirect peers
- Mayoral: Spanish manufacturer and retailer of children's clothing and footwear founded in 1941 in Málaga. Directly comparable as a Spanish-origin children's apparel/footwear brand with international wholesale and e-commerce presence serving the same family demographic.
- Garvalin: Spanish children's footwear manufacturer (MOMOC Group) producing artisanal shoes for babies, boys, and girls. Direct competitor with comparable Spanish manufacturing heritage, similar product categories (merceditas, pepitos, sandalias), and shared emphasis on natural materials.
- Bobux: New Zealand-based children's footwear brand specializing in barefoot and soft-sole shoes for babies and toddlers. Comparable as a premium-positioned children's footwear brand in the barefoot/foot-health segment, with similar international e-commerce footprint.
- Biomecanics: Spanish children's footwear brand focused on biomechanical shoe design for healthy foot development. Direct competitor in the same 'quality first shoes' segment with similar Made-in-Spain positioning and overlap in barefoot/school shoe categories.
- Bibi Shoes: Spanish children's footwear brand specializing in handmade leather shoes for babies and children. Closely comparable artisanal positioning, Spanish manufacturing origin, and similar premium-mid price point serving parents seeking quality first shoes.
Broad incumbents
- Zalando: Leading European online fashion and footwear platform operating in Spain (zalando.es) and 24 other markets. Major competitive threat in online children's footwear with vastly superior scale, marketing budget, and logistics infrastructure.
- Deichmann: Europe's largest footwear retailer with thousands of stores across 30+ countries. Operates broadly in family and children's footwear but at scale far exceeding Pisamonas, competing for the same family footwear customer across Spanish and broader EU markets.
- El Corte Inglés: Spain's largest department store chain with comprehensive children's apparel and footwear departments, both physical and online. Competes head-on with Pisamonas in the Spanish children's footwear market with superior scale and cross-category convenience.
- Amazon Spain: Dominant e-commerce marketplace operating in Spain with extensive children's footwear assortment from multiple sellers. Major channel competitor that fragments demand away from specialized retailers like Pisamonas, particularly on price-sensitive purchases.
Regional players
- Iglu Shoes (formerly Pisamonas-adjacent brand): Spanish online children's footwear retailer focusing on school shoes and everyday footwear. Direct regional competitor in Spain's online children's shoe market with overlapping customer base and similar D2C positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pisamonas social profiles
Digital presencePisamonas compliance and trust
Trust signalCompliance4 records
Pisamonas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pisamonas leadership team
Management profileNumber of profiles
Profiles1 record
Pisamonas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pisamonas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pisamonas
What does Pisamonas do?
Pisamonas designs, manufactures, and sells children's and women's footwear through its own e-commerce platform (pisamonas.es plus localized sites for Portugal, France, UK, Italy, and Germany) and 16 physical retail stores across major Spanish cities. The catalog spans baby, boy, girl, and women's categories featuring classic Spanish styles such as alpargatas, menorquinas, merceditas, pepitos, barefoot shoes, water boots, and communion shoes, complemented by an accessories line (Condor hosiery, hair accessories, swimwear, shoe care). Sales are supported by free standard shipping, 60-day returns, multi-payment options, and the Club Pisamonas loyalty program.
Is Pisamonas a public or private company?
Pisamonas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pisamonas founded?
Pisamonas was founded in 2013. It employs 51 to 100 people.
Where is Pisamonas based?
Pisamonas is headquartered in Madrid, Spain, in the Europe region.
How does Pisamonas make money?
One revenue line is on record: footwear and accessories retail.
Who are Pisamonas's main competitors?
Direct peers on record are Mayoral, Garvalin, Bobux, Biomecanics and Bibi Shoes. Broad incumbents are Zalando, Deichmann, El Corte Inglés and Amazon Spain. Iglu Shoes (formerly Pisamonas-adjacent brand) is listed as a regional player.
Does Pisamonas have an API?
No public API is recorded for Pisamonas.
What industry is Pisamonas in?
Pisamonas's product category is Children's Footwear. Its primary akta.pro industry code is CRAAADAF, Children’s & Baby Footwear Retail, with a secondary code of CRAAACAF, Children’s & Baby Footwear. Its NAICS code is 45821 and its SIC code is 5661.