GardX Group
GardX Group is a UK-headquartered automotive aftermarket solutions provider offering vehicle protection products, FCA-regulated insurance, and AI-powered digital engagement tools to OEMs, dealer groups, and used car retailers across 42 countries.
- Company typePrivate
- Founded2003
- HeadquartersPortsmouth, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What GardX Group does
GardX Group is a UK-headquartered, family-owned provider of integrated automotive aftermarket solutions, founded in 2003 by Victor Coutin and rebranded under its current name in November 2024. The company operates through three core divisions: GardX Protect (non-regulated vehicle protection products including GX1, CX2 ceramic, MX2 matte, and graphene-based paint protection, plus interior and glass protection), GardX Assure (FCA-regulated insurance products such as GAP, SMART repair, tyre and alloy, and extended warranty), and GardX Engage (digital and AI-powered customer engagement tools including the XccelerAIte AI video platform, Sales AI, Service AI, and the iGard central data platform). Its technology stack centres on the iGard platform and the GardX Connect white-label ecosystem, with ancillary modules for claims management (Care Portal), automated marketing (Product Accelerator), predictive analytics (EVerity BEV battery health), and D2C e-commerce.
GardX Group firmographics
Firmographics- Name
- GardX Group
- Legal name
- GardX International Ltd
- Website
- https://gardxgroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GardX Group is a UK-headquartered automotive aftermarket solutions provider offering vehicle protection products, FCA-regulated insurance, and AI-powered digital engagement tools to OEMs, dealer groups, and used car retailers across 42 countries.
- Ownership category
- akta.pro rank
GardX Group industry classification
Industry- Product category
- Automotive Aftermarket Solutions
- NAICS
- Insurance Agencies and Brokerages (524210)
- akta.pro primary industry
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
- akta.pro secondary industries
- GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where GardX Group is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
GardX Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Vehicle Protection Products: Sales and distribution of non-regulated protection products including paint protection, interior protection, maintenance plans, and ceramic/graphene coatings. These are sold through dealer networks with lifetime product guarantees.
- Insurance Products: FCA-regulated insurance products including GAP insurance, SMART repair, tyre and alloy protection, extended warranty, and wheel protection. Offered through dealer partnerships and OEM financial services.
- Digital Solutions & Software: AI-powered digital engagement tools including Sales AI, 360 Walkaround, Feature Tour, Product Promotor, Service AI, B2SEE Sales, and video automation through XccelerAIte platform. Delivered as SaaS solutions.
- Mobile Repair Services: Mobile cosmetic vehicle repair services through GoSmart Repair joint venture, offering paint, alloy wheel, and SMART repairs nationwide with insurance-approved services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Interior protection products (Stainguard, Leatherguard) |
| Unit Pricing | One time/ perpetual license | Paint protection (GX1, CX2, MX2) |
| Subscription | Monthly | Digital solutions (SaaS) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
GardX Group product offering
Product offeringCore offering
GardX Group provides integrated automotive aftermarket solutions through three core divisions: GardX Protect (vehicle protection products including paint, ceramic, matte, and graphene coatings with lifetime guarantees), GardX Assure (FCA-regulated insurance products including GAP, SMART repair, tyre/alloy protection, and extended warranty), and GardX Engage (AI-powered digital engagement platforms including video automation, sales AI, and customer lifecycle tools). These are delivered to automotive OEMs, dealer groups, and dealer networks across 42 countries via field sales, account management, and white-labelled digital ecosystems centered on the iGard platform.
Product overview
GardX Group operates as an integrated ecosystem with three core divisions—GardX Protect (vehicle protection products), GardX Assure (FCA-regulated insurance), and GardX Engage (digital/AI engagement tools)—supported by the iGard central data platform and GardX Connect ecosystem. The portfolio includes paint protection products (GX1, CX2 Ceramic, MX2 Matte, Graphene, Elite Range), interior protection (StainGuard, Leatherguard), insurance products (GAP, SMART Repair, Tyre & Alloy, Warranty), digital tools (Care Portal, E-Commerce D2C, Product Accelerator, Analytics), AI platforms (XccelerAIte for video automation, Sales AI, Service AI), EV solutions (EVerity battery health), and mobile repair services (GoSmart Repair). Products range from non-regulated protection offerings to FCA-regulated insurance, with white-labelling available across the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- GX1 Paint Protection: Four-layer paintwork protection with high gloss showroom finish and lifetime guarantee
- CX2 Ceramic Vehicle Protection
- MX2 Matte Paint Protection
- GX2 Graphene Protection
- EVerity
- GardX Connect
- iGard
- Product Accelerator
- Care Portal
- GardX Admin Services
Products and services
- GardX Protect Range of exterior and interior vehicle protection products including paint protection (GX1, CX2 Ceramic, MX2 Matte, Graphene), interior protection (StainGuard, Leatherguard), and glass protection, distributed through automotive dealer networks.
- GardX Assure FCA-regulated automotive insurance products including GAP Insurance, SMART Repair insurance, Tyre & Alloy Protection, and Extended Warranty, offered through dealer partnerships and OEM financial services.
- GardX Engage Digital engagement suite offering end-to-end solutions including 360 Walkaround, Sales AI, Feature Tour, Product Promotor, Service AI, and B2SEE Sales. Official UK distributor for Impel and global distributor for XccelerAIte.ai.
- GardX Connect Digital ecosystem for value-added product (VAP) management and customer engagement, designed to integrate with any dealership at any stage of digital maturity, available as fully adopted ecosystem or through integrations, with white-label capability.
- XccelerAIte AI-powered video automation platform enabling dealerships and OEMs to create, personalize, and deploy high-impact videos automatically with AI video automation, dynamic imaging, and personalized video capabilities.
- EVerity Battery Electric Vehicle (BEV) product suite including battery health test, online reporting portal, battery health certificate, and supporting warranty products specifically designed for electric vehicles.
- GoSmart Repair Mobile insurance-approved SMART repair specialist offering cosmetic vehicle repairs nationwide, providing fast, high-quality repairs for paint, alloy wheels, and body damage without requiring body shop visits.
- GardX Admin Services In-house operations team managing all claims and administrative processes with full delegated authority from partners, managing the entire customer journey from claim to resolution.
- GardX Engage E-Commerce (D2C) Fully automated customer self-serve e-commerce platform enabling seamless online sale of value-added products direct to consumer with multiple payment options and automated policy registration.
Quantifiable outcome
- +12-20% increase in VAP penetration for dealer partners
- +3 more outcomes
Companies that use GardX Group
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles6 records
GardX Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature7 records
GardX Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- XPELcoreGardX Protect and XPEL partnership offers complete vehicle protection combining GardX's advanced paint protection formulation with XPEL's high-performance paint protection films and premium window tinting. Customers benefit from comprehensive protection maintaining showroom shine and future resale value.
- ImpelcoreOfficial UK distributor for Impel's AI-powered customer lifecycle management platform. Impel offers omnichannel solution leveraging proprietary customer data and AI technology for personalised interactions at every touchpoint for automotive dealers, wholesalers, OEMs, and marketplaces.
- AlteliumcoreGlobal battery specialists partnership for EVerity BEV solutions. Created in partnership with Altelium, EVerity is an industry-first battery health test and warranty solution for Battery Electric Vehicles, using Altelium's proprietary platform combining data modelling from multiple sources including real-world battery performance.
- InchcapeflagshipExclusive Paint and Interior Protection provider for Inchcape across 17 international markets. GardX delivers centralised, high-quality product offering to help Inchcape streamline operations, reduce costs, and unlock additional margin.
- BMW AGflagshipExclusive Paint and Interior Protection provider for BMW AG in 18 global markets, delivering consistent service and scalable solutions across BMW dealer networks.
- GoSmart RepaircoreJoint-venture mobile repair network offering nationwide cosmetic vehicle repairs for paint and alloy wheel damage. Provides fast, high-quality insurance repairs supporting GardX's integrated service offering.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
GardX Group competitors and assessment
Company assessmentDirect peers
- Dealer Tire: Dealer Tire supplies tires, road hazard, and appearance protection products to automotive dealer networks. Closely comparable to GardX Protect's tyre/alloy protection, maintenance plans, and dealer-distributed protection products category.
- Ziebart: Ziebart is a global vehicle protection services franchise offering rustproofing, paint protection film, ceramic coatings, and interior protection. Directly comparable to GardX Protect's paint and interior protection product portfolio and dealer-distributed service model.
- Zurich North America (Auto): Zurich North America's automotive division underwrites dealer-sold service contracts, GAP, and extended warranties for OEM and dealer networks. Directly comparable to GardX Assure's FCA-regulated insurance and warranty portfolio in scope of products and dealer channel.
- Allstate Dealer Services: Allstate's Dealer Services division provides vehicle service contracts, GAP, and ancillary protection products sold through franchised dealers. Directly comparable to GardX Assure in the dealer-sold F&I insurance and warranty category.
- RoadVantage: RoadVantage provides dealer-sold F&I products including GAP, vehicle service contracts, tire and wheel protection, and appearance products. Closely comparable to GardX's vehicle protection + insurance bundle for franchised dealer networks.
- Safe-Guard Products International: Safe-Guard Products International (owned by Cox Automotive) designs, markets, and administers vehicle protection products, GAP, and F&I products for automotive dealerships and OEMs. It is one of GardX Group's closest direct competitors in dealer-sold vehicle protection and warranties across North America and global markets.
- Trinity Warranty Solutions: Trinity Warranty Solutions is a US-based administrator of vehicle service contracts and dealer protection products, including GAP and ancillary F&I offerings. Comparable to GardX Assure's regulated warranty and dealer-administered service contract portfolio.
Broad incumbents
- CDK Global: CDK Global is a major dealer management system and dealer technology provider with embedded CRM, desking, and customer engagement tools. Comparable to GardX Engage's dealer-facing digital and AI engagement platforms as a broader incumbent in dealer software.
- Assurant: Assurant is a large, publicly traded provider of vehicle protection, extended warranties, and connected living products through dealers and OEMs globally. While much broader in scope than GardX, its Global Automotive segment directly competes with GardX Assure and GardX Protect on dealer-sold F&I products.
Emerging players
- XPEL: XPEL is a publicly traded manufacturer of paint protection films, ceramic coatings, and window tint. While GardX is a partner of XPEL for vehicle protection films, XPEL competes in adjacent paint protection chemistry and PPF categories globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GardX Group social profiles
Digital presenceGardX Group compliance and trust
Trust signalCompliance1 record
GardX Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
GardX Group leadership team
Management profileNumber of profiles
Profiles20 records
GardX Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
GardX Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GardX Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GardX Group
What does GardX Group do?
GardX Group provides integrated automotive aftermarket solutions through three core divisions: GardX Protect (vehicle protection products including paint, ceramic, matte, and graphene coatings with lifetime guarantees), GardX Assure (FCA-regulated insurance products including GAP, SMART repair, tyre/alloy protection, and extended warranty), and GardX Engage (AI-powered digital engagement platforms including video automation, sales AI, and customer lifecycle tools). These are delivered to automotive OEMs, dealer groups, and dealer networks across 42 countries via field sales, account management, and white-labelled digital ecosystems centered on the iGard platform.
Is GardX Group a public or private company?
GardX Group is a private company. It is classified as family owned and is currently operating.
When was GardX Group founded?
GardX Group was founded in 2003. It employs 101 to 250 people.
Where is GardX Group based?
GardX Group is headquartered in Portsmouth, United Kingdom, in the Europe region.
How does GardX Group make money?
Four revenue lines are on record. Vehicle Protection Products are the primary driver. The others are insurance Products, digital Solutions & Software and mobile Repair Services.
Who are GardX Group's main competitors?
Direct peers on record are Dealer Tire, Ziebart, Zurich North America (Auto), Allstate Dealer Services, RoadVantage, Safe-Guard Products International and Trinity Warranty Solutions. Broad incumbents are CDK Global and Assurant. XPEL is listed as an emerging player.
Does GardX Group have an API?
No public API is recorded for GardX Group.
What industry is GardX Group in?
GardX Group's product category is Automotive Aftermarket Solutions. Its primary akta.pro industry code is FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans), with a secondary code of FSAJALAC, GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection). Its NAICS code is 524210.