What Choyce Peterson does

Choyce Peterson, Inc. is a privately held, founder-owned commercial real estate brokerage and consulting firm headquartered in Norwalk, Connecticut, with a secondary office in Rye Brook, New York. Founded in 1997 by John Hannigan and Alan Peterson, the firm operates a boutique 11–50 person platform built around four core service lines: Tenant Representation, Commercial Real Estate Investment Sales (Capital Markets), National Corporate Real Estate Services, and Commercial Landlord Representation. Its primary geographic focus is the Fairfield County, CT and Westchester County, NY submarkets, with a National Corporate Real Estate Services offering that extends tenant representation and portfolio strategy capabilities to clients across 42 states and Canada.

The firm supplements its brokerage services with proprietary market intelligence products, including detailed Building Guides for Fairfield County office properties and semi-annual floor-by-floor Office Market Surveys covering Stamford, Greenwich, and Norwalk. These content assets support lead generation and reinforce the firm's positioning as a deep local market specialist competing against national brokerages such as CBRE and Cushman & Wakefield. Choyce Peterson's transaction track record spans office, industrial, flex, and medical office product types, with documented deal sizes ranging from approximately 2,000 to 75,000 square feet.

The business model is commission-based: revenue is generated through brokerage fees on lease transactions, property acquisitions, and investment sales, with commissions typically paid by landlords or embedded in transaction economics. The firm serves a horizontally diversified customer base across healthcare, construction, legal, manufacturing, financial services, and consumer products, executing project-based mandates rather than recurring SaaS-style contracts.

Name

Choyce Peterson

Legal name

Choyce Peterson, Inc.

Website

https://choycepeterson.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Choyce Peterson is a founder-owned commercial real estate brokerage founded in 1997, providing tenant representation, investment sales, landlord representation, and national corporate real estate services to tenants, investors, and landlords across Fairfield and Westchester counties, the broader Northeast, and 42 U.S. states plus Canada.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Activities Related to Real Estate (5313), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

akta.pro secondary industries

Office Brokerage (BPAJABAA), Investment Sales Brokerage (BPAJABAI), Real Estate Tenant Representation (FSAEAJAF)

Keywords

• Commercial real estate brokerage
• Tenant representation
• Commercial leasing
• Investment sales
• Landlord representation

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brokerage Commissions: Choyce Peterson earns commission-based fees for commercial real estate transactions including tenant representation, landlord representation, and investment sales. The firm represents clients in lease negotiations and property acquisitions/sales, with commissions typically paid by landlords or embedded in transaction economics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Choyce Peterson is a commercial real estate brokerage firm that represents tenants, landlords, and investors in office, industrial, medical, and flex space transactions. Core services include tenant representation (site search, lease negotiation, renewals, relocations), commercial real estate investment sales (capital markets), national corporate real estate services (outsourced real estate department), and commercial landlord representation. The firm supplements its brokerage services with market intelligence products such as Building Guides and semi-annual Office Market Surveys covering Fairfield and Westchester counties.

Product overview

Choyce Peterson is a full-service commercial real estate brokerage and consulting firm offering a unified platform of four core services: Tenant Representation, Commercial Real Estate Investment Sales (Capital Markets), National Corporate Real Estate Services, and Commercial Landlord Representation. The firm supplements its core brokerage services with market intelligence products including Building Guides (detailed property profiles) and Office Market Surveys (semi-annual floor-by-floor analyses of major office buildings). The portfolio is grounded in deep local market expertise across Fairfield County, CT and Westchester County, NY, serving tenants, investors, and landlords.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Representation Advocacy services for tenants seeking office, industrial, and commercial space, including site searches, lease negotiations, renewals, and relocations. Designed to reduce occupancy costs, minimize risk, and secure optimal lease terms aligned with business goals. Serves privately held firms through Fortune 500 companies locally and nationally.
• Commercial Real Estate Investment Sales (Capital Markets) Capital markets services guiding property owners, investors, and users through commercial building acquisitions and sales, backed by market insight and transactional expertise. Includes property marketing, buyer sourcing, and negotiation of investment sales transactions.
• National Corporate Real Estate Services Outsourced real estate department services for companies with multi-state needs, handling site searches, renewals, and portfolio strategy across the U.S. with a single point of contact and consistent results. Service footprint extends across 42 states and Canada.
• Commercial Landlord Representation Services helping landlords boost asset visibility, attract quality tenants, and achieve leasing goals through local market expertise and targeted marketing campaigns. Designed for building owners seeking leasing support and tenant acquisition in Fairfield and Westchester counties.
• Building Guides Comprehensive property profiles and market guides providing detailed insights on commercial office buildings in Fairfield and Westchester Counties, including location, amenities, and leasing information. Supports tenant and investor decision-making with property-level intelligence.
• Office Market Surveys Floor-by-floor analysis of prominent office buildings across Stamford, Greenwich, and Norwalk published semi-annually, providing vacancy trends and market data. Used by tenants, landlords, and investors to track office market conditions in the firm's core submarkets.

Quantifiable outcome

• 59% rent reduction in Year One achieved for one client through strategic renegotiation
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered notable.

• CBREnotableChannel Partner/ Reseller/ DistributorCBRE represented landlord GLIC Real Estate Holding LLC in the Success Systems lease transaction at MerrittView, 383 Main Ave., Norwalk, CT. Choyce Peterson represented the tenant.
• Cushman & WakefieldnotableChannel Partner/ Reseller/ DistributorMeredith Siburn, Director at Cushman & Wakefield, represented landlord DOSO Realty LLC in the Ridgefield Capital Asset Management lease renewal at 38C Grove Street, Ridgefield, CT.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cushman & Wakefield: Global full-service commercial real estate services firm with deep tenant representation, capital markets, and landlord rep capabilities. Comparable because Choyce Peterson explicitly partners with Cushman & Wakefield on landlord-side deals and competes for the same tenant-side mandates.
• CBRE Group: World's largest commercial real estate services firm offering tenant representation, capital markets, and advisory. Choyce Peterson directly transacts against CBRE on both sides of deals (e.g., Success Systems lease) and competes for the same corporate clients.
• Newmark Group: Public commercial real estate services firm with substantial tenant representation, capital markets, and investment sales practices. Competes for the same corporate occupier mandates Choyce Peterson targets nationally.
• Savills: Global real estate services firm with strong tenant representation and advisory practices serving corporate occupiers and investors. Comparable in service mix and target client base, and competes for the same office and industrial mandates.
• Colliers International: Global CRE services firm with strong tenant representation and capital markets offerings. Directly competes for the same corporate occupier and investor clients, particularly in suburban Northeast markets.
• JLL (Jones Lang LaSalle): Global real estate services firm with strong tenant representation and capital markets practices. Comparable in service mix and target clients (corporate occupiers and investors) and a direct competitor for mid-market and enterprise tenant rep mandates.

Direct peers

• TCN Worldwide: Cooperative network of independent commercial real estate brokerages providing multi-market tenant representation and capital markets services. Comparable to Choyce Peterson's National Corporate Real Estate Services offering in particular.
• NAI Global: Network of independent commercial real estate firms offering tenant representation, investment sales, and landlord services. Directly comparable in structure and in serving mid-market corporate clients with multi-market needs.
• Avison Young: Mid-sized global commercial real estate firm emphasizing principal-led, owner-advocacy service similar to Choyce Peterson. Closely comparable in boutique-style tenant/investor representation and multi-market coverage for corporate accounts.
• Lee & Associates: Privately held commercial real estate brokerage firm with national reach through principal-led offices. Comparable in operating model (independent brokerage serving tenants, landlords, and investors) and in competing for corporate occupier mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/choycepeterson

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choyce Peterson