Netanagent
Netanagent is a UK-based online marketplace that lets homeowners and landlords compare estate agents and receive competing proposals. Agents pay per-transaction fees on closed sales, with 30% shared to affiliate referrers; the platform covers England, Scotland, and Wales.
- Company typePrivate
- Founded2011
- HeadquartersFolkestone, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Netanagent does
Net An Agent Limited, trading as netanagent.com, is a UK-based two-sided marketplace that connects residential property sellers and landlords with estate agents. Founded in 2011 and headquartered in Folkestone, Kent, the platform enables homeowners to submit property details (postcode, value, type, bedrooms) and receive competing marketing proposals from a panel of 21,706 listed estate agents covering both local high-street and online operators across England, Scotland, and Wales. The service is free for homeowners; agents pay a per-transaction fee of £100-£450 (depending on property value and agent type) when a listed property is sold through the platform, and the company shares 30% of that fee with affiliate partners who refer the original listing.
The core product is a web-based comparison platform with a property upload system, a reverse-auction-style "agent bidding" function, and a region-by-region estate agent fee map. Supporting products include a Partners Portal for agents and affiliates to manage listings and track referrals, an educational blog covering property sales advice, and a growing set of adjacent comparison services — conveyancing, homebuyers reports, and house removals. The technology was designed and is maintained by Kent-based agency Kit & Caboodle Media under a long-term partnership; there is no native mobile app, no public API, and no disclosed AI/ML capabilities. Distribution relies primarily on SEO, content marketing, and the affiliate channel rather than paid acquisition.
Operationally, Netanagent is a small privately held UK limited company (Company No. 07782918) with 11-50 employees and no disclosed external institutional funding. The business is led by Managing Director Alex Thorpe. Revenue is not publicly disclosed but is generated through transaction-contingent agent commissions, affiliate revenue share, and an opt-in mortgage referral partnership with Scout Financial Services (an appointed representative of Mortgage Advice Bureau). With over 150,000 lifetime homeowner users and active marketplace metrics showing roughly £47.3M of property listed in the trailing seven days, the company operates a cash-generative but modestly scaled niche comparison business.
Netanagent firmographics
Firmographics- Name
- Netanagent
- Legal name
- Net An Agent Limited
- Website
- https://netanagent.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Netanagent is a UK-based online marketplace that lets homeowners and landlords compare estate agents and receive competing proposals. Agents pay per-transaction fees on closed sales, with 30% shared to affiliate referrers; the platform covers England, Scotland, and Wales.
- Ownership category
- akta.pro rank
Netanagent industry classification
Industry- Product category
- Real Estate Comparison Platform
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF)
Keywords
Where Netanagent is headquartered
LocationHeadquarters
- HQ city
- Folkestone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Netanagent business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Agent Commission: Estate agents pay commission (a percentage of the sale price) when a property sells that was listed through the platform. Fees range from £100 to £450 depending on property value.
- Affiliate Revenue Share: Partners who refer property listings receive 30% revenue share when referred properties sell through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free service for homeowners |
| Transaction based/ take rate | Pay-as-you-go | Agent fees £100-£450 per transaction |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Netanagent product offering
Product offeringCore offering
Netanagent operates a free UK estate agent comparison platform where homeowners and landlords submit property details (postcode, value, type, bedrooms) and receive competing proposals from over 21,706 listed local high-street and online estate agents. The company monetises the resulting agent introductions through transaction-based commissions paid by the instructed agent when a property sells or lets. A separate Partners Portal supports estate agents and affiliates in managing listings, tracking sales, and earning a 30% revenue share on referred properties.
Product overview
Netanagent operates a comparison platform that connects homeowners with estate agents. The core product is an estate agent comparison service where users submit property details to receive competing proposals from local and online agents. Supporting products include a Partners Portal for estate agents to manage listings and track sales, a property listing submission service, and an affiliate program offering 30% revenue share. A property advice blog provides educational content. The architecture is a single unified platform with supporting partner-facing and affiliate-facing portals rather than a modular platform-plus-modules structure.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Agent Comparison Platform Web-based platform (netanagent.com) that enables UK homeowners and landlords to compare estate agent fees and services by submitting property details and receiving competitive marketing proposals from local high-street and online estate agents. Free to consumers; revenue earned via commission from instructed agents upon completion of a sale or let.
- Partners Portal Separate partner-facing portal (partners.netanagent.com) where estate agents manage listings, view referrals, track property sales progress, and where affiliate partners access tracking and revenue-share details.
Quantifiable outcome
- 33% potential savings on agent fees (0.87% vs 1.3% average)
- +2 more outcomes
Companies that use Netanagent
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Netanagent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Netanagent partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Kit & Caboodle MediacoreWeb design and development agency based in Kent that designed and developed the netanagent.com platform. Created user-friendly responsive design, property upload system, and unique agent bidding function. Long-term agency partner providing ongoing support and improvements.
- Scout Financial Services LtdminorAppointed representative of Mortgage Advice Bureau Limited. User data may be transferred to Scout Financial Services only if the user specifically opts in to receive mortgage contact.
- Right SurveyorsminorNational group of chartered surveyors providing guest blog content about property surveys and selling tips. Network of 19 practices across the UK.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Netanagent competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Netanagent social profiles
Digital presenceNetanagent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netanagent leadership team
Management profileNumber of profiles
Profiles1 record
Netanagent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netanagent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netanagent
What does Netanagent do?
Netanagent operates a free UK estate agent comparison platform where homeowners and landlords submit property details (postcode, value, type, bedrooms) and receive competing proposals from over 21,706 listed local high-street and online estate agents. The company monetises the resulting agent introductions through transaction-based commissions paid by the instructed agent when a property sells or lets. A separate Partners Portal supports estate agents and affiliates in managing listings, tracking sales, and earning a 30% revenue share on referred properties.
Is Netanagent a public or private company?
Netanagent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Netanagent founded?
Netanagent was founded in 2011. It employs 11 to 50 people.
Where is Netanagent based?
Netanagent is headquartered in Folkestone, United Kingdom, in the Europe region.
How does Netanagent make money?
Two revenue lines are on record. Agent Commission is the primary driver. The others are affiliate Revenue Share.
Does Netanagent have an API?
No public API is recorded for Netanagent.
What industry is Netanagent in?
Netanagent's product category is Real Estate Comparison Platform. Its primary akta.pro industry code is FSAEAMAF, Real Estate Referral Networks (Agents, Brokers & Lead Gen). Its NAICS code is 53121 and its SIC code is 6531.