What Kit & Caboodle Media does

Kit & Caboodle Media (Kit and Caboodle Media Limited, registered company 08649895) is a private UK digital agency headquartered in Folkestone, Kent. Founded in 2013, the firm provides a full-service offering spanning web design, web development, eCommerce implementation (as an official Shopify Partner), logo and branding, print design, SEO, online marketing, and ancillary technology services including Google G Suite resale and AWS-based hosting. The agency is built on a JAMstack architecture practice using AWS Lambda and Go Lang APIs, with delivery across HTML, CSS, SCSS, LESS, JavaScript, C#, ASP.NET, and PHP. It has developed a proprietary product, Vouchable, an online gift voucher sales and management platform integrated into multiple hospitality client websites.

The business generates revenue primarily through project-based professional services with publicly disclosed pricing tiers of £900 (Starter), £3,500 (Pro), and £8,000+ (Bespoke) for Shopify eCommerce builds, supplemented by recurring subscription revenue from G Suite resale (UK G Suite Basic £42/year per user) and AWS hosting. The go-to-market motion is sales-led, leveraging a portfolio of 30+ case studies, a free Website Health Check lead-generation service, direct quote requests, and content marketing.

The customer base skews toward UK restaurants and hospitality — including Michelin-starred venues (Restaurant Sat Bains) and rural gastropubs — with secondary presence in luxury fashion (Edge o' Beyond), veterinary services (Abbeywell Vets), and retail (Landau). Operating geographies are concentrated in Kent and Southeast England with a UK-wide footprint.

Name

Kit & Caboodle Media

Legal name

Kit and Caboodle Media Limited

Website

https://kitandcaboodlemedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

UK digital agency in Folkestone, Kent offering web design, development, Shopify eCommerce, branding, SEO, and marketing services primarily to restaurants, hospitality venues, and e-commerce SMBs, with its own Vouchable gift voucher platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Folkestone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design & Development Services: Project-based professional services for custom website design, development, and eCommerce implementation. Pricing tiers include Starter (£900), Pro (£3,500), and Bespoke (£8,000+).
2. Google G Suite Resale: Resale of Google G Suite accounts with annual billing at £42/year per user or £3.50/month per user, including 30GB storage
3. Amazon Web Services Hosting: Hosting services powered by AWS for secure and reliable web hosting with scalable infrastructure

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kit & Caboodle Media is a UK digital agency that designs, builds, and markets websites for small and mid-sized businesses. Core services include responsive web design, full-stack web development (using JAMstack, HTML/CSS, JavaScript, C#/ASP.NET, PHP), Shopify eCommerce implementation, logo and branding design, print design, SEO, online marketing, Google G Suite setup, and AWS-based web hosting. The agency also operates its own gift voucher platform, Vouchable, integrated into client hospitality websites.

Product overview

Kit & Caboodle Media is a digital agency offering a comprehensive suite of web design and development services. Their core offerings include Web Design (responsive, fluid designs), Web Development (using JAMstack architecture with JavaScript, APIs, and prebuilt Markup), eCommerce solutions, and Logo Design & Branding. They operate as Shopify Partners offering four service tiers (Starter, Pro, Bespoke, Tidy & Polish). Their services extend to SEO, Print Design, Online Marketing, Google G Suite setup, and Amazon Web Hosting. They have developed their own product called Vouchable - an online gift voucher sales and management system used across their client portfolio. Additional offerings include a free Website Health Check service and a library of website widgets. Their expertise includes JAMstack development, restaurant websites with booking system integrations, and social media marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Responsive, fluid website design service creating visually flawless, engaging, and informative websites that perform across all devices. Includes wireframe designs, brand identity integration, and an iterative design process with client collaboration, targeted at UK SMBs needing a strong first-impression online presence.
• Web Development Backend and frontend web development including database integration, data migration, and content management system implementation, using HTML, CSS, SCSS, LESS, JavaScript, C#, ASP.NET, and PHP. Targeted at clients needing custom, performant website builds.
• eCommerce Implementation Complete eCommerce solutions including platform selection (Shopify, Stripe, Big Cartel, Magento), secure checkout implementation, inventory management, and online store development. Targets UK e-commerce retailers needing end-to-end storefront builds.
• Shopify Partner Services

Quantifiable outcome

• Website performance achieving 90+ scores on Google Insights for mobile and desktop
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Google G SuitecoreTechnology or IntegrationOfficial G Suite partner providing email addresses for custom domains, Google Calendar, Google Drive, and Admin console services for business clients. Handles data transfers and DNS configuration for clients.
• Amazon Web Services (AWS)coreTechnology or IntegrationProvides cloud-based hosting infrastructure for client websites. Uses AWS for scalable, reliable hosting with database services, server space, firewall, and global infrastructure. Claims to handle nearly 4 million unique visitors per day capability.
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner providing eCommerce implementation services. Offers development store setup, theme customisation, brand integrations, and ongoing support for Shopify stores.
• VouchablecoreStrategic or Co-development PartnerGift voucher management service partner. Kit & Caboodle designed Vouchable's website and integrates Vouchable's front-end and CMS solution for client gift voucher sales including Rocksalt, The Wife of Bath, and The Duke William.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Hallam: UK digital marketing and web development agency serving SMB and mid-market clients across the UK. Competes for the same project-based web design and digital marketing engagements.
• Sagittarius Marketing: UK-based digital marketing and web agency with overlapping service offerings in web design, marketing and eCommerce implementations for SMB clients.
• Wagada Digital: UK digital agency offering web design, SEO and digital marketing services. Comparable in scale and SMB focus to Kit & Caboodle Media.
• Cyber-Duck: UK digital agency specialising in web design, development and digital transformation. Overlaps with Kit & Caboodle's web design, development and UX capabilities for mid-market clients.
• Browser Media: UK-based digital agency offering web design, development and digital marketing services to SMB clients. Directly comparable in size, geography and service portfolio to Kit & Caboodle Media.
• Pixelhouse: UK web design and development agency serving SMB clients with web design, eCommerce and digital marketing — directly comparable in scope, scale and customer segment.

Broad incumbents

• WPP: Global advertising and marketing services holding company whose portfolio of agencies overlaps with Kit & Caboodle's branding, digital and marketing services at much larger scale.
• Squarespace: DIY website building platform widely used by restaurants and SMBs. Serves as a self-serve alternative to Kit & Caboodle's design and development services, exerting pricing pressure on the agency model.
• Wix: Global DIY website builder with restaurant-focused templates and booking integrations, competing for the same SMB restaurant and hospitality customers as Kit & Caboodle Media.

Others

• Shopify: eCommerce platform with which Kit & Caboodle is an official partner. Shopify's merchant tools, themes and Partner ecosystem shape both demand for Kit & Caboodle's services and the competitive backdrop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KandCMedia
• Facebookfacebook.com/kitandcaboodlemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kit & Caboodle Media