Medical Billing and Coding

What Medical Billing and Coding does

Vista Nona Billing & Coding (also doing business as Orlando Medical Consulting and Medical Billing and Coding) is a privately held, founder-owned medical consulting firm headquartered at 6917 Narcoossee Rd Suite #700, Orlando, FL. The company was founded by Elvira, who brought 25+ years of accounting experience and a Medical Billing and Coding certification to the venture after being mentored by Dr. Hannum following the discovery of fraud at his prior billing vendor. It focuses on the healthcare provider vertical in Central Florida, primarily serving solo practitioners, group practices, and larger healthcare facilities in the Orlando and Daytona markets.

The firm's core offering is end-to-end medical billing and coding — claims processing and revenue cycle management — built around a custom-tailored, consultative service model rather than a licensed software platform. Supporting service modules broaden the engagement across the full practice lifecycle: Collections / AR (accounts receivable management), Appeals for Rejected Claims, Insurance Verification & Authorization, Insurance Credentialing & Provider Enrollment, Practice Setup Services for new medical offices, and Accounting & Bookkeeping for Medical Practices. The technology footprint as described is modest: no proprietary product, no mobile application, no API, no disclosed integrations, and no AI/ML capabilities — the operation is delivered through direct human service augmented by standard web infrastructure (medbillingcs.com) and phone support.

Revenue mechanics are professional-services based: pricing is custom (no public tiers or published pricing), clients receive a free initial consultation, and engagements are sized and billed monthly against practice volume. Go-to-market is sales-led and consultative, relying on a company website with an online consultation request form, phone-based direct outreach to local providers, and organic referrals. The firm employs 11–50 people, has secured no external funding, and operates purely within its Central Florida region.

Name

Medical Billing and Coding

Legal name

Vista Nona Billing & Coding

Website

https://medbillingcs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Vista Nona Billing & Coding is an Orlando-based, founder-owned medical consulting firm delivering medical billing, coding, collections, appeals, credentialing, practice setup, and accounting services to healthcare practices across Central Florida.

Ownership category

akta.pro rank

Product category

Medical Billing Services

SIC

Services-Health Services (8000), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Medical Billing & Coding Automation (HLACACAA)

akta.pro secondary industries

Medical Coding, Billing & Clinical Documentation Support (BPAAAFAD), Patient Billing, Statements & Payment Processing (HLACACAG), Charge Capture & Clinical Documentation Improvement (CDI) for Billing (HLACACAF), Medical Debt Collection & Revenue Cycle Bad-Debt Recovery (FSAKAJAM)

Keywords

• Medical billing services
• Revenue cycle management
• Medical coding services
• Insurance credentialing
• Accounts receivable management

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Billing & Coding Services: Professional services for medical billing and coding, including claims processing, collections, and revenue cycle management. Services are tailored to individual practice needs and sized to practice volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Medical Billing and Coding is a healthcare consulting firm that provides medical billing, medical coding, and full back-office revenue cycle management services to healthcare providers. The firm also handles collections, rejected-claim appeals, practice setup, insurance verification and authorization, insurance credentialing and provider enrollment, and accounting/bookkeeping services tailored to medical practices.

Product overview

Vista Nona Billing & Coding is a medical consulting firm offering a suite of service modules for healthcare practices. The core offering is Medical Billing & Coding, which serves as the primary service. This is supported by complementary service modules including Collections/AR (accounts receivable management), Appeals for Rejected Claims, Insurance Verification & Authorization Services, Insurance Credentialing & Provider Enrollment, Practice Setup Services for new practices, and Accounting & Bookkeeping Services for Medical Practices. The company operates as a single-service business with multiple specialized service modules that work together to support the full revenue cycle and operational needs of medical practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Billing and Coding Ongoing medical billing and certified medical coding service for healthcare providers; submits and tracks claims using standard billing workflows and certified coding expertise to translate clinical documentation into ICD/CPT/HCPCS codes for payer reimbursement.
• Collections / Accounts Receivable Follow-up and collection services on unpaid or outstanding insurance and patient balances for medical practices to recover accounts receivable that standard claim submission did not resolve.
• Rejected Claims Appeals Appeals service that reviews denied or rejected insurance claims, prepares and submits appeal documentation, and works to overturn payer denials on behalf of the healthcare provider.
• Practice Setup Services Consulting and setup services to help new or transitioning medical practices stand up operations, including administrative and operational configuration required to start billing.
• Insurance Verification and Authorization Verifies patient insurance coverage and obtains required prior authorizations from payers before services are rendered, reducing claim denials for the medical practice.
• Insurance Credentialing and Provider Enrollment Handles payer credentialing and provider enrollment paperwork to get healthcare providers in-network with insurance companies, enabling them to bill and be reimbursed by those payers.
• Accounting and Bookkeeping for Medical Practices Accounting and bookkeeping services tailored to medical practices, leveraging the founder's 25+ years of accounting experience to manage the financial books of healthcare clients.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Kareo (Tebra): Tebra (formed via the Kareo and PatientPop merger) offers cloud-based medical billing, coding, and practice management software aimed at independent practices and small groups, the same SMB provider segment served by Medical Billing and Coding.
• AdvancedMD: AdvancedMD offers cloud-based medical billing, coding, and practice management software with RCM services targeted at independent practices and small groups, overlapping closely with the firm's core billing and coding proposition.
• DrChrono: DrChrono provides EHR-integrated medical billing and practice management software for small and mid-sized practices, directly addressing the same billing-and-coding buyer as Medical Billing and Coding.
• BillingParadise: BillingParadise is a medical billing and coding outsourcing firm serving US healthcare providers, offering comparable end-to-end RCM, credentialing, and AR services to a similar customer base.
• MedBilling Experts: MedBilling Experts provides outsourced medical billing, coding, and revenue cycle management services to physician practices across the US, a directly comparable services-led peer.
• Precision Practice Management: Precision Practice Management offers medical billing, coding, and consulting services to physician practices, mirroring the firm's mix of RCM execution plus practice advisory work.
• Outsource Receivables Inc: Outsource Receivables Inc provides medical billing, accounts receivable management, and collections services to healthcare providers, directly overlapping with the firm's Collections/AR module.

Broad incumbents

• athenahealth: athenahealth provides end-to-end revenue cycle management, medical billing, and EHR services to practices and health systems at scale, directly competing with the firm's full-stack RCM offering.
• CureMD: CureMD offers integrated EHR, practice management, and medical billing/RCM solutions for ambulatory practices, competing with the firm across both billing services and supporting practice software.
• eClinicalWorks: eClinicalWorks is an established EHR/EMR vendor with integrated medical billing, coding, and RCM services for ambulatory practices, competing across the same revenue cycle workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Billing and Coding