Americar

What Americar does

Americar is a privately held automotive retail group headquartered in Santiago, Chile, operating under the legal name Servicios Automotrices SpA. The company manages 126 subsidiaries across 17 cities in Chile and Peru, representing 48 automotive brands ranging from economy to luxury, including Audi, Toyota, Volkswagen, Hyundai, Ford, Chevrolet, Porsche, Land Rover, Volvo, and several Chinese marques such as GAC Motor, Geely, Great Wall, Haval, and Jetour. Its core operating subsidiaries include Salazar Israel (25 brands, 60+ branches), Portillo, Coseche (the oldest Chevrolet dealer in Chile at 91 years), GACSA Perú, Servimaq, CECOR (the largest truck dealership in Chile), and Carflex, alongside technology platforms Clicar (used cars, founded 2019) and OLX Autos.

The group runs an integrated one-stop shop covering the full vehicle lifecycle: new and used vehicle sales, renting, leasing, fleet management, financing, insurance, extended guarantees (GarantiPLUS, also operating in Spain and Mexico), parts and accessories, and after-sales service. Its go-to-market is sales-led, combining a physical dealership network, digital platforms (corporate and brand-level websites, Clicar, OLX Autos), and a dedicated fleet sales team for enterprise customers. Customer segments are individuals and businesses, with both served through the same subsidiary network.

Americar makes money through a hybrid of one-time vehicle sales, recurring subscription-style services (renting, fleet management, insurance, extended guarantees), and transaction-based fees (financing, parts, after-sales). Pricing is not publicly disclosed and varies by brand, model, and configuration. The company positions itself on transparency, customer-centricity, and environmental consciousness, and emphasizes technology as a core promise, though no proprietary AI capabilities, patents, or research are disclosed. No revenue, headcount, or capital-raising data is publicly available.

Name

Americar

Legal name

Servicios Automotrices SpA

Website

https://americar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Americar is a privately held Chilean automotive retail group operating 126 subsidiaries across 17 cities in Chile and Peru, representing 48 automotive brands and serving both individual and business customers with new and used vehicle sales, renting, leasing, fleet management, financing, insurance, and after-sales services.

Ownership category

akta.pro rank

Product category

Automotive Retail Services

NAICS

Other Motor Vehicle Dealers (4412), Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Automotive retail services
• Vehicle sales leasing
• Fleet management solutions
• Vehicle financing insurance
• Automotive dealership group

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: New and used vehicle sales across 48 automotive brands through subsidiary dealerships including Salazar Israel, Portillo, Coseche, GACSA Perú, and Servimaq.
2. Flexible Renting (Carflex): Flexible vehicle renting services, described as the first and only flexible renting offering in Chile.
3. Fleet Services: Fleet management and solutions for business customers across all subsidiary companies.
4. Financing: Vehicle financing services offered across the dealer network.
5. Insurance: Vehicle insurance services offered as part of the comprehensive automotive service offering.
6. Extended Guarantees (GarantiPLUS): Extended warranty plans operating in Spain, Mexico, and Chile.
7. Parts & Accessories: Sales of vehicle parts and accessories across the subsidiary network.
8. After-sales Service: Maintenance and repair services for vehicles sold through the network.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Americar operates a fully integrated physical and digital automotive retail platform spanning 126 subsidiaries across 17 cities in Chile and Peru. The group sells new and used vehicles across 48 automotive brands through dealership subsidiaries (Salazar Israel, Portillo, Coseche, GACSA Perú, Servimaq, CECOR) and provides complementary services including flexible renting (Carflex), used car commerce (Clicar, OLX Autos), fleet management, financing, insurance, extended guarantees (GarantiPLUS), parts and accessories, and after-sales service for both individuals and businesses.

Product overview

Americar is an automotive group operating as a unified platform-plus-subsidiary model, combining multiple dealership subsidiaries and service offerings. The company operates 126 subsidiaries across 17 cities in Chile and Peru, representing 48 automotive brands. Its core subsidiaries include Salazar Israel (25 brands, 60+ branches), Portillo (30+ years), Coseche (oldest Chevrolet dealer, 91 years), GACSA Perú (24 brands), Servimaq (southern Chile), Carflex (flexible renting), Clicar (used cars, founded 2019), OLX (tech platform), CECOR (trucks), and GarantiPLUS (extended guarantees). Services span the entire vehicle lifecycle: Selling, Buying, Renting, Leasing, Fleet Management, Trucks, Financing, Insuring, Extended Guarantees, Parts & Accessories, and Service. The group positions itself as a one-stop shop integrating physical and digital retail experiences for both individual and business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Salazar Israel Chilean automotive dealership with 30+ years of experience, representing 25 automotive brands across more than 60 branches throughout Chile.
• Portillo Automotive sales and after-sales services specialist with over 30 years of experience, providing comprehensive service of excellence.
• Coseche Oldest Chevrolet dealer in Chile with 91 years of history, operating branches from Santiago to Temuco providing comprehensive car and truck purchase and after-sales services.
• GACSA Perú Peruvian automotive retail operator since 2018, representing more than 24 brands across more than 20 offices, focused on sales, post-sales, and customer experience.
• Servimaq Automotive dealership founded over 35 years ago in Osorno, covering Los Rios and Los Lagos regions in southern Chile, also representing TotalEnergies since 2019.
• Carflex First and only Flexible Renting service in Chile, offering the largest mix of products and leading the market in mobility solutions for individuals and companies.
• Clicar Founded in 2019, offers a simple, fast, and safe alternative for purchasing used cars for individuals and companies seeking to renew vehicles or finance projects.
• OLX Autos Technology-driven ecosystem integrating search, inspection, and financing for automotive commerce, available both online and in person.
• CECOR Biggest truck dealership in Chile with 12 years of experience, operating under the Salazar Israel group.
• GarantiPLUS Extended Guarantees Extended guarantee plans with operations in Spain, Mexico, and Chile, providing vehicle warranty extensions.
• Fleet Management Services Dedicated fleet management, leasing, and corporate vehicle solutions for business customers across the entire Americar subsidiary network.
• Vehicle Financing Vehicle financing options to facilitate purchases for individual and business customers across the dealer network.
• Vehicle Insurance Vehicle insurance services offered as part of the comprehensive automotive service offering.
• Parts & Accessories Sales of genuine parts and accessories for vehicles sold through the subsidiary dealership network.
• After-Sales Service Vehicle maintenance and repair services across the dealership network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

40 partnerships are on record, tiered core and supporting.

• AudicoreChannel Partner/ Reseller/ DistributorAmericar group subsidiary dealerships sell and service Audi vehicles as part of their multi-brand portfolio across Chile and Peru.
• ToyotacoreChannel Partner/ Reseller/ DistributorToyota vehicles are distributed through Americar subsidiary dealerships as part of the comprehensive automotive brand portfolio.
• VolkswagencoreChannel Partner/ Reseller/ DistributorVolkswagen brand vehicles are represented in Americar's portfolio of 48 automotive brands across subsidiary network.
• HyundaicoreChannel Partner/ Reseller/ DistributorHyundai passenger and commercial vehicles including trucks and buses are distributed through Americar dealerships.
• FordcoreChannel Partner/ Reseller/ DistributorFord vehicles are part of the Americar brand portfolio sold through subsidiary dealerships.
• Chevrolet (Coseche)coreChannel Partner/ Reseller/ DistributorCoseche, an Americar subsidiary, is the oldest Chevrolet dealer in Chile with 91 years of history, serving the Santiago to Temuco market.
• TotalEnergiessupportingChannel Partner/ Reseller/ DistributorSince 2019, Servimaq (Americar subsidiary) represents TotalEnergies in the Los Rios and Los Lagos regions of Chile.
• FiatcoreChannel Partner/ Reseller/ DistributorFiat vehicles are distributed through Americar subsidiary dealerships as part of the multi-brand portfolio.
• NissancoreChannel Partner/ Reseller/ DistributorNissan vehicles are part of the Americar brand portfolio across the subsidiary network.
• KiacoreChannel Partner/ Reseller/ DistributorKia vehicles are distributed through Americar dealerships in Chile and Peru.
• HondacoreChannel Partner/ Reseller/ DistributorHonda vehicles are included in Americar's automotive brand portfolio.
• PorschecoreChannel Partner/ Reseller/ DistributorPorsche luxury vehicles are represented in Americar's premium brand offerings.
• MitsubishicoreChannel Partner/ Reseller/ DistributorMitsubishi vehicles are distributed through Americar subsidiary dealerships.
• SuzukicoreChannel Partner/ Reseller/ DistributorSuzuki vehicles are part of the Americar brand portfolio.
• SubarucoreChannel Partner/ Reseller/ DistributorSubaru vehicles are represented in Americar's comprehensive automotive brand portfolio.
• MazdacoreChannel Partner/ Reseller/ DistributorMazda vehicles are distributed through Americar dealerships.
• RenaultcoreChannel Partner/ Reseller/ DistributorRenault vehicles are part of the Americar brand portfolio across Chile and Peru.
• JeepcoreChannel Partner/ Reseller/ DistributorJeep vehicles are distributed through Americar subsidiary dealerships.
• Land RovercoreChannel Partner/ Reseller/ DistributorLand Rover premium SUV vehicles are part of Americar's brand portfolio.
• JaguarcoreChannel Partner/ Reseller/ DistributorJaguar luxury vehicles are represented in Americar's premium brand offerings.
• DodgecoreChannel Partner/ Reseller/ DistributorDodge vehicles are distributed through Americar dealerships.
• RAMcoreChannel Partner/ Reseller/ DistributorRAM trucks are part of Americar's commercial vehicle offerings.
• VolvocoreChannel Partner/ Reseller/ DistributorVolvo vehicles are represented in Americar's portfolio.
• SEATcoreChannel Partner/ Reseller/ DistributorSEAT vehicles are distributed through Americar subsidiary dealerships.
• ŠkodacoreChannel Partner/ Reseller/ DistributorŠkoda vehicles are part of Americar's European brand portfolio.
• SsangYongcoreChannel Partner/ Reseller/ DistributorSsangYong vehicles are distributed through Americar dealerships.
• MGcoreChannel Partner/ Reseller/ DistributorMG vehicles are part of Americar's automotive brand portfolio.
• MaxuscoreChannel Partner/ Reseller/ DistributorMaxus commercial vehicles are represented in Americar's portfolio.
• MahindracoreChannel Partner/ Reseller/ DistributorMahindra vehicles are distributed through Americar subsidiary dealerships.
• GAC MotorcoreChannel Partner/ Reseller/ DistributorGAC Motor vehicles are part of Americar's Chinese brand offerings.
• GeelycoreChannel Partner/ Reseller/ DistributorGeely vehicles are distributed through Americar dealerships.
• Great WallcoreChannel Partner/ Reseller/ DistributorGreat Wall vehicles are part of Americar's Chinese automotive brand portfolio.
• HavalcoreChannel Partner/ Reseller/ DistributorHaval vehicles are distributed through Americar subsidiary dealerships.
• JetourcoreChannel Partner/ Reseller/ DistributorJetour vehicles are part of Americar's brand portfolio.
• JMCcoreChannel Partner/ Reseller/ DistributorJMC vehicles are distributed through Americar dealerships.
• CitroëncoreChannel Partner/ Reseller/ DistributorCitroën vehicles are part of Americar's European brand portfolio.
• DFSKcoreChannel Partner/ Reseller/ DistributorDFSK vehicles are distributed through Americar subsidiary dealerships.
• ZXAutocoreChannel Partner/ Reseller/ DistributorZXAuto vehicles are part of Americar's commercial vehicle offerings.
• FUSOcoreChannel Partner/ Reseller/ DistributorFUSO commercial vehicles are represented in Americar's truck and commercial vehicle portfolio.
• KYCcoreChannel Partner/ Reseller/ DistributorKYC vehicles are distributed through Americar dealerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Salfa: Chilean automotive retailer and one of the largest dealer groups in the country with multi-brand representation. Comparable in operating model, geographic footprint, and brand portfolio approach.
• Grupo Derco: Major Chilean-Peruvian automotive group distributing multiple brands (Chevrolet, Mazda, Suzuki, JAC, etc.) with a comparable multi-brand retail footprint across Chile and Peru. Directly comparable in scale, geographic mix, and brand portfolio breadth.
• Grupo Kaufmann: Chilean automotive group representing premium brands such as Mercedes-Benz, Freightliner, and Fuso across dealerships and commercial vehicle operations. Closely comparable multi-brand dealer model with both passenger and commercial vehicle exposure in Chile.

Regional players

• Grupo Patio: Chilean used-vehicle retail group operating multiple dealership locations in Chile. Comparable in the Chilean used-car retail segment where Americar's Clicar platform competes.

Emerging players

• Kavak: Latin America's leading online used-car marketplace with inspection, financing, and after-sales services. Comparable in the used-vehicle digital commerce space where Americar competes through Clicar and OLX Autos.
• CarMax: Leading US used-vehicle retailer with a strong omnichannel model combining online search with physical stores and integrated financing. Comparable to Americar's Clicar/OLX Autos hybrid used-car commerce model.

Broad incumbents

• Inchcape plc: Global automotive distributor with established Latin American operations across multiple markets. Comparable as a multi-brand distribution and retail platform, though broader in geography and not Chile/Peru-focused.
• AutoNation: Largest US automotive retailer with multi-brand dealerships, financing, parts, and service. Comparable in the integrated multi-brand dealership group model and the move toward digital-physical hybrid customer experiences.
• Mercado Libre: Dominant Latin American e-commerce platform with a significant automotive and vehicles category. Comparable as a digital channel for used-vehicle discovery and transactions across the same geographies Americar serves.
• ALD Automotive: Global corporate vehicle leasing and fleet management provider with operations across Latin America. Comparable to Americar's fleet management and corporate leasing business in business model and customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/americargroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Americar