Coyote Valley Casino

What Coyote Valley Casino does

Coyote Valley Casino is a tribal gaming enterprise owned and operated by the Coyote Valley Band of Pomo Indians on its reservation in Redwood Valley, Mendocino County, California. Its core operation is a 24/7 gaming floor featuring roughly 400 slot machines plus live table games (Tuesday–Saturday, 10am–2am), supported by a points-based loyalty program called the Coyote Club. The property has been extended into a multi-vertical destination that includes the Coyote Valley Wyndham Garden hotel, three food-and-beverage outlets (Angelina's Grill, Shodakai Bar, and the Shodakai Showroom event venue with a 50-guest VIP lounge), and the adjacent Coyote Valley Gasino convenience store and fuel station, which also houses an 18+ non-smoking mini casino. Cultural programming, including the 30th Annual Kedi Wadin Big Time Celebration (July 4, 2026), reinforces the property's positioning as a regional destination.

The business generates revenue across five streams: casino gaming (house edge on slots and tables), hotel accommodations distributed through Wyndham's booking platform, food and beverage sales, events and entertainment (concerts, DJ nights, karaoke, banquets, private events), and convenience-store/fuel transactions. Go-to-market is direct-to-consumer through a single physical destination supplemented by organic social (Facebook, Instagram), a mailing list, and a Wix-hosted website that supports an SEO and content-marketing layer. Customer segmentation is horizontal: local casino gaming enthusiasts (primary), seniors 60+ (via the Young at Heart program), leisure travelers on the Highway 101 corridor, entertainment seekers, and convenience-store/fuel customers. Pricing is largely transactional, anchored by gaming promotions, senior perks, and rotational sweepstakes (e.g., the 2026 GMC Sierra / $35K Cash giveaway). The operation is privately held under the tribe's sovereign ownership structure with 101–250 employees.

Name

Coyote Valley Casino

Legal name

Coyote Valley Casino

Website

https://coyotevalleycasino.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Coyote Valley Casino is a tribal gaming resort in Redwood Valley, California, operating 400 slot machines, table games, a Wyndham-branded hotel, dining and entertainment venues, and an adjacent gas station under the Coyote Valley Band of Pomo Indians, serving local Mendocino County patrons and Highway 101 travelers.

Ownership category

akta.pro rank

Product category

Casino & Resort Hospitality

NAICS

Casino Hotels (72112), Casino Hotels (721120), Gambling Industries (7132)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tribal/Indigenous Casino Hotels (THAGAJAE)

akta.pro secondary industries

Tribal/First Nations Casino Operations (MPAEAAAD), Destination Casino Hotels (THAGAJAC)

Keywords

• Tribal casino gaming
• Slot machines and table games
• Hotel and resort accommodations
• Live entertainment showroom
• Food and beverage services

Headquarters

HQ city

Redwood Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Casino Gaming: Gaming floor with 400 slot machines and table games including blackjack and poker. Revenue generated from house edge on slot machines and table game margins. Player's Club loyalty program incentivizes repeat play.
2. Food & Beverage: Angelina's Grill restaurant open for breakfast, lunch, dinner, and late night. Shodakai Bar serves cocktails and drinks. Revenue from food and beverage sales to casino patrons and general public.
3. Hotel Accommodations: Coyote Valley Wyndham Garden hotel with rooms and suites. Revenue from overnight stays, driving gaming revenue and ancillary spending.
4. Events & Entertainment: Shodakai Showroom hosts concerts, DJ nights, karaoke, and private events. VIP lounge accommodates up to 50 guests. Revenue from ticket sales, venue rentals, and F&B during events.
5. Convenience Store & Gas Station: Coyote Valley Gasino convenience store with gas station, diesel island, drive-thru smoke shop, propane, and 18+ non-smoking mini casino (Gasino).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Coyote Valley Casino operates a tribal gaming and hospitality resort in Redwood Valley, California, offering 400+ slot machines and table games (blackjack, poker) in a 24/7 casino floor, alongside a Wyndham Garden hotel, Angelina's Grill restaurant, Shodakai Bar, and the Shodakai Showroom event venue. Ancillary revenue is generated by the Coyote Valley Gasino convenience store, gas station, and 18+ non-smoking mini casino located across the street. The Coyote Club player-rewards program ties loyalty incentives (free play, dining credits, entries into cash and prize drawings) to repeat on-property visitation.

Product overview

Coyote Valley Casino is a tribal gaming resort in Redwood Valley, California, offering a diversified portfolio of gaming and hospitality products. The core offering is the Coyote Valley Casino, featuring 400 slot machines and table games alongside the Coyote Club loyalty program. Adjacent operations include Coyote Valley Gasino (a convenience store, gas station with diesel island, and 18+ non-smoking mini casino) and Coyote Valley Travel Market & Fuel. The resort is anchored by a Coyote Valley Wyndham Garden Hotel (Wyndham partnership) offering luxury accommodations, a pool, gym, and cafe. Entertainment is centered on the Shodakai Showroom, a 50-capacity VIP-enabled event venue hosting concerts, cultural events (e.g., Kedi Wadin Big Time Celebration), and tournaments, complemented by the Shodakai Bar and Angelina's Grill restaurant. Additional services include a Win-Loss Statement service, Banquets & Events hosting, and a senior-focused Young at Heart program. The property runs rotating promotional campaigns including the GMC Sierra/$35K cash sweepstakes and Howlin' Cash Wheel Spin.

Differentiator

Problem solved

Functional benefit

Brands

• Coyote Club: Player's rewards club for casino gaming with points, free play, and special promotions
• Shodakai
• Coyote Valley Gasino

Products and services

• Slot Machines Slot machine gaming floor featuring 400+ machines with a variety of themes and graphics ranging from penny slots to high-limit machines, operating 24/7.
• Table Games Live table gaming including blackjack and poker offered Tuesday through Saturday from 10am to 2am.
• Coyote Valley Wyndham Garden Hotel On-site hotel operated in partnership with Wyndham Hotels & Resorts featuring rooms and suites, a pool area, state-of-the-art gym, and a cozy cafe with direct casino access. Reservations via wyndhamhotels.com or 1-844-462-6968.
• Angelina's Grill On-site full-service restaurant serving breakfast (7am-11am), an all-day menu (11am-11pm), and a late-night menu (11pm-midnight). Participates in senior-focused Young at Heart promotions.
• Shodakai Bar On-site cocktail bar featuring crafted cocktails, a curated wine selection, happy hour specials (Tuesdays 3pm-6pm), and live entertainment.
• Shodakai Showroom Event showroom hosting live concerts, tribute shows, DJ nights, karaoke, line dancing, cultural events, stick game tournaments, and private bookings.
• Shodakai VIP Lounge VIP lounge above the Shodakai Showroom accommodating up to 50 guests with bird's-eye views of the stage, 17ft. TVs, a private bar, and a VIP menu.
• Coyote Valley Gasino (Convenience Store, Gas Station & Mini Casino) Convenience store with gas station, diesel island, drive-thru smoke shop, propane, and an 18+ non-smoking mini casino located across the street from the main casino.
• Coyote Valley Travel Market & Fuel Travel market and fuel station adjacent to the casino featuring a convenience store, gas station, and host venue for community events such as Customer Appreciation Day.
• Coyote Club Loyalty Program Player rewards and loyalty program offering points-based earn-and-redeem benefits, free slot play, dining credits, and access to promotions including drawings, hot seat giveaways, and exclusive events.
• Banquets & Events Event hosting services offering versatile event spaces and custom catering menus for meetings, private parties, corporate events, and celebrations. Bookings via 707-234-2756.
• Win-Loss Statement Service Service allowing players to request win-loss statements (W2-G, 1099) for tax purposes, available in person at the Coyote Club Booth or by email.

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Wyndham Hotels & ResortscoreStrategic or Co-development PartnerCoyote Valley Wyndham Garden branded hotel operating on the same property as the casino. Wyndham provides hotel brand standards, booking platform (wyndhamhotels.com), and marketing support. The casino property provides physical hotel infrastructure and casino entertainment synergy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Konocti Vista Casino: Lake County, CA tribal casino operated by the Big Valley Band of Pomo Indians. Comparable regional tribal casino with similar slot floor size, F&B, and entertainment amenities targeting North Coast drive-to customers.
• Running Creek Casino: Upper Lake, CA tribal casino in Lake County offering slots, table games, dining, and entertainment. Similar mid-size regional tribal gaming profile and North Coast California catchment.
• Bear River Casino: Bear River Band of Rohnerville Rancheria tribal casino in Loleta, CA. Comparable mid-size Northern California tribal casino with slots, table games, dining, and hotel amenities.
• Sherwood Valley Casino: Sherwood Valley Rancheria Pomo Indians casino near Willits, CA in Mendocino County. Direct in-county tribal competitor for Coyote Valley's local gaming and F&B patrons.
• Blue Lake Casino & Hotel: Blue Lake Rancheria tribal casino in Humboldt County, CA with slots, table games, hotel, dining, and entertainment. Closely comparable multi-amenity tribal resort model serving a rural Northern California market.
• Hopland Sho-Ka-Wah Casino: Northern California tribal casino also located in Mendocino County on Highway 101. Closest geographic and demographic peer; competes for the same drive-to gaming and entertainment traffic from Mendocino and Sonoma counties.
• Redwood Hotel Casino: Yurok Tribe casino in Klamath, CA with hotel, slots, dining, and entertainment. Comparable Northern California tribal resort on the Highway 101 / 199 corridor.
• River Rock Casino: Dry Creek Rancheria Band of Pomo Indians casino in Geyserville, CA, also Pomo-owned and located on Highway 101. Direct tribal peer in Sonoma County competing for overlapping drive-to traffic.

Broad incumbents

• Cache Creek Casino Resort: Yocha Dehe Wintun Nation resort casino in Brooks, CA — a much larger Northern California tribal casino hotel benchmark for the broader category (slots, table games, hotel, multiple F&B, entertainment, golf). Reference point for the upscale end of the regional tribal casino set.
• Graton Resort & Casino: Federated Indians of Graton Rancheria casino in Rohnert Park, CA — large-scale Northern California tribal casino resort and one of the closest major competitors to Coyote Valley for Sonoma/Mendocino drive-to gaming, dining, and hotel demand.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CoyoteValleyCasino
• Instagraminstagram.com/coyote.valley.casino
• Xx.com/CoyoteVlyCasino

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coyote Valley Casino