What PrivateDoc does

PrivateDoc is a UK-based online digital health clinic regulated by the Care Quality Commission that delivers prescription treatments directly to UK consumers across more than 30 health conditions. Founded in 2010 by PrivateDoc Limited (company number 07466982) and headquartered at Unit 7 Wharfside House, Prentice Road, Stowmarket, the company operates a direct-to-consumer model in which patients complete digital medical questionnaires that are then reviewed by GMC-registered doctors and Advanced Nurse Practitioners. Approved prescriptions are sent electronically to GPhC-registered pharmacy partner Omnicare Pharmacy Limited, which dispenses and ships medications in discreet packaging via DPD (next-day) or Royal Mail.

The company's core platform is a self-service online consultation portal (my.privatedoc.com) supplemented by the PrivateDoc Patient App on iOS and Android, providing digital treatment plans and reordering flows. The condition portfolio is broad and horizontal: weight loss (including GLP-1 injections and oral treatments with photo/video-based weight verification), menopause hormone replacement therapy, oral contraception, period delay, migraine, hay fever, erectile dysfunction, premature ejaculation, hair loss, stop-smoking support, prescription skincare (acne, rosacea, eczema, psoriasis), supplement support, and at-home STI testing for men and women. Branded product offerings include a deep roster of named topical and oral treatments such as Treclin Gel, Epiduo Gel, Differin, DUAC, Dalacin T, Zineryt, Finacea, Skinoren, Mirvaso, Soolantra, Rozex, Oxytetracycline, Lymecycline and Efracea.

PrivateDoc's revenue model is transaction-led rather than subscription-led: the online consultation is free, with revenue generated per dispensing transaction at unit prices typically ranging from £22.95 to £139 per pack plus delivery from £4.50, with multi-pack discount tiers. The company is privately held, with no disclosed outside funding or parent company; a small leadership team of one to ten personnel is split between clinical governance (Chief Medical Director Dr Ruchira Karunadasa, Director of Pharmacy Dara O'Malley, independent prescriber Adeel Arshad) and operations, technology, and marketing (Head of Operations Caroline Marshall, technology director Paul Hayman, managing director Paul Marshall, head of marketing Victoria Gardner). Scale signals include 50,000+ patients treated and a 4.8/5 Trustpilot rating from 4,807 reviews.

Name

PrivateDoc

Legal name

PrivateDoc Limited

Website

https://privatedoc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

PrivateDoc is a UK-based, CQC-regulated online digital health clinic providing prescription treatments for 30+ conditions via direct-to-consumer online consultations, dispensed by pharmacy partner Omnicare and delivered to UK patients' homes.

Ownership category

akta.pro rank

Product category

Online Digital Health Clinic / Telehealth Prescriptions

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

Keywords

• Online digital health clinic
• Prescription telehealth services
• Online medical consultations
• Weight loss treatments
• Prescription skincare

Headquarters

HQ city

Stowmarket

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Prescription Medication Sales: Revenue generated from dispensing prescription medications following online consultations. Patients pay for consultations and medications which are dispensed by partner pharmacy Omnicare.
2. Medical Consultation Services: Online medical consultations reviewed by GMC-registered doctors and ANP nurses that may result in prescriptions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

PrivateDoc is a UK-based online digital health clinic that issues prescription treatments for over 30 conditions through online consultations reviewed by GMC-registered doctors and ANP nurses. Medications are dispensed and shipped to the patient's home by the company's GPhC-registered pharmacy partner (Omnicare Pharmacy Limited) via DPD or Royal Mail. Service categories include weight management (GLP-1 injections and oral treatments), menopause HRT, erectile dysfunction, stop smoking, hair loss, prescription skincare (acne, rosacea, eczema, psoriasis), oral contraception, period delay, hay fever, migraine, premature ejaculation, supplement support, and at-home men's and women's STI test kits.

Product overview

PrivateDoc is a UK-based Online Digital Health Clinic providing prescription treatments for over 30 health conditions. The platform operates as a unified digital health service where patients complete online medical consultations reviewed by GMC-registered doctors and ANP nurses, with medications prescribed and dispensed through their GPhC-registered pharmacy partner. The core offering centres on the digital consultation platform (PrivateDoc Patient App and web portal) through which patients access condition-specific treatments including weight management programmes (GLP-1 injections and oral treatments), menopause HRT, erectile dysfunction, stop smoking, hair loss, and an extensive skincare portfolio covering acne and rosacea. The skincare range includes branded topical treatments (Treclin Gel, Epiduo Gel, Differin, DUAC Once Daily, Dalacin T, Zineryt, Finacea, Skinoren, Mirvaso, Soolantra, Rozex) and oral antibiotics (Oxytetracycline, Lymecycline, Efracea). Additional services include oral contraception, period delay, hay fever, migraine, premature ejaculation, supplement support, and STI test kits for men and women. Medications are delivered discreetly via DPD or Royal Mail. The service is CQC regulated and incorporates safety features such as weight verification for weight loss treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Weight Loss Programme Doctor-led weight management programme offering GLP-1 injections and oral treatments with ongoing clinical support, weight verification, monitoring, and discreet home delivery for UK adults seeking prescription weight loss treatment.
• Menopause Treatment Hormone replacement therapy (HRT) with specialist clinician support for managing menopause symptoms, prescribed by UK-registered clinicians and dispensed through the company's pharmacy partner.
• Erectile Dysfunction Treatment Prescription treatments for erectile dysfunction (including Viagra Connect) prescribed same day by UK-registered clinicians, with discreet next-day home delivery.
• Stop Smoking Programme Structured prescription-based programme to support UK adults quitting smoking, combining prescription support medication with clinician guidance and structured treatment plans.
• Hair Loss Treatment Clinically proven prescription treatments for hair loss in men, with online consultation, clinician review, and discreet home delivery.
• Skincare Treatment Service Prescription skincare service covering acne, rosacea, eczema, and psoriasis, combining an online skin consultation with UK clinician support and dispensing of branded and generic prescription topical and oral treatments (Treclin, Epiduo, Differin, DUAC, Dalacin T, Zineryt, Finacea, Skinoren, Mirvaso, Soolantra, Rozex, oxytetracycline, lymecycline, Efracea, etc.) in multi-pack tiers.
• Oral Contraception Repeat oral contraceptive prescriptions reviewed by UK clinicians, dispensed by the partner pharmacy and delivered discreetly to the patient's home.
• Period Delay Short-term norethisterone prescriptions for delaying periods, issued via online clinician review and dispensed by the pharmacy partner.
• Migraine Treatment Prescription migraine relief medication issued following online clinician review, intended for use when over-the-counter options are not sufficient.
• Hay Fever Treatment Prescription-strength antihistamines and nasal sprays for seasonal allergies, prescribed via online consultation for UK sufferers when over-the-counter treatments are insufficient.
• Men's Sexual Health Test Kits Confidential at-home STI testing kits for men, with samples processed by a UK laboratory and results returned quickly with clinician support.
• Women's Sexual Health Test Kits Discreet at-home sexual health screening kits for women, backed by UK clinician support following sample analysis.
• Premature Ejaculation Treatment Discreet online consultations for prescription treatments for premature ejaculation, delivered to the patient's home.
• Supplement Support Clinician-reviewed supplement plans provided alongside primary prescription treatments to support patient health outcomes.
• PrivateDoc Patient App Cross-platform mobile application (iOS and Android) providing PrivateDoc patients with a fully interactive digital treatment plan, complementing the web-based consultation and reorder portal at my.privatedoc.com.

Quantifiable outcome

• 50,000+ patients treated
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Omnicare (Omnicare Pharmacy Limited)coreTechnology or IntegrationOmnicare, trading as Omnicare Pharmacy Limited, serves as PrivateDoc's pharmacy partner for dispensing medications. All medical products are dispensed by Omnicare, which is registered in Scotland (company number SC257251) and regulated by the General Pharmaceutical Council (GPhC registration 1107567). Prescriptions issued by PrivateDoc's clinicians are sent securely to Omnicare for dispensing and shipping.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Numan: UK DTC men's digital health platform providing prescription treatments for ED, hair loss, and weight loss via online consultations. Comparable vertically on men's health categories and horizontally on the DTC prescription-telehealth model.
• Dr Fox Online Pharmacy: UK-based online clinic dispensing prescription medicines for a range of conditions, with associated prescribing pharmacy. A smaller, similarly specialist DTC operator with overlapping condition coverage and DTC model.
• Zava: UK- and Europe-based direct-to-consumer online clinic offering online doctor consultations and prescription treatments across weight loss, ED, skincare, and other conditions. Closest comparable to PrivateDoc in model, condition breadth, and UK regulatory setup.

Broad incumbents

• Hims & Hers Health: US-listed DTC telehealth and prescription platform covering men's and women's health, weight loss, skincare and hair loss at significant scale. Comparable category coverage and DTC prescription model, though US-centric and much larger.
• Babylon Health (eMed): Former UK-headquartered digital health company that provided remote consultations and prescription services before restructuring into eMed in the US. Comparable in digital-first consultation model in the UK telehealth category.
• Pharmacy2U: UK-based online pharmacy and NHS-registered dispensing service that handles repeat prescriptions and certain clinical services. Relevant comparable for the medication dispensing and home delivery layer of PrivateDoc's stack.
• Superdrug Online Doctor: UK retailer's online prescription clinic covering weight loss, ED, contraception, hair loss, and other conditions. Directly competitive with PrivateDoc on the DTC prescription model in the UK with established retail brand recognition.
• Boots Online Doctor: High-street pharmacy Boots' DTC online doctor service for prescription treatments across weight loss, ED, skincare, and women's health. Directly overlaps PrivateDoc's category set but leverages a major retail pharmacy brand and broader retail pharmacy network.
• LloydsPharmacy Online Doctor: UK online clinic run by LloydsPharmacy, offering prescription treatments across many of the same conditions as PrivateDoc. Comparable service offering with the advantage of a large incumbent pharmacy brand and integrated dispensing footprint.

Emerging players

• Pure Pharmacy / Simple Online Pharmacy: UK-based online pharmacy providing prescription treatments for weight loss, ED, hair loss, and other conditions with home delivery. Comparable DTC UK prescription offering with a slightly pharmacy-led rather than consultation-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@privatedoc
• Facebookfacebook.com/privatedoc
• LinkedInlinkedin.com/company/privatedoc-limited
• Instagraminstagram.com/privatedocuk/?hl=en
• Xx.com/privatedoctweet

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrivateDoc