AM Navigator
AM Navigator is a Boston-based outsourced affiliate marketing agency managing affiliate programs for hundreds of brands via dedicated account managers. Founded by Geno Prussakov, the firm delivers full-lifecycle program management, audits, launches, consulting, influencer marketing, and speaking/training services.
- Company typePrivate
- Founded2007
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AM Navigator does
AM Navigator is a Boston-based outsourced affiliate marketing agency founded by Geno Prussakov that manages affiliate programs on behalf of brands. The firm operates a dedicated account-manager model in which each client receives a dedicated program manager working daily on their affiliate channel, with Prussakov personally participating in every managed program; account managers carry a minimum of five years of hands-on experience and are capped at no more than five concurrent programs. The service portfolio spans the full program lifecycle: Affiliate Program Audit, ongoing Program Management, Program (Re)Launch, Consulting, Influencer Marketing Management, and Speaking & Training.
The company is a pure services business with no proprietary technology platform. It delivers work via a third-party tool stack including affiliate networks, tracking software, CRM, prospecting tools, PR tools, email-finding tools, fraud protection, and analytics. Revenue is generated through quote-based managed-services fees on multi-year contracts; pricing is not publicly disclosed but is positioned as custom and tailored to client scope and objectives. The go-to-market is sales-led, with demand generated primarily through thought-leadership content (blog, books, video courses), Prussakov's speaking circuit (70+ events in 12 countries since 2007), industry award recognition, referrals, and free consultation/quote offers that convert prospects via direct outreach.
AM Navigator has served hundreds of brands across at least eight industries, including enterprise logos (Skype, Hallmark, MetLife, Forbes, Nokia, SEMrush) alongside mid-market and startup clients (Medifast, Vitamin Shoppe, Sleepal). The firm is bootstrapped, founder-owned as an LLC domiciled in Massachusetts, and has been operating for over 17 years. It carries significant accumulated industry recognition, including Rakuten Marketing's 2017 OPM Agency of the Year Golden Link Award, consecutive Clutch.co World's Top Global Affiliate Marketing Company rankings, and a 2025 Affilifest Top Affiliate Marketing Voice designation.
AM Navigator firmographics
Firmographics- Name
- AM Navigator
- Legal name
- AM Navigator LLC
- Website
- https://amnavigator.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AM Navigator is a Boston-based outsourced affiliate marketing agency managing affiliate programs for hundreds of brands via dedicated account managers. Founded by Geno Prussakov, the firm delivers full-lifecycle program management, audits, launches, consulting, influencer marketing, and speaking/training services.
- Ownership category
- akta.pro rank
AM Navigator industry classification
Industry- Product category
- Affiliate Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate Marketing & Partner Program Management (MPAAACAD)
- akta.pro secondary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
Keywords
Where AM Navigator is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AM Navigator business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Affiliate Program Management Services: Outsourced affiliate program management where AM Navigator handles all aspects of running affiliate programs for brands. Each client gets a dedicated affiliate program manager. The company charges for management services, with pricing being quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom affiliate program management services with dedicated account manager |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
AM Navigator product offering
Product offeringCore offering
AM Navigator is an outsourced affiliate marketing agency that manages the full lifecycle of brand affiliate programs. Each client receives a dedicated affiliate program manager who handles day-to-day operations including affiliate recruitment, activation, communication, policing/compliance, and optimization. The firm also conducts affiliate program audits, supports new program launches and relaunches, provides affiliate marketing consulting, and runs influencer marketing campaigns.
Product overview
AM Navigator is an outsourced affiliate marketing agency offering a portfolio of service modules covering the full affiliate program lifecycle. Its core offerings are: Affiliate Program Audit (diagnostic review of 10 key program elements), Affiliate Program Management (ongoing day-to-day management by a dedicated manager), and Affiliate Program (Re)Launch (setup or restart of affiliate programs). Adjacent services include Affiliate Marketing Consulting (strategy and advisory), Influencer Marketing Management (campaign execution), and Speaking & Training (conference keynotes and professional education by founder Geno Prussakov). The company is a service-only firm with no software-as-a-product; all offerings are delivered by experienced human account managers with a minimum of five years of hands-on experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Affiliate Program Audit
Companies that use AM Navigator
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
AM Navigator technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AM Navigator partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sleepal (XSmart Technology)coreAM Navigator retained as marketing affiliate for Sleepal's Smart AI Lamp launch at CES 2026. AM Navigator is helping build partnerships and expand market reach for the world's first AI-powered non-contact sleep tracking system in lamp form factor.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AM Navigator competitors and assessment
Company assessmentDirect peers
- Acceleration Partners: One of the most recognized outsourced affiliate program management agencies globally, serving enterprise brands with dedicated account managers — the closest direct competitor to AM Navigator's positioning.
- DMi Partners: Performance marketing agency specializing in affiliate program management and influencer marketing for major brands, directly comparable in service portfolio and enterprise client focus.
- Gen3 Marketing: Affiliate marketing agency offering outsourced program management with a network-agnostic and global enterprise client base, directly competing for similar brand-side engagements.
- Advertise Purple: Affiliate management agency serving enterprise e-commerce and DTC brands across multiple verticals — same outsourced OPM model and similar customer profile as AM Navigator.
- iAffiliate Management: Specialized outsourced affiliate program management firm offering full-service management, audits, and launches for brands, directly comparable to AM Navigator's core services.
- Schaefer Agency: Affiliate management and recruiting agency for brands across industries, offering dedicated affiliate program management comparable in scope and positioning to AM Navigator.
- PartnerCentric: Affiliate and influencer marketing management agency serving consumer brands; delivers outsourced program management with a similar dedicated-team delivery model.
Broad incumbents
- impact.com: Global affiliate and partner marketing SaaS platform that increasingly bundles program-management features; a broader incumbent whose tooling overlaps with and threatens to absorb outsourced OPM services.
- CJ Affiliate (Commission Junction): One of the largest affiliate networks globally; offers managed services and tooling that overlaps with what AM Navigator provides, positioning CJ as a broader incumbent in the same category.
- Rakuten Advertising: Major global affiliate network that historically offered OPM services (Golden Link Awards); the recent impact.com alliance makes it a direct broader-incumbent counterpart competing with independent OPMs like AM Navigator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
AM Navigator social profiles
Digital presenceAM Navigator financial estimates
Financial estimateRevenue estimate
Valuation estimate
AM Navigator leadership team
Management profileNumber of profiles
Profiles3 records
AM Navigator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AM Navigator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AM Navigator
What does AM Navigator do?
AM Navigator is an outsourced affiliate marketing agency that manages the full lifecycle of brand affiliate programs. Each client receives a dedicated affiliate program manager who handles day-to-day operations including affiliate recruitment, activation, communication, policing/compliance, and optimization. The firm also conducts affiliate program audits, supports new program launches and relaunches, provides affiliate marketing consulting, and runs influencer marketing campaigns.
Is AM Navigator a public or private company?
AM Navigator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AM Navigator founded?
AM Navigator was founded in 2007. It employs 1 to 10 people.
Where is AM Navigator based?
AM Navigator is headquartered in Boston, United States, in the North America region.
How does AM Navigator make money?
One revenue line is on record: affiliate Program Management Services.
Who are AM Navigator's main competitors?
Direct peers on record are Acceleration Partners, DMi Partners, Gen3 Marketing, Advertise Purple, iAffiliate Management, Schaefer Agency and PartnerCentric. Broad incumbents are impact.com, CJ Affiliate (Commission Junction) and Rakuten Advertising.
Does AM Navigator have an API?
No public API is recorded for AM Navigator.
What industry is AM Navigator in?
AM Navigator's product category is Affiliate Marketing Agency Services. Its primary akta.pro industry code is MPAAACAD, Affiliate Marketing & Partner Program Management, with a secondary code of BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 541810 and its SIC code is 7311.