Dealin Doug Dealerships

What Dealin Doug Dealerships does

Dealin Doug Dealerships is a privately held multi-brand automotive retailer operating ten franchised dealership locations across Colorado and Wyoming, organized under the Moreland Auto Group umbrella. The group sells new vehicles from Kia, Dodge, Jeep, Mitsubishi, Chrysler, and Ram, with a stated new-vehicle inventory of 1,401 units across all rooftops and 644 pre-owned vehicles (including 228 certified pre-owned units) at the time of observation. Each rooftop carries distinct franchise mixes — for example, Grand Kia and Arapahoe Kia for the Kia brand; Fort Collins Dodge Chrysler Jeep Ram, Brandon Chrysler Dodge Jeep Ram, Cowboy Dodge Chrysler Jeep Ram, and Fort Collins Jeep for Stellantis brands; and Skyline Mitsubishi — alongside a dedicated used-car store in Colorado Springs (Pikes Peak Acura Used Cars).

The company's revenue mechanics span four streams: (1) new vehicle sales at manufacturer-suggested retail prices governed by franchise agreements; (2) pre-owned and certified pre-owned sales, including the proprietary Dealin' Doug Certified Advantage warranty offering 3-year/100,000-mile and 12-month/12,000-mile powertrain coverage with roadside assistance; (3) finance and insurance income generated through a multi-lender network that explicitly accepts bad-credit, no-credit, bankruptcy, and self-employed applicants; and (4) parts and service center operations across all locations. The underlying technology stack is the Dealer.com website platform (a third-party Cox Automotive product powering the shared digital storefront across the group), supplemented by internally administered digital retailing tools including an online payment calculator, trade-in valuation form, finance application, and the cross-dealership Car Finder Program.

Go-to-market is direct-to-consumer with regional density in the Denver metropolitan area, Northern Colorado along the Front Range (Fort Collins, Loveland), Colorado Springs, and Cheyenne, Wyoming. Customer segments include general consumers across all credit profiles, off-road and adventure enthusiasts, and commercial buyers (contractors, farmers, business owners) seeking heavy-duty Ram trucks. The company positions around value-driven pricing, broad brand selection under a single retail banner, and inclusive financing — a positioning validated by 40 years of operation and induction into the Colorado Automotive Hall of Fame.

Name

Dealin Doug Dealerships

Legal name

Dealin Doug Dealerships

Website

https://dealindougautos.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dealin Doug Dealerships is a privately held, multi-brand auto dealership group operating ten franchised locations across Colorado and Wyoming, selling new and pre-owned Kia, Dodge, Jeep, Mitsubishi, Chrysler, and Ram vehicles under the Moreland Auto Group umbrella with in-house subprime financing and a proprietary certified pre-owned warranty program.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Motor Vehicle and Parts Dealers (441), New Car Dealers (44111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• New vehicle sales
• Used vehicle sales
• Auto financing
• Certified pre-owned
• Vehicle service parts

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from franchised brands including Kia, Dodge, Jeep, Mitsubishi, Chrysler, and Ram. Inventory of 1,401 new vehicles across 10 dealership locations in Colorado and Wyoming.
2. Pre-Owned Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles across multiple brands. Inventory of 644 pre-owned vehicles and 228 certified pre-owned vehicles.
3. Certified Pre-Owned Program: Dealin' Doug Certified Advantage program offering extended warranties, roadside assistance, and added-value services on certified vehicles for additional revenue.
4. Finance and Insurance Products: Financing solutions for vehicle purchases including loans, leases, and refinancing options, leveraging relationships with multiple lenders. Serves customers across all credit profiles including bad credit and no credit buyers.
5. Parts and Service: Parts sales and vehicle service/maintenance at dealership service centers across all locations, including routine maintenance, repairs, and parts ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dealin Doug Dealerships is a multi-brand auto retail group operating 10 franchised locations across Colorado and Wyoming, selling new vehicles from Kia, Dodge, Jeep, Mitsubishi, Chrysler, and Ram, along with pre-owned and certified pre-owned inventory. The company provides in-house auto financing for all credit profiles, trade-in and sell-my-car services, parts, and vehicle maintenance through service centers at each location.

Product overview

Dealin Doug Dealerships is an automotive dealership group operating multiple locations in Colorado and Wyoming, selling new and pre-owned vehicles across six franchises: Kia, Dodge, Jeep, Mitsubishi, Chrysler, and Ram. The portfolio includes sedans (Chrysler 300, Dodge Charger), SUVs (Jeep Grand Cherokee, Kia Telluride, Mitsubishi Outlander), trucks (Ram 1500-3500, Jeep Gladiator), minivans (Chrysler Pacifica, Kia Carnival), and electric/hybrid vehicles (Kia EV6, Kia Niro). The company operates as a multi-brand dealer group with integrated services including certified pre-owned vehicle programs with warranty coverage, online vehicle search tools (Payment Calculator, Trade-In Valuation, Car Finder, Find It For Me), financing services for all credit types, and parts/service centers. The dealership group positions itself around value-focused vehicle sales with the tagline 'Nobody Beats a Dealin' Doug Deal, Nobody.'

Differentiator

Problem solved

Functional benefit

Brands

• Dealin' Doug Certified Advantage: Certified pre-owned vehicle program offering 3-year/100,000-mile warranty and 12-month/12,000-mile warranty coverage with roadside assistance and towing reimbursement.

Products and services

• New Vehicle Sales Franchised retail sale of brand-new vehicles from Kia, Dodge, Jeep, Mitsubishi, Chrysler, and Ram to individual consumers in Colorado and Wyoming, including sedans, SUVs, trucks, minivans, and hybrid/electric models.
• Pre-Owned Vehicle Sales Retail sale of used vehicles across multiple brands, body styles, and price points including a dedicated sub-$20K affordable inventory segment for budget-conscious buyers.
• Dealin' Doug Certified Advantage Program Certified pre-owned warranty program attached to qualifying pre-owned vehicles, providing tiered powertrain coverage (3-year/100,000-mile or 12-month/12,000-mile), 1-year Sign and Drive roadside assistance, up to $35/day rental allowance, and towing reimbursement.
• Vehicle Financing Services In-house auto finance origination through a network of multiple lenders, providing vehicle loans and leases for new and pre-owned purchases across all credit tiers, with rates determined by credit profile.
• Parts and Service Centers Authorized vehicle maintenance, repair, and parts operations across multiple service and parts centers, supporting the franchised brands sold at Dealin Doug locations.

Quantifiable outcome

• 3-year/100,000-mile powertrain warranty on certified pre-owned vehicles with roadside assistance, rental allowance, and towing reimbursement
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Kia Motors AmericacoreChannel Partner/ Reseller/ DistributorDealin Doug operates as a franchised Kia dealer through Grand Kia (Thornton) and Arapahoe Kia (Greenwood Village and Centennial) locations, selling new Kia vehicles including EV6, Telluride, Sportage, Sorento, Carnival, Forte, Rio, Niro, Seltos, and Soul models. Kia offers a 10-year powertrain and 5-year bumper-to-bumper warranty program.
• Stellantis (Dodge, Jeep, Chrysler, Ram)coreChannel Partner/ Reseller/ DistributorDealin Doug operates franchised dealerships for Dodge, Jeep, Chrysler, and Ram brands through multiple locations including Fort Collins Dodge Chrysler Jeep Ram, Brandon Chrysler Dodge Jeep Ram, Cowboy Dodge Chrysler Jeep Ram, and Fort Collins Jeep. Sells vehicles including Dodge Challenger, Charger, Durango; Jeep Grand Cherokee, Wrangler, Gladiator, Cherokee, Compass, Renegade, Wagoneer; Chrysler 300, Pacifica; and Ram 1500, 2500, 3500, ProMaster.
• Mitsubishi MotorscoreChannel Partner/ Reseller/ DistributorDealin Doug operates Skyline Mitsubishi in Thornton as a franchised Mitsubishi dealer, selling Outlander, Outlander Sport, Eclipse Cross, and Mirage/Mirage G4 models. Mitsubishi is known for fuel-efficient and eco-friendly vehicles including plug-in hybrid Outlander PHEV.
• Moreland Auto GroupcoreStrategic or Co-development PartnerDealin Doug Dealerships operates as part of Moreland Auto Group, a multi-brand dealership network spanning Colorado and Wyoming. The parent group provides shared infrastructure including a unified website platform, centralized financing services, inventory management across 10+ locations, and cross-dealership Car Finder Program enabling customers to search the entire network for specific vehicles.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Larry H. Miller Dealerships: Multi-brand, multi-location dealership group with strong Mountain West and Western US presence, selling many of the same franchises (Chrysler/Dodge/Jeep/Ram, Kia, Mitsubishi). Highly comparable operating model of franchised new vehicle sales plus CPO programs and inclusive financing.
• Holman Automotive: Diversified dealership group operating franchised retail dealerships across multiple brands and US regions, with consolidated F&I, parts/service, and fleet operations. Directly comparable franchise mix and multi-location retail platform to Dealin Doug within Moreland Auto Group.

Broad incumbents

• Lithia Motors: Largest US dealership group by revenue, operating hundreds of franchised rooftops across all major brands including Stellantis, Kia, and Mitsubishi. Public company that has actively executed regional roll-ups comparable to Dealin Doug's Moreland Auto Group parent strategy.
• AutoNation: Large publicly traded dealership group operating 200+ US franchised dealerships across multiple brands and regions, with integrated F&I (AutoNation Finance) and used vehicle operations. Highly comparable in multi-brand retail model though materially larger and geographically diversified.
• Group 1 Automotive: Public multi-brand franchised auto retailer operating 200+ dealerships across the US and UK, including Stellantis and other franchises that overlap directly with Dealin Doug's brand portfolio. Compares on multi-brand, multi-region dealership operations and integrated F&I.
• Sonic Automotive: Public multi-brand franchised dealer with EchoPark used vehicle standalone stores, directly comparable to Dealin Doug in new vehicle franchised operations and increasingly on the used vehicle/CPO side, including subprime financing capabilities.
• Asbury Automotive Group: Public franchised dealership group operating 150+ US stores across 30+ brands and a Clicklane digital retail platform. Comparable to Dealin Doug in franchised new vehicle sales scale plus digital retailing, F&I, and parts/service integration.
• Berkshire Hathaway Automotive: Multi-brand franchised dealer group owned by Berkshire Hathaway, operating dealerships across multiple US regions with a long-hold operating philosophy. Compares on multi-brand franchised model and stable ownership backing versus Moreland-owned Dealin Doug.

Emerging players

• CarMax: Largest US used vehicle retailer with integrated financing through CarMax Auto Finance and a proprietary limited warranty on every vehicle. An indirect competitor to Dealin Doug's certified pre-owned and inclusive-financing positioning rather than a direct franchised peer.
• Carvana: Pure-play online used vehicle retailer with vertical integration including financing and warranty products. Adjacent competitor to Dealin Doug's used vehicle and CPO business given Dealin Doug's home-delivery and digital retailing emphasis, though not a franchised new vehicle competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/DealinDoug
• Xx.com/dealindougdeals
• LinkedInlinkedin.com/company/moreland-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealin Doug Dealerships