What Casa Tarradellas does

Casa Tarradellas, S.A. is a privately held, family-owned Spanish food manufacturer founded in 1976 and headquartered in Gurb (Barcelona), Catalonia. The company produces and distributes a portfolio of fresh prepared foods including fresh pizzas (slow-fermented up to 24 hours), fresh doughs, Espetec (a Catalan cured sausage), smoked bacon, cooked ham, pâtés, and pre-made sandwiches. Its operations are vertically integrated: Casa Tarradellas owns two proprietary flour mills (opened in 2010 and 2026, the latter with a dedicated R&D centre and 2,500 solar panels), a network of company farms certified for animal welfare since 2017, an in-house plastic recycling facility since 2012, and solar energy infrastructure across all production sites since 2004.

The company generates revenue by selling consumer packaged goods through Spanish retail supermarket chains and grocery retailers, targeting Spanish households seeking convenient, homemade-quality prepared foods. Its go-to-market is consumer marketing-led via traditional advertising (e.g., the 'Dinar fora' campaign), food-influencer showcooking events at trade fairs such as Alimentaria Barcelona, and an active social media presence across Instagram, YouTube, TikTok, and Facebook. Pricing is at standard retail CPG levels and is not publicly disclosed. There is no direct-to-consumer e-commerce for products; the website functions as a brand and recipe-content hub.

As of late 2025/early 2026, the strategic footprint has expanded through the full acquisition of Herta Foods (previously a Nestlé joint venture since 2019) and the launch of new products including Frankfurt Pizza and Extra-Fine Ham 92%. The company employs 1,001-5,000 people, is ranked among the Top 10 Most Innovative Food and Beverage Manufacturers in Spain by Lantern, holds ISO 27001:2022 information security certification, and remains entirely family-owned with no disclosed institutional investors.

Name

Casa Tarradellas

Legal name

Casa Tarradellas, S.A.

Website

https://casatarradellas.es

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Casa Tarradellas is a family-owned Spanish food manufacturer producing fresh pizzas, cured meats, fresh doughs, cooked ham, bacon, and pâtés via vertically integrated operations including proprietary flour mills and own farms, distributed through Spanish retail supermarket chains.

Ownership category

akta.pro rank

Product category

Fresh Prepared Foods

NAICS

Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311), Bread and Bakery Product Manufacturing (31181)

SIC

Sausages & Other Prepared Meat Products (2013), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

akta.pro secondary industries

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI), Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)

Keywords

• Fresh pizza manufacturing
• Cured meat products
• Fresh dough products
• Charcuterie products
• Packaged food retail

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer Packaged Food Products: Casa Tarradellas generates revenue through the manufacture and sale of fresh prepared foods including pizzas, fresh dough, cured meats (Espetec), cooked ham, bacon, and patés. These products are sold through retail supermarket chains to end consumers. The company operates as a vertically integrated food manufacturer controlling production from farm to finished product.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Casa Tarradellas manufactures and sells fresh pizzas, fresh doughs, cured meats (Espetec), smoked bacon, cooked ham, pâtés, and pre-made sandwiches to Spanish consumers through retail supermarket chains. The company controls production from wheat selection and its own flour mills (two mills, opened 2010 and 2026) to company-owned pig farms, producing food branded under the "Come bien, come en casa" tagline.

Product overview

Casa Tarradellas is a Spanish food manufacturing company offering a diversified portfolio of fresh prepared foods centered on pizza and charcuterie products. The core offering consists of fresh pizzas (made with the company's own flour from their mills) and cured meat products (Espetec, bacon, cooked ham, pâtés). Supporting products include fresh doughs for consumer preparation and pre-made sandwiches. The company operates its own mills for flour production, maintains farms for pork sourcing, and implements sustainability practices including solar energy and water recycling. The product portfolio ranges from traditional varieties (classic pizzas, espetec) to innovation-focused launches (Frankfurt Pizza, Gluten-Free pizzas) targeting various consumer segments including health-conscious buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Pizzas Fresh pizzas made with flour from Casa Tarradellas' own mills, featuring light and crispy dough prepared with up to 24 hours of slow fermentation. Available in classic (Ham & Cheese, 4 Cheeses, Pepperoni, Romana), specialty (Barbecue, Carbonara, Frankfurt, Serrano), and health-focused (Gluten-Free, Chicken & Bacon with seeds and cereals) varieties, including double-pizza packs. Sold through Spanish supermarket chains to household consumers.
• Fresh Doughs Range of fresh dough products including pizza dough, family-size pizza dough, pizza dough with cereals and seeds (spelt, red quinoa, poppy, bran, chia), puff pastry dough, puff pastry butter dough, and pie/empanada dough. All produced with selected flours from Casa Tarradellas' own mills and sold through Spanish supermarkets to consumers preparing home recipes.
• Espetec (Fuet Cured Meat) Casa Tarradellas' flagship cured sausage, made from carefully selected cuts of pork produced in the company's own farms. A signature Casa Tarradellas product suitable for celiacs, sold through Spanish supermarkets for direct consumption or recipe use.
• Smoked Bacon Smoked bacon strips with 98% meat content, naturally smoked over beech wood. Available in 150g and 2x100g formats, used as a recipe ingredient or accompaniment by household consumers.
• Cooked Ham (Jamón Cocido) Tender cooked ham containing 92% pork from Casa Tarradellas' own farms, available in standard cuts and extra-fine slices. Gluten-free, sold through Spanish supermarkets for sandwiches and appetizers.
• Pâtés Range of pâtés including Fines Herbs, Pepper, Tuna, Salmon, Iberian Ham, Ham, Chicken, and Olive Spread. Produced from quality ingredients such as pork liver from company farms, Norwegian salmon, Iberian pork, and tuna; most varieties are suitable for celiacs. Sold through Spanish supermarkets for toast and appetizer use.
• Mixto Sandwich Pre-made crispy sandwich filled with cooked ham and creamy cheese, ready to cook in a toaster, griddle, oven, or air fryer in 6-7 minutes. Sold through Spanish supermarkets as a quick meal solution for consumers.

Quantifiable outcome

• Top 10 most innovative food and beverage manufacturers in Spain (Lantern report)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NestlémajorStrategic or Co-development Partner · 23 December 2025Casa Tarradellas acquired Nestlé's remaining 40% stake in Herta Foods, ending the joint venture established in 2019. This transaction gave Casa Tarradellas full ownership of Herta, a charcuterie and meat products business. The acquisition aligns with Nestlé's strategic shift away from meat-based products toward health and plant-based nutrition.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Noel Alimentaria: Spanish prepared-foods manufacturer with pizza, charcuterie and ready-meat ranges sold through national retailers. Closely aligns with Casa Tarradellas' dual pizza-plus-meat portfolio and Spanish supermarket customer base.
• ElPozo Alimentación: Major Spanish meat-products company specializing in cured and cooked meats, with national supermarket distribution. Comparable to Casa Tarradellas' charcuterie portfolio (Espetec, jamón cocido, bacon) on category, customer base and channel.
• Dr. Oetker: German food multinational with established pizza brands (Ristorante, etc.) and frozen/chilled pizza offerings across Europe. Directly comparable for Casa Tarradellas' fresh pizza category, including retail-channel competition and ingredient integration.
• Campofrío Food Group: Spain's leading processed-meat and charcuterie manufacturer with brands in cooked ham, bacon, sausages and sliced meats. Directly comparable to Casa Tarradellas for Espetec, cooked ham and bacon products distributed through Spanish retail.

Broad incumbents

• General Mills: Global CPG company with pizza-centric brands (e.g., DiGiorno) and a portfolio that includes dough and frozen/chilled baked goods. Broad incumbent comparable to Casa Tarradellas on pizza brand-building and large-scale retail positioning.
• Nestlé: Global food giant that until 2025 co-owned Herta Foods with Casa Tarradellas and competes broadly in pizza (Buitoni) and processed foods. The Herta transaction history makes it a structurally relevant counterpart for cross-M&A perspective.
• Ebro Foods: Spanish food multinational operating in rice, pasta and fresh/ready-meal categories through Iberian and international markets. Broad incumbent comparable on processed-food manufacturing, Spanish origin and retail distribution.
• Kraft Heinz: Global packaged-foods company with broad centre-of-store and ready-meat exposure. Comparable as a large CPG incumbent operating adjacent prepared-food categories with similar retail-supermarket channel economics.
• Bimbo: Global bakery multinational with extensive Spanish presence in bread, buns and baked goods. Comparable for the bakery/dough segment, vertically integrated operations and large-scale retail distribution model.
• Borges: Spanish branded food company spanning olive oils, nuts, vinegars, pasta and Mediterranean specialties with national retail presence. Comparable on Spanish food-manufacturing scale, retailer relationships and family-owned heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/pizzacasatarradellas
• Facebookfacebook.com/CasaTarradellas
• Instagraminstagram.com/casa_tarradellas
• TikToktiktok.com/@casa_tarradellas
• Xx.com/C_Tarradellas
• LinkedInlinkedin.com/company/casa-tarradellas-s-a-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Tarradellas