Auto Club Speedway

What Auto Club Speedway does

Auto Club Speedway is a for-profit California motorsports facility headquartered in Fontana, founded in 1997, that reports hosting more than 320 days of track activity and special events annually. The company is part of the broader NASCAR-owned venue ecosystem, with detailed operational data in the source corpus pertaining to NASCAR's San Diego street course event held at Naval Base Coronado — a 3.4-mile, 16-turn temporary circuit scheduled for June 19-21, 2026 — suggesting that ACS sits alongside other NASCAR-affiliated venues contributing to a multi-market West Coast racing calendar.

The facility generates revenue primarily through three streams: one-time event ticket sales distributed via Ticketmaster and direct phone sales; corporate sponsorships (e.g., Anduril as title sponsor for the 'Anduril 250'); and partner-venue promotions, including watch-party arrangements with hospitality operators such as Pala Casino Spa Golf Resort. Supporting customer-facing products include the official event website, iOS and Android NASCAR Tracks mobile applications, an interactive smart map (via a third-party PAM.co integration), and the NASCAR Passport Program Challenge — a gamified location-based engagement tool that drives fans to check in at participating Coronado and San Diego businesses.

Business operations are run under NASCAR Digital Media Network, with the firm employing 101-250 staff. Customer acquisition is event-driven and consumer-facing, targeting motorsports enthusiasts and entertainment-seeking consumers. Public pricing is not disclosed; distribution spans digital ticketing, mobile apps, social media (Facebook, X, Instagram), email newsletters, and partner-venue watch parties. The company's commercial posture emphasizes fan engagement extensions beyond the race itself — destination-experience programming, digital badges, and local-business discovery — rather than pure ticket throughput. Note: the source data shows a clear mismatch between firmographic identity (Auto Club Speedway, Fontana) and detailed operational blocks (NASCAR San Diego, Naval Base Coronado); the analysis above reflects the documented data across both.

Name

Auto Club Speedway

Legal name

NASCAR San Diego

Website

https://autoclubspeedway.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Auto Club Speedway is a NASCAR-affiliated California motorsports facility in Fontana hosting 320+ days of track activity annually, operating event-driven ticket sales, sponsorships, and fan-experience programs including the San Diego street course.

Ownership category

akta.pro rank

Product category

Motorsports Venue and Live Event Hosting

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorsports venue operations
• NASCAR racing events
• Track activity hosting
• Fan engagement programs
• Event ticket sales

Headquarters

HQ city

Fontana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Event Ticket Sales: Primary revenue generated through ticket sales for NASCAR Cup Series events and racing experiences at the San Diego street course. Tickets sold via Ticketmaster platform and direct phone sales.
2. Event Sponsorships: Corporate sponsorship revenue from branded race events such as the Anduril 250, featuring partner branding integration across the event, venue, and promotional materials.
3. Partner Venue Promotions: Revenue or promotional value generated through watch party partnerships with venues like Pala Casino Spa Golf Resort, driving attendance to partner locations during race weekends.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Auto Club Speedway is a motorsports facility in Fontana, California that hosts NASCAR racing events and over 320 days of track activity and special events annually. The facility supports NASCAR Cup Series racing experiences, fan engagement programs including the NASCAR Passport Program Challenge, on-site event services such as parking and ticket delivery, mobile-app-based ticketing via NASCAR Tracks, and partner watch party venues to extend the race-week experience.

Product overview

NASCAR San Diego operates as a single unified racing event platform rather than a modular software product. The core offering centers on the NASCAR Cup Series events held at Naval Base Coronado, featuring a 16-turn, 3.4-mile street course. Supporting services include the official website for ticketing and event information, the NASCAR Tracks mobile app for iOS and Android, an Interactive Smart Map for venue navigation, the Fan Guide and Dockside Guide resources, the NASCAR Passport Program Challenge for fan engagement, and Watch Party events at partner venues. These components work together to deliver a comprehensive race event experience rather than functioning as a platform with optional modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Club Speedway Track Events California motorsports facility in Fontana hosting over 320 days of track activity and special events including NASCAR racing for motorsports fans and event attendees.
• NASCAR Cup Series Events Major racing events held at NASCAR-affiliated venues, including the street-course race at Naval Base Coronado with 16 turns across 3.4 miles, for motorsports fans and race attendees.
• Official Event Website (NASCAR San Diego) Official digital platform for NASCAR San Diego racing events, providing event information, ticket services, fan guides, and interactive features for race attendees.
• NASCAR Tracks Mobile App Official mobile application available on iOS and Android providing event information, ticketing, and exclusive content for NASCAR race fans.
• NASCAR Passport Program Challenge Location-based engagement program allowing fans to check in at participating venues across Coronado and San Diego to unlock exclusive offers and collect digital badges during race week.
• Watch Party Events at Partner Venues Official watch party program hosted at Luis Rey's Sports Bar inside Pala Casino Spa Golf Resort, featuring weekly gatherings for race fans during the Sonoma race weekend.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• AndurilflagshipStrategic or Co-development PartnerAnduril serves as the title sponsor for the Anduril 250 race event at NASCAR San Diego Weekend. The partnership integrates Anduril's brand with the racing event, featuring branded race naming and promotional presence across event marketing materials.
• Pala Casino Spa Golf ResortcoreGTM or Marketing PartnerPala Casino Spa Golf Resort hosts official NASCAR San Diego Weekend Watch Parties every Sunday through the Sonoma race weekend. Luis Rey's Sports Bar at the resort serves as the venue for fan gatherings featuring music, food, prizes, and ticket giveaways. Address: 11154 Highway 76, Pala, CA 92059.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary ticketing platform for NASCAR San Diego events, providing digital ticket sales through the official NASCAR San Diego website.
• Naval Base CoronadoflagshipStrategic or Co-development PartnerNaval Base Coronado serves as the host venue for the NASCAR San Diego street course, providing the 3.4-mile, 16-turn course layout on military installation grounds. The partnership enables unique racing events at the military aviation facility.
• San Diego and Coronado Local BusinessesminorGTM or Marketing PartnerParticipating restaurants, attractions, and experiences across San Diego and Coronado participate in the NASCAR Passport Program Challenge, offering exclusive deals to race fans who check in during race week (June 15-22, 2026).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Daytona International Speedway: Flagship NASCAR-owned superspeedway hosting the Daytona 500 and ARCA 500. Directly comparable as a NASCAR-owned oval venue with similar revenue mix of ticket sales, premium hospitality, and event sponsorships.
• Sonoma Raceway: NASCAR-owned road course in Northern California hosting the Cup Series' only California road-course race. The most geography-adjacent peer and a roadmap for how a NASCAR-owned road-course event is monetized.
• Homestead-Miami Speedway: NASCAR-owned 1.5-mile oval former host of the season finale. Directly comparable legacy NASCAR venue with similar track-rental and event-promo economics.
• Texas Motor Speedway: NASCAR-owned 1.5-mile intermediate oval near Fort Worth. Directly comparable as a same-circuit NASCAR venue with a comparable hospitality-driven revenue model.
• Kansas Speedway: NASCAR-owned 1.5-mile intermediate oval hosting Cup, Xfinity, and ARCA races. Comparable as another same-circuit NASCAR property with similar facility economics.
• Atlanta Motor Speedway: NASCAR-owned intermediate oval reconfigured in 2021 to increase racing action, hosting Cup and Xfinity events. Same parent, same product, similar revenue mechanics.
• Indianapolis Motor Speedway: Iconic 2.5-mile oval that hosts the Indianapolis 500 and the Brickyard 400 NASCAR Cup race. Broad incumbent-style peer and benchmark for hospitality pricing and event sponsorship magnitude in U.S. motorsports.
• Charlotte Motor Speedway: NASCAR-owned intermediate oval that hosts the Coca-Cola 600 and uses the zMAX Dragway complex. Highly comparable facility mix (oval plus ancillary track) with similar multi-event calendar.
• Talladega Superspeedway: NASCAR-owned 2.66-mile superspeedway and one of the most recognizable ovals on the Cup calendar. Comparable as a heritage NASCAR venue operated by the same parent organization.
• Circuit of the Americas: Multi-series motorsports facility in Austin, TX, hosting F1 U.S. Grand Prix, MotoGP, and NASCAR events. Comparable as a destination motorsports venue mixing international and NASCAR inventory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ACSupdates
• Facebookfacebook.com/NASCARSanDiego
• Instagraminstagram.com/nascarsandiego
• LinkedInlinkedin.com/company/auto-club-speedway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Club Speedway