Homestead-Miami Speedway

What Homestead-Miami Speedway does

Homestead-Miami Speedway is a privately held, 650-acre motorsports venue located in Homestead, Florida, opened in 1995 by Miami businessman Ralph Sanchez as part of post-Hurricane Andrew economic recovery. The facility features a 1.5-mile oval with 18-20 degree variable banking, a 2.21-mile road course, 55,000 grandstand seats, 30,000+ parking spaces, 16 skyboxes, a 5-level tower equivalent to a 12-story structure, an 18,000 square-foot two-story media facility, and state-of-the-art lighting installed in 2005. The venue hosted NASCAR Championship Weekend for 18 consecutive seasons (2002-2019) — branding itself "The Finale of the Chase" — and was confirmed in May 2025 to host the 2026 championship under NASCAR's new rotating format; it is currently in its 30th season.

The speedway generates revenue across six streams: ticket sales (single-day and 3-day grandstand packages, distributed primarily through Ticketmaster); sponsorship and partnership revenue (entitlement deals like Straight Talk Wireless 400, Premier Partner integrations, official category deals); hospitality and premium experiences (Speedway Terrace, Ally Champions Club, Ally Pit Box, Turn 1 Suites, Pit Road Cabanas, corporate motorcoaches, and NASCAR ONE Fueled by Elevate VIP); camping and RV packages (reserved, unreserved, Turn 2 Premium RV, infield tailgate); food, beverage, and merchandise (cashless concession sales, official race gear); and track rentals for testing, driving experiences, driving schools, and private events. Distribution combines direct channels (telephone 866-409-RACE, a dedicated group sales team, corporate hospitality sales, and the NASCAR Tracks App) with channel partners including Ticketmaster, On Location (official travel package provider), and NASCAR Racing Experience.

The company operates with a headcount of 101-250, supports four primary customer segments (NASCAR fans, corporate hospitality clients, families with youth pricing, and auto enthusiasts via Fast Lane Friday drag racing), maintains a deep partnership stack anchored by NASCAR Premier Partners (Busch, Coca-Cola, Xfinity, Freeway Insurance) and Official Partners (Ally, Baptist Health, Chevrolet, O'Reilly Auto Parts, Goodyear, Mobil 1, Sunoco, Verizon, American Express, Craftsman, NextEra Energy, Monster Energy, DeWalt, Suburban Propane, United Rentals, Elevate Experiences), and reports generating more than $301 million in annual regional economic impact.

Name

Homestead-Miami Speedway

Legal name

Homestead-Miami Speedway

Website

https://homesteadmiamispeedway.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Homestead-Miami Speedway is a privately held, 650-acre NASCAR motorsports venue in South Florida that hosts championship auto racing, corporate hospitality events, driving experiences, and ancillary sports events, serving racing fans, corporate clients, families, and auto enthusiasts.

Ownership category

akta.pro rank

Product category

Motorsports Venue Operations

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsports venue
• NASCAR racing
• Corporate hospitality
• Driving experiences
• Racetrack events

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from selling admission tickets to NASCAR races including Cup Series, Xfinity Series, Craftsman Truck Series, and other events. Tickets available as single-day, 3-day packages, and reserved grandstand seating.
2. Sponsorship and Partnership Revenue: Entitlement sponsorships, official category status, signage, advertising, and promotional partnerships with NASCAR Premier Partners and Official Partners.
3. Hospitality and Premium Experiences: Revenue from Skybox Suites, Turn 1 Suites, Ally Champions Club, Ally Pit Box, Speedway Terrace, Pit Road Cabanas, and corporate motorcoach/RV experiences.
4. Camping and RV Packages: Revenue from RV park reserved/unreserved sites, tent camping, Turn 2 Premium RV, and infield tailgate spots.
5. Food, Beverage, and Merchandise: Concession sales and merchandise from Official Race Gear and merchandise haulers. All transactions are cashless.
6. Track Rentals and Event Hosting: Revenue from renting the facility for private testing, driving experiences, driving schools, product launches, car clubs, video/photo shoots, and community events.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Homestead-Miami Speedway operates a 650-acre motorsports facility in South Florida featuring a 1.5-mile oval track and 2.21-mile road course, hosting NASCAR national series races (Cup, Xfinity, Truck), corporate hospitality events, driving experiences, and family entertainment. The venue generates revenue through ticket sales, premium hospitality suites, sponsorships, camping/RV packages, track rentals, and on-site concessions and merchandise.

Product overview

Homestead-Miami Speedway is a 650-acre motorsports venue hosting NASCAR championship races and various driving experiences. The primary product is the NASCAR Championship Weekend featuring Cup Series, Xfinity Series, and Truck Series races. Supporting products include NASCAR Racing Experience (driving programs), Fast Lane Friday (drag racing events), and Give Back at the Track (charitable driving events). Add-on hospitality offerings include VIP experiences (NASCAR ONE Fueled by Elevate, Ally Champions Club, Ally Pit Box, Speedway Terrace), corporate packages (Skybox Suites, Turn 1 Suites, Pit Road Cabanas), and camping/RV facilities. The speedway also offers tickets, parking, scanner rentals, travel packages, group discounts, and special offers. Ticket sales and management are handled through Ticketmaster, with the NASCAR Tracks App serving as the official mobile platform.

Differentiator

Problem solved

Functional benefit

Brands

• NASCAR ONE Fueled by Elevate: Official VIP experience providing exclusive behind-the-scenes access including Garage & Pit Passes and opportunities to connect with NASCAR drivers and legends
• Fast Lane Friday
• Give Back at the Track
• Healthy Miami-Dade Program
• LEGO City NASCAR Kids Zone

Products and services

• NASCAR Championship Weekend Flagship annual event featuring NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR CRAFTSMAN Truck Series championship races held at Homestead-Miami Speedway. Returning in 2026 after a seven-year absence.
• NASCAR Racing Experience Official NASCAR driving experience allowing fans to drive real NASCAR race cars or enjoy high-speed ride-alongs at Homestead-Miami Speedway.
• Fast Lane Friday Legal drag racing event open to car enthusiasts 18 and older with valid driver's license, registration, and insurance. Participants race street-legal cars on the NASCAR drag strip with spectator and participant admission tiers.
• Give Back at the Track Charitable driving event where participants take 6 laps around the track in their own street-legal vehicles for a $50 donation per driver, benefiting the NASCAR Foundation.
• Track Rentals Year-round rental of the 1.5-mile oval, 2.21-mile road course, garages, hospitality areas, and media center for private events, driving experiences, driving schools, product launches, car clubs, video/photo shoots, and community events.
• Grandstand Seating Reserved and general admission grandstand tickets for race events with options for Sunday-only or 3-day packages covering all three national series races.
• NASCAR ONE Fueled by Elevate Official VIP experience offering behind-the-scenes access including Garage & Pit Passes, meet-and-greets with NASCAR drivers and legends, driver introductions viewing, exclusive Q&A with an MRN Broadcaster, and Victory Lane photo opportunities.
• Speedway Terrace Premium hospitality area perched above grandstands overlooking the start/finish line with exclusive clubhouse access, reserved outdoor seating, and pre-race ceremony access.
• Ally Champions Club 3-day hospitality package eight stories above Turn 1 with air-conditioned lounge, all-inclusive gourmet food and beverages, preferred parking, and reserved seating. Offered by Ally Financial.
• Ally Pit Box Hospitality area directly above Pit Road at the Start/Finish Line with air-conditioned lounge, all-inclusive buffet, scanner rental, and VIP credentials for pre-race and post-race experiences.
• Skybox Suites Corporate hospitality suites eight stories above the frontstretch with 24 or 40 suite passes, pre-race passes, preferred parking, outdoor balcony seating, and closed-circuit TV.
• Turn 1 Suites Ten-story suites above the track with panoramic views, 42 suite passes, pre-race passes, climate-controlled seating for 32 guests, and private restrooms.
• Pit Road Cabanas Infield hospitality cabanas positioned directly above team garages offering views of Pit Road and the Garage area with chair-backed seating for 46 guests.
• Corporate Motorcoach (Infield RV) Corporate infield RV area along the infield road course with 40' x 20' spot, electricity, daily admissions, and catering credit.
• RV and Camping Packages Camping options including Reserved RV, Unreserved RV, Tent Sites, Turn 2 Premium RV (inside track gates with hookups), and Infield Tailgate spaces for race weekend.
• Infield Tailgate 20' x 30' first-come, first-served tailgating space in the heart of the infield with up to 8 admissions included.
• Group Tickets Discounted tickets for groups of 10+ with group seating, permit parking for buses, and Fan Experience Packages for businesses, civic groups, schools, and organizations.

Quantifiable outcome

• Generates more than $301 million annually for the South Florida region
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

25 partnerships are on record, tiered event partner, local partner, entitlement partner, premier partner, official partner, official travel package provider, core and official premium hospitality partner.

• CLASH Enduranceevent partnerStrategic or Co-development Partner · 28 March 2025Endurance event company hosting annual triathlon and multi-sport events at Homestead-Miami Speedway. Fourth annual event in 2025 attracted nearly 2,000 athletes including Olympians and collegiate athletes.
• Miami Dolphinslocal partnerGTM or Marketing Partner · 17 March 2025Local NFL team partnership with Miami Dolphins edge rusher Bradley Chubb named Grand Marshal for Straight Talk Wireless 400 race.
• Straight Talk Wirelessentitlement partnerGTM or Marketing Partner · 25 July 2024Entitlement partner of NASCAR Cup Series playoff race, titled Straight Talk Wireless 400. Announced July 25, 2024 as the second race in the Round of 8 playoff format.
• Buschpremier partnerGTM or Marketing PartnerNASCAR Premier Partner. Busch Light is a beer brand sponsor with visibility across NASCAR events at Homestead-Miami Speedway.
• Coca-Colapremier partnerGTM or Marketing PartnerNASCAR Premier Partner. Coca-Cola provides beverage products and marketing presence at Homestead-Miami Speedway events.
• Xfinitypremier partnerGTM or Marketing PartnerNASCAR Premier Partner. Xfinity provides telecommunications and cable services with marketing integration at Homestead-Miami Speedway.
• Freeway Insurancepremier partnerGTM or Marketing PartnerNASCAR Premier Partner. Freeway Insurance is an insurance provider with marketing presence at Homestead-Miami Speedway.
• Allyofficial partnerGTM or Marketing PartnerOfficial partner supporting Ally Champions Club hospitality venue and Ally Pit Box experiences at Homestead-Miami Speedway.
• Baptist Healthofficial partnerGTM or Marketing PartnerOfficial Health Care Provider of Homestead-Miami Speedway. Baptist Health sponsors youth pricing for children 12 and under and is title sponsor of the Baptist Health 200 NASCAR Craftsman Truck Series race. Multi-year renewal confirmed October 2024.
• Chevroletofficial partnerGTM or Marketing PartnerOfficial automotive partner of NASCAR with Chevrolet vehicles participating in races at Homestead-Miami Speedway.
• O'Reilly Auto Partsofficial partnerGTM or Marketing PartnerTitle sponsor of the NASCAR O'Reilly Auto Parts Series Championship race at Homestead-Miami Speedway.
• Goodyearofficial partnerTechnology or IntegrationOfficial tire partner providing racing tires for NASCAR events at Homestead-Miami Speedway.
• Mobil 1official partnerTechnology or IntegrationOfficial motor oil partner providing lubrication products for NASCAR teams at Homestead-Miami Speedway.
• Sunocoofficial partnerTechnology or IntegrationOfficial fuel partner providing racing fuel for NASCAR events at Homestead-Miami Speedway.
• Suburban Propaneofficial partnerGTM or Marketing PartnerOfficial propane provider for camping and RV services at Homestead-Miami Speedway, ensuring campers stay fueled throughout race weekends.
• United Rentalsofficial partnerGTM or Marketing PartnerEquipment rental partner providing support services for Homestead-Miami Speedway operations.
• Verizonofficial partnerTechnology or IntegrationOfficial venue Wi-Fi solutions partner providing free guest WiFi (#HOMESTAD_GUESTWIFI) throughout the speedway.
• On Locationofficial travel package providerChannel Partner/ Reseller/ DistributorOfficial travel package provider for Homestead-Miami Speedway, offering official event tickets, premium accommodations, exclusive pre-race experiences, and worry-free race day transportation.
• Craftsmanofficial partnerGTM or Marketing PartnerOfficial tool partner providing tools for NASCAR pit crews and teams at Homestead-Miami Speedway.
• Monster Energyofficial partnerGTM or Marketing PartnerOfficial energy drink partner with marketing presence at Homestead-Miami Speedway events.
• NextEra Energyofficial partnerGTM or Marketing PartnerOfficial energy partner providing power solutions for Homestead-Miami Speedway.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for Homestead-Miami Speedway, handling all online ticket sales, transfers, and mobile ticket delivery.
• Elevate Experiencesofficial premium hospitality partnerGTM or Marketing PartnerOfficial Premium Hospitality Partner of NASCAR, providing NASCAR ONE Fueled by Elevate VIP experience with behind-the-scenes access, garage & pit passes.
• American Expressofficial partnerGTM or Marketing PartnerOfficial payment and financial services partner with marketing presence at Homestead-Miami Speedway.
• DeWaltofficial partnerTechnology or IntegrationOfficial power tools partner providing equipment for NASCAR pit operations at Homestead-Miami Speedway.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Indianapolis Motor Speedway: Larger, multi-discipline venue (IndyCar-led, also NASCAR) owned by Penske. Overlaps with Homestead-Miami on NASCAR race hosting, premium hospitality, and driving experience operations, but with substantially broader motorsport portfolio (Indy 500, MotoGP, F1 via road course) and longer event history.

Direct peers

• Charlotte Motor Speedway: North Carolina-based NASCAR Cup Series venue and ROVAL host. Directly comparable to Homestead-Miami on track configuration (1.5-mile oval), hospitality/camping operations, and NASCAR sponsorship/partnership framework, including multi-format event programming (oval, road course, Christmas decorations).
• New Hampshire Motor Speedway: NASCAR 1.058-mile oval in Loudon, NH. Comparable mid-tier NASCAR venue operating the same three national series weekends, RVs/camping, and short hospitality products; useful as a peer benchmark for non-finale market positioning.
• Talladega Superspeedway: NASCAR's largest oval (2.66 miles) in Alabama hosting Cup, Xfinity, and Truck races. Closely comparable on large grandstand capacity (>55K seats), premium hospitality, infield camping, and driving experience offerings; functional twin of Homestead-Miami at larger scale.
• Las Vegas Motor Speedway: NASCAR 1.5-mile oval in Las Vegas and a previous Championship venue. Direct comparator on destination-market positioning, premium hospitality (luxury suites and club experiences), sponsor entitlements, and entertainment-adjacent programming such as driving schools and track rentals.
• Daytona International Speedway: Flagship NASCAR-owned superspeedway in Daytona Beach, Florida. Operates the Daytona 500 and Cup Series events with a comparable mix of grandstand ticketing, premium hospitality, camping, and track rentals; mirrors Homestead-Miami's NASCAR-anchored, multi-day event-weekend model and Florida geographic footprint.
• Kansas Speedway: NASCAR 1.5-mile intermediate oval in Kansas City. Operates Cup, Xfinity, and Truck events with the same sponsorship, ticketing (Ticketmaster via NASCAR Tracks App), hospitality, and camping revenue framework as Homestead-Miami.
• Texas Motor Speedway: 1.5-mile NASCAR intermediate oval near Dallas-Fort Worth. Operates identical Cup/Xfinity/Truck race weekends, premium hospitality suites, RV camping, drive experiences, and Trackhouse-level entitlements; broadly comparable to Homestead-Miami Speedway's event-driven commercial model.
• Bristol Motor Speedway: NASCAR-affiliated short oval in Tennessee hosting Cup, Xfinity, and Truck Series races. Operates the same core revenue streams (tickets, sponsorships, hospitality, camping, RV, track rentals) with identical NASCAR Premier Partner ecosystem and NASCAR Tracks App integration.
• Phoenix Raceway: NASCAR short oval in Avondale, Arizona that became the 2020-2023 Championship venue. Direct comparator given shared NASCAR scheduling role, similar 1-mile oval format, comparable ticket/hospitality/camping product set, and championship-weekend operational profile that Homestead-Miami inherits in 2026.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/homesteadmiami
• Facebookfacebook.com/homesteadmiamispeedway
• Instagraminstagram.com/homesteadmiami
• LinkedInlinkedin.com/company/homestead-miami-speedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homestead-Miami Speedway