Soy Delicious Candles

Name

Soy Delicious Candles

Legal name

Soy Delicious Candles

Website

https://soydelicious.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home Fragrance & Candles

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Natural & Clean Fragrance (CRABADAG), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Handcrafted soy candles
• Natural home fragrance
• Vegan body care
• Luxury scented candles
• Aromatherapy candles

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Candle Sales: Primary revenue stream from handcrafted soy candles sold in various sizes (Full Size, Travel Tins, Soy Blocks, Candle Bowls). Products available in 25+ signature fragrances across scent collections.
2. Body Care Products: Revenue from complementary body care line including Room Spray, Sugar Scrub, Body Lotion, and Body Oil. Products feature the same signature fragrances as the candle collection.
3. Home Accessories: Sales of accessories including Car Diffusers, Fragrance & Home Diffusers, Bamboo Spoons, Candle Warmers, Glass Cloches, and Wick Trimmers.
4. Custom/Mystery Products: Custom labeled candles, personalized occasion candles (Mother's Day, Father's Day, Graduation, Pet candles), and limited edition mystery boxes.
5. Perfume Products: Eau de Parfum luxury roll-on fragrances in the perfume collection, including Georgette No. 1, Cardamom Maison, and other signature scents.
6. Candle Bar & Perfume Bar Experiences: In-person immersive experiences where customers create their own handcrafted candles or perfumes. Booked for private events, parties, and corporate gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Soy Delicious Candles handcrafts and sells luxury candles made from a proprietary blend of soy, coconut, and hemp wax, available in full-size jars, travel tins, soy blocks, and multi-wick bowls across 25+ signature fragrances. The candles are designed to double as skin moisturizers, and the company extends the line into body care (room sprays, sugar scrubs, body lotion, body oil), home accessories (diffusers, warmers, bamboo spoons, glass cloches, wick trimmers), and a roll-on Eau de Parfum collection, plus paid Candle Bar and Perfume Bar experiences.

Product overview

Soy Delicious Candles is a modern fragrance house offering luxury handcrafted candles and body care products. The core offering includes 25+ signature soy wax candles available in full-size, travel tin, and soy block formats, plus a complementary body care line (room spray, sugar scrub, body lotion, body oil). The product portfolio extends to home accessories (diffusers, warmers, candle holders), personal fragrances (Eau de Parfum roll-on collection), and experiential services (Candle Bar and Perfume Bar). The proprietary natural wax blend combines soy, coconut, and hemp for clean burning, and the candles double as skin moisturizers. Products are organized by scent families (Tropical, Spa, Clean, Citrus, Floral, Gourmand, Musk) and occasion categories (Limited Edition, Custom, Milestones). The company operates from Miami, FL, and has been featured on Good Morning America and The View.

Differentiator

Problem solved

Functional benefit

Products and services

• Soy Delicious Candles — Main Collection Luxury handcrafted soy-coconut-hemp wax candles in reusable glass vessels, available in 25+ signature fragrances across floral, tropical, citrus, spa, musk, and gourmand scent families; full-size candles burn up to 70–90 hours and the melted wax doubles as a skin moisturizer.
• Travel Tins Compact 2oz travel-sized soy candles in signature fragrances designed for on-the-go scent experiences and gifting.
• Soy Blocks Wax melt cubes sold in packs of 6 (5oz packages) for use with ceramic or wood warmers, providing flame-free home fragrance.
• Candle Bowls Multi-wick luxury candle bowls including 6-wick designs such as Love at First Light and After Dark, with rose gold and black finish options.
• Custom Candles Personalized candles with custom labels for occasions including graduations, holidays, pet memorials, weddings, and other special events.
• Limited Edition Candles Seasonal and special release candles such as Seashell Candle and Endless Summer Candle, available for limited time periods.
• Summer Mystery Box Curated gift box containing a full-size signature candle plus a candle or home accessory, priced at $35 with a stated $75 retail value.
• Room Spray Non-toxic room spray infused with natural essential oils for quick room refreshing, free from parabens, phthalates, and harmful chemicals.
• Sugar Scrub Exfoliating body scrub formulated with cane sugar, hemp seed oil, and almond oil for gentle skin renewal and hydration; 8oz size.
• Body Lotion Moisturizing body lotion formulated with hemp seed oil and squalane, providing up to 12-hour hydration and supporting skin barrier function.
• Body Oil Blended body oil featuring argan, sunflower, almond, jojoba, grape seed, and vitamin E oils for skin sealing and nourishment; 4oz size.
• Car Diffuser Hanging car air freshener with bamboo cap and essential oils in 10ml bottles, available in all signature scents.
• Fragrance and Home Diffuser Reed diffuser for home use with bamboo cap and 10ml essential oil bottles, suitable for closets, drawers, and continuous scenting.
• Bamboo Spoon Application tool for scooping melted soy wax from candles to use as a skin moisturizer for hands, feet, cuticles, and elbows.
• Soy Block Ceramic Warmer Electric wax warmer for flame-free candle and soy block melting, with a removable plate design for easy cleaning.
• Wick Trimmer Candle maintenance tool for trimming wicks to a quarter inch to support optimal burn performance and longevity.
• Eau de Soy Delicious Perfume Collection Luxury roll-on Eau de Parfum fragrances including Soleil Glow, Soya No. 20, Petals of Soy, Midnight Glow, Cardamom Maison, and Georgette No. 1.
• The Candle Bar Experience Guided candle-making experience at the company's Miami showroom for groups, including personalized candle creation with signature fragrances; available for private events and corporate gatherings.
• The Perfume Bar Experience Immersive fragrance blending experience for creating a custom Eau de Parfum with guided consultation and a take-home 10ml roll-on bottle.
• Milestones and Special Occasions Candles Holiday and celebration candles for occasions such as Christmas, Hanukkah, Thanksgiving, New Year, and religious milestones.

Quantifiable outcome

• Candles burn for up to 70-90 hours depending on size
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diptyque: Luxury French candle and home fragrance house with a comparable $50-$80+ candle price point and strong gift-shopping positioning. Direct competitor in the premium home fragrance category where Soy Delicious competes.
• Nest Fragrances: Premium candle and home fragrance brand carried in department stores and specialty retail. Comparable mid-luxury price points and a focus on signature scents with adjacent body care and reed diffusers.
• P.F. Candle Co. Independent soy candle brand with a strong DTC presence, broad fragrance library, and focus on clean, handcrafted candles. Most directly comparable in size, model, and category to Soy Delicious.

Emerging players

• Otherland: Direct-to-consumer candle brand with a design-led, subscription/gift-box oriented model. Comparable premium positioning, incense-and-candle product mix, and a similar gifting customer base.
• Boy Smells: Independent, design-forward candle brand built on a strong identity and gender-neutral fragrance library. Comparable direct-to-consumer model with similar mid-$30s price points and a similarly curated product assortment.
• Homesick: Direct-to-consumer candle brand built around custom and occasion-based scents. Comparable in use of personalization, custom labels, and gift-driven merchandising, though at a lower price band.

Broad incumbents

• Bath & Body Works: Mass-market home fragrance and personal care retailer with enormous candle and body care assortment. Compete for the same wellness-focused and gift-shopper consumer but at a much broader, lower price-point SKU base.
• Mrs. Meyer's Clean Day: Established clean home-care brand with body care and home fragrance products marketed on non-toxic, cruelty-free credentials. Competes for the same wellness-focused, ingredient-conscious consumer.
• Yankee Candle: Long-standing dominant player in mass-market scented candles. Operates a much larger catalog and retail footprint but has historically relied on paraffin wax, the exact positioning Soy Delicious differentiates against with its soy-coconut-hemp blend.
• Jo Malone London: Global luxury fragrance house with candles, perfumes, and body care. Overlaps with Soy Delicious' move into Eau de Parfum and body care, and competes for the same affluent gift-shopper customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SoyDelicious
• Instagraminstagram.com/soydeliciouscandles
• Xx.com/SoyDelicious

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soy Delicious Candles