SuperCollege LLC
SuperCollege LLC operates a free online platform aggregating 5 million-plus scholarships and grants with personalized matching, paired with a publishing program of college admissions and financial aid books, serving students, parents, and adult learners.
- Company typePrivate
- Founded1998
- HeadquartersBelmont, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What SuperCollege LLC does
SuperCollege LLC is a privately held education resource company founded in 1998 in Silicon Valley and headquartered in Belmont, California. It operates a free, self-serve online platform that aggregates a database of over 5 million college scholarships and grants and provides personalized matching against user profile inputs, generating 242,903 scholarship matches per week. The platform also includes a college search tool tied to a $2,000 lead-generation scholarship, a step-by-step guide library covering admissions, financial aid, scholarships, and test prep, and an expert Q&A community where users can submit questions to college admissions and financial aid professionals.
The company's product surface extends beyond the website into a long-running publishing program: more than a dozen print titles and several e-books authored by recognized education experts (notably Gen and Kelly Tanabe and Joyce Slayton Mitchell), distributed through Amazon and the company's own storefront. The scholarship supply side is powered in part by a third-party integration with ScholarshipEngine, allowing external providers to list awards directly. Technology is described as a web-based platform with user profiling and matching algorithms; the company does not disclose proprietary AI/ML, has no public API or SDK, and appears to operate a conventional database-driven stack.
The business model is a freemium/ad-supported construct. The core scholarship search and guides are free to students; monetization comes from advertising on the site (third-party ads and featured scholarship promotions) and from one-time book sales priced in the low double digits. Customer segments are horizontal personas (high school students, college and graduate students, parents, adult learners), served on a global website with no geographic restrictions, though no formal international expansion has been signaled. The company appears to be founder-led by Gen and Kelly Tanabe, with no disclosed institutional funding, M&A, or leadership transitions in the input data.
SuperCollege LLC firmographics
Firmographics- Name
- SuperCollege LLC
- Legal name
- SuperCollege Corporation
- Website
- https://supercollege.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SuperCollege LLC operates a free online platform aggregating 5 million-plus scholarships and grants with personalized matching, paired with a publishing program of college admissions and financial aid books, serving students, parents, and adult learners.
- Ownership category
- akta.pro rank
SuperCollege LLC industry classification
Industry- Product category
- Education Publishing
- NAICS
- Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)
- akta.pro secondary industries
- Scholarship, Financial Aid & FAFSA Support (EDAMAKAF), Higher Education Textbook Publishing (MPAJABAB), Financial Aid, Scholarships & FAFSA/CSS Profile Support (EDANAEAI)
Keywords
Where SuperCollege LLC is headquartered
LocationHeadquarters
- HQ city
- Belmont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SuperCollege LLC business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Book Sales: Sale of print and e-books on college admissions, scholarships, and financial aid
- Advertising: Ad-supported website generating revenue through third-party advertisements and promotions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free scholarship search |
| One time/ perpetual license | Pay-as-you-go | Print and e-books on college planning |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SuperCollege LLC product offering
Product offeringCore offering
SuperCollege LLC publishes and operates a free online platform that helps students, parents, and adult learners find scholarships and colleges via searchable databases covering more than 5 million scholarships and 9,000 accredited institutions. The company complements these free tools with a catalog of authored books and digital guides (notably the 10 Step Guides series) sold in print and downloadable formats, plus an Expert Answers community Q&A platform.
Product overview
SuperCollege LLC operates a comprehensive online education resource platform consisting of a scholarship search database (5M+ scholarships), college search tools, expert Q&A services, and published books on college admissions and financial aid. The company, founded in 1998 in Silicon Valley, offers both free services (scholarship search, guides) and paid products (books). The core offering combines digital tools for scholarship matching and college search with print and e-book publications authored by education experts.
Differentiator
Problem solved
Functional benefit
Products and services
- Scholarship Search Database
Companies that use SuperCollege LLC
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
SuperCollege LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SuperCollege LLC partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ScholarshipEnginecoreThird-party platform used by scholarship providers to list scholarships on SuperCollege. Scholarship providers can add their scholarships through ScholarshipEngine.
- Media and Advertising PartnerscoreAdvertising partners who help fund the free services offered to students. These partners display advertisements and promotions on the platform.
- Book AuthorscoreExpert authors who create college planning books published by SuperCollege. Authors include Gen & Kelly Tanabe and Joyce Slayton Mitchell.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
SuperCollege LLC competitors and assessment
Company assessmentDirect peers
- College Confidential: College Confidential provides college admissions guidance, forums, and expert advice to college-bound students, overlapping with SuperCollege's expert Q&A platform and college search tools.
- Unigo: Unigo offers free college reviews, scholarships, and admissions resources to high school students, with comparable scholarship database functionality and student persona targeting.
- Peterson's: Peterson's publishes college and graduate school test prep, admissions guides, and scholarship information, with both print titles and online tools that closely mirror SuperCollege's book-plus-platform model.
- Cappex: Cappex offers a free college and scholarship search platform with college matching tools, competing head-to-head with SuperCollege for the same college-bound students.
- Niche: Niche operates a leading free college search, scholarship search, and K-12 school review platform with comparable scholarship matching functionality and a freemium data-driven model targeting the same high school student and parent personas.
- Scholarships.com: Scholarships.com provides a free searchable scholarship database with personalized matching, directly overlapping SuperCollege's core product in both functionality and audience.
- Fastweb: Fastweb is one of the longest-standing free scholarship search engines, directly comparable to SuperCollege's scholarship database offering, targeting the same college-bound student persona with a similar ad-supported model.
Broad incumbents
- Princeton Review: Princeton Review is a larger incumbent in college admissions test prep, tutoring, and admissions counseling, with a broader service portfolio that overlaps SuperCollege's college admissions and financial aid guidance offerings.
- College Board (BigFuture): College Board operates BigFuture, a free college and scholarship planning platform integrated with SAT/PSAT data, serving the same high school student audience as SuperCollege but with significantly larger reach and proprietary admissions data.
- Sallie Mae: Sallie Mae operates a major student loan and scholarship search business with deeper financial services capability, competing with SuperCollege in the free scholarship search vertical while also offering adjacent financial aid and lending products.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
SuperCollege LLC social profiles
Digital presenceSuperCollege LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperCollege LLC leadership team
Management profileNumber of profiles
Profiles2 records
SuperCollege LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperCollege LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperCollege LLC
What does SuperCollege LLC do?
SuperCollege LLC publishes and operates a free online platform that helps students, parents, and adult learners find scholarships and colleges via searchable databases covering more than 5 million scholarships and 9,000 accredited institutions. The company complements these free tools with a catalog of authored books and digital guides (notably the 10 Step Guides series) sold in print and downloadable formats, plus an Expert Answers community Q&A platform.
Is SuperCollege LLC a public or private company?
SuperCollege LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SuperCollege LLC founded?
SuperCollege LLC was founded in 1998. It employs 101 to 250 people.
Where is SuperCollege LLC based?
SuperCollege LLC is headquartered in Belmont, United States, in the North America region.
How does SuperCollege LLC make money?
Two revenue lines are on record. Book Sales are the primary driver. The others are advertising.
Who are SuperCollege LLC's main competitors?
Direct peers on record are College Confidential, Unigo, Peterson's, Cappex, Niche, Scholarships.com and Fastweb. Broad incumbents are Princeton Review, College Board (BigFuture) and Sallie Mae.
Does SuperCollege LLC have an API?
No public API is recorded for SuperCollege LLC.
What industry is SuperCollege LLC in?
SuperCollege LLC's product category is Education Publishing. Its primary akta.pro industry code is EDAFAMAF, Scholarship, Financial Aid & FAFSA Support Platforms, with a secondary code of EDAMAKAF, Scholarship, Financial Aid & FAFSA Support. Its NAICS code is 519290 and its SIC code is 8200.