Innova

What Innova does

Innova — operating under the registered methodology "All Around The Brand" (legal entity: ALL AROUND THE BRAND PUBLICIDADE E PROMOÇÃO LTDA. – AATB) — is a privately held, full-service Brazilian advertising and communications agency founded in 1992 and headquartered on Rua Canário, 530 in the Moema/Indianópolis district of São Paulo. The agency bundles strategy, creative development, production, and execution across events and live experiences, ATL/BTL advertising, brand activations, point-of-sale, media planning and buying (including Meta, Google, and TikTok), social media management, and digital operations (websites, IR platforms via its Bridge division). It serves enterprise brands across at least twelve verticals — automotive (Nissan, Volkswagen, Renault, Royal Enfield, Cummins, Kia), telecommunications (Vivo), food & beverage (BRF, Lindt, Evino), technology (ASUS, Sony Channel), fitness (Smart Fit), agriculture (FMC, Mosaic), construction (Bosch), retail (Gafisa), personal care (Axe), and government/cultural (Museu do Ipiranga, Maurício de Sousa Produções) — with partners and directors directly involved in client delivery under a high-touch, enterprise field-sales motion.

The agency's stated differentiation is its registered "All Around The Brand" trademark/methodology, which it uses to position against siloed specialist agencies by offering a single accountable relationship for end-to-end brand communication. It self-reports 47 FIP awards and multiple Grand Prix at FIP, Caio, AMPRO Globes, and Popai Brasil between 2013 and 2020, and uses a multi-channel content and award-based marketing approach (tri-language website in PT/EN/ES, case-study portfolio, social media) to drive mid- and top-of-funnel demand. There is no disclosed pricing model, no public revenue, no external funding, and no AI/ML platform — Innova operates as a traditional professional services agency on custom-quoted project briefs.

The leadership team is a partnership structure headed by Managing Partners Alexandre Carmona (strategies and campaigns) and Eduardo Mota (operations and finance), supported by senior directors across creative (Samuel Werczler, ex-McCann Erickson/Africa), digital operations (Alexandre Dio Germani), production (Andrea Estellita), client service (Mauricio Fernandes), live planning (Marcelo Gastaldi, ex-Ogilvy VP Strategic Planning), media & BI (Denis D'Anela), advertising (Julio Barros), RTVC (Silvia Ferreira), and social media (Leticia Martins). The agency is independently owned with no parent company or institutional investors disclosed, has no subsidiaries beyond the Bridge IR-focused division, and reports 51–100 employees operating from a single São Paulo headquarters with no international offices listed despite cross-border LATAM service claims.

Name

Innova

Legal name

ALL AROUND THE BRAND PUBLICIDADE E PROMOÇÃO LTDA. – AATB

Website

https://aatb.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Innova (AATB) is a privately held, full-service Brazilian advertising and communications agency founded in 1992, headquartered in São Paulo, that provides integrated strategy, creative, event, media, activation, and social media services to enterprise brands across automotive, telecom, F&B, tech, fitness, agriculture, and other sectors in Latin America.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Brand Activations & Experiential Campaign Design (MPAAAGAA), Activation/Experiential Creative Agencies (MPAAAAAO), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Advertising agency services
• Event marketing campaigns
• Brand activation promotions
• Social media management
• Media planning buying

Headquarters

HQ city

Moema

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Advertising and Communication Services: Full-service communication agency providing strategy, creative, production, and execution services for brand communications across multiple channels including events, advertising, media, promotions, and social media.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Innova is a Brazilian full-service advertising and communication agency that plans, creates, and executes integrated brand communication campaigns for enterprise clients across events, advertising, media, promotion, activation, point-of-sale, and social media channels. It bundles strategy, creative, production, and execution under its proprietary "All Around the Brand" methodology and delivers services through customized project engagements.

Product overview

Innova (All Around the Brand) is a full-service marketing and communication agency headquartered in São Paulo, Brazil, with over 32 years of market experience. The agency operates as a unified service offering centered on its 'All Around the Brand' methodology, which provides comprehensive communication solutions including event marketing, advertising campaigns, social media management, media planning, brand activations, and digital operations. The agency serves diverse industry sectors and has been recognized as Latin America's most awarded agency with 47 FIP awards.

Differentiator

Problem solved

Functional benefit

Products and services

• All Around the Brand Methodology

Quantifiable outcome

• 447 FIP awards across multiple years (2013-2020) including multiple Grand Prix awards
• +1 more outcomes

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Chilli BeansminorGTM or Marketing PartnerChilli Beans partnered with Innova for the Smart Fit Encontro de Líderes event, providing a photo opportunity booth and distributing branded glasses to all attendees.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AlmapBBDO: One of Brazil's largest full-service creative agencies, headquartered in São Paulo. Directly comparable as a top-tier Brazilian integrated creative shop with deep enterprise brand relationships and significant award pedigree; Innova's planning director Marcelo Gastaldi previously served as Director at Almap.
• Africa (Africa/DDB): Leading Brazilian creative and integrated advertising agency, part of DDB Worldwide. Comparable as a São Paulo-based full-service creative shop competing for the same enterprise clients; Innova's creative director Samuel Werczler previously worked at Africa.
• DPZ&T: Major Brazilian full-service advertising agency based in São Paulo, part of Omnicom. Comparable as a competing integrated creative agency serving large Brazilian enterprise brands across multiple verticals.
• Lew'Lara\TBWA: São Paulo-based full-service creative agency within the TBWA network. Comparable as a peer Brazilian integrated agency with strong award record and enterprise client roster competing for similar brand mandates.
• DM9DDB: Brazilian advertising agency within the DDB network. Comparable as a São Paulo-based creative agency serving large brands; Innova's planning director Marcelo Gastaldi previously served as Director at DM9.

Broad incumbents

• Ogilvy Brazil: Largest integrated communications network in Brazil under WPP. Comparable as a broader incumbent offering advertising, media, PR, and digital at scale; Innova's VP of Strategic Planning Marcelo Gastaldi previously worked at Ogilvy.
• Publicis Brazil: Major Brazilian arm of Publicis Groupe. Comparable as a broad incumbent offering creative, media, and digital capabilities; Innova's media director Denis D'Anela previously served at Publicis.
• McCann Brazil: São Paulo office of McCann Worldgroup. Comparable as a global network operating locally with integrated communications offerings; Innova's creative director Samuel Werczler previously served as Art Director at McCann Erickson.
• Wunderman Thompson Brazil: Brazilian arm of WPP's customer experience and integrated marketing network. Comparable as a broader digital and CRM-capable incumbent competing for the same enterprise client spend; Innova's social media head Leticia Martins previously worked at Wunderman.

Emerging players

• Gut São Paulo: Brazilian-born independent creative agency with growing international footprint and strong award record. Comparable as an independent São Paulo-based creative competitor increasingly winning large enterprise mandates that traditionally went to network shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innova-aatb
• Facebookfacebook.com/innova.aatb

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innova