Nordic Port

What Nordic Port does

Nordic Port AB is a Swedish SaaS company founded in 1995 in Gothenburg that provides digital infrastructure for managing contracted public transport services in the Nordic region. The company develops and operates FRIDA, a cloud-based platform used by all public transport authorities (PTAs) in Sweden and major regional PTAs in Norway, connecting them with more than 200 public transport operators (PTOs) across over 1,000 traffic contracts. Its customers are primarily government transport authorities that procure bus, ferry, and demand-responsive transport services from contracted private operators, as well as the operators themselves who use the platform for compliance reporting and quality documentation.

FRIDA serves as the central digital workspace for Public Transport Supplier Management (PTSM), covering the full contract lifecycle from initiation through follow-up and phase-out. Core platform capabilities include a unified vehicle database tied to contracts, real-time fleet compliance monitoring, environmental and sustainability reporting (fuel, CO2, energy), quality assurance workflows with photo documentation, and traffic incident tracking. The platform has expanded via modular add-ons: FRIDA Fleet Compliance (launched November 2025) provides real-time vehicle status monitoring with automated alerts and digital exemption handling; FRIDA Passenger Feedback (November 2025) routes passenger-reported vehicle issues directly to the correct line or vehicle; and the Open Timetable Data Import (May 2025) integrates directly with Samtrafiken via Trafiklab for automatic synchronization of lines and stops. The system is being integrated with external traffic management platforms such as Alfa (planned for November 2026) but does not expose a public API or developer portal.

The company operates a subscription-based B2B SaaS model with direct enterprise sales to government transport authorities, who subsequently onboard their contracted operators onto the platform. Go-to-market emphasizes industry conference presence (IT-TRANS, Persontrafik, Paikallisliikennepäivät), formal user associations (FRIDA Användarförening, or FAF) in Sweden and Norway, and content marketing through white papers and case studies. The company employs 11–50 people and operates as a subsidiary within the EcoOnline Group, a Nordic EHS software platform, having joined the group in 2025 under new CEO Olle Düring. No public pricing, revenue figures, or funding rounds are disclosed.

Name

Nordic Port

Legal name

Nordic Port AB

Website

https://nordicport.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic Port AB is a Gothenburg-based SaaS company providing FRIDA, a digital collaboration platform for Public Transport Supplier Management. It connects Nordic public transport authorities and operators, managing over 1,000 contracts and 200+ operators through subscription-based software.

Ownership category

akta.pro rank

Product category

Public Transport Management Software

NAICS

Support Activities for Transportation (488), Freight Transportation Arrangement (488510)

akta.pro primary industry

Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

Keywords

• Public transport software
• Supplier management platform
• Fleet compliance software
• Contract management software
• Transport authority solutions

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: FRIDA is a SaaS platform providing subscription-based access to Public Transport Authorities and Operators for contract management, fleet compliance, and supplier relationship management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nordic Port develops and sells FRIDA, a cloud-based SaaS platform that serves as the digital collaboration platform for Public Transport Supplier Management (PTSM). FRIDA connects Public Transport Authorities (PTAs) and Public Transport Operators (PTOs) to manage the full contract lifecycle, including contract follow-up, fleet compliance, environmental reporting, vehicle inspections, passenger feedback, and real-time collaboration. The platform supports over 1,000 contracts between authorities and 200+ PTOs across the Nordic region.

Product overview

Nordic Port offers FRIDA, a unified digital collaboration platform for Public Transport Supplier Management (PTSM). The platform serves as the central hub for contracted public transport management, connecting public transport authorities (PTAs) with over 200 public transport operators (PTOs) across more than 1,000 contracts. FRIDA is a SaaS platform that supports the full contract lifecycle through modular add-ons: Fleet Compliance provides real-time vehicle fleet monitoring and compliance validation; Passenger Feedback routes and manages passenger-reported issues directly in the system; and the Import of Open Timetable Data feature enables automatic data synchronization with Samtrafiken/Trafiklab. The platform also includes modules for environmental/sustainability reporting, traffic incident management, contract follow-up, reporting, and quality controls.

Differentiator

Problem solved

Functional benefit

Brands

• FRIDA: Digital collaboration platform for Public Transport Supplier Management (PTSM), supporting the full contract lifecycle from initiation to follow-up between public transport authorities (PTAs) and operators (PTOs).
• PTSM

Products and services

• FRIDA Cloud-based SaaS collaboration platform for Public Transport Supplier Management (PTSM) used by Public Transport Authorities and Public Transport Operators to manage the full contract lifecycle from initiation to phase-out, including contract follow-up, vehicle compliance, traffic production, environmental reporting, quality controls, and operator coordination.
• FRIDA Fleet Compliance Module providing a shared, up-to-date, automated overview of vehicles used under public transport contracts, monitoring vehicle status in real time, alerting on changes, and enabling digital handling of exemptions and dispensation requests for Public Transport Authorities and Operators.
• FRIDA Passenger Feedback Module for capturing and routing passenger-reported vehicle problems directly within FRIDA, linking feedback to the correct vehicle or line and replacing manual email, spreadsheet, and phone-based reporting workflows for Public Transport Authorities and Operators.
• FRIDA Import of Open Timetable Data Data integration module that automatically imports and quality-assures open timetable data via direct connection to Samtrafiken through Trafiklab, creating and maintaining an up-to-date register of lines and stops without manual data entry and laying groundwork for publishing vehicle characteristics through Trafiklab.

Quantifiable outcome

• 17 non-existent buses were discovered during initial FRIDA deployment at Västtrafik, saving millions in compensation payments
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• INIT Group: German-headquartered provider of integrated public transport software spanning operations control, planning, ticketing, and fleet management. Like Nordic Port's FRIDA, INIT serves PTAs and PTOs with contract- and operations-related functionality, making it a directly comparable vertical peer.
• Optibus: AI-driven public transport operations platform used by PTAs and operators for scheduling, rostering, and service planning. Optibus overlaps directly with FRIDA in serving the same PTA/PTO buyer base with cloud-based procurement- and operations-related tooling.
• Ecolane (Modaxo): Provider of paratransit and demand-responsive transport software for PTAs and operators. Within the Modaxo portfolio, Ecolane is the closest functional peer for the non-fixed-route portion of FRIDA's customer base (e.g., demand-responsive bus and ferry operators).

Broad incumbents

• Trapeze Group (Modaxo / Volvo): Public transport software portfolio within Modaxo (Volvo Group) covering scheduling, fixed-route planning, CAD/AVL, and contract-related workflows. Trapeze competes in adjacent PTA software categories and is a broad incumbent against which Nordic Port's specialist PTSM positioning is differentiated.
• Cubic Transportation Systems: Large-scale transit technology vendor covering fare collection, real-time passenger information, and traffic management for major PTAs globally. While focused on different functional areas, it competes for the same PTA IT budgets and procurement mindshare as Nordic Port.
• Conduent Transportation: Major incumbent providing fare collection, mobility, and transit management solutions to PTAs and transportation authorities. Competes with Nordic Port for PTA technology wallet share, although it operates at much broader scale and across more functional areas.
• ioki (Deutsche Bahn): Deutsche Bahn subsidiary offering digital mobility platforms for on-demand and scheduled public transport. Like Nordic Port, ioki serves PTAs and PTOs, but as part of a much larger incumbent organization with broader geographic reach.

Emerging players

• Spare Technology: Cloud platform for microtransit, paratransit, and on-demand public transport operations. Spare addresses the demand-responsive transport segment that Nordic Port also covers via its bus/ferry/boat operator contracts, making it an emerging competitor in adjacent PTA workflows.
• Padam Mobility: Software platform for on-demand public transport (DRT), paratransit, and flexible transit services used by PTAs and operators across Europe. Overlaps with the operator-management portion of FRIDA and is a relevant emerging peer for the demand-responsive transport segment.
• Avail Technologies: US-based provider of CAD/AVL, scheduling, and fixed-route transit software for PTAs. Avail overlaps with FRIDA in serving PTA software needs around fleet, routes, and operator data, though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nordic-port-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Port