Willow Ridge Rehabilitation & Living Center

What Willow Ridge Rehabilitation & Living Center does

Willow Ridge Rehabilitation & Living Center is a privately held for-profit skilled nursing facility (SNF) operating from a single licensed site at 237 Tryon Road in Rutherfordton, North Carolina. The facility delivers a vertically integrated care portfolio centered on three service lines: short-term rehabilitation (post-acute recovery, including PT/OT/ST therapy offered seven days a week), long-term skilled nursing care (24/7), and a secure specialized memory care unit branded as Serenity Gardens for residents with Alzheimer's and other dementias. Supplementary clinical services include IV therapy, comprehensive wound care, stroke and neurological care, cardiac conditioning programs, pain management, and therapeutic modalities such as electrical stimulation, shortwave diathermy, and therapeutic ultrasound. The facility also offers respite care, private rehab suites, on-site amenities (beauty salon, Wifi, cable TV), outdoor secured grounds, weekly physician rounding, and an on-staff psychologist.

The facility serves four primary use-case segments: short-term rehabilitation patients, long-term care residents, memory care patients, and respite care families, primarily drawn from the Rutherford County, NC regional market. Its go-to-market is direct-to-consumer, relying on a website (willowridgerehab.com), phone lines, contact forms, and a virtual tour capability to engage prospective residents and families — there are no disclosed referral partnerships, enterprise contracts, or third-party payer relationships in the source data. The company is operated under CCH Healthcare, as indicated by a centralized compliance hotline ([email protected]), suggesting Willow Ridge is part of a multi-facility SNF operating platform, though the broader portfolio and ownership structure are not detailed in available sources. There is no disclosed revenue, bed count, funding history, or M&A activity in the input data, and the employee headcount is reported in the 51-100 range.

Name

Willow Ridge Rehabilitation & Living Center

Legal name

Willow Ridge Rehabilitation & Living Center

Website

https://willowridgerehab.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Willow Ridge Rehabilitation & Living Center is a private skilled nursing facility in Rutherfordton, NC, providing short-term rehabilitation, long-term care, and specialized memory care to regional residents. It operates a single licensed site under the CCH Healthcare platform with 51-100 employees.

Ownership category

akta.pro rank

Product category

Skilled Nursing Facility

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Other Residential Care Facilities (6239)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB)

akta.pro secondary industries

Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Skilled nursing care
• Short-term rehabilitation
• Long-term care
• Memory care services
• Respite care

Headquarters

HQ city

Rutherfordton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Willow Ridge Rehabilitation & Living Center is a skilled nursing facility that delivers short-term rehabilitation, long-term residential nursing care, memory care for individuals with Alzheimer's disease and other dementias, respite care, IV therapy, and wound care services to adult patients and residents. Care is provided 24/7 by licensed nurses, physicians, and on-site physical, occupational, and speech-language therapists in a single licensed facility in Rutherfordton, North Carolina.

Product overview

Willow Ridge Rehabilitation & Living Center is a skilled nursing facility offering an integrated portfolio of care services centered around short-term rehabilitation, long-term care, and specialized memory care. The core services include physical, occupational, and speech therapy offered seven days per week, supplemented by clinical services such as IV therapy, wound care, stroke and neurological care, cardiac conditioning, and pain management. The facility's specialized Serenity Gardens Memory Care unit provides secure, personalized care for Alzheimer's and dementia patients. Services are delivered through private rehab suites for short-term residents and include amenities such as on-site beauty salon, outdoor spaces, Wifi, and cable television.

Differentiator

Problem solved

Functional benefit

Brands

• Serenity Gardens: Specialized memory care unit offering compassionate support for guests with Alzheimer's or other forms of dementia, featuring a secured homelike environment.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Broad incumbents

• Encompass Health: National leader in inpatient rehabilitation with significant rehabilitation therapy infrastructure. Comparable to Willow Ridge on the rehabilitation therapy side (PT/OT/ST) but operates at a much higher acuity tier (IRF vs. SNF-based rehab).
• The Ensign Group: Large publicly traded skilled nursing and post-acute care operator with hundreds of facilities nationwide. Comparable to Willow Ridge in core SNF and rehabilitation services, but at significantly greater scale and with a multi-state geographic footprint.
• Genesis Healthcare: One of the largest U.S. skilled nursing facility operators with significant North Carolina presence. Offers overlapping short-term rehabilitation, long-term care, and memory care services to a similar resident population, but at national scale.

Direct peers

• PruittHealth: Regional Southeast skilled nursing and rehabilitation operator headquartered in Georgia with a strong North Carolina footprint. Comparable to Willow Ridge as a multi-site SNF operator offering short-term rehab, long-term care, and memory care across the Southeast.
• Consulate Health Care: Multi-state skilled nursing operator with significant Southeast presence including North Carolina facilities. Directly comparable to Willow Ridge in service mix - short-term rehab, long-term care, memory care, and respite - for similar resident populations.
• Saber Healthcare Group: Regional skilled nursing and rehabilitation provider operating across multiple Mid-Atlantic and Southeast states including North Carolina. Comparable to Willow Ridge as a multi-site SNF operator with similar service mix and resident demographics.
• National HealthCare Corporation: Mid-sized SNF operator with a Southeast U.S. presence including the Carolinas. Directly comparable to Willow Ridge in offering short-term rehab, long-term care, and memory care services to elderly residents in similar-sized facilities.

Others

• Trinity Health Senior Communities: Nonprofit operator of continuing care retirement communities and senior living facilities across multiple states. Comparable to Willow Ridge in elder care service breadth but operates in a different ownership and care model segment (CCRC vs. SNF).

Regional players

• Liberty Healthcare and Rehabilitation Services: North Carolina-based skilled nursing and rehabilitation operator with multiple facilities across the state. Closest geographic peer to Willow Ridge, offering the same short-term rehab, long-term care, and memory care services in the same state.

Emerging players

• Brookdale Senior Living: Largest U.S. senior living operator with assisted living and memory care services. Comparable to Willow Ridge in memory care offerings (dementia/Alzheimer's care) but primarily operates at the assisted living level rather than skilled nursing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WillowRidge14
• Facebookfacebook.com/willowridgerehab
• LinkedInlinkedin.com/company/willow-ridge-of-nc-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Ridge Rehabilitation & Living Center