Liberty Healthcare and Rehabilitation Services

What Liberty Healthcare and Rehabilitation Services does

Liberty Healthcare and Rehabilitation Services is a privately held, for-profit operator of a 40-facility skilled nursing and rehabilitation network spanning 28 counties across North Carolina, South Carolina, and Tennessee, with corporate offices in Wilmington and Raleigh, NC. The firm focuses on short-term post-acute rehabilitation, complex skilled nursing care, and 24-hour nursing supported by physical, occupational, and speech therapy delivered by licensed therapists through an interdisciplinary care team. Patient services are anchored to two productized programs: the Fast Track to Home Program, which targets accelerated safe discharge, and a Pre-Registration for Rehabilitation service designed to capture patients pre-discharge from planned surgeries. Go-to-market is sales-led, with the vast majority of admissions sourced through referral relationships with physicians, hospitals, acute rehabilitation facilities, long-term acute care providers, assisted living centers, elder care attorneys, adult day care providers, and public agencies, complemented by direct digital inquiry via a free consultation, needs assessment, pre-registration, and referral forms on the corporate website. Revenue is generated through a mix of Medicare Part A Skilled Nursing Facility coverage, Medicare Advantage plan participation, state Medicaid programs, and private pay or long-term care insurance; pricing is not publicly disclosed and varies by facility, payer, and length of stay.

Beyond the core SNF business, Liberty operates an integrated "Continuum of Care" through affiliated wholly-owned brands: Liberty Home Care and Hospice (home health, palliative care, hospice), Liberty Senior Living (independent, assisted living, and Life Plan communities), Liberty Medical Specialties (ostomy, oxygen, and home medical equipment), Liberty Medicare Advantage (insurance plans with healthcare concierge services), McNeill's Pharmacy (a 150-year-old North Carolina family pharmacy), and Liberty Medical Transportation (non-emergency medical transportation in southeastern NC). This ecosystem allows Liberty to retain patients across care settings and extends the addressable market beyond the SNF stay into home-based care, senior housing, and risk-bearing insurance. The company employs between 1,001 and 5,000 people, complies with HIPAA and HITECH, and has no disclosed parent company, institutional investors, funding history, M&A activity, or revenue figures in the available record. Liberty's operating history traces to 1875 per firmographic data, situating it as a long-established regional operator rather than a recent entrant.

Name

Liberty Healthcare and Rehabilitation Services

Legal name

Liberty Health & Rehab

Website

https://libertyhealthcareandrehab.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Liberty Healthcare and Rehabilitation Services operates 40 skilled nursing and rehabilitation facilities across North Carolina, South Carolina, and Tennessee, providing short-term rehab, skilled nursing, and physical, occupational, and speech therapy to post-acute patients, primarily reimbursed through Medicare and Medicaid and supported by an affiliated Continuum of Care.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA)

akta.pro secondary industries

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB), Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Skilled nursing care
• Rehabilitation services
• Assisted living
• Hospice care
• Post-acute care

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medicare Part A Skilled Nursing Facility (SNF) Services: Traditional Medicare covers skilled nursing care for up to 100 days following a qualifying 3-day hospital stay. Days 1-20 are covered at 100%; days 21-100 require a daily co-insurance payment set by Medicare.
2. Medicare Advantage Plans: Liberty participates with Medicare Advantage plans which may have different co-pay or co-insurance structures than traditional Medicare.
3. Medicaid: State Medicaid programs cover skilled nursing services for eligible individuals.
4. Private Pay and Long-Term Care Insurance: Self-paying residents and those with long-term care insurance policies fund their own care when insurance coverage is exhausted or unavailable.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Liberty Healthcare and Rehabilitation Services operates a network of 40 skilled nursing and rehabilitation facilities across 28 counties in North Carolina, South Carolina, and Tennessee, delivering short-term rehabilitation therapy, skilled nursing care, and 24-hour medical support. The company also runs an integrated Continuum of Care that includes home health and hospice, senior living, medical equipment and supplies, Medicare Advantage plans, pharmacy services, and non-emergency medical transportation.

Product overview

Liberty Healthcare and Rehabilitation Services operates a network of 40 skilled nursing and rehabilitation facilities across North Carolina, South Carolina, and Tennessee. The core offering is short-term rehabilitation and skilled nursing care, supported by affiliated service lines including Liberty Home Care and Hospice (home health, palliative, hospice care), Liberty Senior Living (independent/assisted living), Liberty Medical Specialties (equipment and supplies), Liberty Medicare Advantage (insurance plans), McNeill's Pharmacy, and Liberty Medical Transportation. The company also offers specialized programs like the Fast Track to Home Program to accelerate patient recovery and discharge. Services include physical, occupational, and speech therapy delivered by licensed therapists through an interdisciplinary care team approach.

Differentiator

Problem solved

Functional benefit

Brands

• Liberty Home Care and Hospice: Home health care, palliative care and hospice care services provided where patients call home.
• Liberty Senior Living
• Liberty Medical Specialties
• Liberty Medicare Advantage
• McNeill's Pharmacy
• Liberty Medical Transportation

Products and services

• Short-Term Rehabilitation and Skilled Care Core skilled nursing and rehabilitation services delivered across 40 locations in North Carolina, South Carolina, and Tennessee, including physical, occupational, and speech therapy, 24-hour nursing care, and individualized care plans. Designed for patients recovering from surgery, stroke, joint replacement, cardiac events, and other acute medical needs.
• Fast Track to Home Program Specialized rehabilitation program designed to help patients return home safely and as quickly as possible through individualized therapy plans, targeted recovery milestones, and dedicated interdisciplinary team support.
• Pre-Registration for Rehabilitation
• Liberty Home Care and Hospice
• Liberty Senior Living
• Liberty Medical Specialties
• Liberty Medicare Advantage
• McNeill's Pharmacy
• Liberty Medical Transportation

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and support.

• Liberty Home Care and HospicecoreOthersAffiliated company offering compassionate home health care, palliative care and hospice care services where patients call home, providing tailored plans designed to meet unique healthcare needs outside of facility settings.
• Liberty Senior LivingcoreOthersAffiliated independent, assisted living and Life Plan communities combining housing, hospitality and healthcare in a state-of-the-art, homelike setting for seniors requiring different levels of care.
• Liberty Medical SpecialtiessupportOthersAffiliated company providing medical equipment and supplies from ostomy to oxygen supplies, making it easy to find healthcare equipment needed to live comfortably at home.
• Liberty Medicare AdvantagesupportOthersAffiliated Medicare Advantage plans include all Medicare benefits plus added resources like a healthcare concierge and routine check-ins for personalized attention and compassionate care.
• McNeill's PharmacysupportStrategic or Co-development PartnerOne of North Carolina's oldest family-owned pharmacies serving patients for generations spanning 150 years. McNeill's Pharmacy provides prescription and pharmaceutical services to Liberty healthcare facilities and patients.
• Liberty Medical TransportationsupportOthersAffiliated company providing professional, door-to-door non-emergency medical transportation throughout Southeastern North Carolina, supporting patient mobility between facilities and homes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Welltower: Healthcare REIT that owns and leases post-acute and senior housing real estate, including SNF portfolios. Comparable as a counterparty and capital source for SNF operators like Liberty, though not a direct operating competitor.

Direct peers

• PACS Group: Recently public SNF operator with more than 250 facilities across a dozen states. Comparable as a multi-state skilled nursing and rehabilitation provider focused on short-term post-acute recovery.
• The Ensign Group: Largest US skilled nursing operator using a 'Standard Bearer' cluster model across more than 300 facilities. Directly comparable as a multi-state SNF and post-acute care operator with affiliated home health, hospice, and senior living services.
• Consulate Health Care: Privately held skilled nursing and rehabilitation provider with a multi-state footprint across the southeastern US. Comparable in size, service mix, and reliance on Medicare/Medicaid reimbursement.
• The Pennant Group: Home health, hospice, and senior living operator spun out of Ensign. Comparable to Liberty in offering a multi-vertical post-acute and senior care platform, though with a smaller SNF presence.
• Saber Healthcare Group: Private SNF and assisted living operator with facilities in multiple states. Comparable to Liberty in operating model, mix of short-term rehab and long-term care, and multi-state regional footprint.
• Sava Senior Care: Privately held SNF and rehabilitation operator with facilities across the southeastern US. Comparable to Liberty in scale, regional concentration, and short-term rehab focus.
• National HealthCare Corporation: Public SNF and rehabilitation operator headquartered in Middle Tennessee with operations across the Mid-South. Highly comparable to Liberty in geography, facility mix (SNF plus assisted living and home care), and integrated post-acute care model.
• Genesis HealthCare: One of the largest US skilled nursing providers with roughly 200 facilities across multiple states. Comparable in core SNF and rehabilitation services, scale, and payer mix.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator, dominant in assisted living and memory care with adjacent home health and hospice. Comparable to Liberty's senior living and continuum-of-care strategy, though less concentrated in skilled nursing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Healthcare and Rehabilitation Services