Handyman Roofing
Handyman Roofing is a third-generation, family-owned residential and commercial roofing contractor serving 20+ Florida cities from four offices, offering repair, replacement, and maintenance across shingle, tile, metal, and flat roofing systems with in-house crews and long-duration warranties.
- Company typePrivate
- Founded1978
- HeadquartersClearwater, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Handyman Roofing does
Handyman Roofing is a family-owned residential and commercial roofing contractor headquartered in Clearwater, Florida, founded in 1978 and now in its third generation of family operation. The company delivers roof repair, replacement, and maintenance across shingle, tile, metal, and flat roofing systems, serving Florida homeowners as its primary segment and commercial property owners as a secondary segment. Service is delivered exclusively through in-house, licensed crews (no subcontractors) across four Florida offices in Clearwater, Cape Coral, Sarasota, and Orlando, covering approximately 20 cities in Pinellas, Hillsborough, Pasco, Polk, Sarasota, Charlotte, Lee, Orange, Hernando, and Manatee counties. The company holds an A+ BBB rating and Owens Corning Platinum Preferred Contractor status, enabling it to offer a 50-year transferable Platinum Protection Limited Lifetime Guarantee on qualifying installations.
The business model is project-based unit pricing (per-job estimates), supplemented by customer financing routed through Enhancify, GreenSky, and Service Finance to extend affordability. Revenue is driven by storm-damage response, scheduled replacement, and preventative maintenance, with a proprietary cleaning service — CitraShield soft wash applied via drone-assisted treatment for even coverage — as a differentiator versus standard chlorine-based cleaning. Go-to-market relies on a $500 referral program, community sponsorships (Handyman Cares, Clearwater Threshers, Clearwater Little League), SEO-driven educational content, free estimates, and 24/7 emergency response. In 2025, Handyman Roofing expanded through a partnership with MHI Roofing that added a Southwest Florida office in Cape Coral, and it has separately opened an Orlando office to extend coverage into Central Florida.
Operationally, the company is supported by a named management team (COO Kevin Allbritten, Director of Operations Joe DiSalvatore, Sales Manager Chris Whalen, Office Manager Richard Allbritten, Permitting Manager Sharon St. Jean, Fleet Manager Randal Buckner, HR — Alyssa Allbritten) and operates with Florida contractor licensing (DBPR #CCC057454). It carries no institutional funding, no parent company, and no disclosed revenue, and remains privately held under Allbritten family control. Customer acquisition is sales-led and field-driven, with SMS marketing and a TCPA-compliant alerts program as mid-funnel nurture, and a long-duration warranty stack (1-20 year workmanship, 10-year leak guarantee on shingles, up to 20 years on tile) as the primary retention mechanic.
Handyman Roofing firmographics
Firmographics- Name
- Handyman Roofing
- Legal name
- Handyman Roofing
- Website
- https://handymanroofing.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Handyman Roofing is a third-generation, family-owned residential and commercial roofing contractor serving 20+ Florida cities from four offices, offering repair, replacement, and maintenance across shingle, tile, metal, and flat roofing systems with in-house crews and long-duration warranties.
- Ownership category
- akta.pro rank
Handyman Roofing industry classification
Industry- Product category
- Residential Roofing Services
- NAICS
- Roofing Contractors (23816), Roofing Contractors (238160)
- SIC
- Construction - Special Trade Contractors (1700), Asphalt Paving & Roofing Materials (2950)
- akta.pro industry
- Roof Repair & Leak RemediationShingle Roof Repair & Replacement (Asphalt/Composite)Roof Inspection, Preventive Maintenance & Tune-UpsRoof Cleaning (Soft Wash, Moss & Algae Removal)Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pressure Washing & Exterior Surface CleaningStorm, Wind & Hail Damage Roof Repair (Emergency/Tarping)
Keywords
Where Handyman Roofing is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Handyman Roofing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Roofing Services (One-Time): Handyman Roofing generates revenue primarily through one-time fees for roof repair, roof replacement, roof maintenance, and specialty installations (shingle, tile, metal, flat). Services are sold as project-based contracts with pricing provided via free estimates. The company also offers financing through GreenSky and Service Finance (via Enhancify) to help customers manage costs.
- Financing Partnerships (Revenue Share): Handyman Roofing partners with Enhancify, GreenSky, and Service Finance to offer customer financing. Lenders provide loan products (12-month same-as-cash, low monthly payments) to homeowners. Handyman Roofing earns revenue by closing roofing jobs that would otherwise be unaffordable without financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roof Replacement — quoted per project |
| Other | Monthly | GreenSky Financing — from $159/month |
| Other | Pay-as-you-go | Referral Reward — $500 per successful referral |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Handyman Roofing product offering
Product offeringCore offering
Handyman Roofing provides residential and commercial roofing services across Florida, including roof repair, roof replacement, and roof maintenance for shingle, tile, metal, and flat roofing systems. The company is a family-owned, in-house crew operation (no subcontractors) that specializes in hurricane wind-rated installations, emergency 24/7 storm response, and proprietary soft-wash roof cleaning using the CitraShield biodegradable chemical applied via drone-assisted application.
Product overview
Handyman Roofing is a residential and commercial roofing service company operating as a unified service offering across Florida. The core product portfolio consists of six primary roofing services: Roof Repair, Roof Replacement, Roof Maintenance, Flat Roofing, Metal Roofing, Tile Roofing, and Shingle Roofing. These services are delivered through a network of licensed in-house crews (no subcontractors) across 20+ service areas in Florida. Additional offerings include a Referral Program ($500 per successful referral), Handyman Cares community initiative, and Roofing Financing through third-party partners GreenSky, Service Finance, and Enhancify. The company is family-operated with three generations of service since 1978, holds an A+ BBB rating, and provides warranties ranging from 1-20 years including a 10-year leak guarantee on shingle installations and up to 20 years on tile.
Differentiator
Problem solved
Functional benefit
Brands
- Handyman Cares: Community-driven initiative dedicated to giving back, supporting local families, and providing assistance when storms roll in and life gets tough.
Products and services
- Roof Repair
- Roof Replacement
- Roof Maintenance
- Flat Roofing
- Metal Roofing
- Tile Roofing
- Shingle Roofing
Quantifiable outcome
- 10-year leak guarantee on shingle roofs; up to 20 years on tile; 1–20 year workmanship warranty (non-prorated)
- +2 more outcomes
Companies that use Handyman Roofing
Customer profileSegments2 records
Ideal customer profiles2 records
Handyman Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Handyman Roofing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Clearwater ThreshersminorHandyman Roofing is a Game Sponsor for the Clearwater Threshers minor league baseball team for the 2026 season, specifically for the team's annual Mother's Day celebration at BayCare Ballpark. The sponsorship includes in-game visibility, season-long branding at the stadium, and giveaways for the first 1,000 fans at the Mother's Day game. This aligns with the company's mission to support local families and community connections.
- Clearwater Little LeagueminorHandyman Roofing partnered with Clearwater Little League for the spring 2026 season. The partnership reflects the company's commitment to the local community and families it has served across the Suncoast area for over 40 years. Clearwater Little League officials stated that community sponsors are essential to providing youth athletes with positive, memorable experiences.
- Owens CorningcoreHandyman Roofing is an exclusive Owens Corning Platinum Preferred Contractor, the highest tier in the Owens Corning contractor network. This partnership enables the company to offer Platinum Protection Limited Lifetime Guarantees covering materials and labor for 50 years — the most comprehensive warranty available in residential roofing. Owens Corning recommends Handyman Roofing as a preferred installer for its Duration™ and Duration™ Premium shingle products, which carry 110 or 130-mph wind warranties. The status also signals quality endorsement and drives customer trust.
- EnhancifycoreHandyman Roofing partners with Enhancify to provide financing solutions to customers. Enhancify connects homeowners with lenders Service Finance (offering 12-month same-as-cash loans) and GreenSky (offering low monthly payment options). This partnership expands addressable market to customers who cannot afford upfront roofing costs.
- MHI RoofingcoreMHI Roofing partnered with Handyman Roofing, transitioning MHI Roofing's Southwest Florida customers to Handyman Roofing. The MHI Roofing Cape Coral office at 2534 NE 9th Ave #3, Cape Coral, FL 33909 continues operating under the Handyman Roofing name. Existing MHI Roofing warranties are fully honored. This partnership expanded Handyman Roofing's presence into Southwest Florida as its third Florida location.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Handyman Roofing competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Handyman Roofing social profiles
Digital presenceHandyman Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handyman Roofing leadership team
Management profileNumber of profiles
Profiles7 records
Handyman Roofing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Handyman Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handyman Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handyman Roofing
What does Handyman Roofing do?
Handyman Roofing provides residential and commercial roofing services across Florida, including roof repair, roof replacement, and roof maintenance for shingle, tile, metal, and flat roofing systems. The company is a family-owned, in-house crew operation (no subcontractors) that specializes in hurricane wind-rated installations, emergency 24/7 storm response, and proprietary soft-wash roof cleaning using the CitraShield biodegradable chemical applied via drone-assisted application.
Is Handyman Roofing a public or private company?
Handyman Roofing is a private company. It is classified as family owned and is currently operating.
When was Handyman Roofing founded?
Handyman Roofing was founded in 1978. It employs 51 to 100 people.
Where is Handyman Roofing based?
Handyman Roofing is headquartered in Clearwater, United States, in the North America region.
How does Handyman Roofing make money?
Two revenue lines are on record. Roofing Services (One-Time) is the primary driver. The others are financing Partnerships (Revenue Share).
Does Handyman Roofing have an API?
No public API is recorded for Handyman Roofing.
What industry is Handyman Roofing in?
Handyman Roofing's product category is Residential Roofing Services. Its primary akta.pro industry code is HSAPAKAB, Roof Repair & Leak Remediation, with a secondary code of HSAGAKAB, Shingle Roof Repair & Replacement (Asphalt/Composite). Its NAICS code is 23816 and its SIC code is 1700.