What MHI Roofing does

MHI Roofing is a privately held residential roofing contractor founded in 1979 and headquartered in Coraopolis (Pittsburgh), Pennsylvania, with a second office in Morgantown, West Virginia. The company operates a direct-to-consumer model focused on homeowners in Western Pennsylvania and North Central West Virginia, delivering roof inspection, repair, replacement, gutter installation, skylight replacement, low-slope roofing, and storm damage repair. Each job begins with a standardized 21-point inspection using photo/video documentation, and installers are trained through an internal trade-school style program to ensure consistent workmanship.

The company's revenue is generated almost entirely from one-time project fees for residential roof replacement and repair, supplemented by gutter installation and financing arrangements that allow customers to spread project cost into installments. Pricing is quote-based and varies by home size, roof complexity, and materials (asphalt shingles or metal); publicly observable contract values range from approximately $7,000 to over $60,000 for premium packages. Free roof inspections serve as the primary customer acquisition funnel, supported by content marketing, local SEO, social media, Google reviews integration, and TV/online advertising.

MHI is a family-owned private company with no disclosed institutional funding or parent entity; it engages Vertex Service Partners for marketing operations, suggesting an administrative services relationship consistent with residential services roll-up operators. Its competitive position rests on 45+ years of brand recognition, A+ BBB accreditation, multiple Angie's List Super Service Awards, HomeAdvisor Top-Rated status, and a Community Give Back Program that donates a free roof for every 100 replacements. The business model is regional and relationship-driven, with no technology platform, AI capability, or proprietary product architecture disclosed.

Name

MHI Roofing

Legal name

MHI Roofing

Website

https://mhiroof.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

MHI Roofing is a privately held residential roofing contractor founded in 1979, serving homeowners in Western Pennsylvania and North Central West Virginia with roof inspection, replacement, repair, gutter, and storm damage services across two regional offices.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Repair & Leak Remediation (HSAPAKAB), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

Keywords

• Residential roofing services
• Roof replacement
• Roof repair
• Gutter installation
• Storm damage repair

Headquarters

HQ city

Coraopolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roof Replacement Services: Primary revenue stream from full roof replacement for residential customers. Includes asphalt shingle roofs and metal roofs. Pricing varies based on home size, roof complexity, and materials selected. No money due at signing - payment upon completion of project.
2. Roof Repair Services: Revenue from repairing leaks, damage, and wear on residential roofs. Repair services restore strength and extend roof life.
3. Roof Inspection Services: Free roof inspections are offered as a customer acquisition tool. Inspections include 21-point evaluation, photos/videos, and honest assessments.
4. Gutter Installation: Gutter installation services to protect homes from water damage, offered as an add-on to roofing projects.
5. Financing Services: The company offers financing options to spread payments for major projects, providing financial flexibility to customers and enabling roof replacements when needed rather than delaying due to cost concerns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MHI Roofing is a residential roofing contractor that installs, repairs, and inspects roofs for homeowners in Western Pennsylvania and West Virginia. Its core offerings include asphalt shingle and metal roof replacement, targeted roof repair, free 21-point roof inspections, gutter installation, storm damage repair, low-slope roofing, and skylight replacement, with financing options to support customer purchases.

Product overview

MHI Roofing is a residential roofing contractor offering a unified set of service offerings rather than a modular software product. The core service portfolio centers on roof inspection, repair, replacement, and gutter installation, with specialized capabilities in storm damage repair, asphalt shingle roofing, low-slope roofing, and skylight replacement. The company also provides financing services to support customer purchases. Services are delivered through a single operating model with locations in Pittsburgh, PA and Morgantown, WV, with no separate product tiers or modules identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Inspection Professional residential roof assessment using a 21-point inspection process that evaluates roof condition, identifies issues early, and provides honest recommendations for repairs or replacement. Includes photo and video documentation. Offered free as a customer acquisition tool.
• Roof Replacement Full roof replacement services for residential customers using asphalt shingle and metal roofing materials, including tear-off of existing layers and installation of complete roofing systems. Pricing varies based on home size, roof complexity, and materials selected.
• Roof Repair Targeted repair services that fix leaks, damaged shingles, and wear on residential roofs, designed to extend roof life and restore strength and protection.
• Gutter Installation Professional gutter installation services designed to direct water safely away from the home and withstand environmental elements. Offered as an add-on to roofing projects.
• Asphalt Shingle Roofing Installation of asphalt shingle roofing systems, including architectural and standard three-tab shingles, as the primary roofing material offering for residential customers.
• Storm Damage Repair Specialized repair services for residential roofs damaged by severe weather, including wind, hail, and storm-related issues, with documentation for insurance claims.
• Low-Slope Replacement & Repair Replacement and repair services for low-slope residential roofing systems, addressing the unique requirements of flat or minimally-pitched roof configurations.
• Skylight Replacement Replacement and installation services for skylights performed as part of comprehensive residential roof replacement projects.
• Financing Services Multiple financing options that allow homeowners to spread roof replacement and repair costs into manageable monthly installments, providing financial flexibility.

Quantifiable outcome

• 21-point inspection on every job
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Roofing Corp of America: Roofing services platform aggregating regional residential and commercial roofing operators across the U.S.; comparable core service but operates at broader scale and serves as a potential roll-up partner or competitor.
• Greenwood Industries: Multi-market commercial and residential roofing services provider with a comparable branch-based operating model, though with broader scope and heavier commercial mix than MHI.

Direct peers

• Power Home Remodeling (Renuity): Large direct-to-consumer home exterior remodeler offering roofing, siding, and windows with a field-rep, in-home sales motion—comparable business model and customer profile to MHI, though at national scale.
• Baker Roofing Company: Multi-location residential and commercial roofing contractor with regional brand presence and direct-to-consumer sales—comparable operational footprint and service mix.
• Erie Home: Direct-to-consumer residential roofing and home-improvement company with branch-based operations across multiple states; comparable in offering, customer segment, and direct-sales distribution model.
• Long Home: Regional direct-to-consumer roofing, bath, and window company with a similar freemium-inspection sales motion and warranty-driven value proposition in the Mid-Atlantic.
• Mr. Roof: National residential roofing chain offering free inspections, replacement, and repair to homeowners; closely mirrors MHI's service portfolio, sales process, and free-inspection lead generation approach.
• Bone Dry Roofing: Multi-state residential roofing contractor with a similar direct-to-consumer inspection-driven sales model, in-home inspections, and warranty-backed installation—directly comparable to MHI's go-to-market in the Midwest/Mid-Atlantic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MHIROOF
• Instagraminstagram.com/mhiroofing
• LinkedInlinkedin.com/company/mhiroofing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHI Roofing