Querencia at Barton Creek

What Querencia at Barton Creek does

Querencia at Barton Creek is an upscale Continuing Care Retirement Community (CCRC) located on a 38-acre campus at 2500 Barton Creek Blvd. in Austin, Texas, within the Texas Hill Country approximately 10 miles southwest of downtown Austin. It is operated as part of the Lifespace Communities network and delivers the full continuum of senior living services on a single site: independent living, assisted living, memory care, skilled nursing, and inpatient/outpatient rehabilitation. The community targets affluent seniors aged 65+ and their adult-child decision makers in the Austin metro, Lakeway, and surrounding Hill Country communities, emphasizing a resort-style lifestyle with infinity-edge pool, multiple dining venues, fitness and creative studios, a two-mile nature trail, and on-site wellness services.

The underlying operating model is a Life Care contract that combines a one-time entrance fee with monthly residence fees, granting residents priority access to higher-acuity care levels as their needs evolve, often with limited monthly-fee escalation. Differentiated clinical and program capabilities include a CMS 5-star rated skilled nursing operation (covering short-stay, long-stay, and overall quality measure ratings) and a MUSIC & MEMORY certified memory care program using personalized playlists. There is no proprietary technology platform beyond standard content marketing, website/SEO, and Vimeo-hosted testimonial assets; pricing is not publicly disclosed and is finalized through direct inquiry, in-person tours, and consultation with the on-site sales team.

Distribution is sales-led and relationship-driven: campus tours, telephone inquiries, and online contact forms feed an admissions pipeline, supported by a blog, localized SEO pages for Austin/Lakeway, an active Facebook presence, and earned-media credibility from the 2025 Newsweek America's Best CCRC recognition. The community employs 101–250 staff, making the in-house team the primary "delivery technology," with no APIs, integrations, or AI/ML assets disclosed in available sources. Revenue is generated from entrance fees, recurring monthly residence fees, and care-level service fees across the five care lines, but no revenue figure is publicly disclosed.

Name

Querencia at Barton Creek

Legal name

Querencia at Barton Creek

Website

https://querenciabartoncreek.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Querencia at Barton Creek is an upscale Lifespace Communities CCRC on a 38-acre Austin, Texas campus, delivering independent living, assisted living, memory care, skilled nursing, and rehabilitation under Life Care contracts to affluent Austin-area seniors.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Nonprofit / Faith-Based CCRCs (HLADAEAC)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living community
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Independent Living Residences: Monthly residence fees for independent living apartments covering housing, amenities, dining, housekeeping, transportation, and community access. Residents live independently with full access to resort-style amenities.
2. Life Care / Entrance Fees: One-time entrance or community fee for Life Care contract holders, providing guaranteed access to all levels of care (assisted living, memory care, skilled nursing) as needs evolve, often with limited or no change in monthly fees.
3. Assisted Living Services: Additional fees for personalized support with daily tasks including bathing, dressing, medication management, and other activities of daily living beyond independent living base services.
4. Memory Care Services: Specialized dementia care services with 24-hour supervised care, secure settings, and therapeutic programming for residents with Alzheimer's or other forms of dementia.
5. Skilled Nursing Care: Round-the-clock licensed nursing care for short-term or long-term needs, including private suites and personalized care plans.
6. Rehabilitation Services: Inpatient and outpatient rehabilitation services including physical, occupational, and speech therapy for recovery following illness, injury, or surgery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Querencia at Barton Creek operates a Continuing Care Retirement Community (CCRC) on a 38-acre Austin, Texas campus, offering a full continuum of senior care including Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation services. Residents typically enter through a Life Care contract that provides priority access to higher levels of care as their needs evolve, with monthly residence fees and an upfront entrance fee.

Product overview

Querencia at Barton Creek is a Continuing Care Retirement Community (CCRC) offering a comprehensive continuum of senior living services on a single 38-acre campus in Austin, Texas. The community provides a spectrum of care levels including Independent Living (resort-style residences with maintenance-free living and amenities), Assisted Living (personalized daily task support), Memory Care (specialized dementia care), Skilled Nursing (24/7 licensed medical care), and Senior Rehabilitation (inpatient/outpatient therapy). The Life Care contract enables residents to enter at independent living and seamlessly transition between care levels as their needs change, with guaranteed priority access and often predictable pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living

Quantifiable outcome

• Consistently achieves 5-star CMS rating for skilled nursing quality measures in short-stay, long-stay, and overall quality ratings
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lifespace CommunitiescoreStrategic or Co-development PartnerParent company of Querencia at Barton Creek. Lifespace Communities develops and operates senior living communities across the United States. Querencia is part of the Lifespace network providing brand standards, operational expertise, and shared resources. The Lifespace commitment defines Querencia's operating philosophy and community development approach.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Westminster Manor: A nonprofit CCRC in Austin, TX that offers a similar full continuum of care on a single campus and competes for the same affluent Austin seniors and Life Care contract residents. It is the most direct local comp to Querencia by geography, model, and positioning.
• Belmont Village Senior Living: A national senior living operator running upscale assisted living and memory care communities across the U.S. with strong programming and amenitized campuses. Comparable as a competing premium-segment senior living provider serving similar high-acuity residents.
• Sonata Senior Living: An upscale senior living operator running assisted living and memory care communities in Florida and other Sun Belt markets with resort-style amenities. Comparable as a competing premium-segment operator with similar amenity- and programming-led positioning.

Regional players

• The Plaza at Edgemere: A luxury CCRC in San Antonio, TX operated as a Life Care community offering independent living, assisted living, memory care, and skilled nursing on a single upscale campus. Comparable as a high-end Texas-hill-region CCRC competing for similar affluent retirement prospects, though in a different metro.
• The Buckingham: A luxury Houston-area CCRC offering a Life Care continuum with high-end amenities and skilled nursing. Comparable to Querencia in pricing tier, full continuum of care, and Texas-market positioning for affluent retirees.

Broad incumbents

• Atria Senior Living: A large national senior living operator with upscale independent living, assisted living, and memory care communities across multiple U.S. metros. Comparable as a competing upscale senior living brand with similar amenitized campuses and care levels.
• Sunrise Senior Living: A national senior living operator with assisted living, memory care, skilled nursing, and respite services across the U.S. with a brand known for premium care quality and programming. Comparable as a full-service premium senior living competitor with overlapping care levels.
• Brookdale Senior Living: The largest U.S. senior living operator, offering independent living, assisted living, memory care, and skilled nursing nationwide. Comparable as the dominant incumbent across all of Querencia's service lines, particularly relevant for benchmarking scale and operational practices.
• Five Star Senior Living: A national senior living operator with independent living, assisted living, memory care, and skilled nursing across many U.S. communities. Comparable as a multi-service national incumbent serving similar resident profiles and care continuums.

Emerging players

• Aventine Senior Living: A regional luxury CCRC-style senior living operator in select Texas and Sun Belt markets offering upscale independent and assisted living with care escalation. Comparable as a smaller but premium-positioned peer targeting similar high-acuity affluent residents.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/486062798108837

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Querencia at Barton Creek