What Arkade does

Arkade is an Australian customer-experience consultancy headquartered in Melbourne, founded in 2013 through the merger of two agencies, that helps direct-to-consumer retail brands identify and maximize the value of their customer relationships across in-store clienteling, ecommerce, loyalty, apps, service, and communications platforms. The firm sells three core service lines — Strategic Direction, Solution Design, and Implementation Support — alongside specialized practice areas in ecommerce consulting, loyalty program design, customer service platforms, CRM/CDP advisory, app strategy, and email/communications implementation. Its core technology asset is Omneo, a proprietary customer data platform (developed and owned by Arkade, and positioned as the central hub for loyalty programs, member app content, clienteling, and cross-channel customer views), built on a modern JavaScript stack including React, GraphQL, Next JS, Google Cloud serverless functions, and Prismic CMS, with certified integration into the Shopify Plus Storefront API.

Arkade's commercial model is professional services — primarily project-based and retainer consulting engagements — with revenue generated from implementation, strategy, and ongoing support work for mid-to-large retail brands. The firm is privately held, founder/management-owned, with no disclosed institutional backing, and operates within an 11–50 employee headcount band from its Melbourne CBD office at Level 3, 358 Lonsdale Street.

The company's competitive positioning rests on its combination of proprietary technology (Omneo), certified Shopify Plus Partner status within APAC, and a curated multi-vendor integration ecosystem spanning marketing automation (MailChimp, Emarsys), customer support (Zendesk, Gorgias), discovery (Algolia), and broader enterprise systems. Its named enterprise client base includes The Academy Brand, The PAS Group, and ZOMP, with cumulative scale metrics of 9.6M customer profiles created, 17.2M known customer transactions tracked, and $2.175B in revenue earned from known customers across its client portfolio.

Name

Arkade

Legal name

Arkade

Website

https://arkade.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Arkade is a Melbourne-based customer experience consultancy, founded in 2013, that helps direct-to-consumer retail brands design, implement, and optimize CX strategies across ecommerce, loyalty, clienteling, apps, and communications, supported by its proprietary Omneo customer data platform and certified Shopify Plus Partner status in APAC.

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Marketing Consulting Services (541613), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

akta.pro secondary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Customer experience consulting
• Customer data platform
• Ecommerce strategy services
• Loyalty program consulting
• Headless commerce implementation

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Arkade generates revenue through professional consulting engagements providing strategic direction, solution design, and implementation support services to consumer brands. Engagements are typically project-based or retainer arrangements for ongoing CX optimization work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Arkade is an Australian customer experience (CX) consultancy that provides strategic direction, solution design, and implementation support to consumer brands and retailers. Its core service offerings help clients identify, prioritize, and execute customer experience improvements across ecommerce, in-store clienteling, loyalty programs, apps, service, and communications platforms. The company also developed and operates Omneo, its proprietary customer data platform that serves as a central hub for loyalty, member apps, clienteling, and cross-channel customer profile unification.

Product overview

Arkade is an Australian CX consultancy offering a suite of services — Strategic Direction, Solution Design, and Implementation Support — complemented by specialized practice areas covering eCommerce, Loyalty Programs, Customer Service, CRM, App Development, and Email Communications. Arkade also operates its own proprietary product, Omneo, a customer data platform (CDP) that serves as the central hub for loyalty programs, member app management, clienteling, and customer profile unification. Arkade's service offerings are designed to work with and amplify the Omneo platform and a broad ecosystem of third-party platforms (Shopify Plus, MailChimp, Zendesk, Emarsys, and others) to deliver end-to-end customer experience solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Omneo: Customer data platform developed by Arkade for capturing, storing and creating unique, personalised customer experiences. Arkade is the platform's first implementation and integration partner.

Products and services

• Omneo Customer Data Platform

Quantifiable outcome

• 9.6 million customer profiles created with clients
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Shopify PluscoreTechnology or IntegrationArkade is one of only a handful of certified Shopify Plus Partners in the APAC region, specializing in the strategy, design and development of Shopify and Shopify Plus ecommerce sites. The partnership enables enterprise-level ecommerce solutions with full storefront customization and multi-channel capabilities.
• OmneocoreTechnology or IntegrationArkade developed Omneo customer data platform and became its first implementation and integration partner. Arkade uses Omneo for Australia's largest retailers and fashion brands, helping plan, launch, manage, improve and support app and loyalty programs.
• MailChimpcoreTechnology or IntegrationArkade became MailChimp experts for migrations, design, custom API development, ecommerce, custom journey strategy and ecosystem integrations. The partnership focuses on maximizing email communications across customer journeys.
• ZendeskcoreTechnology or IntegrationArkade partners with Zendesk for customer service solutions. The partnership provides clients with support ticket management, live chat, self-service portals, and customer intelligence analytics.
• EmarsyssupportingTechnology or IntegrationArkade partnered with Emarsys, the largest independent marketing platform company, for personalization and automation solutions. Emarsys is recommended for brands seeking sophisticated data-driven email communications and automated sequences.
• GorgiassupportingTechnology or IntegrationArkade partnered with Gorgias, the number one help desk platform for ecommerce stores on Shopify. The platform allows merchants to manage customer support across email, chat, phone and social media from a single dashboard.
• AlgoliasupportingTechnology or IntegrationArkade works with Algolia for site search and discovery solutions, enabling advanced search capabilities for ecommerce platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Deloitte Digital: Global digital transformation and CX consultancy within Big Four. Directly comparable as a CX strategy and implementation partner for enterprise retailers, but operates at vastly larger scale and across all industries, not specializing in Shopify Plus/APAC retail.
• Accenture Song (formerly Accenture Interactive): Global experience and commerce agency within Accenture, delivering CX strategy, martech implementation, and commerce builds for enterprise brands. Comparable as an end-to-end CX services competitor with similar practice areas to Arkade's strategic direction, solution design, and implementation support.
• AKQA: Global design and innovation agency with deep CX, commerce, and loyalty practice serving enterprise retailers. Comparable as a strategy-plus-implementation peer for brands seeking sophisticated omnichannel customer experiences.
• Isobar ( dentsu): Global digital experience agency within dentsu offering CX, commerce, and martech services to enterprise brands. Comparable to Arkade as a digital CX consultancy with similar end-to-end service scope, though at much larger global scale.

Direct peers

• Valtech: Global digital commerce and CX agency with strong Shopify Plus practice and enterprise retail focus. Comparable to Arkade as a direct competitor in headless commerce builds, loyalty, and CX implementation for mid-to-large retailers.
• DEPT®: Global digital agency combining marketing, technology, and commerce services for enterprise brands. Comparable as a peer in end-to-end CX, commerce, and martech implementation with a similar hybrid services-plus-platform model.

Emerging players

• Segment (Twilio): Leading customer data platform owned by Twilio, directly comparable to Omneo in CDP functionality for enterprise brands. Comparable as a peer product that competes with Arkade's proprietary Omneo platform in the same CDP category.

Regional players

• YOMA (formerly YourApp): APAC-focused Shopify Plus agency and consultancy delivering ecommerce and CX implementations for retail brands. Comparable as a direct regional competitor with similar Shopify Plus specialization and APAC enterprise retail focus.

Others

• LivePerson: Enterprise customer service and conversational AI platform partnered with agencies like Arkade's Zendesk/Gorgias stack. Comparable as an ecosystem peer whose platform Arkade could implement, and which competes for the same CX budget at retail clients.
• Emarsys (SAP): Enterprise marketing automation and personalization platform now part of SAP, partnered with Arkade. Comparable as an ecosystem player that competes with Omneo for loyalty/personalization budget and whose implementation is part of Arkade's services scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arkadedigital
• LinkedInlinkedin.com/company/arkade-digital
• Xx.com/arkadedigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arkade