TradeWinds
- Company typePrivate
- Founded2013
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
TradeWinds firmographics
Firmographics- Name
- TradeWinds
- Legal name
- TradeWinds, LLC
- Website
- https://tradewinds.global
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
TradeWinds industry classification
Industry- Product category
- Investment Advisory & Financial Planning
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Discretionary Portfolio Management (Retail) (FSAAAAAH)
Keywords
Where TradeWinds is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TradeWinds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Asset-Based Management Fees: Ongoing management fee charged as a percentage of assets under management in the advisory account. Fees are typically charged monthly in arrears based on the average daily balance during the period. This is the primary revenue stream, bundled with financial planning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single asset-based fee tier for all clients |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
TradeWinds product offering
Product offeringCore offering
TradeWinds provides fee-based investment management and bundled financial planning to individual retail clients nationwide, operating as an SEC-registered investment adviser with discretionary portfolio management. Core deliverables include retirement, tax, and education planning, along with digital-asset advisory, delivered through a fiduciary standard with no household minimums.
Product overview
TradeWinds is a financial planning and investment management firm offering a unified advisory service combining financial planning and investment management under a single ongoing asset-based fee. The core offerings include Financial Planning Services and Investment Management Services, supported by the Orion Advisor client portal and mobile app. The firm also provides educational content through the Pocket-Sized Advice video series, Beyond the Balance podcast, and Money Courage newsletter. Specialized planning modules cover Digital Assets Advisory (cryptocurrency/Web3), Retirement Planning, Tax Planning, and Education Planning.
Differentiator
Problem solved
Functional benefit
Brands
- Money Courage: TradeWinds' financial newsletter providing educational content on personal finance topics including financial planning, investment management, retirement planning, tax planning, and market updates
- Beyond the Balance
- Pocket-Sized Advice
Products and services
- Investment Management Services Discretionary investment management for individual retail clients, delivered on a fiduciary basis as an SEC-registered investment adviser with no household minimums.
- Comprehensive Financial Planning Holistic financial planning service bundled with investment management for individual clients, covering retirement, tax, education, estate, and digital-asset considerations.
- Retirement Planning Retirement readiness, accumulation, and income planning services for individual clients seeking a coordinated retirement strategy.
- Tax Planning Tax planning integrated with investment management to help individual clients improve after-tax outcomes and coordinate across account types.
- Education Planning Education funding planning for families, including college savings strategies coordinated with broader household financial plans.
- Digital Assets Advisory Forward-thinking digital-asset advisory integrated into the firm's financial planning and investment management for clients interested in cryptocurrency and other digital assets.
Quantifiable outcome
- No household minimum in investable assets required
- +1 more outcomes
Companies that use TradeWinds
Customer profileSegments3 records
Ideal customer profiles1 record
TradeWinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
TradeWinds partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Nor-ShippingminorTradeWinds partnered with Nor-Shipping to organize Oslo Ocean Days, a biennial leadership forum focused on ocean industries scheduled for September 9-10, 2026, in Oslo. The event aims to gather industry leaders, investors, and policymakers.
- SW15H ElitecoreTradeWinds partnered with SW15H Elite, a premier youth basketball program founded by Scott Wood, former NC State standout. The partnership supports youth basketball and community development initiatives in the Raleigh area.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
TradeWinds competitors and assessment
Company assessmentDirect peers
- Facet Wealth: Digital-first financial planning and investment management firm combining CFP-led planning with discretionary portfolio management. Closely comparable to TradeWinds on bundled planning + investment model and retail client focus.
Broad incumbents
- Edelman Financial Engines: Large national RIA serving mass-affluent and retail clients with integrated financial planning and investment management. Comparable business model to TradeWinds but at significantly greater scale and geographic reach.
- Creative Planning: Large national RIA offering fee-only financial planning and discretionary investment management to retail and mass-affluent households. Comparable integrated planning-plus-investment offering, with much larger AUM and broader footprint.
- Carson Group: RIA platform and wealth management firm providing advisors with planning, investment, and technology infrastructure. Comparable in offering advisors integrated planning + investment capabilities, though operating as a multi-advisor platform rather than a single firm.
- Mariner Wealth Advisors: National RIA providing financial planning, investment management, and tax services to individuals and families. Comparable integrated retail advisory offering with substantially larger scale.
- Fisher Investments: Large retail-focused investment management firm offering discretionary portfolio management to individual investors. Comparable retail discretionary model, though at materially greater scale and without TradeWinds' planning depth.
Emerging players
- Wealthfront: Digital wealth management platform offering automated investment management and financial planning tools to retail clients. Comparable in targeting the no-minimum, digitally-engaged retail segment with a planning + investment bundle.
- Betterment: Online investment and retirement platform providing discretionary portfolio management plus financial planning tools. Comparable in offering low-minimum, planning-integrated investment services to retail clients.
- Personal Capital (Empower Personal Dashboard): Digital wealth management platform combining financial planning tools with discretionary investment management for retail clients. Comparable on integrated planning + investment bundle aimed at mass-affluent households.
- Ellevest: Digital wealth management and financial planning platform targeting retail investors with goal-based planning and managed portfolios. Comparable on planning-led, no-minimum retail model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TradeWinds social profiles
Digital presenceTradeWinds compliance and trust
Trust signalCompliance1 record
TradeWinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeWinds leadership team
Management profileNumber of profiles
Profiles9 records
TradeWinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeWinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeWinds
What does TradeWinds do?
TradeWinds provides fee-based investment management and bundled financial planning to individual retail clients nationwide, operating as an SEC-registered investment adviser with discretionary portfolio management. Core deliverables include retirement, tax, and education planning, along with digital-asset advisory, delivered through a fiduciary standard with no household minimums.
Is TradeWinds a public or private company?
TradeWinds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TradeWinds founded?
TradeWinds was founded in 2013. It employs 1 to 10 people.
Where is TradeWinds based?
TradeWinds is headquartered in Raleigh, United States, in the North America region.
How does TradeWinds make money?
One revenue line is on record: asset-Based Management Fees.
Who are TradeWinds's main competitors?
Facet Wealth is listed as a direct peer. Broad incumbents are Edelman Financial Engines, Creative Planning, Carson Group, Mariner Wealth Advisors and Fisher Investments. Emerging players are Wealthfront, Betterment, Personal Capital (Empower Personal Dashboard) and Ellevest.
Does TradeWinds have an API?
No public API is recorded for TradeWinds.
What industry is TradeWinds in?
TradeWinds's product category is Investment Advisory & Financial Planning. Its primary akta.pro industry code is FSAAAAAH, Discretionary Portfolio Management (Retail). Its NAICS code is 523940 and its SIC code is 6282.