Ecoprod

What Ecoprod does

Ecoprod is a French non-profit association (association loi 1901) founded in 2008 and headquartered in Paris, serving as the reference organization for ecological and sustainable practices in the French audiovisual industry — spanning cinema, television, animation, advertising, web, podcast, and radio. Operating for 17 years with a small core team (1-10 employees) and gathering over 450 cooperating member structures, the association is anchored by major broadcasters and industry bodies as founding members, including Audiens, Canal+, CST, Film Paris Région, France TV, and TF1.

The association's product portfolio centers on three interconnected tools: Carbon'Clap, a free carbon footprint measurement platform for audiovisual productions (homologated by the CNC on March 9, 2023, with 7,500+ user accounts) that operates across 14 emission posts and supports real shooting, animation (via the Carbulator module), flux TV, radio, and podcast; the Label Ecoprod, a certification built on 85 criteria (7 imperative) covering 12 action areas, audited by AFNOR Certification, awarding 1-3 star levels and aligned with the AFNOR SPEC 2308 national standard; and L'Étiquette, an ADEME-validated A-to-G environmental scoring tool specifically for advertising projects. Adjacent offerings include the Indice RSE (corporate CSR self-assessment scoring E to A+ across four axes), StepUP e-learning platform, Programme RSE 2026, ANiMPACT international animation standards (co-developed with CineRegio and Green Film), and the annual Prix Ecoprod awarded at the Cannes Film Festival. The platform supports API integrations with production tools including A Better Prod, The Green Shot, and Magestion.pro, and the methodology is calibrated against ADEME emission factors.

Commercially, Ecoprod operates a freemium, community-led model: core tools (Carbon'Clap, Label Ecoprod self-assessment, L'Étiquette) are free to the industry, while revenue derives from member subscriptions unlocking enterprise Carbon'Clap dashboards and the Indice RSE, institutional and government support (CNC, ADEME, France 2030's "La Grande Fabrique de l'Image"), and program-specific grants — notably the €500,000 Dotation Cofiloisirs from BNP Paribas over 5 years (€20,000 per project to top-5 annual eco-productions). Formal Label Ecoprod certification audits are conducted by AFNOR with audit fees paid directly to AFNOR. Distribution combines digital self-serve access (carbonclap.ecoprod.com, stepup.ecoprod.com), event-driven engagement at Cannes, SPOT, Annecy, ChangeNOW, and Cartoon Movie, and direct enterprise partnerships with broadcasters integrating eco-criteria into procurement (e.g., CANAL+ BRAND SOLUTIONS' -2 GRP discount for labeled advertising campaigns).

Name

Ecoprod

Legal name

Ecoprod

Website

https://ecoprod.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecoprod is a French non-profit association providing carbon measurement (Carbon'Clap), certification (Label Ecoprod), and CSR assessment (Indice RSE) tools for the audiovisual, cinema, advertising, and radio production sectors. It serves 450+ member structures including major French broadcasters and production companies.

Ownership category

akta.pro rank

Product category

Eco-production Software

NAICS

Environmental Consulting Services (541620), Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)

akta.pro secondary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Carbon footprint measurement
• Eco-production certification
• Audiovisual sustainability
• Carbon accounting software
• Environmental compliance tools

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Membership Dues: Ecoprod operates as a not-for-profit association. Revenue appears to derive from membership subscriptions, which grant access to premium features such as the Carbon'Clap enterprise account, the Indice RSE d'Ecoprod tool, and the Programme RSE 2026. The site explicitly states Carbon'Clap is free, and the Label Ecoprod is free to use as a self-diagnostic tool; AFNOR Certification audit fees for formal labeling are a separate cost borne by the production company.
2. Government and Institutional Support: Ecoprod receives institutional funding and program support. It is backed by the CNC (Centre National du Cinéma et de l'Image Animée) and is part of the 'France 2030 - La Grande Fabrique de l'Image' program. Founding members Audiens, Canal+, CST, Film Paris région, France TV, and TF1 provide structural support. The association distributes the Dotation Cofiloisirs (500,000€ over 5 years from BNP Paribas/Cofiloisirs) to top-scoring eco-productions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Ecoprod is a French non-profit association (association loi 1901) that develops digital tools, certification frameworks, and training programs enabling audiovisual, cinema, animation, advertising, radio, and podcast productions to measure their carbon footprint, achieve third-party eco-certification, and comply with environmental regulations. Its flagship offerings include Carbon'Clap (a CNC-homologated free carbon footprint calculator with 7,500+ users), Label Ecoprod (the first French eco-production certification audited by AFNOR Certification and endorsed by ADEME), and L'Étiquette (an A-to-G environmental scoring tool for advertising projects).

Product overview

Ecoprod is an association that offers a suite of interconnected tools and services for eco-responsible audiovisual, cinema, radio, and advertising production. The core products include the Label Ecoprod (certification with 85 criteria audited by AFNOR), Carbon'Clap (carbon footprint measurement platform), and various supporting tools including L'Étiquette (advertising scoring), the Indice RSE (corporate responsibility assessment), StepUp e-learning, and the Prix Ecoprod award. Additional offerings include the Forêt de l'éco-production (carbon offset), ANiMPACT standards (animation sector framework), professional directories, and financial support programs like Dotation Cofiloisirs and Prime RSE+. The ecosystem connects over 450 member structures.

Differentiator

Problem solved

Functional benefit

Brands

• Carbon'Clap: Free platform for measuring the carbon footprint of audiovisual, film, and advertising productions, and for managing eco-production initiatives.
• Label Ecoprod
• L'Étiquette
• Indice RSE d'Ecoprod
• Prime RSE+ (CNC)
• Carbon'Clap Espace Entreprise
• Programme RSE 2026

Products and services

• Label Ecoprod The first French certification for eco-responsible audiovisual, cinema, and advertising production. Based on a referential of 85 criteria audited by AFNOR Certification, it certifies works produced in an environmentally responsible manner with scores ranging from 1 to 3 stars, integrating all 26 criteria of AFNOR SPEC 2308 and qualifying productions for the CNC Prime RSE+ of €28,000.
• Carbon'Clap Free carbon footprint measurement and eco-production management platform for audiovisual, cinema, animation, advertising, radio, and podcast productions. Converts physical and monetary activity data to CO2e equivalents using ADEME emission factors. Features forecast and final carbon balances, eco-score assessment, CNC reporting export, and API connections. Includes the Carbulator module for animation. Over 7,500 user accounts as of 2024.
• L'Étiquette Anticipatory environmental scoring tool specifically for advertising projects, used during creative development and bidding phases. Provides an A-to-G environmental score based on weighted criteria (transport, technical means, post-production) and offers a '+' bonus for additional eco-responsibility actions. Methodology validated by ADEME.
• Indice RSE d'Ecoprod RSE (Corporate Social Responsibility) self-assessment tool for audiovisual sector companies. Provides a maturity index rating from E to A+ across four axes: Governance, Social, Environment, and Operations. Includes personalized progress tracking and benchmarking, linked to the Programme RSE 2026 collective improvement initiative.
• Programme RSE 2026 Practical extension of the Indice RSE offering. Voluntary free program for Ecoprod member structures that have completed the Indice RSE self-assessment, featuring expert-led thematic interventions and peer exchange sessions (Inspirations RSE) to support implementation of corporate RSE strategies.
• StepUP E-learning Self-service e-learning platform (stepup.ecoprod.com) providing online training tracks on eco-production methodology, accessible to audiovisual professionals seeking flexible training on eco-responsible practices.
• Professional Training Catalogue (CPNEF/Afdas certified) Certified professional training catalogue covering carbon footprint calculation (Carbon'Clap), eco-production methodology, and eco-responsibility practices for all audiovisual sector professions. Certified by CPNEF (Commission Paritaire Nationale Emploi Formation) and supported by Afdas (Skills Development Fund) and France Compétences.
• Forêt de l'éco-production Voluntary ecological contribution program allowing productions to offset carbon emissions by contributing to forest conservation. Forms part of the valorization step in Ecoprod's eco-production approach for member productions.
• ANiMPACT Standards International standards framework for responsible animation production, co-developed with CineRegio and Green Film. Provides a structured framework to support and structure sustainable practices in the animation sector, with over 110 organizations and professionals from 30 countries mobilized during development.

Quantifiable outcome

• Carbon emission reductions of up to 41% on the most emissive production posts for Label Ecoprod certified productions vs. non-certified baselines.
• +3 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AFNOR CertificationcoreImplementation/ SI/ Consulting PartnerAFNOR Certification is the independent, accredited third-party auditor for the Label Ecoprod. Productions apply through AFNOR (certification.afnor.org), which conducts documentary or on-site audits of eco-score criteria. AFNOR transmits audit reports to Ecoprod for the final labeling decision.
• ADEME (Agence de la Transition Écologique)coreStrategic or Co-development PartnerADEME officially carries and endorses the Label Ecoprod, validating its scientific and methodological foundations. ADEME also formally validates L'Étiquette's methodology and is a key institutional backer of Ecoprod's programs.
• CNC (Centre National du Cinéma et de l'Image Animée)coreStrategic or Co-development PartnerThe CNC is the primary public funder and regulator of French cinema and audiovisual sectors. It supports Ecoprod institutionally, grants the Plan Action! eco-conditionality of its funding, homologated Carbon'Clap (March 9, 2023), and created the €28,000 Prime RSE+ based on AFNOR SPEC 2308 (aligned with Label Ecoprod).
• Canal+ Brand SolutionsminorGTM or Marketing PartnerCANAL+ BRAND SOLUTIONS integrates Label Ecoprod certification as a criterion in its media buying strategy. For Ecoprod-labeled advertisements, CANAL+ applies a -2 point reduction on the partner index of the guaranteed net GRP cost (RSE discount). This incentivizes advertisers to pursue eco-certification.
• Audiens, Canal+, CST, Film Paris région, France TV, TF1coreStrategic or Co-development PartnerThese six organizations are founding members of Ecoprod, providing strategic backing and industry credibility from major broadcasters (Canal+, France TV, TF1), industry bodies (CST, Film Paris région), and a professional social protection group (Audiens).
• CineRegio, Green Film (ANiMPACT Consortium)coreStrategic or Co-development PartnerEcoprod co-developed the ANiMPACT international standards for sustainable animation with CineRegio and Green Film. This consortium represents over 110 organizations and professionals across 30 countries, entering its pilot phase in 2026.
• AACC (Association des Agences Conseils en Communication)minorStrategic or Co-development PartnerThe AACC partnered with Ecoprod to organize the first 'Communication et publicité éco-produites' evening (February 3, 2026) at Publicis France in Paris, promoting responsible communication and advertising practices.
• CPNEF, Afdas, France CompétencesminorStrategic or Co-development PartnerEcoprod's professional training catalogue is certified by CPNEF (Commission Paritaire Nationale Emploi Formation), supported by Afdas (Skills Development Fund), and aligned with France Compétences frameworks, ensuring training accreditation for the sector.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BAFTA albert: BAFTA's albert is the UK audiovisual industry's sustainability consortium, operating as a not-for-profit that delivers carbon calculators, certification, training, and editorial tools for film/TV producers — directly comparable to Ecoprod's role in the French audiovisual ecosystem.
• Green Film: Austrian-based green production initiative running the Green Film Standard for sustainable film production across Europe. Co-developer with Ecoprod of the ANiMPACT international animation standards — a close methodological peer in the same eco-certification niche.
• CineRegio: European network of regional film funds and commissions coordinating sustainable production practices. Co-developer with Ecoprod and Green Film of ANiMPACT — directly comparable as a European film-sector sustainability consortium.
• Producers Guild of America — Green Production Guide: Industry-led sustainability resource hub for the US film, television, and streaming industries, providing carbon calculators, best-practice guides, and a vendor directory. The most direct US analog to Ecoprod's combination of measurement tools, certification, and member directory.
• Sustainable Production Alliance: US consortium of major studios and production companies (including Netflix, Disney, Amazon, Warner) advancing sustainability across the entertainment industry. Operates as a non-profit collective on shared standards and tools — directly comparable to Ecoprod's industry-association model.

Broad incumbents

• Watershed: Enterprise carbon-accounting platform used across media, tech, and retail for scope 1-3 measurement and reporting. Comparable as a carbon-measurement backbone that large broadcasters and studios could adopt as an alternative or complement to Ecoprod's Carbon'Clap.

Emerging players

• DIMPACT: Collaborative initiative (BBFC, BAFTA, SDG) measuring the carbon footprint of digital media distribution and streaming. Partial overlap with Ecoprod's scope, focused specifically on the diffusion/distribution side of audiovisual emissions that Ecoprod is extending into via DK.
• Pure Leapfrog: UK-based environmental consultancy with a dedicated film and TV sustainability practice offering carbon footprinting and certification adjacent to Ecoprod's services in a neighboring geography.

Others

• Climate Neutral Now (UNFCCC): UN-backed voluntary climate-neutral certification framework. While not audiovisual-specific, it is comparable as an internationally recognized sustainability certification body whose methodologies and standards could compete with or interoperate against Label Ecoprod.
• ADEME: France's national ecological transition agency — both an endorser of Ecoprod's tools (Label Ecoprod, L'Étiquette) and the methodological gatekeeper whose emission factors underpin Carbon'Clap. Functions as a key enabling/standards-setting partner rather than direct competitor, but holds the power to substitute alternative methodologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecoprod
• Instagraminstagram.com/ecoprodfrance
• Xx.com/ecoprod_france
• Facebookfacebook.com/ecoprodfrance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecoprod