Marietta Dermatology & the Skin Cancer Center

What Marietta Dermatology & the Skin Cancer Center does

Marietta Dermatology & the Skin Cancer Center is a privately held, physician-owned dermatology practice founded in 1970 and headquartered at 111 Marble Mill Road NW, Marietta, Georgia. The practice operates three locations across Northwest Georgia—Marietta, Canton, and Powder Springs (West Cobb)—and serves patients seeking diagnosis and treatment for conditions of the skin, hair, and nails. With 101-250 employees and 15+ clinical providers, it provides medical dermatology, skin cancer screening and treatment, fellowship-trained Mohs micrographic surgery (stated up to 99% cure rate for many skin cancers), in-house dermatopathology, outpatient light therapy (Narrow Band UVB, Excimer Laser/XTRAC, Photodynamic Therapy), and an active clinical research program. Additional offerings include cosmetic/aesthetic procedures marketed through an affiliated Marietta Facial Plastic Surgery & Aesthetics Center, and a proprietary Marietta Derm Skincare retail line.

The business model is grounded in fee-for-service professional services revenue across four streams: medical dermatology, skin cancer/Mohs surgery, light therapy, and aesthetic services. The go-to-market is direct-to-consumer: patients book appointments via phone, a website-based booking form, or in-person at any of three offices; the practice runs no third-party reseller, payer intermediary, or B2B channel beyond standard insurance billing. A patient portal (ema.md) and online bill-pay support self-service interaction. A separate clinical research infrastructure (under the mdcrinc.com domain) generates incremental revenue through sponsored trial enrollment in atopic dermatitis and hidradenitis suppurativa. Customer concentration is structurally low: revenue is derived from a long tail of individual patients across Northwest Georgia rather than any single contract or institutional buyer.

The practice's competitive position rests on credentialed talent (two ACMS-fellowship-trained Mohs surgeons, a board-certified dermatopathologist, a facial plastic surgeon, and a roster of NCCPA-certified physician assistants) and 54 years of regional brand equity. Proprietary technology is limited to clinical care delivery rather than software IP; the only technology surface of note is the third-party patient portal and supporting web/e-commerce storefront. Ownership remains independent and physician-led, with no disclosed external investment, private equity sponsor, or parent company.

Name

Marietta Dermatology & the Skin Cancer Center

Legal name

Marietta Dermatology

Website

https://mariettaderm.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Marietta Dermatology & the Skin Cancer Center is a privately held, physician-owned dermatology practice founded in 1970, serving patients across Northwest Georgia from three offices with medical, surgical (including Mohs), dermatopathology, light therapy, and clinical research services.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Personal Care Services (8121), Beauty Salons (812112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD), Dermatopathology (HLAKACAC), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical dermatology services
• Skin cancer treatment
• Mohs micrographic surgery
• Dermatopathology services
• Aesthetic dermatology

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Dermatology Services: Revenue from comprehensive dermatology services including diagnosis and treatment of skin conditions such as acne, eczema, psoriasis, rosacea, and other dermatologic diseases.
2. Skin Cancer Treatment and Mohs Surgery: Surgical revenue from skin cancer diagnosis, treatment, and Mohs micrographic surgery procedures with same-day reconstruction.
3. Light Therapy and PDT Treatments: Revenue from therapeutic light treatments including Narrow Band UVB, Excimer Laser, and Photodynamic Therapy procedures.
4. Aesthetic Center Services: Revenue from affiliated Marietta Facial Plastic Surgery & Aesthetics Center offering facial plastic surgery, Cool Sculpting, laser treatments, Ultherapy, Sylfirm X, and skincare products.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Marietta Dermatology & the Skin Cancer Center provides comprehensive medical, surgical, and cosmetic dermatology services for the diagnosis and treatment of skin, hair, and nail conditions. Core service lines include general medical dermatology, skin cancer diagnosis and treatment, fellowship-trained Mohs micrographic surgery, in-house dermatopathology, light therapy (Narrow Band UVB, Excimer Laser/XTRAC, Photodynamic Therapy), clinical research trials, and an affiliated aesthetic center offering facial plastic surgery and non-invasive cosmetic procedures.

Product overview

Marietta Dermatology & The Skin Cancer Center is a comprehensive dermatology practice offering medical, surgical, and aesthetic services. The core offerings include medical dermatology, skin cancer treatment, Mohs micrographic surgery with fellowship-trained surgeons (Dr. Friedman and Dr. Perry), dermatopathology services, and light therapy treatments (Narrow Band UVB, XTRAC laser, Photodynamic Therapy). The practice operates an affiliated Aesthetic Center (Marietta Facial Plastic Surgery & The Aesthetic Center) offering aesthetic treatments including CoolSculpting, laser treatments, Ultherapy, and Sylfirm X. Additionally, the practice provides clinical research programs and sells proprietary skincare products through their online store. The practice has been serving Northwest Georgia since 1970 with locations in Marietta, Canton, and West Cobb.

Differentiator

Problem solved

Functional benefit

Brands

• Marietta Derm Skincare: Skincare product line offered by the practice for patient use
• Marietta Facial Plastic Surgery & Aesthetics Center

Products and services

• Medical Dermatology Services Comprehensive medical dermatology services for the diagnosis and treatment of skin, hair, and nail conditions such as acne, eczema, psoriasis, rosacea, warts, vitiligo, alopecia, and other dermatologic diseases; provided to patients across all ages and ethnicities.
• Skin Cancer Treatment Comprehensive skin cancer diagnosis and treatment including screening, biopsy, and treatment of basal cell carcinoma, squamous cell carcinoma, melanoma, and actinic keratoses.
• Mohs Micrographic Surgery Gold-standard surgical technique for skin cancer removal with up to 99% cure rate; evaluates 100% of the surgical margin versus less than 1% with conventional pathology, with same-day reconstruction.
• Dermatopathology Services Laboratory diagnostic evaluation of skin tissue samples, including pathology review by a board-certified dermatopathologist, supporting accurate diagnosis of skin cancer and inflammatory skin disease.
• Light Therapy Treatments Outpatient Narrow Band UVB for psoriasis, atopic dermatitis, and vitiligo; Excimer Laser (XTRAC) for targeted treatment of small areas; and Photodynamic Therapy (PDT) for precancerous lesions.
• Clinical Research Program Clinical trials for dermatology conditions including atopic dermatitis and hidradenitis suppurativa; study treatment and study visits provided free of cost and some studies reimburse time and travel.
• CoolSculpting Non-invasive fat-freezing body contouring treatment offered to aesthetic patients through the affiliated Aesthetic Center.
• Ultherapy Non-invasive ultrasound treatment for skin lifting and tightening offered to aesthetic patients through the affiliated Aesthetic Center.
• Sylfirm X Radiofrequency microneedling treatment for skin rejuvenation offered to aesthetic patients through the affiliated Aesthetic Center.
• Marietta Derm Skincare Products Proprietary line of skincare products designed for daily use to promote healthier skin, sold directly online through the practice's e-commerce store.

Quantifiable outcome

• Mohs surgery success rate up to 99% for many types of skin cancer
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Marietta Facial Plastic Surgery & The Aesthetic CentercoreStrategic or Co-development PartnerAffiliated practice providing aesthetic services including facial plastic surgery, medical spa treatments (Cool Sculpting, laser treatments, Ultherapy, Sylfirm X), and skincare products. Dr. Seth A. Yellin serves as founder and director. Practices share the Marietta Dermatology brand and work collaboratively to provide comprehensive dermatology and aesthetic care.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Forefront Dermatology: A national PE-backed dermatology group with hundreds of locations across the Midwest and Mid-South. Represents the broader consolidation trend in dermatology and competes regionally for physician recruitment and patient demand.
• Schweiger Dermatology Group: A leading multi-location Northeast dermatology practice with medical, surgical, and cosmetic services. Demonstrates the scale and breadth of multi-site dermatology groups competing for similar specialty procedures, including Mohs surgery.
• U.S. Dermatology Partners: One of the largest PE-backed dermatology platforms in the US with multiple locations throughout Texas, the Mid-Atlantic, and expanding into the Southeast. Competes with Marietta Dermatology for patients and physicians, and represents both a competitor and a potential consolidator.

Direct peers

• Atlanta Dermatology & Laser Surgery: A multi-location dermatology practice in the greater Atlanta metro area offering medical, surgical, and cosmetic dermatology with fellowship-trained Mohs surgeons. Directly comparable to Marietta Dermatology in service breadth, patient demographic, and geographic overlap in the Atlanta/Northwest Georgia region.
• Marietta Facial Plastic Surgery & Aesthetics Center: An affiliated aesthetic and facial plastic surgery practice sharing the Marietta Dermatology brand. Operates as a sister/partner offering of the anchor company, providing cosmetic procedures including CoolSculpting, laser treatments, and Ultherapy.
• Dermatology Associates of Georgia: Multi-provider dermatology practice in Georgia offering medical, surgical, and cosmetic dermatology services. Directly comparable regional peer operating in adjacent Georgia markets.
• Skin Solutions Dermatology: A full-service private dermatology practice offering medical dermatology, Mohs surgery, and aesthetic services. Comparable in size, service mix, and physician-led operating model to Marietta Dermatology.
• Skin Cancer & Dermatology Specialists: Specialist practices focused on skin cancer treatment, Mohs surgery, and dermatopathology in the Southeast. Highly comparable in clinical specialization and surgical focus to Marietta Dermatology's Skin Cancer Center.
• Peachtree Dermatology: An established private dermatology practice serving the Atlanta metro including Cobb and Cherokee counties. Overlaps directly with Marietta Dermatology in medical dermatology, skin cancer screening, and Mohs surgery services for the same regional patient base.

Regional players

• Aqua Dermatology: A large Southeastern US dermatology group with multiple clinic locations offering medical, surgical, and aesthetic dermatology. Comparable in service breadth and regional geographic focus, though operating primarily outside Georgia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063922750489

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marietta Dermatology & the Skin Cancer Center