AssureLease

What AssureLease does

AssureLease is a New York-based, privately held insurance program manager that designs and distributes tenant default insurance as an alternative to traditional security deposits for real estate property owners. The company's offering targets three end markets — residential (minimum 300 units, segmented into mid-sized 300–3,000 unit portfolios under the LATS reciprocal captive and large 3,000+ unit portfolios under a single cell captive), commercial office/retail, and on/off-campus student housing — and is available across all 50 US states and Canada.

The firm's core technology is a proprietary underwriting methodology that ingests rent roll and historical loss data from each owner to produce a manu-scripted policy and a nominal monthly tenant charge (typically 1–2% of rent) that replaces a conventional security deposit. Premiums are paid by the tenant, coverage extends to lost rent, damages, and litigation expense, and 100% of unused premiums/funding are returned to the property owner annually. The architecture is owner-controlled (no tenant rights to the contract) and structured to convert bad-debt cost centers into new NOI profit centers.

AssureLease distributes through an enterprise sales motion led by the President and Senior Vice President, supplemented by referral partnerships with real estate and insurance brokerage communities, and layered channel partnerships with RT Specialty (retail brokerage) and one of the largest US insurance wholesalers. Revenue is generated on a usage-based, recurring monthly cadence tied to tenant rent volume, with no upfront capital required from property owners and underwriting accuracy reported within 5% annually over 8+ years of operation with a continuous insurance partner and no recorded defaults.

Name

AssureLease

Legal name

AssureLease LLC

Website

https://assurelease.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

AssureLease is a New York-based insurance program manager that replaces traditional security deposits with owner-controlled tenant default insurance for residential, commercial, and student housing property owners across the US and Canada.

Ownership category

akta.pro rank

Product category

Tenant Default Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAF

Captive Insurance Advisory & Management

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Tenant default insurance
• Security deposit alternative
• Captive insurance programs
• Commercial real estate insurance
• Property risk management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Premiums (Tenant-Paid Add-on): Premiums are paid by the tenant via a small add-on to rent (typically 1-2%) in lieu of posting a security deposit. This creates goodwill with tenants as it removes a barrier to entry while providing coverage for lost rent, damages, and litigation expense.
2. Unused Premium Return: Returns 100% of unused premiums/funding to property owners annually. Property owners recover losses that were previously limited to only the security deposit, and receive all unused funding as dividends.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AssureLease designs, underwrites, and administers customized tenant default insurance programs that replace traditional security deposits for property owners across residential, commercial, and student housing portfolios. The programs are delivered through proprietary underwriting methodology and captive insurance structures, including the LATS Group Reciprocal Captive for mid-sized residential owners and single-cell captives for larger and commercial operators.

Product overview

AssureLease is a financial engineering/risk management insurance program that serves as a unified platform offering tenant default insurance programs that replace traditional security deposits. The company provides four distinct program offerings: (1) Mid-sized Residential Program via LATS for owners with 300-3,000 units using a group reciprocal captive structure, (2) Large Residential Program for owners with 3,000+ units using a single cell captive structure, (3) Commercial Program for office/retail property owners, and (4) Student Housing Program for on/off-campus college housing. All programs share a common foundation of proprietary underwriting methodology and enable property owners to eliminate historical losses from tenant defaults while creating new profit centers through returned unused premiums.

Differentiator

Problem solved

Functional benefit

Products and services

• LATS (Landlords Alternative To Security) — Mid-sized Residential Program

Quantifiable outcome

• Client portfolio of 22,000+ units eliminated security deposit losses
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• RT SpecialtycoreChannel Partner/ Reseller/ DistributorRT Specialty serves as retail brokerage partner for AssureLease. Located at 1100 Walnut Street, Suite 3200, Kansas City, MO 64106. Contact: Sheryl Eckinger at 816.842.8222 or [email protected].
• One of the Largest Insurance Wholesalers in the UScoreChannel Partner/ Reseller/ DistributorAssureLease is offered through one of the largest insurance wholesalers in the US, enabling distribution to property owners across all 50 states and Canada.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rhino: Rhino offers renter-facing security deposit alternatives (surety bonds) integrated into the leasing workflow; targets the same landlord/renter relationship around default coverage, although distribution is renter-paid rather than owner-controlled.
• Jetty: Jetty provides deposit-alternative surety bonds and renters insurance products, competing with AssureLease for landlord and renter adoption of non-traditional security deposit solutions.
• LeaseTrack: LeaseTrack provides deposit alternatives and surety bonds for multifamily operators, competing with AssureLease's residential programs at the portfolio-management integration layer.
• TheGuarantors: TheGuarantors issues surety bonds and insurance products that replace traditional security deposits for residential and commercial landlords, directly competing with AssureLease's core deposit-alternative proposition.
• Obligo: Obligo offers an open-billing deposit alternative that lets landlords cover move-in costs while maintaining approval controls — directly overlapping AssureLease's owner-controlled insurance approach.

Broad incumbents

• Aon: Global insurance brokerage and risk advisory where AssureLease's President Andrew Loughrane previously led the Real Estate Practice; Aon offers broader alternative-risk and captive solutions that can encompass tenant-default programs as part of a wider portfolio.
• QBE Insurance Group: Global property & casualty insurer where AssureLease's EVP previously managed teams; QBE writes specialty programs that can include tenant-default and landlord-related exposures, making it a comparable incumbent in the specialty P&C space.
• Marsh McLennan: Major insurance brokerage and risk consulting firm (also a former employer of AssureLease's President) with captive management and specialty insurance practices that overlap AssureLease's owner-controlled program positioning.
• Torus Insurance: Specialty insurer where AssureLease's EVP Randy Davison built the program department; Torus underwrites specialty property and casualty programs (including tenant-related exposures) and is a potential carrier competitor or partner.

Emerging players

• Lemonade: Digital-first insurance carrier offering renters insurance among other P&C products; competes indirectly by providing tenants with a low-cost alternative coverage path that reduces reliance on landlord-managed deposit programs like AssureLease.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AssureLease